Mood

• Prospect and engage new B2B cannabis and cannabis-adjacent accounts via phone, email, and video conferencing • Qualify inbound and outbound leads and manage the full inside sales cycle from discovery through close • Educate prospects on products/services while ensuring compliance with state and local cannabis regulations • Build and maintain strong relationships with licensed operators and key decision-makers • Maintain accurate pipeline activity, forecasts, and customer records in CRM software • Collaborate with other departments and teams as needed to optimize sales strategies • Meet or exceed monthly and quarterly sales quotas and activity metrics • Stay informed on cannabis market trends, regulations, and competitive offerings • Support account handoffs to account coordinators as needed • Support sprint initiatives when/if we send Alchemists to meet with stores in person in various markets • Other duties as assigned

About Mood Mood is a category-defining omni-channel hemp brand offering a full product suite across DTC online and retail partners. We are scaling fast and doing it profitably. We win through a premium product experience that brings best-in-class shopping to one of the most highly regulated industries. Our mission is simple: Enable access to premium hemp products of the highest quality, conveniently. We are still early in our journey, and the right operators can make a lasting impact. About the Role Location: This role has a strong preference for candidates located in New York, Charlotte, Miami, Dallas, Austin, San Francisco, or Los Angeles. Remote within the United States will be considered on a case-by-case basis. Mood is seeking a Head of Beverage R&D to own and execute the end-to-end development of our beverage portfolio. This is a hands-on, individual contributor role for someone who can operate across strategy and execution. You will be responsible for taking products from idea → formulation → testing → commercialization, while continuously improving existing products to be best-in-class. You will act as the internal owner of beverage innovation, working cross-functionally while personally driving the work forward. This role is ideal for someone who thrives in ambiguity, moves quickly, and takes pride in building great products from the ground up. What You’ll Be Doing End-to-End Product Development (Own It Fully) - Own the full beverage R&D lifecycle from concept through commercialization. - Constantly scan the market to identify opportunities for Mood to be a market leader in new beverage concepts - Develop new beverage products including formulation, prototyping, and iteration. - Run hands-on formulation work yourself or in partnership with formulation houses, testing, sampling, and refinement to achieve target taste, onset, stability, and consistency. - Lead scale-up from benchtop to production with co-manufacturers. Improve & Optimize Existing Products - Continuously improve current formulations to enhance taste, mouthfeel, onset time, bioavailability, and shelf stability. - Identify cost optimization opportunities without compromising product quality. - Prevent production issues and ensure rigorous adherence to best-in-class manufacturing standards Consumer Insights & Competitive Landscape - Analyze consumer feedback, reviews, and behavioral data to inform product improvements and new product concepts. - Track competitive products across beverages, alcohol, functional drinks, and other beverage categories. - Translate insights into clear product opportunities in our innovation pipeline. Formulation, Quality & Compliance - Ensure all products meet potency, safety, and quality standards. - Own shelf-life testing, stability programs, and formulation documentation. - Partner with Compliance to ensure regulatory alignment across markets. Vendor & Manufacturing Management - Manage relationships with co-manufacturers, labs, ingredient suppliers, and flavor houses. - Source and evaluate new ingredients, technologies, and partners. - Manage production runs, tech transfers, and ongoing manufacturer performance. - Ensure partners meet quality, cost, and timeline expectations. Commercialization & Cross-Functional Execution - Partner with Supply Chain, Sales, and Marketing to bring new products to market successfully. - Support forecasting, inventory planning, and launch readiness. - Contribute to packaging, pricing, and positioning decisions. - Ensure products are built for real-world distribution, including DSD and retail environments. Build the Foundation - Create repeatable R&D processes, documentation, and SOPs. - Establish formulation standards and testing protocols. - Help define what “best-in-class” beverage quality looks like at Mood and raise the bar over time. What You’ll Bring - 5-10+ years of hands-on beverage R&D or product development experience. - Strong formulation experience (emulsions, flavor systems, functional ingredients, or similar). - Experience taking products from concept to commercial production. - Experience working with co-manufacturers and scaling formulations. - Strong understanding of shelf stability, QA, and product performance. - Experience in regulated categories (THC, cannabis, alcohol, supplements, etc.) preferred. - Ability to operate both strategically and tactically without support infrastructure. - High ownership mentality with a bias toward action and execution. - Strong problem-solving skills and comfort troubleshooting in real time. - Degree in Food Science, Chemistry, or related field preferred. What’s in It for You - High ownership over a critical and fast-growing product category. - Ability to directly shape Mood’s beverage portfolio and product quality. - Fast-moving environment with real impact and minimal bureaucracy. - Competitive compensation and benefits. Legal Disclaimers Equal Employment Opportunity (EEO) Mood is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, sex, gender identity or expression, sexual orientation, age, disability, national origin, genetic information, veteran status, or any other protected category under applicable law. Americans with Disabilities Act (ADA) Mood is committed to providing reasonable accommodations to applicants with disabilities. Please contact HR if you require assistance.

