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Fortive logo
Fortive

Fortive’s essential technology makes the world stronger, safer, and smarter. We accelerate transformation across a broad range of applications including environmental, health and safety compliance, industrial condition monitoring, next-generation product design, and healthcare safety solutions. We are a global industrial technology innovator with a startup spirit. Our forward-looking companies lead the way in software-powered workflow solutions, data-driven intelligence, AI-powered automation, and other disruptive technologies. We’re a force for progress, working alongside our customers and partners to solve challenges on a global scale, from workplace safety in the most demanding conditions to groundbreaking sustainability solutions. We are a diverse team 18,000 strong, united by a dynamic, inclusive culture and energized by limitless learning and growth. We use the proven Fortive Business System (FBS) to accelerate our positive impact. At Fortive, we believe in you. We believe in your potential—your ability to learn, grow, and make a difference. At Fortive, we believe in us. We believe in the power of people working together to solve problems no one could solve alone. At Fortive, we believe in growth. We’re honest about what’s working and what isn’t, and we never stop improving and innovating. Fortive: For you, for us, for growth.

Senior Manager, Strategic Marketing

MarketingMarketingOtherRemoteSeniorTeam 10,001+Since 2016H1B SponsorCompany SiteLinkedIn

Location

United States

Posted

118 days ago

Salary

$122K - $148K / year

Seniority

Senior

Bachelor Degree5 yrs expEnglish

Job Description

Senior Manager, Strategic Marketing

Fortive

• Lead ongoing market, customer, and competitive analysis within the Hospital & ASC anesthesia ecosystem to identify trends • Build a comprehensive segmentation framework • Define and continuously refine ICPs and priority segments • Develop a long-term category point of view • Produce market insights that shape product strategy • Design strategic demand generation programs • Build campaign architectures tied to market trends • Own funnel performance with a strategic lens • Build and manage comprehensive product launch and GTM plans • Develop differentiated, strategic positioning and messaging • Own the messaging architecture for new categories, product lines, and solution bundles • Partner with Product and Finance to build data-driven pricing and packaging strategies • Deliver strategic sales enablement materials • Lead cross-functional VOC programs • Serve as a key connector across Product, Customer Success, Sales, and Finance • Connect product capabilities to measurable ASC financial and clinical outcomes • Build strategic dashboards and insights reports • Evaluate campaign, messaging, and GTM effectiveness

Job Requirements

  • Bachelor’s Degree required; Master’s degree preferred
  • 5-8 years relevant experience, with 3-5 years in leadership roles
  • Experience working in healthcare, SaaS organizations is preferred
  • Excellent written and verbal communication skills
  • Ability to travel 25% travel required

Benefits

  • Health insurance
  • Retirement plans
  • Paid time off
  • Flexible work arrangements
  • Professional development

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