Valerie Group

Role Description We're looking for an eCommerce Shopify to own the technical architecture, development, and continuous optimisation of Valerie's Shopify ecosystem across multiple ecommerce brands. You'll work closely with Product, Growth, Design, Content, and Marketing teams to build fast, scalable, and high-performing ecommerce experiences that directly impact customer experience, SEO, conversion, and revenue. Success in this role isn't measured by how much code you write; it's measured by the reliability, performance, scalability, and business impact of the platforms you build. You could be a great fit if... - You enjoy owning Shopify platforms end-to-end rather than simply delivering development tickets. - You naturally think about scalability, performance, maintainability, and long-term architecture before writing code. - You enjoy solving complex technical problems and can confidently make engineering decisions with minimal direction. - You understand that website performance, technical SEO, and customer experience are just as important as feature development. - You communicate technical concepts clearly and can work effectively with both technical and non-technical stakeholders. - You enjoy mentoring other developers, leading technical discussions, and raising engineering standards. - You proactively identify opportunities to improve platform performance, developer workflows, and engineering efficiency. - You enjoy working in fast-moving startup environments where priorities evolve and ownership is high. Requirements - 6–9 years of hands-on Shopify and ecommerce development experience. - Strong full-stack development experience using Shopify, Liquid, JavaScript/TypeScript, React, Next.js, HTML, CSS, and REST/GraphQL APIs. - Proven experience building, customising, and scaling Shopify stores. - Strong understanding of technical SEO, Core Web Vitals, website performance optimisation, and modern frontend best practices. - Experience implementing GA4, Google Tag Manager, and ecommerce analytics. - Experience with Git, code reviews, CI/CD, and modern software development workflows. - Strong problem-solving skills with the ability to independently own technical architecture and delivery. - Excellent communication skills with the ability to collaborate across Product, Growth, Design, and Marketing teams. - Experience working in high-growth startups or multi-brand ecommerce environments. Bonus Points - Experience with Shopify Plus or headless commerce architectures. - Experience with AWS, Vercel, Cloudflare, or modern cloud infrastructure. - Experience integrating ERP, CRM, payment gateways, fulfilment systems, or other third-party platforms. - Experience using AI-assisted development tools such as Cursor, GitHub Copilot, or ChatGPT to improve engineering productivity. - Experience mentoring developers or leading technical projects. - Knowledge of accessibility (WCAG), A/B testing frameworks, and experimentation platforms. What You Can Expect - Meaningful work with visible impact. - High ownership from day one. - Collaboration with experienced founders, operators, and specialists. - A team that values curiosity, initiative, and continuous improvement. - Competitive compensation and the tools you need to do your best work. - Opportunities to grow as Valerie grows.

Role Description We're looking for a Communications & Social Media Manager to own how Valerie shows up both externally and internally. You'll lead Valerie's social presence, support our partner brands, shape founder thought leadership, strengthen our employer brand, and ensure every communication reflects Valerie's voice, values, and DNA. You'll work closely with Brand, Creative, Copy, Paid Media, Talent Acquisition, Operations, and Leadership to create a consistent brand experience across every touchpoint—from social media and candidate communications to employee onboarding. Success in this role isn't measured by how many posts you publish; it's measured by how consistently Valerie's brand is experienced by founders, customers, candidates, and employees. You could be a great fit if... - You understand that social media is more than posting content—it's about building brands and communities. - You naturally think about brand consistency and notice when messaging, tone, or visuals don't align. - You enjoy balancing multiple brands, campaigns, and priorities without missing deadlines. - You can translate business goals into engaging content that feels native to each platform. - You enjoy working with designers, copywriters, founders, and marketers to bring ideas to life. - You proactively identify opportunities to strengthen Valerie's brand internally and externally. - You believe every candidate and every employee should experience the same high-quality brand from their first interaction onward. - You enjoy