• Lead ongoing market, customer, and competitive analysis within the Hospital & ASC anesthesia ecosystem to identify trends • Build a comprehensive segmentation framework • Define and continuously refine ICPs and priority segments • Develop a long-term category point of view • Produce market insights that shape product strategy • Design strategic demand generation programs • Build campaign architectures tied to market trends • Own funnel performance with a strategic lens • Build and manage comprehensive product launch and GTM plans • Develop differentiated, strategic positioning and messaging • Own the messaging architecture for new categories, product lines, and solution bundles • Partner with Product and Finance to build data-driven pricing and packaging strategies • Deliver strategic sales enablement materials • Lead cross-functional VOC programs • Serve as a key connector across Product, Customer Success, Sales, and Finance • Connect product capabilities to measurable ASC financial and clinical outcomes • Build strategic dashboards and insights reports • Evaluate campaign, messaging, and GTM effectiveness

• Liderar diretamente três Product Marketers, garantindo alinhamento estratégico, clareza de prioridades, profundidade técnica e coerência na disciplina de Product Marketing entre as soluções • Atuar de forma hands on no desenvolvimento, posicionamento e evolução das soluções transacionais da BU ID&F, assegurando integração contínua com as equipes de Produto, Pricing, Vendas e Marketing • Gerar inputs estratégicos para a evolução das soluções, identificando melhorias, oportunidades de expansão e novas ofertas a partir de análises de mercado, concorrência, tendências, métricas internas e feedback de clientes • Influenciar o roadmap em parceria com Product Managers, garantindo que iniciativas priorizadas estejam conectadas ao potencial de mercado, ao impacto econômico e às necessidades dos clientes • Contribuir para a definição de preços, modelos comerciais e empacotamento das soluções, cocriando com Pricing e Produto estruturas escaláveis, competitivas e alinhadas à proposta de valor • Empacotar soluções e estruturar ativos reutilizáveis, assegurando que playbooks de lançamento, materiais comerciais, mensagens-chave e narrativas estejam consolidados, atualizados e padronizados • Criar, evoluir e padronizar frameworks e processos de go‑to‑market, garantindo consistência, governança e eficiência na execução de lançamentos atuais e futuros • Definir e zelar pelas mensagens‑chave e pela proposta de valor das soluções, garantindo coerência em todos os pontos de contato: apresentações comerciais, conteúdos, campanhas, eventos e posicionamento público • Desenvolver e conduzir treinamentos estruturados para times comerciais, especialistas e áreas correlatas, fortalecendo a escalabilidade do conhecimento e reduzindo custo de aquisição • Colaborar com o time de Marketing na construção e execução de campanhas, iniciativas de awareness, materiais de conteúdo e ações de geração de demanda alinhadas ao posicionamento estratégico das soluções • Atuar como guardião do alinhamento entre visão técnica, narrativa de mercado e estratégia comercial, promovendo conexão fluida entre stakeholders internos e assegurando tomada de decisão embasada.

• Support the execution of joint marketing initiatives aligned to alliance partner strategies and target audiences, with the largest focus on Microsoft. • Collaborate with internal Product Marketing, broader Marketing, Partner Development, and Sales teams to maintain aligned messaging. • Coordinate day-to-day partner-facing tasks to ensure timely and accurate execution of marketing activities. • Manage all logistics, communication, and follow-up for webinars and broader programs with alliance partners. • Support joint partner events by managing registrations, materials, and post-event reporting to drive follow-through and measure impact. • Create and distribute internal win wires, success stories, and partner updates that celebrate joint wins and keep internal teams informed. • Develop co-branded marketing assets, email campaigns, and event materials in close collaboration with Product Marketing, partners and internal creative teams, and aligned to brand and messaging guidelines. • Work with Product Marketing to maintain and update partner enablement content to ensure partners have access to current, accurate resources. • Track performance metrics for webinars, events, and partner programs; synthesize data into actionable insights and regular reporting for internal stakeholders.

• Develop and execute a comprehensive regional marketing strategy aligned to global priorities and regional revenue goals • Partner closely with EMEA and APAC Sales leaders to drive pipeline, accelerate deals, and support account-based motions • Own regional demand generation programs including events, field marketing, campaigns, partnerships, and digital initiatives • Own the success of the regional BDR function, partnering with Sales leadership to set strategy, drive performance, and ensure consistent pipeline creation and qualification • Localize global messaging, positioning, and content to resonate with regional buyers and markets • Analyze regional performance, pipeline contribution, and ROI to continuously optimize programs • Manage regional marketing budgets and forecast spend against impact • Build, mentor, and lead regional marketing talent and agency partners as needed • Serve as the voice of the region to the global marketing team, providing market insights and feedback that inform global planning, messaging, and investment decisions