• Own the growth strategy for each of our practices in partnership with the Head of Marketing. • Co-develop the plan for new practice onboarding and the ongoing roadmap for existing accounts. • Build playbooks, set the KPIs, and hold the team to them across PPC, SEO, and email. • Manage client relationships at the senior level. • Lead strategic reviews, present results, and handle escalations. • Lead a team of managers, strategists, and specialists across the three channels. • Define what good looks like at the account level and the agency level. CAC, lead quality, organic traffic, email revenue, retention. • Own the story behind the numbers.

• Define and execute the international growth strategy across Europe and emerging markets. • Identify, prioritise, and launch new markets, customer segments, and expansion opportunities. • Localise go-to-market strategies to ensure strong regional fit. • Lead and scale high-performing international GTM teams across Europe and beyond. • Build an accountable, aligned, and performance-driven regional organisation. • Provide clear direction, coaching, and executive-level leadership. • Own international revenue targets and performance against company growth goals. • Drive pipeline generation, forecasting discipline, and consistent execution across regions. • Lead initiatives across pricing, packaging, and market penetration. • Establish KPIs, dashboards, and reporting frameworks to guide decision-making. • Partner with RevOps and Finance to improve forecasting accuracy and visibility. • Ensure operational rigour and scalable execution across markets. • Lead hiring, organisational design, and resource planning across international markets. • Ensure compliance with local regulations and business requirements. • Build and implement scalable processes aligned with global standards. • Partner cross-functionally with Product, Marketing, Finance, and People teams. • Act as the voice of international markets within global strategy discussions. • Ensure strong alignment between global and regional teams.

• Develop and implement strategic plans that drive growth for Airbnb's Experiences business • Navigate and address market and category-specific challenges and opportunities, and work to prioritize across many different lenses • Be the DRI for driving demand for the Experiences business, both for key markets, as well as how those markets play into the global business • Collaborate with cross-functional teams, including product management, finance, marketing, community, communications, sales operations, and supply, to achieve shared objectives that deliver meaningful business results • Leverage analytical skills to translate data-driven insights into actionable operational plans that enhance performance and build efficiency • Build and maintain strong relationships with internal and external stakeholders • Serve as a trusted advisor by translating complex data and market dynamics into clear recommendations and business context • Own and influence business outcomes of this high-growth area, strategically planning for the next phases of expansion • Think outside the box to come up with novel ways of structuring incentives, business models, and ways of working to allow the business to be nimble and enable efficient scale

• Leverage Research and Development experience and operational study execution experience to grow and maintain a profitable portfolio. • Engage in conversations with clients on operational delivery strategies. • Lead a cross functional team to design effective and differentiated strategies for operational execution. • Perform post award strategy oversight and redesign. • Establish and develop strong client relationships. • Design and develop winning trial strategies and integrated solutions for clear differentiation in the marketplace. • Advocate for client needs and satisfaction; foster new and existing client relationships.