• Build and maintain a single source of truth across all channels (Yelp, Thumbtack, LSA, SEO, Google Maps). • Track metrics across all active channels, identify where budget should move, and deliver clear weekly/monthly reports to the founder. • Own the bi-weekly syncs and monthly reporting relationship with the external SEO agency. • Contribute to email strategy and content direction. • Identify A/B testing opportunities, propose conversion improvements, and track results. • Analyze which sources are performing, where CPL is too high, and where to reallocate.

• Drive the development and management of AI and ML infrastructure. • Oversee the end-to-end ML lifecycle — from model training and deployment to monitoring, optimization, and scaling. • Lead a small team of engineers while ensuring seamless collaboration between research, engineering, and operations teams. • Design, maintain, and optimize scalable infrastructure for ML training, inference, and experimentation. • Ensure model deployment pipelines are reliable, efficient, and cost-effective. • Implement robust monitoring, alerting, and automated rollback mechanisms to maintain system reliability. • Partner with research teams to streamline workflows for training, evaluation, and fine-tuning of models. • Support AI-driven initiatives across product teams by providing reliable infrastructure and operational expertise. • Enhance model inference latency, throughput, and cost-efficiency. • Develop and enforce CI/CD practices for ML models, including versioning, testing, and deployment. • Contribute to ML architecture design, documentation, and roadmap planning.

• Own and optimize the talent acquisition funnel end-to-end (view → click → registration → application → hire), identifying bottlenecks and improving conversion, speed, and efficiency. • Ensure sufficient, high-quality talent supply across markets by anticipating demand, understanding hiring needs, volumes, and timing to proactively prevent talent gaps. • Design, execute, and scale performance acquisition campaigns across external channels (Social Ads, Google Ads, Job Boards), maximizing impact, efficiency, and ROI. • Activate, engage, and re-engage candidates through CRM, email, push notifications, and in-app communications, ensuring continuous talent availability and fast response times. • Monitor and optimize unit economics and key performance metrics (CPA, conversion rates, funnel efficiency), owning budget allocation and performance outcomes. • Run continuous growth experiments to identify and scale new channels, audiences, messaging, and value propositions. • Leverage AI and automation as a core way of working, to improve decision-making, accelerate execution, and reduce repetitive manual tasks. • Build dashboards, reports, and analyses that transform complex data into clear, actionable insights, supporting growth and business decisions. • Collaborate closely with Product, Operations, Tech, and Data teams to remove friction, enhance candidate experience, and scale high-impact initiatives across markets. • Communicate performance, insights, learnings, and recommendations clearly, directly influencing how Job&Talent grows and allocates resources globally.