improving content workflows, communication processes, and brand systems rather than simply maintaining them. - You're curious about AI and constantly look for better ways to create, manage, and optimise content. Requirements - 2–5 years of experience managing social media, brand communications, or content marketing for consumer, DTC, B2B, or high-growth brands. - Experience managing multiple brands, campaigns, or content calendars simultaneously. - Hands-on experience using Hootsuite or similar social media management platforms. - Experience collaborating with Creative, Copy, Marketing, and Brand teams to deliver high-quality content. - Strong understanding of Instagram, TikTok, LinkedIn, Facebook, and platform-specific content best practices. - Excellent written communication skills with the ability to adapt tone of voice across different audiences and brands. - Experience managing community engagement, online reputation, and social conversations. - Strong organisational skills with exceptional attention to detail. - Comfortable working directly with founders and senior leadership on communications and thought leadership initiatives. Bonus Points - Experience working with DTC or ecommerce brands. - Experience developing employer branding or recruitment marketing content. - Experience creating candidate-facing communications or onboarding materials. - Experience developing or maintaining brand guidelines, tone of voice, or internal communications. - Basic editing skills using Canva or CapCut. - Experience using AI tools to improve content planning, ideation, reporting, or workflow efficiency. - Experience supporting global brands across Australia, New Zealand, Singapore, or the US. What You Can Expect - Meaningful work with visible impact. - High ownership from day one. - Collaboration with experienced founders, operators, and specialists. - A team that values curiosity, initiative, and continuous improvement. - Competitive compensation and the tools you need to do your best work. - Opportunities to grow as Valerie grows. Valerie is committed to building an inclusive workplace where people from different backgrounds, experiences, and perspectives can thrive. We hire based on skills, potential, and the ability to contribute to our team.

Role Description We're looking for a Frontend Web Developer to build fast, modern, and highly interactive web experiences that reflect Valerie's premium brand. You'll work closely with Product, Design, Brand, and Marketing teams to bring exceptional digital experiences to life. Success in this role isn't measured by how many pages you build or animations you create; it's measured by how beautifully, smoothly, and reliably users experience the website. You could be a great fit if... - You enjoy building premium, visually impressive websites with exceptional attention to detail. - You love transforming Figma designs into pixel-perfect, responsive user experiences. - You have a strong eye for design, motion, and frontend craftsmanship. - You enjoy creating immersive interactions using GSAP and Three.js. - You care deeply about website performance, accessibility, and clean, maintainable code. - You naturally take ownership and enjoy bringing ambitious creative ideas to life through code. - You communicate well with designers, product teams, and marketers to build exceptional user experiences. - You enjoy learning modern frontend technologies and continuously improving your craft. Requirements - 3–6 years of frontend development experience, ideally within a SaaS company, AI product company, or fast-paced startup. - Strong experience with Next.js, React, JavaScript, TypeScript, Tailwind CSS, GSAP, and Three.js. - Experience building responsive, production-ready websites from concept to launch. - Experience consuming REST APIs and integrating third-party services. - Strong understanding of component-based architecture and modern frontend development practices. - Experience translating Figma designs into pixel-perfect implementations. - Excellent debugging and problem-solving skills. - Strong attention to detail and engineering quality. - Ability to work independently with a high level of ownership and a strong portfolio. Bonus Points - Experience building SaaS or AI product websites. - Experience with headless CMS platforms such as Sanity or Contentful. - Strong understanding of Core Web Vitals, SEO, and accessibility. - Experience building premium marketing websites with advanced animations and interactive storytelling. What You Can Expect - Meaningful work with visible impact. - High ownership from day one. - Collaboration with experienced founders, operators, and specialists. - A team that values curiosity, initiative, and continuous improvement. - Competitive compensation and the tools you need to do your best work. - Opportunities to grow as Valerie grows.

