• Leda, coacha och utveckla säljteamet mot uppsatta mål • Driva försäljningstillväxt i befintliga och nya kundrelationer • Arbeta aktivt med pipeline, prognoser och uppföljning • Säkerställa hög närvaro och aktivitet hos kunder • Ansvara för anbudsarbete och offentliga upphandlingar tillsammans med interna funktioner • Bygga långsiktiga relationer med vårdgivare, beslutsfattare och inköpsorganisationer • Bidra till strategi, affärsplanering och kommersiell utveckling

Role Description Build Lancea’s revenue engine from the ground up: design and run the full sales cycle, own the client relationship post-sale, turn early adopters into lifelong evangelists, and hire and develop the team that scales it all. This is a pioneering commercial role. You are building the function, not joining it. As VP of Sales, you will: - Contribute to organizational strategy, long-term planning, and cross-functional execution. - Work in close partnership with the President and collaborate with the broader C-suite team. - Work closely with Product and Engineering to refine positioning and shape the ideal customer profile. - Translate technical capabilities into compelling commercial value. The details - what you’ll own: - 0-to-1 Revenue Generation: Manage the full end-to-end sales cycle. You are our pathfinder for new markets. - Sales Playbook and GTM Strategy: Build and own the go-to-market strategy from the ground up. - Build the Team & System: Establish scalable sales and onboarding processes, build out our CRM from scratch, and own the hiring, onboarding, and development of the AEs and CSMs you'll need to execute at scale. - Voice of the Customer: Act as the ultimate bridge between our clients and the product team. Qualifications - Demonstrated B2B experience spanning Sales, Business Development, or GTM leadership. - Full-lifecycle capability: you can originate, develop, and close complex deals end-to-end. - Early-stage DNA: demonstrated success building GTM processes from scratch. - Deep industry fluency: a strong understanding of the PR, Corporate Comms, or Public Affairs landscape. - Enthusiastic team player: we care deeply about our team values and culture. - People leadership: track record of hiring, coaching, or mentoring sales talent, or a clear appetite to do so at scale for the first time. Requirements - Compensation: $120,000–$150,000 annual base salary plus commission, plus a small equity share in Lancea. - Initial salary offer will be assessed on a variety of factors including qualifications, experience, and geographic location. Benefits - Competitive salary. - 401(k). - Flexible schedule. - Unlimited paid time off. - More benefits to come as we scale. Company Description Lancea is an early-stage, fast-growth start-up building human-in-the-loop, AI-powered tools to address strategic communications challenges in today’s contested information space. We work with corporate communications teams, PR agencies, public sector organizations, and public affairs professionals to enable them to develop and execute high-stakes messaging campaigns. We are also a registered Public Benefit Corporation (PBC) and balance profit with our public benefit mission: to responsibly develop and ethically provide advanced communications tools designed to strengthen civil society, democratic institutions, and open public discourse.

Role Description You won’t be practicing law yourself — instead, you will be leading and supporting those who do. Our sales attorneys are the frontline champions — the very first point of contact for potential clients during some of their most challenging times. They listen attentively, provide clear guidance, build trust, and help clients navigate the process. They already excel at their roles. Your goal? To help them become truly exceptional. This is a unique and thrilling opportunity as our first dedicated sales leadership hire. With our rapid growth, our team of sales attorneys needs a full-time coach — not merely a part-time manager. You will lead efforts to enhance conversion rates and establish a coaching framework that elevates good representatives to top performers. If you haven’t managed attorneys before, that’s perfectly fine — this aspect makes the role even more distinctive and rewarding. You will bring strong sales leadership and structure to a team of knowledgeable, competitive professionals who understand the law deeply but may be new to sales. Your ability to earn their respect through your expertise and leadership — beyond just your credentials — will be what truly sets you apart. What You'll Own - Team Performance: This is your key metric. Every action you take — whether it’s a coaching session, a call review, or a one-on-one meeting — is focused on enhancing the team’s conversion efficiency. - Coaching Cadence: You will implement a structured coaching program customized to each representative’s experience level. Top performers remain sharp and motivated, mid-level performers progress to the next stage, and new or struggling reps receive intensive support, including real-time whisper coaching during calls. - Top Performer Retention: Your best team members should feel challenged, appreciated, and eager to stay. If they are leaving, it indicates a problem that needs to be addressed. - Redeploying Underperformers: Provide everyone with a fair opportunity and strong coaching, but when it becomes clear that someone cannot improve, it’s time to move on without excuses. Who You Are - Master of High-Volume, Consultative Sales: You haven't just taken orders—you've closed high-value deals by truly connecting with clients over the phone. - A Coaching Dynamo: You thrive on call reviews, role plays, and one-on-one coaching. Sales attorneys eagerly anticipate your sessions because you don’t just instruct—you demonstrate, drill, and follow up relentlessly. - Unwavering Commitment to Excellence: Mediocrity isn’t in your vocabulary—for yourself or your team. You confront complacency head-on and challenge high performers to reach even greater heights. - The Buck Stops With You: You’re a leader who owns the outcomes, consistently pushing goals beyond expectations. - A Natural Energy Booster: Your enthusiasm keeps the team motivated and morale sky-high. - Results-Obsessed: You live by results, meticulously tracking performance and linking every coaching effort directly to business outcomes. - Decisive with Tough Personnel Decisions: You give underperformers a genuine chance—with honest coaching, clear feedback, and meaningful support. - AI Trailblazer: You embrace AI fully, pushing its boundaries in your daily work. This Role Is NOT - A player-coach position. You won’t be handling intake calls yourself; your focus is on elevating the team, not being the top rep. - A strategy-only role. Forget about building decks or spending hours in planning meetings—this is hands-on, everyday coaching in the thick of the action. - A traditional legal management role. No law degree required, and legally, you won’t be reviewing legal work—your impact is all about driving sales performance. - A maintenance job. We’re growing rapidly across multiple states, and what works today won’t necessarily work tomorrow. What Success Looks Like — Year 1 - The team’s conversion rates have significantly improved since you came on board. - You’ve retained all top performers—your best talent is motivated to stay and advance. - You’ve established a coaching rhythm that reps genuinely value, not just tolerate. - Performance management is crystal clear: top performers are celebrated, and underperformers are either coached up or transitioned out. - You’ve created a scalable, repeatable system that supports growth as we add more reps and expand into new states. Salary Salary range: $150,000 – $200,000, commensurate with experience.

• Meet or exceed sales goals via effective territory management, including frequent travel to various territories in region and occasional travel throughout the United States • Lead a team of 7 – 8 Regional Sales Managers by means of active coaching and development while holding the team accountable to achieving sales targets. • Oversee monthly goal setting of the team as well as the strategies used to grow revenue in your region. • Demonstrate software solutions at the end-user level as well as the channel partner level. • Drive the CRM process to manage the business and measure results. • Conduct quarterly joint sales calls with team members (key targeted integrators, consultants, and significant end users). • Manage key distribution accounts. • Prepare sales forecasts on a quarterly and annual basis. • Develop policies and procedures as they relate to the sales organization. • Approve and document project price variances. • Remove sales barriers for the outside sales organization by resolving customer issues professionally with corporate resources. • Prepare for, and attend, key regional and national trade shows and vertical market shows. • Performs all other duties/responsibilities as necessary or assigned.