• Develop and execute a comprehensive regional marketing strategy aligned to global priorities and regional revenue goals • Partner closely with EMEA and APAC Sales leaders to drive pipeline, accelerate deals, and support account-based motions • Own regional demand generation programs including events, field marketing, campaigns, partnerships, and digital initiatives • Own the success of the regional BDR function, partnering with Sales leadership to set strategy, drive performance, and ensure consistent pipeline creation and qualification • Localize global messaging, positioning, and content to resonate with regional buyers and markets • Analyze regional performance, pipeline contribution, and ROI to continuously optimize programs • Manage regional marketing budgets and forecast spend against impact • Build, mentor, and lead regional marketing talent and agency partners as needed • Serve as the voice of the region to the global marketing team, providing market insights and feedback that inform global planning, messaging, and investment decisions

Job Description : Marketing Coordinator Position Type : Full-Time, Salaried Employee Location : Remote Overview The Marketing Coordinator at i-Tech Support Services plays an integral role in strengthening brand visibility, supporting lead generation initiatives, and ensuring consistent execution across marketing channels for our key business units: Managed IT Services, School Technology, and Acumatica Cloud ERP. This position bridges creative content development, basic graphic design, event coordination, digital marketing execution, CRM maintenance, and cross-department collaboration. Working directly with senior marketing leadership, this role helps plan and support trade shows, webinars, and customer events; produces on-brand visual assets; and ensures campaigns run smoothly and on schedule across platforms. This is an excellent opportunity for a marketing professional ready to take ownership of day-to-day marketing operations, event logistics, and creative execution while supporting strategic company growth initiatives. Core Responsibilities Digital Marketing & Content Execution Build, test, and deploy marketing emails, nurture workflows, and newsletter campaigns Maintain and clean CRM contact lists, including lifecycle stages, lead statuses, and key properties Monitor email and campaign performance and assist with reporting and dashboard updates Email Marketing & CRM Coordination (HubSpot) Build, test, and deploy marketing emails, nurture workflows, and newsletter campaigns Maintain and clean CRM contact lists, including lifecycle stages, lead statuses, and key properties Monitor email and campaign performance and assist with reporting and dashboard updates Website, SEO & Content Management Upload blog posts, update web pages, and execute content refreshes in WordPress Conduct keyword research and support on-page SEO efforts, including titles, metadata, and image alt text Perform quality assurance checks on landing pages, forms, and campaign assets Marketing & Sales Enablement Support Assist with the creation and updating of proposal templates, sales presentations, and marketing collateral Support lead generation initiatives through outreach templates, promotional assets, and digital campaigns Track campaign engagement, identify qualified leads, and coordinate handoff to the sales team Event & Campaign Coordination Support the planning and execution of webinars, trade shows, virtual events, and industry conferences Manage event registration, promotional materials, follow-up communications, and post-event reporting Coordinate with vendors and assist with promotional item creation and logistics Market & Competitor Research Conduct basic market and competitive research to support campaign and content planning Monitor industry trends and summarize insights for internal stakeholders Collaborate with ERP, MSP, and Education teams to gather inputs and align messaging Key Qualifications Benefits : You will be eligible for immediate enrollment into our benefits program with a lead time that ranges between thirty (30) and sixty (60) days before coverage begins. Highlights of the current benefits are as follows: Medical, dental, and vision insurance with competitive plan options 401K plan + employer match + immediate vesting Employer paid long-term disability insurance + life insurance 22 days off per year (15 days of accrued PTO + 7 paid holidays) 6 weeks paid parental leave Company issued laptop Company paid training as necessary

• Monitor and analyze advertising activity of key competitors across platforms (Meta, Google, TikTok, etc.); • Track trends in health, wellness, fitness, and subscription-based products; • Maintain an organized database of notable ad examples, campaigns, messaging approaches, and market innovations; • Create weekly reports summarizing key competitor moves, creative shifts; • Share clear, actionable insights for User Acquisition and Creative teams — quick takeaways + deep dives when needed; • Suggest new ideas based on emerging trends, consumer behavior, and market changes; • Assist with ad hoc research projects based on marketing team priorities; • Present findings in a visual, digestible format using Miro, FigJam, Slides, or Notion; • Apply tools like Meta Ad Library, TikTok Creative Center, Similarweb, App Annie & other to ensure high-quality research and insights.

• Own issuer lifecycle strategy across onboarding, activation, launch readiness, live fundraising, and post-raise nurture/retention. • Build and optimize HubSpot programs: workflows, sequences, lists/segments, lead scoring (if applicable), and lifecycle stage logic. • Create and manage multi-channel communications (email, SMS/text, in-app/other comms as applicable) including: onboarding and education series, milestone-based reminders and nudges, campaign readiness and compliance-oriented comms (in partnership with Legal/CS), performance check-ins and best-practice playbooks, and re-engagement and win-back programs • Develop segmentation based on issuer stage, industry, fundraising status, behavior, and operational signals. • Run testing and optimization: A/B tests, deliverability monitoring, template improvements, send-time experiments, message hierarchy. • Partner with Directors of Funding Growth to align messaging with real client needs, and to surface insights back into playbooks and enablement. • Collaborate with Product/Eng/Ops to ensure events/data are usable in HubSpot (properties, lifecycle definitions, instrumentation). • Maintain a content library of modular templates/snippets that can be reused and personalized. • Report on results weekly/monthly and translate performance into action: what’s working, what’s not, and what to change.