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Graphic Designer

Location

Brazil

Posted

33 days ago

Salary

0

Seniority

Mid Level

Job Description

Graphic Designer

Incrementum

Role Description We're looking for a B2B Graphic Designer who can move fluently between paid ad creative, sales enablement assets, brand systems, and content design — and who is genuinely curious about how AI is reshaping the design workflow. This is a B2B role, so you'll be designing for buying committees, not impulse purchases. You should understand what makes paid ads convert in a LinkedIn feed full of corporate noise, why a one-pager beats a 40-page deck, and how to translate dry technical positioning into work that actually gets attention. We don't want a pure production designer waiting for pixel-perfect briefs. We want someone who can take a rough strategy doc, ask the right questions, and come back with a confident first round — then iterate fast using both traditional tools and the latest AI-powered design platforms. Qualifications - 3+ years of B2B design experience (in-house or agency). - Strong portfolio showing paid ad creative, sales/marketing collateral, and brand work — bonus if it includes B2B SaaS, professional services, or technical industries. - Expert proficiency in Adobe Illustrator, Photoshop, and Figma. - Solid type, layout, and color fundamentals. You can defend your choices. - Comfortable producing at multiple fidelities — quick concepts in the morning, polished assets by the end of the day. Requirements - You understand paid ads as a discipline, not just visuals: what makes a LinkedIn ad stop the scroll, why most B2B creative is mediocre, and how creative interacts with targeting and messaging. - Familiarity with ad spec requirements across major platforms (LinkedIn, Meta, Google, programmatic). - Comfortable designing within and extending brand systems — yours or someone else's. - Hands-on experience with current AI design tools (Midjourney, Firefly, Runway, Ideogram, etc.). - A clear point of view on when AI helps and when it gets in the way. - Excited (not threatened) by AI's role in the design workflow. Bonus Experience - After Effects or Premiere for short-form motion and video ads. - Webflow or Figma-to-code experience. - Experience designing for account-based marketing programs (personalized assets at scale). - Light front-end skills (HTML/CSS) — enough to spec things accurately for developers. - Comfort with prompt engineering for image and video models. - Background in branding or identity systems for early-stage B2B companies. Soft Skills - Self-directed and proactive — you don't wait for someone to hand you the perfect brief. - Strong communicator who can present and defend creative work to clients and internal teams. - Detail-obsessed about kerning, alignment, and consistency, but practical about deadlines. - Curious about the businesses you're designing for — you'll do better work for clients whose products you actually try to understand. - Thrives in a high-velocity environment with multiple simultaneous projects and clients. What Success Looks Like In the first 60–90 days, you will: - Ship paid ad creative across multiple clients with measurably stronger performance than what we had before. - Establish an internal AI-assisted design workflow — including prompt libraries, style references, and SOPs the rest of the team can use. - Take ownership of at least one client's full creative output (ads, collateral, brand evolution). - Become the team's internal expert on AI design tools and how they fit into our production pipeline.

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Wall Street Prep logo

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