Role Description We're looking for a Senior Paid Search Manager to own and scale our global paid search program as a core driver of pipeline and revenue. You will manage end-to-end strategy, execution, and optimization across search, with a focus on driving measurable growth and efficiency at scale. This is a remote position and will report to our VP, Growth Marketing. - Own and scale paid search performance: - You will own global paid search strategy across brand and non-brand campaigns. - You will optimize keyword strategy, audience targeting, and bidding approaches. - You will drive search performance across the full funnel from acquisition through pipeline and revenue outcomes. - You will identify and unlock new growth opportunities across search (e.g., new query segments, formats, markets). - Drive data, measurement, and optimization: - You will analyze performance insights and communicate clear recommendations to stakeholders. - You will leverage attribution, incrementality, and conversion data to inform investment decisions. - You will translate outcomes (pipeline, revenue) into search optimization strategies. - You will partner with Analytics and RevOps to improve signal quality and measurement accuracy. - Budget management: - You will own the global paid search budget allocation. - You will allocate spend across campaigns and geos based on incremental return while balancing efficiency. - You will support forecasting and performance planning tied to business outcomes. - Experimentation and innovation: - You will build a structured experimentation roadmap to drive continuous performance improvement. - You will refine keyword strategy through query insights and competitive analysis. - You will test and scale new search features, formats, and automation capabilities. - Cross-functional collaboration: - You will partner with Revenue Marketing and Product Marketing to align on targeting, messaging, and growth priorities. - You will establish feedback loops to inform optimization and performance insights. - You will ensure search strategy aligns with broader GTM priorities and funnel goals. Qualifications - 7-10+ years in paid search or performance marketing. - Experience scaling search programs tied to pipeline and revenue. - Expertise in platforms like Google Ads and Bing, including bidding strategies and automation. - Experience with attribution, incrementality, and funnel metrics. - Experience managing large budgets with ROI accountability. - Avalara is an AI-first Company. - You’ll bring experience using AI and AI-related technologies, ready to thrive here. - You’ll apply AI every day to business challenges - improving efficiency, contributing solutions, and driving results for your team, our company, and our customers. - You’ll grow with AI by staying curious about new trends and best practices, and by sharing what you learn so others can benefit too. Benefits - Total Rewards: In addition to a great compensation package, paid time off, and paid parental leave, many Avalara employees are eligible for bonuses. - Health & Wellness: Benefits vary by location but generally include private medical, life, and disability insurance. - Inclusive culture and diversity: Avalara strongly supports diversity, equity, and inclusion, and is committed to integrating them into our business practices and our organizational culture. - We also have a total of 8 employee-run resource groups, each with senior leadership and exec sponsorship. Company Description We’re defining the relationship between tax and tech. We’ve already built an industry-leading cloud compliance platform, processing over 54 billion customer API calls and over 6.6 million tax returns a year. Our growth is real - we're a billion dollar business - and we’re not slowing down until we’ve achieved our mission - to be part of every transaction in the world. We’re bright, innovative, and disruptive, like the orange we love to wear. It captures our quirky spirit and optimistic mindset. It shows off the culture we’ve designed, that empowers our people to win. We’ve been different from day one. Join us, and your career will be too. We’re An Equal Opportunity Employer. Supporting diversity and inclusion is a cornerstone of our company — we don’t want people to fit into our culture, but to enrich it. All qualified candidates will receive consideration for employment without regard to race, color, creed, religion, age, gender, national orientation, disability, sexual orientation, US Veteran status, or any other factor protected by law. If you require any reasonable adjustments during the recruitment process, please let us know.

• Use effective industry skills and abilities to support our innovative transportation services • Exercise excellent customer service while identifying and properly escalating potential daily challenges or service deficiencies • Assist in managing the daily service of accounts in addition to recruiting, vetting and credentialing service providers (third party transportation companies) • Manage and oversee Field Operations to include, but not limited to, new client start-ups, client retention and development along with growing existing accounts • Responsible for the continuous improvement of a safe, efficient, and effective transportation system • Liaise between EverDriven and our clients while providing guidance, direction, and feedback • Maintain a safe and efficient environment for our passengers, contractors, and the non-riding public by managing regulatory and client policies and procedures • Monitor all local transportation to ensure performance in accordance with terms, conditions and specifications of EverDriven contracts with clients and providers • Develop and maintain open communication channels with project contractors, community officials, and agency staff • Cooperate with EverDriven departments to establish and maintain documentation regarding provider information, operations, as well as maintenance and safety inspections • Understand and follow safety rules established by regulatory bodies and client contracts • As a part of normal business operations, employees in this role may access and/or modify electronic Protected Health Information (ePHI) in a manner compliant with requirements set forth by the Health Insurance Portability and Accountability Act (HIPAA)

• Develop a deep understanding of our business, our cloud management platform, support and services and how they help our clients, and their needs. • Maintain knowledge, context and ownership of the customers you are responsible for and own communication with the respective vendor teams in a way to show value and potential opportunities for revenue growth. • Manage customer-related support escalations to resolution, ensuring customer satisfaction is of the highest level. • Negotiate and close long-term commitments with key stakeholders, balancing the requirements of the customer, the vendor and the company's interests. • Identify New workload opportunities within Customer’s Cloud Environment / SaaS solutions. • Establish a regular cadence with the complete portfolio of your customers as part of your book of business. Balancing the requirements of large strategic customers and fast-growing emerging clients. • Help aggregate customer feedback that ensures our products & solutions closely align with customer needs and requests. • Provide customer feedback and requests to engineering teams to provide greater market/customer context and help prioritize deliverables within active development cycles. • Deliver regular quarterly reviews with customers, tracking active project timelines, projected spending on respective cloud platforms and feedback on DoiT support & engagement. • Maintain and strengthen relationships with key cloud providers to ensure alignment on customer engagements. • Identify Cost Optimization opportunities within the Customer Cloud environment • Work with Cloud Vendors Sales Rep on mutual customers.

• Develop a deep understanding of our business, our cloud management platform, support and services and how they help our clients, and their needs. • Maintain knowledge, context and ownership of the customers you are responsible for and own communication with the respective vendor teams in a way to show value and potential opportunities for revenue growth. • Manage customer-related support escalations to resolution, ensuring customer satisfaction is of the highest level. • Negotiate and close long-term commitments with key stakeholders, balancing the requirements of the customer, the vendor and the company's interests. • Identify New workload opportunities within Customer’s Cloud Environment / SaaS solutions. • Establish a regular cadence with the complete portfolio of your customers as part of your book of business. Balancing the requirements of large strategic customers and fast-growing emerging clients. • Help aggregate customer feedback that ensures our products & solutions closely align with customer needs and requests. • Provide customer feedback and requests to engineering teams to provide greater market/customer context and help prioritize deliverables within active development cycles. • Deliver regular quarterly reviews with customers, tracking active project timelines, projected spending on respective cloud platforms and feedback on DoiT support & engagement. • Maintain and strengthen relationships with key cloud providers to ensure alignment on customer engagements. • Identify Cost Optimization opportunities within the Customer Cloud environment • Work with Cloud Vendors Sales Rep on mutual customers.