About PracticeTek  Stop scrolling-your dream job might just be here! At PracticeTek, we don’t do ordinary, we do bold ideas, big impact, and endless opportunities to grow. Imagine working with teammates who celebrate your wins, challenge you to think bigger, and cheer you on every step of the way. Imagine building solutions that actually change lives and reshape how healthcare works. That’s the vibe here: high-energy, high-impact, and 100% human. Ready to jump in? Let’s go!  We’re on a mission to revolutionize healthcare practices effortlessly and we live out our brand promise every day: being the Trusted Partner in retail healthcare. PracticeTek is one of the largest retail-healthcare tech providers in North America, offering everything a practitioner would need, from pre-encounter workflows to practice management, analytics, digital intake forms, marketing tools, EHRs, and payment systems, for a whopping 40,000+ clinics worldwide. Over the years, we’ve brought together the best-in-class platforms that serve the Chiropractic, Wellbeing, Vision and Dental providers and their patients; and we are united by one mission, to revolutionize retail healthcare practices effortlessly. Here, you’ll have the flexibility to contribute across multiple brands, each offering a unique path for growth. Whether you’re building products, supporting customers, or driving strategy, your journey with PracticeTek is full of opportunity.  We believe in showing up with consistent care, staying always ahead, keeping our approach market-in, making every experience feel effortless, owning it openly, and striving to do right in every decision. These aren’t just words; they’re how we live, work, and make an impact together.  At PracticeTek, you’ll get to:  - Shape the future of healthcare with technology solutions that are always evolving to meet real-world needs.  - Team up with passionate, talented people who care deeply about patients, providers, and making a difference.  - See your impact firsthand by helping practices deliver care that’s simpler, smarter, and better for everyone.  - Grow your career and your skills in an environment that celebrates curiosity, collaboration, and continuous development.  Why You’ll Love It Here  - As part of the TekTribe, you’ll enjoy:  - Comprehensive health, dental, and vision coverage options  - Wellness benefits that support lifestyle, behavioral health, and overall wellbeing  - Flexible paid time off, sick time, and 10 company-paid holidays  - 401(k) plan with company match to help you build your future  - Culture Committee driving initiatives that spark connection, fun, and belonging  - A workplace powered by innovation, collaboration, and energy every day  The Career Opportunity  PracticeTek is seeking a highly driven Lifecyle Marketing Specialist to join our team. The Lifecyle Marketing Specialist will lead email strategy and execution for all levels of the funnel and partner with stakeholders across the business to deliver on key campaigns and initiatives. This is an onsite or remote position.  What You Will Own  - Email Strategy and Execution: Lead out on the development of the comprehensive email strategy for every stage of the funnel, with an emphasis on driving conversions.  - Automation Management: Create and manage triggered and personalized campaign flows.  - Copywriting and Content Creation: Write compelling email copy that resonates with target audiences and drives desired actions. Edit and refine copy received from other team members.  - Audience Segmentation: Utilize data-driven insights to segment email lists and tailor campaigns to different audience segments, maximizing relevance and engagement.  - Campaign Management: Work across teams and stakeholders to plan, create, and launch email campaigns, including promotional, transactional and triggered emails, ensuring alignment with overall marketing objectives and brand voice.  - List Management: Oversee the growth and maintenance of email lists, ensuring compliance with data protection regulations and best practices for list hygiene.  - Performance Analysis and Reporting: Monitor and analyze full-funnel email campaign performance, including open rates, click-through rates, conversion rates, and overall ROI.  - Testing and Optimization: Design and implement robust A/B testing to experiment with different email elements to improve campaign performance and identify best practices.  - Email Schedule and Workflows: Develop and optimize processes to ensure effective production schedule and timely deployment of emails.  - Continuous Improvement: Ensure PracticeTek is operating at the forefront of email and automation advances in technology, tools, and best practices.  How Success is Measured  Here’s how your impact will be measured:  - Lead Generation: Achieve email lead generation targets and support other business growth goals  - Email Engagement: Maximize opens, clicks, and conversions, while keeping unsubscribe rates within effective parameters.  - List Growth and Optimization: Monitor database health and help expand our audiences.   