• Lead distributor business planning across your territory to ensure alignment with MOOD’s priorities, sales goals, and market opportunities. • Own distributor performance, with accountability for volume growth, in-store execution, and market share across key channels including liquor stores, convenience, and other strategic retail accounts. • Build and maintain strong relationships with distributor leadership, field reps, and key cross-functional stakeholders. • Conduct regular business reviews, planning meetings, and market visits to assess performance, identify gaps, and develop action plans. • Analyze market, customer, and distributor performance data to generate insights and support in-market tactics. • Drive execution of pricing, promotions, trade programs, incentives, and retail initiatives with a strong understanding of ROI and long-term account health. • Manage point-of-sale materials and retail assets to support timely, effective in-store execution. • Train and influence distributor sales teams so they can confidently sell, position, and support the MOOD portfolio in market. • Support the rollout of regional and national key account programs by ensuring distributor alignment and strong execution at store level. • Partner closely with Key Account Managers and internal teams to align on priorities, solve market issues, and maximize retail opportunities. • Bring MOOD’s retail marketing mix to life by leveraging distributor sales teams, local activations, and available brand assets. • Ensure distributor teams understand and consistently execute MOOD’s brand standards, merchandising expectations, pricing strategy, and retail priorities.

Key Account Manager As a Key Account Manager at MOOD, you are the face and driving force behind bringing premium THC, cannabis, and beverage experiences to life across your region. Your mission? Build powerful retail and distribution relationships, execute at the highest standards, and turn wholesale opportunities into long-term growth. You’re not just selling — you’re building a movement. We’re looking for a high-performing A-Player — someone who thrives in fast-paced environments, exceeds expectations, and knows how to grow territory sales through strategic planning, grassroots hustle, and cross-functional execution. What You’ll Do Own and drive business objectives, sales goals, and account performance across THC, cannabis, and beverage customers in your territory. Create growth opportunities with new and existing retailers across key channels, including liquor stores, convenience, and other On- and Off-Premise accounts. Build and maintain strong relationships with key account buyers, distributor partners, and retail stakeholders that align with MOOD’s premium brand standards. Lead short- and long-term account strategies that support distribution growth, market share, visibility, and revenue performance. Partner cross-functionally with sales, operations, marketing, finance, and compliance to ensure account plans are executed effectively and at a high level. Conduct regular business reviews with customers and internal stakeholders to evaluate performance, align on priorities, and identify new opportunities. Use syndicated data, customer insights, and market performance trends to uncover gaps, shape action plans, and guide strategic decisions. Drive best-in-class retail execution through merchandising, staff education, events, and consistent follow-up in market. Lead pricing, promotion, and trade investment conversations with a strong understanding of margin, ROI, and long-term account health. Ensure MOOD’s brand standards come to life at retail through strong execution in shelf presence, displays, promotions, and in-store programming. What We’re Looking For 3–5+ years of field sales, key account management, or distributor management experience in THC, cannabis, beverage (CPG), alcohol, tobacco, or adjacent regulated categories. Proven success managing wholesale customers, distributor partners, or strategic retail accounts, with a strong track record of delivering volume, distribution, and execution goals. Strong understanding of THC, hemp, cannabis, and/or CPG industry dynamics, route-to-market models, and local market execution. Strong business acumen across key retail channels, especially liquor stores, convenience, and other high-volume independent and