• Plan, execute, and optimize Google Ads campaigns (Search, Display, YouTube, Performance Max) • Manage multi-channel paid campaigns (Google, Meta, LinkedIn as needed) • Conduct keyword research, audience segmentation, and competitor analysis • Optimize campaigns to improve ROAS, CPA, CTR, and conversion rates • Design and execute A/B tests across ad creatives, landing pages, and bidding strategies • Analyze campaign data and deliver actionable insights through reporting • Manage and allocate budgets efficiently to maximize performance • Implement and oversee conversion tracking (GA4, Google Tag Manager) • Collaborate with design, content, and CRO teams to improve funnel performance • Stay updated on PPC trends, platform updates, and best practices

Role Description We are seeking a highly analytical and execution-oriented Performance Marketing Manager, Creative Testing to build and operate a robust, data-driven creative testing engine across our paid acquisition channels. This is not a role for a passive observer or creative operations lead; to succeed in this role, you need to be a self-driven 'insight hunter' who possesses the high-level ownership required to turn raw data into a scalable competitive advantage. In this role, you will translate performance data into clear hypotheses, testing plans, and creative direction. You will partner closely with media buying and creative teams and go beyond surface-level metrics (CTR, CPA) to uncover the 'why' behind performance, building a robust and scalable pipeline that ensures our paid acquisition is fueled by deep consumer psychology and rigorous experimentation. This role is ideal for someone with a primarily media buying, performance marketing, or growth marketing background who understands how to turn customer data into a scalable creative testing engine. Key Responsibilities - Deep In-Channel and Cross-Channel Analytical Rigor - Granular Performance Audits: Conduct deep-dive analyses of ad-level performance within and across Meta, Google (YouTube), Applovin, and other channels; moving past standard metrics to identify non-obvious patterns in ad engagement rates, performance, attribution, and audience/persona behavior. - Hypothesis development: Translate performance metrics such as hook rate, CTR, CPA, LTV, and ROAS into actionable creative iterations and testing strategies. Isolate individual components of an ad to inform follow-up tests. - Insight Hunting: Proactively dive into specific data sets to uncover insights “beyond the surface,” such as how specific creative angles interact with different audience segments or how creative fatigue varies by format. - Statistical Integrity & Synthesis of Complex Data: Apply the necessary statistical analysis to ensure creative tests are statistically significant and that learnings are truly repeatable. Connect the dots between creative performance, website conversion, and customer retention to inform a holistic acquisition strategy. - Building a Scalable Testing Pipeline - Hands-on Planning & Creative Strategy: Develop clear, testable creative briefs rooted in data rather than subjective opinion or one-off ideas. Structure experiments to iterate on winning concepts and systematically test new hypotheses. - Systems Building: Move beyond maintaining a roadmap to building a robust, scalable creative testing architecture that can handle a high volume of assets without losing quality or strategic focus. - AI-Driven Scaling: Leverage AI tools and LLMs to scale creative and analytical processes. You will be responsible for writing, testing, and reviewing LLM prompts to ensure output consistency, brand alignment, and compliance. - Workflow Optimization: Continuously iterate on internal workflows to remove bottlenecks, ensuring the testing pipeline moves faster and more efficiently as we scale. Partner with stakeholders to ensure testing priorities align with acquisition goals and channel performance. - Strategic Leadership & Ownership - End-to-End Accountability: Take 100% ownership of the creative testing flow, from initial hypothesis and briefing to launch, readout, and the subsequent iteration. Lead creative performance reviews grounded in objective results, clear learnings, and next-step recommendations. - Decision-Making & Strategy: Lead the creative strategy function, making high-stakes decisions on budget allocation and creative direction based on performance data. Lead relationships with external agencies and the buildout of Mood's internal creative function. - Cross-Functional Leadership: Partner with media buyers and creative teams to foster a culture of high accountability, acting as a leader for high-performing marketing managers and creative staff. Qualifications - 6+ years of experience in performance marketing, paid media, growth marketing, or a similar acquisition-focused role, with recent hands-on experience managing Meta ads and other paid channels. - Proven track record at a decision-making level; you have built or led a strategy function, or successfully led a team of high-performing marketing managers. - Demonstrable ability to deconstruct ad creative and campaign structures into actionable data points. - Dedicated focus on rigorous testing methodologies and experience managing complex, multi-variable testing roadmaps. - High levels of proactiveness and curiosity, actively seeking and investigating opportunities to improve performance. - Hands-on experience managing or working closely with paid social campaigns, especially Meta. - Strong cross-functional communication; ability to translate performance data into executive summaries, in-depth analysis, and creative direction. - High comfort level using AI tools to scale processes. Bonus Points - Experience scaling creative testing within a high-growth DTC brand. - Experience writing and reviewing LLM prompts to ensure consistency and compliance. - Prior experience developing ads for a brand in a highly regulated industry. - Familiarity with creative analysis frameworks, ad account reporting, and experimentation systems. - Direct leadership of creative teams: designers, editors, creators, or external agencies. Legal Disclaimers Mood is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, sex, gender identity or expression, sexual orientation, age, disability, national origin, genetic information, veteran status, or any other protected category under applicable law. All employment is based on qualifications, merit, and business needs. Mood is committed to working with and providing reasonable accommodations to applicants with physical or mental disabilities. If you need a reasonable accommodation for any part of the employment process, please contact HR and let us know the nature of your request and your contact information.

