Role Description
The Sr. Global Marketing Manager, Computed Tomography owns end-to-end marketing for the Mobile CT business unit globally. This role is accountable for building and executing the full marketing mix:
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NPI assets
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Content
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Integrated campaigns
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Tradeshows and events
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Sales enablement tools
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Channel partner marketing packets
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Website support
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Agency management
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Localization for regional markets
Working cross-functionally with Product Management, Clinical Insights, Clinical teams, Regulatory, Brand, Legal, Sales, and Engineering, this role drives compelling positioning, value propositions, and go-to-market strategies to achieve revenue and market share objectives. The role also collaborates across imaging modalities on broader 'ology' marketing initiatives.
Key duties and responsibilities, other duties may be assigned:
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Own end-to-end marketing for the Mobile CT business unit globally, developing and executing strategic marketing plans that drive revenue growth, market share, and brand awareness across all target markets and regions.
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Understand and continually research the global market landscape, competition, customer needs, and opportunities across USA, European, and international markets; assess new geographies and segments for growth potential.
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Lead creation of standard marketing assets for new product introductions (NPIs), including launch kits, product collateral, sales tools, clinical evidence summaries, and promotional materials; drive go-to-market planning including positioning, pricing strategy, naming, and launch sequencing across regions.
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Define and continually refine product positioning and messaging based on market dynamics, competitive intelligence, and customer insights, ensuring consistent and accurate messaging across all markets and channels.
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Develop and manage a robust content strategy and content calendar, producing deliverables across formats (white papers, case studies, videos, infographics, webinars, social media, email) aligned to buyer journey stages and target personas.
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Monitor and analyze the competitive landscape globally, identifying strengths and weaknesses to inform marketing strategy and develop competitive battlecards and positioning responses.
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Drive localization of marketing content and campaigns for regional markets in the USA, Europe, and other geographies, adapting messaging, materials, and tactics to local market needs, regulations, and cultural context.
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Build and maintain channel partner marketing packets, including co-branded materials, partner sales tools, enablement guides, and joint marketing campaign frameworks to support indirect sales channels.
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Develop comprehensive sales enablement tools including objection-handling guides, ROI calculators, presentation decks, and training content for direct and indirect sales teams globally; support digital campaigns, social media strategy, and internal and external promotional initiatives.
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Manage website content strategy and execution for the CT portfolio, including product pages, landing pages, SEO optimization, and digital campaign landing pages in partnership with the web team.
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Source, brief, and manage external agencies and creative vendors; identify key global tradeshows and events, lead the strategy and vision for each event, and coordinate with the Tradeshow team on planning and execution.
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Collaborate across imaging modalities to contribute to and execute shared 'ology' marketing initiatives, leveraging cross-portfolio synergies to strengthen brand positioning and expand market reach.
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Serve as brand ambassador and key spokesperson for the CT portfolio, building relationships with key opinion leaders and industry stakeholders globally.
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Plan, develop, and execute integrated marketing campaigns across digital and traditional channels to generate demand, support pipeline, and increase market penetration globally.
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Manage and track the global marketing budget, ensuring efficient and accountable allocation of spend across programs, channels, and regions.
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Work collaboratively across all business functions including Product Management, Regulatory, Corporate Accounts, Sales, and Executive Leadership.
Qualifications
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Bachelor's degree in Marketing, Business, Communications, or a related field preferred; degree in engineering or science a plus. MBA preferred.
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An equivalent combination of education and relevant experience will be considered in lieu of a degree.
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Minimum of 10 years of progressive marketing experience, preferably in medical imaging or healthcare technology.
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Demonstrated experience owning the full marketing mix for a business unit or product portfolio, including NPI launches, content development, integrated campaigns, sales enablement, channel marketing, and digital/web marketing.
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Experience managing external agencies and creative vendors, including briefing, project management, and quality review of deliverables.
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Experience developing and localizing marketing content for multiple global markets; familiarity with regional regulatory and cultural considerations in the USA and Europe.
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Knowledge of healthcare industry competitive dynamics; experience developing channel partner marketing programs, co-marketing materials, and partner enablement tools.
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Proficiency with digital marketing tools and platforms including social media (LinkedIn, YouTube, X, Facebook, Instagram), CMS/website management, email marketing, and marketing automation; understanding of SEO/SEM principles.
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Ability to translate complex clinical and technical product information into compelling marketing messages for diverse audiences including clinicians, C-suite, and channel partners.
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Strong presentation skills and ability to communicate effectively with all levels of the organization and with external stakeholders including customers, KOLs, and partners.
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Willingness and ability to travel internationally to support events, customer meetings, and regional market engagement as required by the role.
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Background and drug testing (pre- and post-employment) is required.
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Budget, expense, and resource management experience required.
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Must be a result-oriented, team player, people person.
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Must be self-driven to optimize performance without the need for extensive supervision.
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Must possess excellent verbal and written communication skills and work effectively in a demanding, fast-paced environment.
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Must have and exhibit excellent presentation skills in small and large group situations.
Benefits
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Medical (Blue Benefit Administrators): 5 PPO Plans (with up to 95% employer contribution)
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Dental (Blue Cross Blue Shield): 2 PPO Plans (with up to 80% employer contribution)
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Vision (Blue Cross Blue Shield): 100% company paid
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Short/Long Term Disability, Life & AD&D (The Standard): 100% company paid
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401k Retirement (Fidelity): 100% company match up to 5%
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Tax Deferred Health Care Savings Programs
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Accident Insurance, Critical Illness, Hospital Indemnity, Pet, Legal, ID Theft
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Generous paid time off, tuition reimbursement, and more!