chain accounts. Deep understanding of DSD pricing and margin models. This expertise is critical to driving sustainable growth, ensuring distributor alignment, and building commercially sound customer plans. Experience analyzing customer, market, and distributor performance data to support tactical execution and long-term planning. Ability to influence across multiple functional groups and align internal and external stakeholders around shared business goals. Strong planning, negotiation, presentation, and relationship-building skills. Highly organized and capable of managing a fast-paced sales pipeline using Salesforce, Excel, Google Suite, and syndicated data tools. Willing and able to travel extensively within the territory, including retail visits, trade shows, distributor meetings, and partner reviews. Must be based near a major business and travel hub such as Chicago, Dallas, Miami, or a similar metro area that supports efficient regional travel. Must be 21+ and hold a valid driver’s license and personal vehicle. Must hold or be eligible to obtain any state-required permits or licenses for selling hemp and cannabis products. High standards for integrity, professionalism, and performance. Bonus Points For Experience launching new territories, onboarding new distribution partners, or managing broker networks. Familiarity with pricing strategy, retail compliance, and channel-specific go-to-market planning. Experience managing annual account plans, trade programming, or customer marketing investments. What We Offer Competitive base salary plus uncapped commissions and team performance bonuses Salary range: $65,000–$120,000 base, with up to $150K total comp potential Monthly commission based on team performance Annual incentives for budget compliance Health, dental, and 401(k) benefits Paid vacation, sick time, and birthday leave Monthly travel, cell phone, and WiFi stipend Remote work flexibility within your territory Annual learning and development stipend Deep product discounts and team offsites A creative, inclusive culture driven by purpose and performance Cultural Fit Crusader, not Undertaker – You build, grow, and evolve the brand with passion. Connects the Dots – You speak the language of sales, fulfillment, finance, brand, compliance, and everything in between. Nimble – You move with speed, adaptability, and quality. Obsessed with Excellence – You do not settle for average. You’re here to be the best in the industry.

About Mood Mood (Mood.com) is a fast-growing e-commerce brand dedicated to providing high-quality legal cannabis and related hemp-derived wellness products. We are data-driven, fast-paced, and focused on scaling our presence in the US. As we continue to grow, we are looking for a VP of Marketing to lead the next phase of the company’s marketing evolution — strengthening our brand, scaling customer acquisition, improving retention, and building the systems and team needed for long-term growth. About the Role We’re looking for a VP of Marketing to own Mood’s overall marketing strategy across brand, growth, acquisition, retention, and analytics. This is a senior leadership role for someone who can operate as both a strategist and builder. You will be responsible for developing the company’s go-to-market and customer growth strategy, leading a high-performing marketing function, and ensuring that performance marketing, brand development, lifecycle, and analytics work together as one coherent system. Because Mood operates in a trust-sensitive and regulated environment, we are especially interested in candidates who have experience in regulated industries, healthcare, telehealth, or other categories where compliance, nuance, and brand credibility matter. Key Responsibilities - Own the overall marketing and growth strategy across acquisition, conversion, retention, and brand - Lead customer acquisition strategy across paid, owned, affiliate, partnership, and emerging channels - Refine Mood’s brand positioning, messaging, and go-to-market strategy as the business continues to scale - Improve the full customer funnel, from first touch through conversion, retention, and repeat purchase - Oversee performance marketing, lifecycle/CRM, creative strategy, and marketing analytics - Build strong reporting, attribution, forecasting, and testing infrastructure to support decision-making - Partner closely with leadership, operations, product, and other cross-functional stakeholders - Hire, lead, and develop internal team members and external partners over time Required Qualifications - 10+ years of marketing experience, including significant senior leadership responsibility - Strong experience across growth, performance marketing, brand strategy, and customer lifecycle - Proven ability to build and scale acquisition systems while maintaining brand credibility - Strong analytical mindset and comfort with attribution, funnel metrics, testing, and performance management - Experience leading cross-functional teams and managing agency and/or in-house marketing functions - High autonomy, strong judgment, and ability to operate in fast-moving environments Preferred Qualifications - Experience in regulated industries, telehealth, healthcare, or other trust-sensitive consumer categories - Experience scaling marketing for a high-growth consumer or digital business - Experience balancing aggressive growth goals with compliance and long-term brand trust - Familiarity with modern performance marketing, retention, and analytics tooling Why Join Mood - Lead marketing for an established and growing business with real scale - Shape the next phase of the company’s growth and brand evolution - Build and refine a sophisticated, multi-channel marketing engine - Work on a business where growth, trust, and category complexity are tightly linked - Have significant ownership and impact on company trajectory

Alchemist/Territory Sales Manager – MOOD (Legal Cannabis & Hemp) At MOOD, we're not just selling products - we’re redefining what legal cannabis and hemp looks like in retail. As a Territory Sales Manager, you’ll be an Alchemist between our premium products and the retailers who move them, building real relationships and sparking exponential growth. This role is a unique opportunity to represent an elevated, trusted, and legal cannabis brand that's leading the next era of hemp-derived innovation. What We're Looking For: - 3+ years of sales/account management (cannabis, alcohol, tobacco, or CPG a big plus) - Confident communication and presentation skills - Tech savvy - comfortable with Salesforce, CRM tools, Google/Microsoft Suite - Self-motivated and detail-oriented, with a results-driven approach and growth mindset - Reliable transportation for daily store visits and events - Must be 21+ with working knowledge of local and federal hemp laws - Sharp math and negotiation skills - Able to obtain required state licenses and pass background/MVR check What We Offer: - $45K–$65K base + commissions and incentives ($120K–$150K potential) - Health & dental insurance, 401(k), paid vacation, plus birthday leave - Travel expenses + annual learning budget - Remote role based in your territory with flexible scheduling - Generous employee product discounts - A high-performing, collaborative, and genuinely fun team culture Who Thrives Here: - Crusaders, not clock-punchers—motivated by purpose, not just a paycheck - People who take ownership, move fast, and figure things out - Collaborators who bridge departments and rally others around the mission - Builders who stay focused on outcomes and push through roadblocks If you want to be part of a brand that's shaping the future of legal cannabis and hemp - we want to hear from you. Apply now, and let's grow something special!

• Supervise a team of around 12-15 Outbound Phone Sales Representatives, providing daily support, coaching, and performance management. • Monitor individual and team performance to ensure sales targets, contact center KPIs, and customer satisfaction goals are met and exceeded. • Provide ongoing training, coaching, feedback, and career development opportunities to empower team members and enhance their sales skills. • Collaborate with the Customer Success Contact Center Leadership team to refine outbound sales strategies, tools, and workflows. • Build and maintain a collaborative, high-energy environment that aligns with Mood’s values and promotes engagement and team morale. • Track and report on key performance metrics, using data insights to identify opportunities for improvement and drive decision-making. • Work closely with other departments, including Marketing and Product, to align on customer insights and support broader company initiatives.