Role Description We're looking for a Visual Designer who knows how to make people stop scrolling. This role is about more than creating beautiful visuals. It's about understanding what captures attention, communicates a story, and builds desire for a brand. You'll work across multiple ecommerce brands, creating visuals for: - Campaigns - Product launches - Social content - Websites - Emails - Digital experiences Whether you're designing a static ad, a landing page, or a product launch campaign, you'll think beyond aesthetics and create work that people remember. We're looking for someone with great taste, strong design fundamentals, and a curiosity for what's next in design, culture, and AI-powered creativity. You could be a great fit if... - You have a strong eye for typography, layout, colour, and visual composition. - You understand how great brands use design to build emotion, attention, and trust. - You enjoy translating ideas into visual stories that feel simple, memorable, and impactful. - You're constantly collecting inspiration and keeping up with design, fashion, culture, advertising, and digital trends. - You know how to balance creativity with commercial thinking and understand that great design should drive engagement—not just look good. - You enjoy collaborating with marketers, copywriters, and strategists to bring campaigns to life. - You're comfortable using AI tools as part of your creative process and know when they enhance the work—not replace it. - You're curious, open to feedback, and always looking for ways to improve your craft. Requirements - 1–4 years of experience in Visual Design, Brand Design, Graphic Design, or a similar creative role. - A strong portfolio showcasing branding, campaign design, social media, and digital creative. - Proficiency in Figma, Adobe Photoshop, and Adobe Illustrator. - Strong understanding of typography, layout, colour, visual hierarchy, and design systems. - Experience creating assets for digital marketing, websites, email, or social media. - Excellent communication skills and the ability to collaborate across creative and marketing teams. Benefits - Meaningful work with visible impact - High ownership from day one - Collaboration with experienced founders, operators, and specialists - A team that values curiosity, initiative, and continuous improvement - Competitive compensation and the tools you need to do your best work - Opportunities to grow as Valerie grows Company Description Valerie is committed to building an inclusive workplace where people from different backgrounds, experiences, and perspectives can thrive. We hire based on skills, potential, and the ability to contribute to our team.

Role Description We are looking for an IT Support specialist to own the technical infrastructure that runs Valerie's day-to-day operations. This role sits at the intersection of internal tools, marketing technology, and workspace management responsible for keeping our systems connected, accessible, and scalable as we onboard new brands and grow the team. The ideal candidate is hands-on, systems-minded, and comfortable managing multiple SaaS platforms across operations, brand execution, and martech. Accountabilities - Project & Workflow Management (Monday.com) - Set up and maintain Valerie's Monday.com workspace across three board structures: individual UI boards (per team member), POD and brand boards (brand level tracking), and COE dashboard (execution team tasks). - Design board templates, automations, and workflows that standardize task management across brands. - Onboard team members, configure permissions, and train users on the platform. - Continuously refine board structures based on team feedback and scale requirements. - Martech Stack Management - Manage SaaS subscriptions and access for Valerie's martech stack. - Set up access, configuration, and execution for the martech stack. - Track usage, renewals, and cost optimization across the stack. - Evaluate and onboard new martech tools as brand requirements evolve. - Manage Valerie's martech stack user access, provisioning, integrations, and cost tracking across the portfolio of tools (Polar Analytics, and others as the stack grows). - Workspace & Collaboration Tools - Administer Microsoft Teams across the organization, user management, channels, meeting rooms, recording and transcription configuration. - Manage internal apps and tools used across Valerie operations (SharePoint, Outlook, OneDrive, and related Microsoft 365 services). - Maintain Valerie's internal SaaS stack, Claude, Figma, Canva, and other team tools; including shared mailbox configurations and team-level access. - Support new tool rollouts and integrations as the team adopts them. - Support & Operations - First line of support for all IT, tooling, and access issues across the team. - Troubleshoot platform issues, escalate to vendors where required. - Maintain documentation for all tools, access protocols, and internal processes. - Support onboarding of new team members, provisioning accounts, access, and tool training. Qualifications - Must Have: - 5+ years of hands-on experience managing SaaS platforms in a startup or scale-up environment. - Demonstrated expertise in Monday.com board design, automations, integrations, and user management (candidates without Monday.com experience must show comparable project management platform experience: Asana, ClickUp, Jira). - Strong working knowledge of Microsoft 365 administration, Teams, Outlook, SharePoint, OneDrive. - Experience managing multi-user SaaS subscriptions and access controls. - Systems Thinking - Ability to design scalable workflows and board structures, not just execute instructions. - Experience setting up systems from scratch in a fast-moving environment. - Strong documentation habits. - Support & Troubleshooting - Proven ability to triage and resolve IT issues across a distributed team. - Comfortable working across multiple time zones (Valerie operates on Singapore time). - Clear written and verbal communication; able to explain technical concepts to non-technical users. - Martech Familiarity - Exposure to marketing technology stacks; analytics tools, CRM platforms, ad management tools. - Understanding of API-based integrations between SaaS platforms. - Familiarity with tools like Polar Analytics, Triple Whale, or similar e-commerce analytics platforms is a plus. - Good to Have - Experience in an agency, DTC brand, or multi-brand operating environment. - Familiarity with e-commerce platforms (Shopify, Amazon Seller Central). - Basic scripting or automation experience (Zapier, Make, Power Automate). - Understanding of IT security basics; SSO, 2FA, access hygiene. What Success Looks Like - Platform adoption: Monday.com fully operational across all three board structures, with active team usage. - System uptime: Minimal disruption to team workflows from tool or access issues. - Response time: Time to resolution on IT and access tickets. - Documentation coverage: All tools, processes, and access protocols clearly documented. - Cost efficiency: Martech spend optimized against usage and value. - Onboarding speed: Time to full tool access for new team members. - Stakeholder satisfaction: Team feedback on IT support quality and platform experience. - Scalability readiness: Systems built to handle brand and team growth without rework. - Ownership & execution: Ability to independently identify issues, propose solutions, and implement. - Company Values Alignment: Ownership, accountability, execution excellence.