Title: Paid Social – ANZ Growth Marketing Manager (Maternity Cover) – Remote Location: Sydney, New South Wales 2000 , Australia Department: Marketing – Growth Job Description: Who we are Employment Hero is on a mission to make employment easier and more valuable for everyone. Our Employment Operating System brings hiring, HR, payroll and benefits into an all-in-one solution. Since our inception in 2014, we’ve scaled to a $2 billion valuation and gained a presence in 6 countries globally – Australia, New Zealand, Singapore, Malaysia, the UK and Canada. We now service over 350,000 businesses and more than 2.5 million employees. The EH Way At Employment Hero, we’re proud of our unique DNA, which we call The EH Way. - We are Mission First – everything we do (from what we work on, to how we allocate capital and where we focus) is driven by our Mission - We are Remote First – we champion a remote environment with a preference for asynchronous communication and a high degree of autonomy - We are AI First – we are committed to using AI to accelerate our mission; AI is not just a tool, it’s a fundamental part of how we operate, innovate, and scale - We are Apolitical – we do not take a position on political or social topics, unless it relates to our Mission - We Live by Our Values – we role model our values 100% of the time - We Expect High Performance – we set a high standard and we’re not satisfied with being average About The Role We’re looking for a highly capable Growth Marketing Manager to own our paid social strategy and execution across the ANZ market on a 8-month maternity cover contract. This is a hands-on, performance-driven role where you’ll take full ownership of campaigns across Meta, LinkedIn, Reddit, and emerging paid social platforms – from setup through to optimisation and scaling. Beyond platform execution, this role requires strong commercial thinking and cross-functional leadership. You’ll connect ad platform performance with CRM and pipeline data, proactively identify opportunities and issues, and work closely with Content, Creative, Marketing Ops, and Sales to drive measurable lead generation outcomes. We’re looking for someone who is technically strong, proactive in communication, and comfortable owning outcomes end-to-end – not just running campaigns, but continuously improving them. Your key focus areas will be Paid Social Campaign Ownership (End-to-End) - Own the full lifecycle of paid social campaigns across Meta and LinkedIn (core platforms), as well as Reddit, TikTok, and other channels where relevant. - Set up, manage, and optimise campaigns hands-on – including campaign structure, targeting, creatives, bidding strategies, and budget allocation. - Deliver against MQL and pipeline targets within defined efficiency metrics (e.g. CPL / CP-MQL). - Continuously identify and execute optimisation opportunities across audiences, creatives, formats, and funnel stages. Performance Optimisation & Problem Solving - Proactively monitor performance and identify issues, risks, and opportunities early – not just report on them. - Develop clear action plans when performance drops (e.g. creative fatigue, audience saturation, tracking issues). - Run structured experiments and A/B tests across creative, targeting, and campaign setup to unlock growth. - Balance volume vs lead quality, using downstream data to guide optimisation decisions. Data, Insights & Business Acumen - Connect platform data with CRM (Salesforce), marketing automation (Marketo), and pipeline metrics to form a holistic view of performance. - Analyse not just CPL, but lead quality, conversion rates, and pipeline contribution. - Translate data into clear, actionable insights and recommendations for both marketing and sales stakeholders. Cross-Functional Collaboration & Stakeholder Management - Work closely with Creative and Content teams to brief, iterate, and improve ad creatives based on performance insights. - Partner with Marketing Operations to ensure tracking accuracy, attribution, and data integrity. - Collaborate with Sales teams to gather feedback on lead quality and continuously refine targeting and messaging. - Communicate regularly and proactively with stakeholders on: - Campaign performance - Risks or underperformance - Optimisation plans and next steps AI & Productivity Enablement - Leverage AI tools and platform automation (e.g. Gemini, Claude or other generative AI) to improve campaign performance and efficiency. - Use AI to enhance creative testing, audience insights, reporting, and workflow productivity. - Stay up to date with evolving AI capabilities in paid social and apply them practically. (Secondary) Content Syndication - Support light-touch management of content syndication / PPL campaigns where required (non-core focus) Requirements Experience - 4-6 years of experience in performance or growth marketing with a strong focus on paid social. - Proven track record of hands-on campaign management and optimisation on Meta and LinkedIn (must-have). - Experience in B2B lead generation environments preferred. - Deep expertise in Meta Ads Manager and LinkedIn Campaign Manager – confident in building, managing, and scaling campaigns independently - Strong understanding of campaign structure, audience strategy, creative testing, and bidding optimisation - Experience working with conversion tracking, attribution, and funnel metrics - Ability to analyse performance across platform + CRM data and derive meaningful insights - Experience with Marketo and Salesforce (nice to have - Exposure to AI tools for marketing workflows or campaign optimisation (nice to have) Communication & Ways of Working - Strong, proactive communicator - Comfortable working cross-functionally and influencing without authority. - High ownership mindset – takes initiative and drives outcomes without needing direction. - Data-driven, analytical, and detail-oriented. - Curious and proactive, always looking for ways to improve performance. - Comfortable operating in a fast-paced environment with clear performance targets. - Solutions-oriented with a strong problem-solving mindset. Who we are To thrive at Employment Hero, you’ll need to embody The EH Way – operating with focus, agility, and an obsession with impact. For this role, you’ll also bring - Bachelor’s degree. - 5+ years of experience in product marketing, preferably in SaaS. - Experience running customer and market research. - Strong analytical skills and ability to make data-driven decisions. - Proven track record of successful product launches and marketing campaigns. - Experience working in a fast-paced, agile environment. - Track record of delivering exceptional outcomes beyond the mean. What we can offer At Employment Hero, we don’t just talk about a better way to work – we live it. Joining Employment Hero means - You will work remotely, with the flexibility to own your time and impact - You will access cutting-edge tools to amplify your work, knowledge and outputs - You’ll surround yourself with ambitious, outcome-driven colleagues who challenge you to do the best work of your life - You’ll own ESOP (employee share options) in one of the world’s fastest-growing tech companies - You’ll also have access to a wide range of benefits that includes – a very generous parental leave policy, subsidised egg freezing (so you can make the choice that’s right for you, on your terms), a WFH office expense budget, and outstanding learning & development opportunities We’re AI-first, so you may meet some of our AI tools early in the process. They help us cut the noise, surface great talent fast and make sure every candidate gets a fair, consistent experience. We verify candidate identity and location as part of our hiring process. Company Overview Employment Hero is the world’s first Employment Operating System: an end-to-end system built to make employment easier for everyone. From hired to retired, everything employment is managed in one place. Employment Hero helps over 300,000 businesses worldwide hire great people and manage everything from hiring, HR and payroll, through to rewards, recognition and offboarding —all automated behind the scenes. And for the 2M+ employees and jobseekers using Employment Hero, Employment OS is their work passport to unlock great job opportunities, manage work admin and grow their career.