Role Description We are hiring a PPC Manager with strong expertise in Google Ads and paid media strategy to drive scalable, high-ROI campaigns. This role is ideal for a performance marketer who thrives in data-driven environments and has a proven track record of optimizing and scaling paid acquisition channels. You will take ownership of campaign strategy, execution, and performance, working closely with cross-functional teams to continuously improve results. Key Responsibilities - Plan, execute, and optimize Google Ads campaigns (Search, Display, YouTube, Performance Max) - Manage multi-channel paid campaigns (Google, Meta, LinkedIn as needed) - Conduct keyword research, audience segmentation, and competitor analysis - Optimize campaigns to improve ROAS, CPA, CTR, and conversion rates - Design and execute A/B tests across ad creatives, landing pages, and bidding strategies - Analyze campaign data and deliver actionable insights through reporting - Manage and allocate budgets efficiently to maximize performance - Implement and oversee conversion tracking (GA4, Google Tag Manager) - Collaborate with design, content, and CRO teams to improve funnel performance - Stay updated on PPC trends, platform updates, and best practices Qualifications - 5+ years of experience in PPC / Paid Media Management - Proven track record managing Google Ads campaigns with measurable ROI - Strong understanding of conversion tracking, GA4, and attribution models - Experience running A/B tests and optimizing campaign performance - Analytical mindset with the ability to translate data into strategy - Familiarity with CRO and landing page optimization principles - Experience with tools such as Google Ads Editor, SEMrush, Ahrefs, or similar - Strong communication skills and ability to collaborate across teams - Experience in B2B, SaaS, or eCommerce environments is preferred Benefits - 💻 Fully Remote: Work from anywhere with international teams - 🚀 Career Growth: Join companies in SaaS, MarTech, and B2B services - 🤝 Peer Community: Connect with high-performing sales professionals in our network - 🧭 Ongoing Support: Receive guidance from Huzzle before and after placement - 💰 Tailored Compensation: Salaries vary by client and candidate preference — we’ll match you with options that fit your goals

• Develop and implement company-wide paid media strategies • Own the performance and results of all paid media campaigns • Monitor and optimize budgets and campaign strategies • Select and implement new paid media channels • Design and run tests and experiments to improve campaign performance • Prepare performance reports and analyses at the company level • Develop training programs for the team and external stakeholders • Lead junior and mid-level paid media specialists

• Execute and optimize paid media campaigns across both search and social channels for North American markets, ensuring alignment with e-commerce business objectives. • Execute and optimize campaigns across platforms including Google Ads, Meta, and Tiktok • Focus on achieving key performance goals, especially CPA (Cost Per Acquisition), Leads, Video Views, etc to drive efficient customer acquisition and conversion. • Conduct A/B testing for ad creatives, landing pages, and targeting strategies to continually improve performance. • Monitor and report on campaign performance, providing actionable insights to optimize budgets, bids, and targeting.

• Lead the full paid media strategy across digital and traditional, including but not limited to: Paid Social, Paid Search, YouTube, Podcasts, Direct Mail, TV, and OOH. • Build and manage channel budgets and forecasts • Build strategies and relationships that drive both brand growth and performance • Partner closely with leadership, finance, and creative to align paid media with company-wide growth plans. • Mentor and develop a high-performing team of channel strategists, media planners, buyers, and agencies. • Leverage strong vendor and platform relationships (Meta, Google, measurement vendors, data partners) to unlock new opportunities, betas, and favorable deals. • Stay ahead of industry shifts (privacy, attribution, AI) to future-proof Lola’s paid media investments. • Own and advance our attribution modeling, experimentation, and insights