Role Description The Copy & Content Intern will support the Growth and Creative teams in creating high-performing copy across paid advertising channels, landing pages, and digital marketing campaigns. This role is ideal for someone who is passionate about marketing, advertising, and consumer psychology, and wants hands-on experience writing copy that drives clicks, engagement, and conversions. You will work closely with Paid Media, Creative, and Growth teams to develop ad creatives, landing page content, and marketing assets while learning how data, experimentation, and messaging influence business outcomes. Accountabilities - Paid Media Copy Execution - Write high-performing ad copy for Google Ads, Meta Ads, and TikTok Ads. - Produce multiple copy variations to support A/B testing and campaign iteration. - Apply platform best practices (hooks, CTAs, formatting, policy compliance). - Collaborate with designers and editors to align copy with visual storytelling. - Website & Landing Page SEO Content - Write SEO-optimised landing pages that balance search intent with conversion. - Produce content for core website pages, campaign landing pages, and SEO pages. - Apply SEO fundamentals including keyword placement, headings, meta tags, and structure. - Translate search intent into clear value propositions and CTAs. - Creative & Conversion Copywriting - Craft conversion-focused copy for websites, ads, emails, banners, and social media. - Translate product features into clear benefits and persuasive messaging. - Support CRO initiatives to improve CTR, CVR, and engagement. - Maintain consistent brand voice across multiple Valerie partner brands. - UX, CRO & Content Optimisation - Collaborate with UX and Web teams on messaging hierarchy and CTA clarity. - Write copy for landing pages, wireframes, and testing environments. - Use insights from analytics and A/B tests to optimise messaging performance. - Content Quality & Systems - Ensure copy aligns with brand voice, creative frameworks, and platform standards. - Maintain high standards for grammar, clarity, and accuracy. - Support competitive copy reviews and channel-specific messaging guidelines. - Assess brand content and suggest improvements across SEO, newsletters, blogs, and marketing content. Qualifications - Strong written English and attention to detail. - Interest in advertising, performance marketing, and digital growth. - Basic understanding of social media advertising platforms such as Meta, Google, TikTok, or YouTube. - Ability to write clear, concise, and persuasive copy. - Strong research skills and curiosity about consumer behaviour. - Ability to manage multiple tasks in a fast-paced environment. - Familiarity with Google Docs, Microsoft Office, Canva, or similar tools. Requirements - Previous internship, freelance, or project experience in copywriting. - Exposure to paid advertising campaigns. - Basic understanding of SEO and landing page optimisation. - Experience creating content for brands, personal projects, or social media pages. - Familiarity with Figma or other creative collaboration tools. Key Performance Indicators - Quality and accuracy of delivered copy. - Number and effectiveness of copy variations created for testing. - Turnaround time from brief to first draft. - Ability to incorporate feedback and improve rapidly. - Contribution to campaign execution and team objectives. - Learning agility.

