• Plan, execute, and optimise digital marketing campaigns across multiple brands • Manage and optimise paid advertising campaigns across platforms such as Meta, Google, LinkedIn, and others where relevant • Analyse campaign performance and provide structured weekly reporting with actionable insights • Monitor key performance metrics, including engagement, lead quality, CTR, CPC, conversions, ROAS, and campaign effectiveness • Support audience targeting, segmentation, and campaign testing strategies • Develop practical growth strategies suitable for growth-stage and limited-budget environments • Use AI-powered tools to improve workflow efficiency, campaign ideation, content generation, testing, and analysis • Collaborate directly with the founder on marketing priorities, experiments, and growth opportunities • Recommend and implement improvements based on data and performance trends • Support light-touch CRM coordination where necessary, but this is not a CRM administration role

• Plan, execute, and optimise digital marketing campaigns across multiple brands • Manage and optimise paid advertising campaigns across platforms such as Meta, Google, LinkedIn, and others where relevant • Analyse campaign performance and provide structured weekly reporting with actionable insights • Monitor key performance metrics, including engagement, lead quality, CTR, CPC, conversions, ROAS, and campaign effectiveness • Support audience targeting, segmentation, and campaign testing strategies • Develop practical growth strategies suitable for growth-stage and limited-budget environments • Use AI-powered tools to improve workflow efficiency, campaign ideation, content generation, testing, and analysis • Collaborate directly with the founder on marketing priorities, experiments, and growth opportunities • Recommend and implement improvements based on data and performance trends • Support light-touch CRM coordination where necessary, but this is not a CRM administration role

Role Description We're looking for a generalist marketer who can write, design, and produce — and who understands that great creative only counts if it drives results. This is a hands-on, high-output role at the centre of our marketing function. We don't work with creative or content agencies, which means you'll be producing the work yourself: copy, social assets, campaign visuals, landing pages, email creative, and everything in between. You'll bring a strong design eye, sharp commercial instincts, and the ability to plan and execute campaigns end-to-end without handing off to someone else. Alongside owning content and creative production, you'll provide support managing social media, website, events, and broader marketing projects. This is a generalist role in a small, ambitious team where versatility is a genuine strength. One day, you might be building a campaign asset in Canva, writing a case study, and scheduling a week of social content. The next, you'll be updating a landing page, reviewing paid ad performance, and briefing the web agency on a new page. You'll thrive here if you take pride in doing lots of things well, move fast without cutting corners, and care about the commercial impact of everything you make. Qualifications - 3–5 years in a B2B marketing role with clear, hands-on ownership of content, creative, and campaign delivery - A portfolio that demonstrates both writing ability and design output — examples across copy and creative assets are required - Proven, evidenced impact: you can point to campaigns or content programmes you ran and show what they achieved, including a link to a portfolio of work - Experience planning and executing campaigns end-to-end, not just contributing to them - Proven experience in paid social, website management, and events alongside core content and creative work Requirements - Strong copywriting across formats, with a confident, adaptable brand voice - Proficient in Canva and Figma — you use these daily, not occasionally - Comfortable setting up, running, and reporting on Meta paid ad campaigns at a basic to intermediate level - Solid understanding of campaign planning: objectives, audience, messaging, channel, measurement - A strong, creative, and design eye — you know what good looks like, and you can produce it yourself - Commercial understanding — you connect creative decisions to business outcomes, not just aesthetics - Working knowledge of GA4, Google Ads Manager, Semrush, and basic marketing reporting - Familiarity with HubSpot or a similar CRM and marketing automation platform - Comfortable with a CMS (WordPress or similar) for content and page management Benefits - Work from home or at our dog-friendly office in Moorgate - Equity options and 5% pension contributions - Flexible working times - Work abroad for up to 90 days per year - Enhanced parental leave - 25 days annual leave (on top of bank holidays) - Take your birthday off and another significant day off too - Treat your friends or family to a meal each quarter (up to £75) - A monthly wellbeing bonus (£50 per month for gym membership/wellbeing activities) or Private medical - Quarterly socials - A learning budget for you to use - Delivering social impact through improved patient healthcare - Working at a well funded and rapidly growing start up, solving a global problem in a new way

• Build and maintain a single source of truth across all channels (Yelp, Thumbtack, LSA, SEO, Google Maps). • Track metrics across all active channels, identify where budget should move, and deliver clear weekly/monthly reports to the founder. • Own the bi-weekly syncs and monthly reporting relationship with the external SEO agency. • Contribute to email strategy and content direction. • Identify A/B testing opportunities, propose conversion improvements, and track results. • Analyze which sources are performing, where CPL is too high, and where to reallocate.