• Create and manage Sponsored Product and Display campaigns using internal templates. Understand various ad types and align campaigns with specific performance goals. • Monitor campaign performance metrics (ACoS, impressions, etc.), make manual bid and budget adjustments, and recommend strategies such as contextual targeting to improve results. • Confidently manage multiple accounts. Support client-facing teams by preparing reports, responding to basic requests via the Brand Manager, and contributing to the execution of client marketing plans. • Track and interpret key performance indicators including ACoS, ROAS, CTR, and CVR. Understand and navigate campaign dashboards to provide actionable insights. • Understand the purpose of A/B testing, monitor ongoing tests, run experiments, and provide clear reporting on test outcomes. • Automate reporting processes and bid adjustments. Evaluate and implement new tools to enhance efficiency and share automation best practices with the team. • Conduct basic keyword research, utilize suggested terms, and apply negative keyword strategies to refine targeting. • Communicate effectively and consistently deliver high-quality work. Contribute to a positive team environment by actively participating in meetings, team chats, and initiatives.

Role Description We are hiring a PPC Manager with strong expertise in Google Ads and paid media strategy to drive scalable, high-ROI campaigns. This role is ideal for a performance marketer who thrives in data-driven environments and has a proven track record of optimizing and scaling paid acquisition channels. You will take ownership of campaign strategy, execution, and performance, working closely with cross-functional teams to continuously improve results. Key Responsibilities - Plan, execute, and optimize Google Ads campaigns (Search, Display, YouTube, Performance Max) - Manage multi-channel paid campaigns (Google, Meta, LinkedIn as needed) - Conduct keyword research, audience segmentation, and competitor analysis - Optimize campaigns to improve ROAS, CPA, CTR, and conversion rates - Design and execute A/B tests across ad creatives, landing pages, and bidding strategies - Analyze campaign data and deliver actionable insights through reporting - Manage and allocate budgets efficiently to maximize performance - Implement and oversee conversion tracking (GA4, Google Tag Manager) - Collaborate with design, content, and CRO teams to improve funnel performance - Stay updated on PPC trends, platform updates, and best practices Qualifications - 5+ years of experience in PPC / Paid Media Management - Proven track record managing Google Ads campaigns with measurable ROI - Strong understanding of conversion tracking, GA4, and attribution models - Experience running A/B tests and optimizing campaign performance - Analytical mindset with the ability to translate data into strategy - Familiarity with CRO and landing page optimization principles - Experience with tools such as Google Ads Editor, SEMrush, Ahrefs, or similar - Strong communication skills and ability to collaborate across teams - Experience in B2B, SaaS, or eCommerce environments is preferred Benefits - 💻 Fully Remote: Work from anywhere with international teams - 🚀 Career Growth: Join companies in SaaS, MarTech, and B2B services - 🤝 Peer Community: Connect with high-performing sales professionals in our network - 🧭 Ongoing Support: Receive guidance from Huzzle before and after placement - 💰 Tailored Compensation: Salaries vary by client and candidate preference — we’ll match you with options that fit your goals