Role Description This role involves managing the entire data lifecycle, from collection and validation to analysis and visualization. The ideal candidate will be a proactive, detail-oriented professional with a strong technical background and a proven ability to communicate complex data narratives to both technical and non-technical stakeholders. They will be the guardian of data integrity and the architect of our data-driven decision-making culture. Accountabilities - Build and execute data strategies aligned with eCommerce goals. - Create and maintain dashboards/reports using tools like Looker Studio and Power BI. - Analyze customer behavior, funnels, product performance, and campaign effectiveness to uncover insights. - Ensure data accuracy through validation, audits, and quality checks. - Work with engineering teams on tracking/tagging implementation via GTM and analytics platforms. - Present insights clearly to leadership and cross-functional teams. Key Responsibilities - Manage analytics platforms including GA4, GTM, and reporting tools like Looker Studio, Power BI, or Tableau. - Write SQL queries for data extraction, reporting, and analysis. - Monitor and optimize key eCommerce and performance marketing metrics. - Support marketing and growth teams with actionable insights to improve ROI and conversions. - Identify and troubleshoot tracking/reporting issues proactively. - Create scalable reporting processes and maintain data documentation. Qualifications - 3–5 years of hands-on experience in Data Analytics, preferably within eCommerce or performance-driven digital businesses. - Strong expertise in GA4, Google Tag Manager (GTM), SQL, and dashboarding/reporting tools. - Experience working with platforms like Adobe Analytics, Amplitude, Mixpanel, or similar is a plus. - Comfortable working closely with marketing, product, engineering, and leadership teams. - Strong analytical thinking, attention to detail, and problem-solving mindset. - Excellent communication skills with the ability to simplify complex data into business insights. - Someone proactive, curious, and highly ownership-driven.

Role Description This role focuses on building and maintaining scalable Shopify applications, automating critical business workflows, and ensuring the platform's security, stability, and performance. This individual is a systematic problem-solver who designs robust and efficient solutions to complex e-commerce challenges. - Develop, customize, and maintain Shopify apps and backend systems. - Work with Shopify APIs (REST & GraphQL), webhooks, and middleware integrations. - Build integrations with payment gateways, shipping, ERP, CRM, and inventory systems. - Automate workflows like order syncing, pricing updates, and data migrations. - Manage scalable, secure, and accurate data flow across platforms. - Optimize backend performance, reliability, and security. - Debug complex integration and API-related issues. - Support analytics and tracking integrations such as GA4 and GTM. - Collaborate with product, frontend, and business teams, including AI-driven product initiatives. Qualifications - 3–5+ years of backend/full-stack development experience, preferably in eCommerce. - Strong Shopify backend experience with APIs, webhooks, app development, and integrations. - Hands-on experience with Node.js (preferred), Python, Ruby, or PHP. - Experience with cloud platforms (AWS/GCP/Azure), databases, CI/CD, and microservices. - Good understanding of API security, scalability, debugging, and DevOps practices. - Familiarity with GA4, GTM, and analytics/event tracking setups. - Strong problem-solving, ownership, and collaboration skills. Requirements - Build, customize, and maintain Shopify apps and backend systems. - Work on Shopify APIs (REST & GraphQL), integrations, middleware, and automation workflows. - Integrate third-party systems like payment gateways, shipping, inventory, ERP, and CRM platforms. - Manage data flow, scalability, security, and performance across eCommerce systems. - Handle debugging, issue resolution, migrations, and backend optimizations. - Support analytics and tracking setup using GA4, GTM, and related tools. - Collaborate closely with product, frontend, and business teams, including contributing to AI-driven product initiatives.