What You Bring  Your unique talents are what makes you shine. For this role, the right fit looks like:  - Bachelor's degree in marketing or a related discipline  - 2+ years of experience in lifecycle marketing  - HubSpot certification  - Excellent project management and organizational skills, with a proven ability to juggle multiple projects and manage competing priorities and tight deadlines.  - Strong interpersonal skills, including the ability to interact with leaders and highly intellectual thinkers.  - B2B SaaS experience is preferred  - Salesforce experience is a plus  - Asana Project Management experience is a plus  Ready to Join?   If you’re excited to bring your ideas, energy, and expertise to a team that’s shaping the future of healthcare, we can’t wait to hear from you. Apply today and let’s make healthcare simpler, smarter, and Better. Together.  The Fine Print (That Really Matters)  At PracticeTek, we determine compensation by considering market data, internal equity, and each candidate’s skills and experience. For this position, we reasonably expect to pay between $59,000-$79,000. This role is also eligible for benefits, including health, dental, vision, paid time off, 401(k) with company match, and may be eligible for additional compensation such as bonuses or equity, as applicable.  PracticeTek is an Equal Opportunity Employer. We are committed to creating an inclusive environment where all employees feel valued and supported. All qualified applicants will receive fair treatment without regard to race, color, religion, sex, sexual orientation, gender identity or expression, national origin, ancestry, citizenship, age, disability, veteran status, genetic information, marital status, uniformed service status, or any other characteristic protected under applicable law.  This job description is not a contract of employment and does not alter the at-will relationship between PracticeTek and its employees.

• Audit, optimize, and rebuild lifecycle flows (Welcome, Abandoned Cart, Post-Purchase, Win-Back) for both brands • Create clear segmentation between Pro (B2B) and Consumer (D2C) audiences • Manage weekly email calendars: promotional campaigns (D2C) and industry-focused nurture content (B2B) • Run A/B tests on subject lines, send times, layouts, and CTAs to improve open and click-through rates • Track and report monthly on Email-Attributed Revenue and List Growth

Our Company We care about helping people. Our purpose is to provide help and inspire confidence in our clients and communities everywhere. Our associates feel a sense of belonging in an inclusive place with an amazing history and a sharp focus on our future. Our connected culture is who we are and how we work together to achieve our strategies, accelerate our transformation, and achieve extraordinary results. It’s an exciting time to be a part of H&R Block! What you'll do... Our Marketing team plays a critical role in shaping how we connect with millions of customers through innovative strategies and impactful campaigns. We are a dynamic, collaborative group focused on driving growth, leveraging data-driven insights, and embracing emerging technologies to stay ahead in a rapidly evolving landscape. This is your opportunity to join a team that values creativity, innovation, and transformation. We are seeking a strategic and innovative leader to transform our CRM operations, with a specific focus on email and SMS. This role will serve as the primary advocate for technology-driven transformation in email and SMS, fostering a culture of experimentation and continuous improvement. This role will be instrumental in identifying opportunities for efficiency and effectiveness across strategy, planning, creative, execution and analysis leveraging AI, our existing toolset (including SFMC, Adobe and Twilio) as well as testing additional technology solutions. This role will also create our test and learn model, adoption plans to ensure the team is equipped to leverage current and emerging tools for measurable business impact. Day to day, you’ll... - Assess current email and SMS processes and identify areas where AI or other MarTech tools can deliver efficiencies and improved outcomes - Lead the adoption and optimization of Adobe tools and other key email technologies (e.g., Salesforce Marketing Cloud, Movable Ink, Stensul), ensuring full leverage of platform capabilities for lifecycle journeys, deliverability, and personalization - Develop and execute a roadmap for integrating AI and other MarTech tools into email operations, including change management strategies - Serve as the internal thought leader for AI and MarTech innovation in email and CRM, staying current on industry trends, emerging tools, and best practices. Educate and influence email marketers, agency and other key stakeholders across the organization - Oversee integration of MarTech platforms across email, SMS, data, and analytics systems, ensuring unified profiles, data quality, and actionable insights - Design and manage pilot programs to test new