• Own and execute Unit21’s demand generation strategy with a focus on marketing-sourced pipeline, qualified meetings, and pipeline coverage against targets • Maintain a live view of pipeline health across verticals, proactively identifying risks and activating programs to close gaps before targets are missed • Develop and oversee integrated programs across paid channels, webinars, partner programs, and additional demand motions that contribute to new sales meetings • Ensure demand campaigns are sequenced, coordinated, and purpose-built to support pipeline generation, balancing reliable execution with thoughtful experimentation • Manage a paid demand budget and allocate spend based on pipeline needs, using paid media strategically to accelerate underperforming segments, support launches, and fill regional or persona gaps • Partner closely with Sales, RevOps, and Marketing leadership to improve forecasting discipline, optimize funnel conversion, and align demand investments to revenue priorities • Use Salesforce, HubSpot, and broader funnel analytics to assess performance, interpret attribution and influence models, and communicate tradeoffs clearly to executive stakeholders • Lead and manage influencers, publishers, and third-party vendors, holding partners accountable to pipeline contribution and making adjustments where programs underperform • Develop and test new demand motions while maintaining a disciplined balance between proven channels and experimental investments • Represent the voice of pipeline performance in cross-functional planning, helping shape growth strategy through data, signal, and operational rigor

• Own the Growth Strategy: Define and execute patient acquisition and admissions roadmap, aligning with revenue and impact goals. • Funnel Optimization: Develop and optimize the full patient funnel, including list-based acquisition, clinical outreach to hospitals, case manager referrals, and all other relevant channels. • SEM/SEO Leadership: Develop and lead all targeted online acquisition channels from start to finish. • Data & Analytics: Track and understand conversion rates across all major acquisition funnels. • Collaboration: Partner closely with Product, Operations, and Clinical leaders to ensure a seamless and high-quality patient journey. • Operational Support: Support the acquisition process all the way through clinical admissions into Flourish. • New Market Launches: Work with the leadership team to ensure new states and new contracts are launched effectively. • Team Leadership: Build and mentor a high-performing growth team, including clinical admissions and patient acquisition.

• Lead the development and delivery of a strategic partnerships and employer engagement approach. • Build and maintain relationships with employers, funders, and industry organizations. • Engage with government bodies in collaboration with the Policy & Public Affairs team. • Use insights from partnerships to shape and inform Enginuity’s charitable projects, products, and services. • Identify and secure funding opportunities including grants, tenders, and commissioned work. • Oversee projects and initiatives ensuring effective execution and measurable impact. • Represent Enginuity at events, roundtables, and conferences. • Support external communications and contribute to engagement activity across Enginuity networks and communities. • Lead and develop a team of Sector Engagement Leads, ensuring performance and collaboration.

Role Description Healthspan is the world's leading digital longevity clinic. We help forward-leaning people add healthy years to their lives using the same evidence that's shaping the field — not the version that's been flattened into a supplement ad. We're hiring the person who will get that work in front of the people who need it. Not a marketing lead in the traditional sense. The role we're describing doesn't have a settled title yet, so here's the honest version of what it is. Most health companies hire a Head of Marketing, hand them a budget, and wait for decks. We're not doing that. We're looking for someone who treats distribution as an engineering problem. Someone who builds the systems that find, inform, and convert the right patients — then iterates on those systems faster than any team of ten could. You'll own company revenue alongside the CEO. Not the marketing funnel, not the acquisition number — the top line. That framing matters, because it's what separates this role from every Head of Marketing job you've looked at. You're not executing a plan someone else wrote. You're the person who wakes up thinking about where the next customer comes from, and who builds the machinery to get there. Ads, landing pages, SEO, email, social, paid search, ASO, lifecycle — all of it runs through infrastructure you build. Agents, pipelines, MCP servers, custom tooling. You write the briefs and the code. You ship the creative and the attribution model. This is a zero-to-one build. On day one, you own the full funnel. What you'll actually do - Own revenue with the CEO. Forecast it, defend it, grow it. Every decision ladders to that number. - Hunt for new channels and experiments without being asked. If a surface exists where our patients spend attention, you've already tested it or have a reason you haven't. The roadmap is something you write, not something you're handed. - Think past the job description. Build systems and strategies nobody asked for because you saw the opening — partnerships, distribution plays, product-adjacent growth loops, referral mechanics, new acquisition surfaces that don't exist yet. Operate like a founder whose name is on the cap table. - Stand up the acquisition engine across paid, organic, and lifecycle. Ship landing pages, creative, and funnels at a pace that would require a department under the old model. - Build the internal tooling that makes that pace possible — creative generation pipelines, ad-ops agents, performance dashboards wired directly to live data, self-evolving experiment logs. - Own the content engine. Translate clinical protocols and peer-reviewed research into content that reads like signal in a feed full of noise. - Lead the team that already exists. A small group of operators is here on day one — you'll set the goals, own the timeline, and delegate with enough clarity that each person knows what they're responsible for and when it ships. Weekly cadence, quarterly targets, a visible through-line from their work to the revenue number. The team is a force multiplier, not a buffer between you and the work. - Run the numbers honestly. Attribution, cohort economics, LTV by protocol. The goal is truth, not a better-looking dashboard. - Hire the next people when the system demands it — not before. The default is leverage through tooling, not headcount. Qualifications - You've probably been underemployed by the conventional structure of a marketing team. - You build things. - You're fluent with Claude Code, Cursor, the Meta and Google APIs, and whatever dropped last month. - You've shipped agents that do real work, not demos. - You understand that distribution in 2026 is systems engineering applied to human attention. - You've read the Anthropic growth team's playbook — one operator, agent swarm, 10x creative output — and your first thought was I could go further than that. - You can also write. Not prompt-write — actually write. - Healthspan's voice is plainspoken, intellectually confident, allergic to hype. - You care about longevity science, or you care enough to get rigorous about it quickly. Requirements - People who run campaigns but don't build. - People who build but can't write. - Anyone whose best work lives inside a Notion board of OKRs. - Anyone who needs a team under them before they can produce output. - Anyone who waits to be told what to test next. - Anyone who manages by status meeting rather than by shipped work. Benefits - Direct ownership of the growth function at a category-defining clinic. - Equity commensurate with the scope. - A clinical and product team that respects the craft and will give you room to run. - Compensation that reflects the fact that one person doing this well is worth more than a department doing it the old way.