• Lead & Scale a Sales Team: Manage and coach a team of 10–12 outbound phone reps focused on generating and closing B2B opportunities • Drive Revenue Growth: Own team performance against pipeline generation, conversion rates, and revenue targets • Develop Sales Talent: Provide ongoing coaching on prospecting, objection handling, negotiation, and closing techniques. This will also require being involved in closing deals and engaging on the phone when needed. • Refine Outbound Strategy: Partner with leadership to optimize targeting, messaging, cadences, and sales playbooks • Build Pipeline Discipline: Ensure consistent activity levels across calls, emails, and follow-ups to drive predictable pipeline • Analyze Performance: Track KPIs, evaluate funnel metrics, and use data to improve individual and team performance • Collaborate Cross-Functionally: Work with other departments to accelerate and enhance the customer experience • Create a Winning Culture: Foster a high-performance, accountability-driven environment with strong team engagement

Role Description At Mood, we believe a strong employee experience is built on consistent, well-executed HR operations. We're continuing to build an HR function grounded in clarity, consistency, and accountability, and we're looking for a detail-oriented Human Resources Generalist to join us. This role is responsible for executing core HR processes across the employee lifecycle, including onboarding, HR systems, benefits, and compliance. You'll work closely with HR leadership and cross-functional teams to ensure HR operations run smoothly and scale with the business. This role is expected to take ownership of core HR operations and help build a more structured and scalable People function as the company grows. What You'll Do - Deliver consistent, high-quality execution of HR programs, processes, and employee support across the organization, ensuring accuracy, compliance, and a strong employee experience. - Serve as a primary point of contact for employees, providing timely, accurate support and resolving day-to-day HR questions while escalating more complex matters as appropriate. - Maintain the integrity of employee data and documentation within HR systems, ensuring accuracy, consistency, and audit readiness across all records. - Partner with HR leadership and cross-functional teams to ensure HR operations run smoothly and align with business needs. - Own and continuously improve core HR processes, including onboarding, offboarding, documentation standards, and employee lifecycle workflows. - Maintain and optimize the digital personnel file system, ensuring records are complete, compliant, and consistently organized. - Own HR standard operating procedures (SOPs) and work instructions, ensuring processes are documented, maintained, and followed across the People team. - Support administration of benefits and leave programs, including employee inquiries, enrollments, and coordination with brokers and vendors. - Coordinate with external partners and internal teams to resolve issues and maintain continuity across HR programs. - Draft and process offer letters and maintain documentation related to compensation changes and approvals. - Generate and maintain HR reporting, including headcount, turnover, and workforce data, ensuring consistency and reliability of reporting outputs. - Track completion of required training and compliance programs and maintain audit-ready documentation. - Partner with HR leadership to support execution of company-wide HR initiatives and programs, including performance management cycles and other core people processes. - Support the administration of key talent processes, including performance reviews and related documentation, ensuring processes are executed consistently and on time. - Contribute to HR projects and operational initiatives that improve processes, systems, and overall effectiveness of the People function. - Identify inefficiencies in HR processes and systems and recommend improvements to increase consistency, accuracy, and scalability. Qualifications - Bachelor's degree in Human Resources, or a related field, preferred. - 2–4 years of Human Resources experience with demonstrated growth in responsibility. - SHRM-CP or PHR certification (or actively in-flight). - Working knowledge of federal and state employment laws and the ability to apply them. - Strong attention to detail and a high standard for accuracy, organization, and documentation. - Ability to operate in an environment where not everything is fully defined, using sound judgment to move work forward without waiting for perfect direction. - Strong communication and interpersonal skills, with the ability to support employees and work effectively across teams. - Ability to manage multiple priorities and follow through without constant oversight. - Process-minded, with an interest in building structure, improving documentation, and creating consistency where it does not yet exist. - Comfortable navigating ambiguity and regulatory gray areas while maintaining a people-first mindset. Benefits - Comprehensive benefits package designed to support employee well-being and flexibility. - Medical coverage through Cigna. - Virtual care available through First Stop Health, providing 24/7 access to urgent care, primary care, and mental health services. - Dental and vision coverage offered through Sun Life, including preventive care, major services, and vision allowances. - 401(k) retirement plan with a 100% company match on employee contributions up to 4%. - Unlimited PTO policy based on trust and accountability. - Access to discounted Mood products. - Weekly DoorDash credits. Equal Opportunity Employer Mood is an equal opportunity employer and is committed to building a diverse and inclusive workplace. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, veteran status, or any other protected characteristic. ADA Statement Mood is committed to providing reasonable accommodations to individuals with disabilities throughout the application and employment process. If you require assistance or accommodation, please let us know.

