NewRocket

• Interface with end-users, key stakeholders to gather systems requirements for CSM/FSM. • Develop and implement CSM programs, policies, and control frameworks. • Perform advanced troubleshooting and root cause analysis on ServiceNow platform issues. • Participate on project teams that define, design, and develop CSM solutions on the ServiceNow platform. • Support and maintain integrations between ServiceNow and external systems. • Collaborate with stakeholders & end users to understand requirements and deliver effective ServiceNow solutions. • Participate in platform upgrades, clone, patching, and performance optimization initiatives. • Promote update sets and data across applicable SN environments. • Ensure adherence to best practices in ServiceNow development and configuration. • Align with existing SN technical lead for map/event work to ensure consistent approach.

• Build and execute a territory plan anchored on East Coast Telco accounts, with selective coverage of East Coast Tech accounts as pipeline and relationships warrant • Develop and maintain relationships with CIO, COO, CFO, and VP-level technology buyers at carriers and infrastructure companies • Lead account strategy by mapping stakeholder relationships and coordinating a virtual team across Solutions Consultants, Solutions Specialists, Customer Success, and Alliance partners • Position ServiceNow and AI-enabled workflow solutions against Telco-specific operating challenges: network operations, field service management, infrastructure lifecycle, and workforce transformation • Leverage the ServiceNow partner ecosystem -- including co-sell motions with ServiceNow's Telco sales team -- as a structured pipeline pillar, not a supplementary channel • Maintain a qualified pipeline and deliver accurate biweekly forecasts to sales leadership • Monitor competitive dynamics, platform developments, and sector trends relevant to Telco and adjacent Tech buyers

Role Description As an Account Executive focused on Media, you will drive new business across broadcast, streaming, publishing, and entertainment companies navigating significant structural change. Your territory will be anchored on the East Coast, with target accounts including Comcast, NBCUniversal, Paramount, and AMC Networks. - Build and execute territory plans across a defined set of media accounts, including near-term pipeline opportunities and longer-horizon relationship development. - Develop relationships with key executive buyers -- CIO, COO, CFO, CDO -- particularly within companies undergoing post-merger integration or platform consolidation. - Lead account strategy by mapping stakeholder relationships and coordinating a virtual team across Solutions Consultants, Solutions Specialists, Customer Success, and Alliance partners. - Position ServiceNow and AI-enabled workflow solutions in the context of media-specific operating challenges: rights management, production workflows, content supply chain, and workforce transformation. - Maintain a healthy, qualified pipeline and deliver accurate biweekly forecasts to sales leadership. - Monitor competitive landscape, market conditions, and platform developments relevant to the media sector. - Act as a sector SME, staying current on ServiceNow capabilities, industry trends, and client priorities. Qualifications - 4 to 6 years selling ServiceNow solutions or competing SaaS platforms, with direct experience in media, entertainment, or adjacent sectors. - Existing relationships with technology buyers at broadcast, streaming, publishing, or entertainment companies. - Demonstrated ability to sell consulting and advisory services, not just software licenses. - Familiarity with post-merger integration dynamics and how they drive technology consolidation decisions. - Experience with AI and agentic workflow positioning; ability to connect platform capabilities to operational outcomes. - Proven track record of building pipeline from scratch, not inheriting it. - Comfortable managing multiple concurrent sales cycles from initial qualification through close. - East Coast based; willingness to travel to client sites as the coverage model requires. Requirements - BA/BS in Business, Technology, or equivalent experience. - ServiceNow certifications preferred; industry-specific credentials a plus. Benefits - NewRocket is committed to a diverse and inclusive workplace. - We value and celebrate diversity, believing that every employee matters and should be respected and heard. - We are proud to be an equal opportunity workplace and affirmative action employer.

