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Head of Growth Marketing
Location
United States
Posted
31 days ago
Salary
0
Seniority
Lead
Job Description
Head of Growth Marketing
Healthspan
Role Description Healthspan is the world's leading digital longevity clinic. We help forward-leaning people add healthy years to their lives using the same evidence that's shaping the field — not the version that's been flattened into a supplement ad. We're hiring the person who will get that work in front of the people who need it. Not a marketing lead in the traditional sense. The role we're describing doesn't have a settled title yet, so here's the honest version of what it is. Most health companies hire a Head of Marketing, hand them a budget, and wait for decks. We're not doing that. We're looking for someone who treats distribution as an engineering problem. Someone who builds the systems that find, inform, and convert the right patients — then iterates on those systems faster than any team of ten could. You'll own company revenue alongside the CEO. Not the marketing funnel, not the acquisition number — the top line. That framing matters, because it's what separates this role from every Head of Marketing job you've looked at. You're not executing a plan someone else wrote. You're the person who wakes up thinking about where the next customer comes from, and who builds the machinery to get there. Ads, landing pages, SEO, email, social, paid search, ASO, lifecycle — all of it runs through infrastructure you build. Agents, pipelines, MCP servers, custom tooling. You write the briefs and the code. You ship the creative and the attribution model. This is a zero-to-one build. On day one, you own the full funnel. What you'll actually do - Own revenue with the CEO. Forecast it, defend it, grow it. Every decision ladders to that number. - Hunt for new channels and experiments without being asked. If a surface exists where our patients spend attention, you've already tested it or have a reason you haven't. The roadmap is something you write, not something you're handed. - Think past the job description. Build systems and strategies nobody asked for because you saw the opening — partnerships, distribution plays, product-adjacent growth loops, referral mechanics, new acquisition surfaces that don't exist yet. Operate like a founder whose name is on the cap table. - Stand up the acquisition engine across paid, organic, and lifecycle. Ship landing pages, creative, and funnels at a pace that would require a department under the old model. - Build the internal tooling that makes that pace possible — creative generation pipelines, ad-ops agents, performance dashboards wired directly to live data, self-evolving experiment logs. - Own the content engine. Translate clinical protocols and peer-reviewed research into content that reads like signal in a feed full of noise. - Lead the team that already exists. A small group of operators is here on day one — you'll set the goals, own the timeline, and delegate with enough clarity that each person knows what they're responsible for and when it ships. Weekly cadence, quarterly targets, a visible through-line from their work to the revenue number. The team is a force multiplier, not a buffer between you and the work. - Run the numbers honestly. Attribution, cohort economics, LTV by protocol. The goal is truth, not a better-looking dashboard. - Hire the next people when the system demands it — not before. The default is leverage through tooling, not headcount. Qualifications - You've probably been underemployed by the conventional structure of a marketing team. - You build things. - You're fluent with Claude Code, Cursor, the Meta and Google APIs, and whatever dropped last month. - You've shipped agents that do real work, not demos. - You understand that distribution in 2026 is systems engineering applied to human attention. - You've read the Anthropic growth team's playbook — one operator, agent swarm, 10x creative output — and your first thought was I could go further than that. - You can also write. Not prompt-write — actually write. - Healthspan's voice is plainspoken, intellectually confident, allergic to hype. - You care about longevity science, or you care enough to get rigorous about it quickly. Requirements - People who run campaigns but don't build. - People who build but can't write. - Anyone whose best work lives inside a Notion board of OKRs. - Anyone who needs a team under them before they can produce output. - Anyone who waits to be told what to test next. - Anyone who manages by status meeting rather than by shipped work. Benefits - Direct ownership of the growth function at a category-defining clinic. - Equity commensurate with the scope. - A clinical and product team that respects the craft and will give you room to run. - Compensation that reflects the fact that one person doing this well is worth more than a department doing it the old way.
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