Role Description We are seeking a highly analytical and execution-oriented Performance Marketing Manager, Creative Testing to build and operate a robust, data-driven creative testing engine across our paid acquisition channels. This is not a role for a passive observer or creative operations lead; to succeed in this role, you need to be a self-driven 'insight hunter' who possesses the high-level ownership required to turn raw data into a scalable competitive advantage. In this role, you will translate performance data into clear hypotheses, testing plans, and creative direction. You will partner closely with media buying and creative teams and go beyond surface-level metrics (CTR, CPA) to uncover the 'why' behind performance, building a robust and scalable pipeline that ensures our paid acquisition is fueled by deep consumer psychology and rigorous experimentation. This role is ideal for someone with a primarily media buying, performance marketing, or growth marketing background who understands how to turn customer data into a scalable creative testing engine. Key Responsibilities - Deep In-Channel and Cross-Channel Analytical Rigor - Granular Performance Audits: Conduct deep-dive analyses of ad-level performance within and across Meta, Google (YouTube), Applovin, and other channels; moving past standard metrics to identify non-obvious patterns in ad engagement rates, performance, attribution, and audience/persona behavior. - Hypothesis development: Translate performance metrics such as hook rate, CTR, CPA, LTV, and ROAS into actionable creative iterations and testing strategies. Isolate individual components of an ad to inform follow-up tests. - Insight Hunting: Proactively dive into specific data sets to uncover insights “beyond the surface,” such as how specific creative angles interact with different audience segments or how creative fatigue varies by format. - Statistical Integrity & Synthesis of Complex Data: Apply the necessary statistical analysis to ensure creative tests are statistically significant and that learnings are truly repeatable. Connect the dots between creative performance, website conversion, and customer retention to inform a holistic acquisition strategy. - Building a Scalable Testing Pipeline - Hands-on Planning & Creative Strategy: Develop clear, testable creative briefs rooted in data rather than subjective opinion or one-off ideas. Structure experiments to iterate on winning concepts and systematically test new hypotheses. - Systems Building: Move beyond maintaining a roadmap to building a robust, scalable creative testing architecture that can handle a high volume of assets without losing quality or strategic focus. - AI-Driven Scaling: Leverage AI tools and LLMs to scale creative and analytical processes. You will be responsible for writing, testing, and reviewing LLM prompts to ensure output consistency, brand alignment, and compliance. - Workflow Optimization: Continuously iterate on internal workflows to remove bottlenecks, ensuring the testing pipeline moves faster and more efficiently as we scale. Partner with stakeholders to ensure testing priorities align with acquisition goals and channel performance. - Strategic Leadership & Ownership - End-to-End Accountability: Take 100% ownership of the creative testing flow, from initial hypothesis and briefing to launch, readout, and the subsequent iteration. Lead creative performance reviews grounded in objective results, clear learnings, and next-step recommendations. - Decision-Making & Strategy: Lead the creative strategy function, making high-stakes decisions on budget allocation and creative direction based on performance data. Lead relationships with external agencies and the buildout of Mood's internal creative function. - Cross-Functional Leadership: Partner with media buyers and creative teams to foster a culture of high accountability, acting as a leader for high-performing marketing managers and creative staff. Qualifications - 6+ years of experience in performance marketing, paid media, growth marketing, or a similar acquisition-focused role, with recent hands-on experience managing Meta ads and other paid channels. - Proven track record at a decision-making level; you have built or led a strategy function, or successfully led a team of high-performing marketing managers. - Demonstrable ability to deconstruct ad creative and campaign structures into actionable data points. - Dedicated focus on rigorous testing methodologies and experience managing complex, multi-variable testing roadmaps. - High levels of proactiveness and curiosity, actively seeking and investigating opportunities to improve performance. - Hands-on experience managing or working closely with paid social campaigns, especially Meta. - Strong cross-functional communication; ability to translate performance data into executive summaries, in-depth analysis, and creative direction. - High comfort level using AI tools to scale processes. Bonus Points - Experience scaling creative testing within a high-growth DTC brand. - Experience writing and reviewing LLM prompts to ensure consistency and compliance. - Prior experience developing ads for a brand in a highly regulated industry. - Familiarity with creative analysis frameworks, ad account reporting, and experimentation systems. - Direct leadership of creative teams: designers, editors, creators, or external agencies. Legal Disclaimers Mood is an Equal Opportunity Employer. Employment decisions are made without regard to race, color, religion, sex, gender identity or expression, sexual orientation, age, disability, national origin, genetic information, veteran status, or any other protected category under applicable law. All employment is based on qualifications, merit, and business needs. Mood is committed to working with and providing reasonable accommodations to applicants with physical or mental disabilities. If you need a reasonable accommodation for any part of the employment process, please contact HR and let us know the nature of your request and your contact information.