Role Description We are looking for an experienced SEO professional to lead Valerie’s organic growth strategy across both traditional and emerging search ecosystems. This role goes beyond conventional SEO and requires someone who understands how discovery is evolving through AI-driven search experiences, answer engines, and generative platforms. The ideal candidate is highly hands-on, analytical, and growth-oriented, with strong expertise in technical SEO, content strategy, and modern search optimization frameworks including AEO (Answer Engine Optimization) and GEO (Generative Engine Optimization). Accountabilities - Organic Growth & SEO Strategy - Own and execute end-to-end SEO strategy across technical, on-page, and off-page SEO - Drive measurable improvements in organic traffic, keyword rankings, and revenue contribution - Build scalable SEO frameworks for category pages, landing pages, and content ecosystems - Conduct keyword research aligned with user intent, business goals, and market opportunities - Identify content gaps, ranking opportunities, and competitor advantages - AEO (Answer Engine Optimization) - Optimize content for featured snippets, zero-click searches, and voice search experiences - Structure content for answer-based discovery across modern search interfaces - Improve visibility across People Also Ask, AI snapshots, and conversational search formats - Develop content frameworks that improve answer relevance and extraction - GEO (Generative Engine Optimization) - Build SEO strategies for AI-powered search and generative discovery platforms - Optimize content for discoverability within LLM-based ecosystems such as ChatGPT and Google SGE - Improve entity recognition, semantic relevance, and topical authority - Implement structured data and schema strategies that enhance AI interpretation and content surfacing - Understand how AI systems summarize, rank, and cite content - Technical SEO & Website Performance - Conduct technical SEO audits and resolve issues related to: - Crawlability - Indexing - Site architecture - Duplicate content - Core Web Vitals - Internal linking - Work closely with developers and product teams to improve site performance and search accessibility - Monitor and maintain SEO health across websites and landing pages - Analytics & Performance Tracking - Analyse SEO performance data and generate actionable insights - Track rankings, traffic trends, engagement, and conversion impact - Build dashboards and reporting frameworks for SEO visibility and business performance - Use data to identify growth opportunities and prioritize execution - Content & Cross-Functional Collaboration - Partner with content, product, and marketing teams to build scalable organic growth strategies - Define content clusters and topical authority initiatives - Guide SEO-focused content optimization and publishing workflows - Ensure SEO contributes to business growth, not just traffic acquisition Qualifications - 2–4 years of hands-on SEO experience in high-growth digital environments - Strong expertise across technical SEO, on-page SEO, off-page SEO, and content SEO - Proven track record of improving organic traffic, rankings, and business outcomes - Experience working with eCommerce, SaaS, B2B, or content-driven brands - Understanding of AEO principles and answer-focused optimization - Exposure to GEO strategies and AI-search optimization - Familiarity with how LLMs and AI-powered search platforms surface content - Knowledge of semantic SEO, topical authority, entities, and schema markup Requirements - Strong understanding of: - Crawlability - Indexing - Site architecture - Core Web Vitals - Search performance optimization - Hands-on experience with: - Ahrefs - SEMrush - Google Search Console - Screaming Frog - GA4 - Data-driven mindset with the ability to translate insights into execution What Success Looks Like - Organic traffic growth across priority pages and content clusters - Improvement in keyword rankings and search visibility - Increased discoverability across AI-driven and answer-based search ecosystems - Strong topical authority across target categories - SEO contribution to qualified leads, conversions, or revenue - Reduced technical SEO issues and improved site health - Scalable content and internal linking systems implemented - High-quality reporting and insight-driven decision making - Ownership, execution excellence, and proactive problem solving Good to Have - Experience with international SEO - Exposure to programmatic SEO - Experience with automation workflows and AI-assisted SEO operations - Understanding of CRO and landing page optimization - Familiarity with headless CMS or modern web frameworks - Experience scaling SEO in a startup or multi-brand environment Values - Accountability - own your part in it first. - Collaboration - take initiative with discipline and humility. - Resilience - to be steadfast, assess, and bounce back. - Selflessness - ‘what does it take to scale’. - Fun - be present and connect. Agentic AI Our Product Team creates a prompt template from user (staff) instructions, action group, and knowledge bases. Then, leverages AI further to enhance and refine user experience. Staff may also update (modify) parts of the user input, orchestration plan directly, and the Agents response memory. With the ability to modify the prompt template, you gain better control over the AI Agent orchestration. Then based on the results, Agents will come up with recommendations and those will be reviewed by our product team and management. They continue to repeat their process, but the learnings are automatically being added into the prompt.

