Ethos

• Build and own the organic social strategy for Ethos and a new brand launching soon, with distinct approaches for each platform — LinkedIn, Meta, TikTok, YouTube, and beyond • Think platform-natively: what works on TikTok is not what works on LinkedIn, and you know the difference instinctively • Identify and monitor KPIs per platform and use them to sharpen your approach over time • Explore emerging channels (Reddit, Threads, and others) where our audiences live and where we haven't yet shown up • Help create, edit, and publish high-quality content across all channels — short-form video, static, stories, reels, and long-form YouTube. • Repurpose and reimagine content made for paid social and TV, adapting it for organic without it feeling like a cut-down • Edit with expert-level fluency in CapCut and other mobile-first social editing tools • Develop net-new organic content that follows platform best practices and feels made for the feed, not repurposed from somewhere else • Be comfortable on camera when the moment calls for it — you don't need a production team to make something worth watching • Help to identify, source, contract, brief/script UGC and influencers to partner with • You are comfortable writing copy, both long form and short • Show up as the voice of Ethos (and our second brand) across channels — from evergreen content to company milestones and product launches to cultural moments that feel right for us • Become an expert in the category and engage with followers, respond to comments, and build community in a way that feels genuine. • Collaborate closely with the Creative Strategy, Paid Social, and Influencer teams to keep organic and paid working together • Build AI-powered workflows that reduce time spent on repetitive tasks and increase the volume and quality of output • Stay current on how social platforms and AI tools are evolving and factor that into how we show up

• Lead the strategy, execution, and tracking of paid digital channels to drive performance in strict alignment with budget and growth goals. • Monitor performance on a weekly and monthly basis, proactively making adjustments to optimize target KPIs. • Collaborate with internal teams (Creative, Analytics, MarTech, and Growth Product) to streamline all aspects of your managed channels. • Manage and optimize relationships with external client partners. • Conduct deep-dive analyses on channel performance and implement actionable findings with speed. • Drive innovation by designing and conducting rigorous tests, presenting results, and making strategic recommendations for new processes and tactics. • Serve as the internal expert on digital channels, staying ahead of industry trends, competitive landscapes, emerging technologies, betas, and best practices.

• Own new business lines from zero to scale. Take a new bet from concept through launch to durable revenue, with full accountability for the outcome. E.g. introducing an adjacent product as cross-sell, expansion into a new audience segment, establishing a new go-to-market motion. • Set the strategy and sequence the bets. Decide what to build, in what order, and how to win. Then translate that into a concrete plan the whole team can execute against. • Build the go-to-market from the ground up. Define positioning and pricing, shape the sales motion and where it plays, and partner with marketing to stand up the channels needed to acquire and convert customers profitably. • Own the economics. Build the business case, model unit economics (CAC, LTV, payback, contribution margin), set the targets, and steer spend and effort toward what's working. • Identify and establish the GTM and distribution partnerships needed to launch and scale new business lines. • Act as the connective tissue across product, product marketing, sales, engineering, operations, and partnerships - removing blockers, driving alignment, and keeping every function pulling toward the same outcome. • Get hands-on wherever it moves the business. Run the analysis, write the narrative, sit in on the sales calls, dig into the funnel - whatever the bet needs to get to scale. • Develop a nuanced understanding of how products, channels, and teams interplay, and use it to place the right bets and steer teams toward the right outcomes. • Champion AI-native workflows across every function you touch, using AI to build faster and to unlock things that weren't previously possible.

• Deliver White-Glove Support • Manage Communications & SLAs • Navigate Complex Routing • Drive Persistent Case Follow-Up • Identify Operational Trends • Maintain System Proficiency

• Lead the Final Expense Sales organization, responsible for managing multiple teams and driving performance • Define and own KPIs across production, activity, efficiency, and quality; foster a data-driven performance culture with clear accountability at every level • Lead, develop, and scale a high-performing team of licensed agents and managers — hiring top talent, building career paths, and maintaining a culture of performance • Build and continuously improve sales playbooks, scripts, and sales motions tailored to the Final Expense customer • Develop coaching programs across call reviews, shadowing, certifications, and performance improvement plans for both managers and agents • Partner with Product and Marketing teams to develop shared test and experimentation roadmaps • Set and manage staffing plans in partnership with Finance and Marketing, ensuring coverage, ramp capacity, and productivity targets are met • Design and evolve compensation plans that align agent and manager incentives with business outcomes

• Lead the Term Life Insurance Sales organization, responsible for managing multiple teams and driving performance • Define and own KPIs across production, activity, efficiency, and quality; foster a data-driven performance culture with clear accountability at every level • Lead, develop, and scale a high-performing team of licensed agents and managers — hiring top talent, building career paths, and maintaining a culture of performance • Build and continuously improve sales playbooks, scripts, and sales motions • Develop coaching programs across call reviews, shadowing, certifications, and performance improvement plans for both managers and agents • Partner with Product and Marketing teams to develop shared test and experimentation roadmaps • Set and manage staffing plans in partnership with Finance and Marketing, ensuring coverage, ramp capacity, and productivity targets are met • Design and evolve compensation plans that align agent and manager incentives with business outcomes

• Understand underwriting policies, guidelines, practices and procedures • Determine whether to accept, modify, or decline a risk through evaluation of an individual's medical history or physical condition, occupational hazard, and financial background • Communicate effectively both written and verbally to explain underwriting decisions • Influence and champion changes to improve processes while maintaining mortality expectations • Work efficiently to gather information necessary for decision making • Ability to independently work assigned requests with minimal direction • Comfortable with ambiguity

• Identify and prioritize growth opportunities across an expanding portfolio of products. • Drive high-impact growth initiatives from concept to completion. • Rigorously assess new opportunities: build business cases, model unit economics, and make data-driven go/no-go recommendations. • Develop a nuanced understanding of how various products, channels, and teams inter-play. • Own quarterly OKR planning and goal-setting processes across all functions. • Lead critical cross-functional projects that span Product, Engineering, Marketing, Sales, and Partnerships.

• Own financial planning and forecasting for the GTM business • Drive our efforts to better serve new customer segments, launch new insurance products, and/or partnership offerings • Apply business judgment and financial insights to drive decision making related to unit economics, customer acquisition, operations, core business expansion, and new opportunities • Improve the speed and efficiency of our growth by collaborating closely with Product, Marketing, Sales, and Operations teams • Apply a data-driven analytical approach to influence decision making and support company leadership in evaluating strategic initiatives • Develop and monitor critical financial performance metrics, and communicate actionable insights to relevant stakeholders

• Simulate real-world adversaries and exploit vulnerabilities across applications and AI/ML systems • Design and execute adversarial attacks against LLM-powered products • Test RAG pipelines for data exfiltration and unauthorized knowledge extraction • Conduct penetration tests across various environments • Perform red team exercises simulating APT actors • Use AI models and tools to accelerate vulnerability discovery and exploit development