• Execute paid search, paid social, display/retargeting, and content syndication programs in support of pipeline targets set by Revenue Marketing • Implement SEO and AEO tactics in partnership with the SVP of Marketing and Content team • Run A/B testing and conversion rate optimization across landing pages, forms, and CTAs • Track and report on conversion from lead to qualified pipeline, including MQL-to-SQL rates and channel-level performance • Build and manage nurture sequences, lead scoring logic, and lifecycle email programs within the marketing automation platform • Support programmatic customer growth through automated adoption sequences, expansion triggers, and engagement programs • Partner with CS and Revenue Marketing on lifecycle and expansion program execution • Work with the marketing ops function on Salesforce/HubSpot reporting, attribution, and data hygiene • Coordinate on lead management, routing, and lead scoring optimization • Serve as a day-to-day point of contact with marketing ops, flagging issues and keeping programs running cleanly

Role Description We are seeking a Product Growth Manager to own the commercial growth motion, channels, segments, acquisition, and price modelling and to set the strategy, run the performance model, and make the engine efficient. Key Responsibilities - Growth strategy - Set the quarterly growth plan — which segments, which channels, in what order, and why. Own it end-to-end. - Segmentation & targeting - Define ICP, segment priorities, and the message-channel-segment matrix. Keep it current as the market shifts. - Performance marketing - Own paid acquisition — CAC, ROAS, channel efficiency. Brief and manage the Performance Marketeer on execution. - Campaign execution & testing - Design and run A/B tests. Own the attribution model and the feedback loop from performance data to strategy. - Product-led growth - Identify and scope PLG loops — referral mechanics, freemium triggers, and in-product signals that feed the sales motion. - Price modelling - Model how pricing changes affect conversion, expansion, and segment mix. Feed analysis to the Director and Product Ops Specialist. Qualifications - Relevant Bachelor's degree - 4 to 7 years in B2B SaaS growth, product marketing, or commercial strategy — with direct ownership of acquisition targets. - Experience in running paid acquisition campaigns with budget ownership, not just contributed to them. - Experience in building pricing models that informed commercial decisions. - Experience in designing and running A/B tests with a documented methodology. - Understanding in PLG mechanics and how to design in-product acquisition loops. - Great writing skills, writing commercial briefs is a core output of this role and must be readable without translation. - Fluent in English, Arabic a plus. - Fluent in AI tools as the default way of working — not an occasional user.

• Drive integrated Data Center segment planning by co-developing and implementing growth strategies aligned with ESY and enterprise objectives. • Identify and develop new customers (developers, EPCs, consultants, suppliers) to a maturity level that enables ownership by Business Lines. • Identify adjacent market opportunities and support entry strategies to expand GE Vernova’s served available market. • Track and analyse industry, market, and competitive trends to identify pockets of profit and emerging opportunities, including inorganic growth options. • Establish and manage strong relationships with senior decision-makers at hyperscalers, colocation providers, EPCs, and key partners. • Actively engage with the broader Data Center ecosystem to understand customer business models and translate needs into value-added solutions. • Drive and participate in customer programs, networking events, and industry forums to generate demand and strengthen GE Vernova’s market presence. • Serve as a trusted partner to customers, aligning GE Vernova capabilities with their strategic priorities. • Leverage ESY and Business Line capabilities to form and manage strategic partnerships and alliances, including co-creation initiatives. • Coordinate and support multi-BL go-to-market initiatives, ensuring consistency, clarity, and optimized customer engagement. • Work inclusively with Sales, Marketing, and other GE Vernova businesses to originate and convert a strong, high-quality opportunity pipeline. • Participate in co-selling activities across GE Vernova where appropriate. • Provide commercial leadership on key opportunities including strategy-to-win development, customer positioning and differentiation, value proposition definition, proposal strategy and deal structuring, pricing feedback and optimization.

• Own the growth strategy for each of our practices in partnership with the Head of Marketing. • Co-develop the plan for new practice onboarding and the ongoing roadmap for existing accounts. • Build playbooks, set the KPIs, and hold the team to them across PPC, SEO, and email. • Manage client relationships at the senior level. • Lead strategic reviews, present results, and handle escalations. • Lead a team of managers, strategists, and specialists across the three channels. • Define what good looks like at the account level and the agency level. CAC, lead quality, organic traffic, email revenue, retention. • Own the story behind the numbers.