SBC Performance

• Build and strengthen brand visibility and market reputation • Drive PR initiatives, media placements, and industry publications • Support award submissions, research publications, and thought leadership activities • Collaborate with leadership on expert commentary and industry positioning • Identify communication opportunities that support business growth • Lead marketing support for industry events and expos • Coordinate event execution end-to-end • Manage branded merchandise and event-related materials • Collaborate with vendors, partners, and external providers • Support Sales teams with communication and marketing assets • Develop LinkedIn-focused content initiatives • Create communication materials for campaigns, announcements, and partnerships • Ensure consistency of messaging and brand tone across channels

• Plan, launch, and manage Google Ads and Bing campaigns across Search, Performance Max, and Smart Bidding formats • Own end-to-end campaign structure: account architecture, ad groups, keyword sets, match types, bidding strategy • Write and test ad copy; manage creative rotation and A/B testing at the ad level • Monitor and optimize bids, budgets, and Quality Scores on a daily basis • Optimize campaigns against CPL (cost per lead) and downstream quality metrics: appointment rate, sold rate, return rate • Work with tracking and analytics teams to ensure full-funnel visibility from click to conversion • Identify and suppress low-quality traffic sources, placements, and search terms • Maintain CPL within agreed targets while scaling volume without sacrificing quality • Build and maintain performance dashboards; report weekly on key KPIs and budget pacing • Conduct regular campaign audits and competitive analysis • Provide structured insights and recommendations to leadership based on data • Run structured tests: bidding strategies, audience targeting, landing page variants, ad formats • Stay current on Google and Microsoft platform updates, beta features, and industry trends • Collaborate with SEO and brand teams to align paid and organic strategies

• Own and optimize end-to-end web funnels (quiz → onboarding → paywall → activation). • Analyze user behavior and identify conversion bottlenecks across the funnel. • Design and run A/B tests and growth experiments to improve key funnel metrics. • Launch and scale multiple funnel experiments weekly across different markets. • Build and optimize lifecycle email flows including onboarding, activation, retention, and reactivation. • Work with product analytics tools to track performance and identify growth opportunities. • Collaborate closely with product, engineering, design, performance marketing, and creative teams. • Ensure strong alignment between ad messaging, landing pages, and product experience. • Conduct user and market research to better understand user motivations and behavior. • Monitor and report on key performance metrics such as CPA, conversion rate (CR), and predicted lifetime value (pLTV).

• Perform functional, regression, integration, cross-browser, and API testing. • Develop, maintain, and execute test cases for web and mobile applications (primarily web). • Collaborate with developers and product managers to clarify requirements and validate features. • Create and maintain comprehensive test documentation. • Participate in defining and improving QA processes across projects. • Communicate effectively within the team to ensure timely and high-quality deliverables.

• Be responsible for the entire marketing analytics cycle—from raw data to decision-making • Build and scale data flows for effective marketing across all paid channels • Be responsible for marketing dashboards with detailed breakdowns by ad creatives and traffic sources to track and optimize LTV, CAC, ROAS, and conversions in the sales funnel • Develop and automate LTV models, cohort analysis, and revenue attribution across all channels • Work closely with the marketing team to optimize budget allocation, scaling strategies, and channel performance • Support and evaluate marketing experiments (creatives, funnels, audiences, A/B tests) • Ensure accurate attribution and data consistency across all marketing and product touchpoints

• Build and optimize full user funnels: landing pages, onboarding, activation flows, paywalls, CRM, and retention loops • Analyze user behavior, identify bottlenecks, and run A/B tests to improve conversion rates • Develop positioning and benefit-driven messaging for new features and updates • Ensure messaging consistency across ads, landing pages, product screens, and CRM • Lead GTM strategies for feature releases and product rollouts • Prepare detailed briefs and collaborate closely with product, marketing, design, analytics, and creative teams • Conduct user research, interviews, surveys, and JTBD analysis • Track market and competitor trends in web & mobile apps, AI, and EdTech • Own lifecycle flows: onboarding, activation, reactivation, upsell, churn reduction • Monitor key funnel metrics and prepare performance reports • Produce briefs for creative assets: landing pages, paywalls, product videos, ad creatives • Translate complex product features into simple, compelling visuals and copy

• Develop and customize WordPress themes and plugins according to design specifications • Write clean, semantic HTML/CSS with attention to cross-browser compatibility and mobile responsiveness • Implement and maintain on-page SEO: meta tags, structured data, page speed optimization, Core Web Vitals • Integrate and configure SEO plugins (Yoast, Rank Math, etc.) and analytics tools (GA4, GTM) • Work with page builders (Elementor, Gutenberg) where required without sacrificing code quality • Collaborate with internal stakeholders to clarify requirements and deliver on time • Maintain existing WordPress sites: updates, security patches, performance audits

• Researching potential leads through Google, LinkedIn, databases, and market search • Contacting and engaging cold leads • Managing clients through the full sales cycle: pitches, presentations, negotiations, and contract signing • Collaborating with legal, finance, product, and business development teams • Working with CRM systems to track and manage opportunities • Building and maintaining partnerships in key verticals: Home Improvement and Loans • Achieving KPIs, including bringing in at least 5 new partners per month

• Review ad creatives (texts and visuals) to ensure compliance with the policies of advertising platforms (e.g., Facebook, TikTok, Google). • Conduct pre-moderation of client creatives, give actionable feedback, flag potential violations, and help mitigate risks of account bans. • Maintain records of policy violations and answer internal/external questions related to ad placement rules. • Participate in team syncs and collaborate with international colleagues (communication in English).

• Develop, maintain, and execute test cases for web and mobile applications (primarily web) • Perform functional, regression, integration, cross-browser, and API testing. • Collaborate with developers and product managers to clarify requirements and validate features. • Create and maintain comprehensive test documentation. • Participate in defining and improving QA processes across projects. • Communicate effectively within the team to ensure timely and high-quality deliverables.