technologies, analyze results, and scale successful initiatives across email and SMS operations - Train and enable email marketers and cross-functional partners on new tools, workflows, and methodologies to maximize adoption and impact - Establish reporting structures and dashboards for technology performance, campaign outcomes, and business impact - Manage vendor relationships and evaluate external partners for MarTech and AI solutions, including contract negotiation and performance assessment - Champion change management and continuous improvement, ensuring the organization is prepared, supported, and equipped to adopt new systems and ways of working What you'll bring to the team... Education: - Bachelor’s degree in a related field or the equivalent through a combination of education and related work experience Work Experience: - Minimum 8 years in email, MarTech, or lifecycle marketing roles, with proven experience in platform adoption (Adobe, Salesforce, etc.), use case management, and cross-functional leadership - Deep expertise in MarTech platforms (Adobe Experience Cloud, Salesforce Marketing Cloud, Twilio, etc.) and AI applications - Proven track record of leading technology adoption, integration, and optimization in email and SMS environments - Strong strategic planning, organizational, and prioritization skills - Effective project management and change management abilities - Exceptional communication and stakeholder management skills - Proven track record of partnering and influencing to achieve positive business outcomes It would be even better if you also had... - Experience designing and delivering unified data architectures and integrations across CRM, email, and analytics platforms - Hands-on experience with AI tools for marketing automation, personalization, and predictive analytics - Familiarity with vendor evaluation, contract management, and partnership development Why work for us Since 1955, we have been leaders in tax preparation, financial services, and small business solutions. With 70,000 associates and 9,000 retail tax locations across North America, Australia, Ireland, and India, we have helped millions of clients and countless communities. If you embrace challenges as opportunities, value winning as a team, and seek to make a meaningful difference, join us on our journey. You’ll reap the rewards of helping others along with competitive compensation and benefits to support your health and well-being. Specific benefits may vary based on your role. For detailed eligibility requirements and benefits information, visit blockbenefits.com. Equal Opportunity Employer: H&R Block does not tolerate discrimination based on a person’s race, color, religion, ancestry, age, sex/gender (including pregnancy, childbirth, related medical conditions and sex-based stereotypes and transgender status), sexual orientation, gender identity or expression, service in the Armed Forces, national origin, physical or mental disability, genetic information, citizenship status or any other status protected by law. Pay Range Information The pay range for this position is listed below. Local minimum wage laws apply. This information is posted pursuant to local requirements to provide applicants with information about what they might be eligible to receive. Individual pay decisions will depend on job-related factors such as experience, education, skill, performance, and geographic location where work will be performed. Successful candidates may be able to participate in one or more incentive compensation or short-term incentive plans, which could generate additional earnings in accordance with the terms of each plan. Qualifying associates can enroll themselves and/or their eligible dependents in medical and prescription drug coverage; can participate in the H&R Block Retirement Savings Plan (401(k) Plan), the Employee Assistance Program, (virtual) fitness center programs, and the associate discount program; are automatically enrolled in Business Travel Accident Insurance; and receive Associate Tax Prep benefit. Pay Range $101,200.00 - $161,900.00/Yr. Sponsored Job #hrbjob

• Conduct daily analytics reviews on Klaviyo to track performance and inform daily decisions. • Design and develop new email campaigns for multiple accounts on a daily basis, utilizing content and design tools like ChatGPT, Illustrator, and Canva. • Revise and enhance existing campaigns based on feedback from the Email Marketing Manager and Account Managers. • Create and refine targeted audience segments for each campaign to ensure precise delivery and maximize engagement. • Manage various email marketing tasks, including creating automations, scheduling campaigns, and managing push notifications. • Complete all daily, weekly, and monthly reporting tasks, including internal performance reports and updates on key metrics to the team. • Actively complete all required Klaviyo Academy Courses and stay up-to-date with platform best practices. • Collaborate with the Account Manager to ensure campaigns align with client goals and promotions.