Lifesight

• Lead product positioning and messaging for a B2B SaaS platform in the marketing technology and measurement ecosystem • Develop clear product narratives that explain how the platform helps customers improve marketing effectiveness, measure incremental impact, optimize media spend, improve budget allocation, forecast outcomes, and make better growth decisions • Own GTM planning for product launches, feature releases, platform enhancements, and strategic solution offerings • Create messaging for solution areas such as unified marketing measurement, MMM, incrementality testing, attribution, causal measurement, media optimization, customer intelligence, marketing analytics, and growth intelligence • Build sales enablement assets including pitch decks, battlecards, solution briefs, objection-handling guides, discovery narratives, use-case documents, demo scripts, ROI narratives, and executive presentations • Partner with Sales and Revenue teams to support enterprise deals, improve win narratives, strengthen discovery conversations, and sharpen competitive differentiation • Conduct market, customer, competitor, and category research to identify buyer pain points, market trends, differentiation opportunities, and competitive gaps • Work with Product Management to convert roadmap priorities into customer value propositions, launch narratives, and adoption stories • Partner with Customer Success to capture customer insights, use cases, measurable outcomes, and expansion narratives • Develop persona-based messaging for CMOs, growth leaders, marketing analytics heads, performance marketing teams, finance leaders, data teams, and partner ecosystems • Create thought leadership narratives, category POVs, website messaging, product pages, webinar themes, analyst materials, and executive-level content • Build scalable product marketing processes, templates, launch frameworks, enablement rhythms, and competitive intelligence systems

• Own the Enterprise Sales Cycle: Manage the complete sales process from prospecting and qualification to discovery, solution alignment, negotiation, closure, and handover. • Build and manage a healthy pipeline across named accounts, outbound opportunities, partner-led opportunities, and qualified inbound leads. • Build Strategic Account Plans: Develop structured account plans for target customers by identifying business priorities, key decision-makers, influencers, buying committees, budget owners, and potential blockers. • Map Lifesight’s value proposition to the customer’s marketing, analytics, growth, and revenue objectives. • Drive Consultative and Value-Based Selling: Engage with senior stakeholders across marketing, growth, analytics, finance, data, and technology teams. • Understand customer pain points related to marketing measurement, attribution, incrementality, media efficiency, customer intelligence, and ROI visibility, and translate them into clear business value. • Lead Multi-Stakeholder Sales Motions: Run complex sales engagements involving multiple stakeholders across customer organizations. • Coordinate effectively with internal Solutions Engineers, Product, Customer Success, Marketing Strategy, and Partnerships teams to create strong proposals and high-impact demonstrations. • Position Lifesight as a Strategic Growth Partner: Communicate how Lifesight helps customers improve marketing effectiveness, optimize media investments, reduce measurement gaps, and make better business decisions. • Present compelling narratives to VP, C-level, and functional leadership audiences. • Negotiate and Close Commercial Agreements: Lead commercial discussions, proposal creation, pricing conversations, contract negotiation, and deal closure. • Maintain strong control over deal progression, timelines, mutual action plans, and decision processes. • Partner for Adoption and Expansion: Work closely with Customer Success after closure to ensure smooth onboarding, customer adoption, value realization, and future expansion opportunities. • Identify growth potential within existing accounts through additional use cases, teams, geographies, or business units. • Maintain Sales Discipline: Use CRM systems and sales processes consistently to maintain accurate pipeline visibility, forecasting, account notes, next steps, and deal health. • Apply structured enterprise sales methodologies such as MEDDPICC, Challenger, SPIN, or similar frameworks.