Role Description This role exists to build, execute, and scale a high-performance creator and partnership engine (UGC creators, affiliates, influencers, brand partners, ambassadors, and celebrities) so paid media, creative production, and brand growth are never constrained by weak creator strategy or slow partnership execution. You will own the full creator-led and partnership growth lifecycle: sourcing, outreach, negotiations, briefing, approvals, optimisation, and measurable revenue impact. This is a hands-on growth and commercial role working closely with POD leaders and brand founders to originate, manage, and commercialise high-value UGC and brand partnerships across Valerie’s brand portfolio. Accountabilities - Creator & UGC Strategy - Design and execute creator/UGC strategies aligned to brand goals, growth forecasts, and paid media plans. - Define platform-specific creator strategies across TikTok, Instagram, YouTube, Facebook, Amazon, and organic social. - Prioritise creators who drive conversion and revenue impact (not just reach) and execute outreach and negotiations using creator platforms/tools. - Build scalable creator pipelines and testing frameworks for rapid content iteration. - Own affiliate code setup and creator commercialisation through Shopify in coordination with leadership. - Maintain organised storage and reuse systems for UGC assets. - Creator Sourcing, Outreach & Relationship Management - Source, evaluate, and shortlist creators based on brand fit, content quality, and performance potential. - Execute outreach and negotiations using creator platforms/tools (Upfluence, Modash, Grin, Aspire, etc.). - Manage creator onboarding end-to-end including commercials, affiliate structures, licensing, and usage rights. - Build long-term creator relationships rather than one-off placements. - Coordinate with talent managers and agents where relevant. - Strategic Brand & Partnership Development - Identify and evaluate high-value partnership opportunities including: - B2B brand collaborations (co-branded campaigns, giveaways, product collaborations, events). - Celebrity endorsements and ambassador programs. - High-profile influencer partnerships. - Build a pipeline of strategic partnership opportunities across Valerie’s brand portfolio. - Present partnership opportunities with clear commercial rationale and growth potential. - Facilitate founder-to-founder partnership alignment conversations. - Briefing, Content Execution & Approvals - Write performance-driven creator briefs including hooks, angles, talking points, pacing, CTAs, and brand guardrails. - Manage content timelines and creator deliverables. - Run review cycles including submissions, revisions, and approvals. - Ensure approved content is ready for organic, paid, and affiliate usage. - End-to-End Campaign & Partnership Management - Own UGC and partnership campaigns from sourcing through execution and reporting. - Coordinate with Paid Media teams for Spark Ads, whitelisting, boosting, and scaling. - Negotiate partnership structures including fee, commission, product, and hybrid models. - Manage partnership agreements, usage rights, exclusivity clauses, and campaign deliverables. - Ensure campaigns deliver measurable commercial outcomes. - Performance Tracking & Attribution - Manage creator and partnership tracking through Shopify/WooCommerce and affiliate tools. - Set up UTMs, discount codes, affiliate links, and performance tracking frameworks. - Analyse results across CTR, CVR, CPA, ROAS, revenue impact, and scaling potential. - Identify top creators, partnerships, and repeatable growth patterns. - Systems, Playbooks & Scale - Build repeatable systems including outreach templates, briefing frameworks, and approval workflows. - Maintain creator and partnership databases including performance insights and contract terms. - Identify cross-brand collaboration opportunities across Valerie’s portfolio. - Contribute to AI-enabled workflows by defining prompts, briefs, and optimisation logic for creator-led growth. Qualifications - 5–8 years' experience in influencer marketing, UGC partnerships, creator marketing, or brand partnerships. - Agency or performance-driven marketing environment strongly preferred. - Proven ability to drive revenue and performance outcomes through creators or partnerships. - Deep understanding of TikTok, Reels, Shorts, UGC formats, and creator psychology. - Strong creative instincts with a performance mindset. - Commercial negotiation ability across creators, brands, or talent managers. - Execution-focused ownership and ability to manage multiple partnerships simultaneously. Nice to Have - Experience with creator licensing, Spark Ads, and usage rights negotiation. - Experience with DTC or eCommerce brands. - Familiarity with creator platforms (Modash, Grin, Aspire, Upfluence, etc.). - Basic understanding of paid media testing and scaling. Key Performance Indicators - Creator and partnership acquisition rate and quality. - Revenue generated through creator-led and partnership campaigns. - Speed from sourcing to live content or signed partnership. - Campaign delivery: on-time execution and approval rate. - Creator/partnership renewal and long-term collaboration rate. - Portfolio pipeline health across brands. - Use of AI tools and related apps in workflows. Values - Accountability: own your part in it first. - Collaboration: take initiative with discipline and humility. - Resilience: to be steadfast, assess, and bounce back. - Selflessness: ‘what does it take to scale’. - Fun: be present and connect.