• Develop and implement company-wide paid media strategies • Own the performance and results of all paid media campaigns • Monitor and optimize budgets and campaign strategies • Select and implement new paid media channels • Design and run tests and experiments to improve campaign performance • Prepare performance reports and analyses at the company level • Develop training programs for the team and external stakeholders • Lead junior and mid-level paid media specialists

• Execute and optimize paid media campaigns across both search and social channels for North American markets, ensuring alignment with e-commerce business objectives. • Execute and optimize campaigns across platforms including Google Ads, Meta, and Tiktok • Focus on achieving key performance goals, especially CPA (Cost Per Acquisition), Leads, Video Views, etc to drive efficient customer acquisition and conversion. • Conduct A/B testing for ad creatives, landing pages, and targeting strategies to continually improve performance. • Monitor and report on campaign performance, providing actionable insights to optimize budgets, bids, and targeting.

• Lead the full paid media strategy across digital and traditional, including but not limited to: Paid Social, Paid Search, YouTube, Podcasts, Direct Mail, TV, and OOH. • Build and manage channel budgets and forecasts • Build strategies and relationships that drive both brand growth and performance • Partner closely with leadership, finance, and creative to align paid media with company-wide growth plans. • Mentor and develop a high-performing team of channel strategists, media planners, buyers, and agencies. • Leverage strong vendor and platform relationships (Meta, Google, measurement vendors, data partners) to unlock new opportunities, betas, and favorable deals. • Stay ahead of industry shifts (privacy, attribution, AI) to future-proof Lola’s paid media investments. • Own and advance our attribution modeling, experimentation, and insights

• Developing, managing, and optimizing paid search and social media campaigns. • Generating quality leads and delivering measurable outcomes through strategic planning, performance analysis, and effective client communication. • Collaborating with internal and external teams to align campaign efforts with both client objectives and broader marketing strategies. • Define campaign goals and monitor key performance metrics, including cost per lead (CPL) and lead-to-booking conversion rates. • Analyzing campaign data to provide actionable insights and data-driven recommendations. • Producing detailed performance reports, highlighting critical metrics for home services businesses. • Presenting insights and strategic recommendations to both internal teams and clients on a bi-weekly to monthly basis. • Overseeing daily and monthly campaign budgets to ensure optimal ROI while maintaining budget adherence. • Engaging with clients during onboarding and throughout campaign execution, ensuring alignment with their unique business needs and objectives. • Building and maintaining strategic relationships to support high client retention rates.