Role Description We are looking for a results-driven Industry Marketing Campaigns Manager to lead demand generation efforts across our Banking & Financial Services, Technology, and Telecommunications verticals. This is a cross-functional role sitting at the intersection of marketing, sales, and industry leadership. You will design and execute integrated campaigns that drive both new logo acquisition and expansion within existing accounts. This includes: - Generating top-of-funnel pipeline - Building brand authority in target industries - Equipping our Client Partners and Account Executives with the messaging and content they need to open and advance strategic conversations You will work closely with industry-focused sales teams, Client Partners, and the broader marketing organization — including content, demand gen, digital, events, and partner marketing — to bring campaigns to life. What you'll do - Campaign strategy and execution - Develop and own industry-specific integrated campaign plans for Banking, Financial Services, Technology, and Telecom verticals, aligned to business priorities and pipeline targets. - Design full-funnel campaigns, from awareness and thought leadership through to lead capture and MQL handoff, across digital, email, events, paid media, and ABM channels. - Build campaign briefs, messaging frameworks, and audience segmentation strategies tailored to each industry's buyer personas and pain points. - Manage campaign calendars, budget, and execution timelines end-to-end, coordinating across internal teams and external vendors. - Leverage AI tools throughout the campaign lifecycle to accelerate development. - Cross-functional collaboration - Partner closely with industry-aligned Client Partners and sales teams to ensure campaign messaging reflects real buyer conversations and supports pipeline acceleration. - Serve as the marketing point of contact for Banking, Financial Services, Technology, and Telecom go-to-market initiatives. - Collaborate with the broader Marketing team (Content, Digital, Events), and Partner Marketing teams to develop campaign assets. - Work with the ServiceNow Partner Marketing ecosystem to co-develop and co-fund campaign programs where applicable. - Demand generation and pipeline contribution - Drive measurable top-of-funnel demand across target industries, with clear KPIs tied to MQLs, pipeline influenced, and campaign ROI. - Build and manage ABM programs targeting named accounts within strategic verticals. - Leverage intent data, firmographic signals, and sales intelligence to identify in-market buyers and prioritize campaign targeting. - Partner with Marketing Operations to ensure proper campaign tracking, attribution, and reporting in CRM and marketing automation platforms. - Industry insights and messaging - Develop deep fluency in the regulatory, technology, and competitive landscape facing Banking, Financial Services, Technology, and Telecom enterprises. - Create and maintain industry messaging guides and competitive positioning assets for use by sales teams and Client Partners. - Identify key industry events, analyst communities, and media channels to build NewRocket's voice and presence in each vertical. Qualifications - 5+ years of B2B marketing experience with at least 3 years focused on industry or vertical marketing, or demand generation; specific to Banking and Financial Services or Telecom. - Demonstrated success building and executing integrated campaigns that drive measurable pipeline in enterprise or mid-market segments. - Experience marketing to Banking & Financial Services, Technology, and/or Telecommunications buyers. - Strong cross-functional collaborator with the ability to build trusted relationships with sales, Client Partners, and executive stakeholders. - Hands-on experience with CRM and marketing automation platforms (Salesforce, Hubspot, Marketo, or equivalent) and campaign attribution reporting. - Exceptional written and verbal communication skills, including the ability to translate technical solutions into industry-resonant narratives. Preferred - Experience in a professional services, systems integrator, or technology partner organization. - Familiarity with ABM platforms and intent-based targeting strategies. - Hands-on experience using AI tools to accelerate campaign development. - Background working with or alongside Private Equity-backed or Fortune 500 enterprise accounts. - Knowledge of the ServiceNow platform and its applications in regulated industries. - Experience managing co-marketing programs with strategic technology partners. What success looks like - In your first 90 days - Built strong relationships with industry Client Partners and AEs across BFS, Technology, and Telecom. - Audited existing industry content and identified the key campaign gaps in each vertical. - Launched at least one full-funnel industry campaign with measurable MQL output. - By year one - Owning consistent demand and pipeline contribution from BFS, Technology, and Telecom campaigns. - Active ABM programs running across Tier 1 target accounts in each vertical. - Recognized as a trusted marketing partner by the industry-facing sales teams. Benefits NewRocket is committed to a diverse and inclusive workplace. We value and celebrate diversity, believing that every employee matters and should be respected and heard. We are proud to be an equal opportunity workplace and affirmative action employer, committed to providing employment opportunity regardless of sex, race, creed, color, gender, religion, marital status, domestic partner status, age, national origin, or ancestry, physical or mental disability, medical condition, sexual orientation, pregnancy, citizenship, military, or Veteran status. For individuals with disabilities who would like to request an accommodation, please contact hr.us@newrocket.com .

• Pipeline Generation — carry a sourced-and-influenced pipeline number through the ServiceNow channel across the Americas, with weekly tracking and a specific focus on AI-led pipeline. Source net-new logos in NewRocket's ICP, register cleanly, and run them to first meeting alongside NewRocket Account Executives. • AI Pipeline Focus — make AI pipeline generation the leading indicator of this role's success. Maintain a weekly view of AI-sourced and AI-influenced pipeline tied to NewRocket's AI offerings, and report it into the Chief Growth & Alliances Officer every week. • Joint Go-to-Market — build and execute the joint GTM with ServiceNow AMS field leadership, translating it down to AE-level, PSM-level, and District-level account plays across US Commercial, US Enterprise (Manufacturing, Telco/Tech, BFS, Energy, Retail, Healthcare & Life Sciences), and Canada. • Program Management — own NewRocket's standing inside ServiceNow's partner program. Maintain Elite Partner status, advance specializations and Product Line Achievements, and proactively work with delivery to close gaps in certifications and CSAT. Track every change ServiceNow makes to the partner program — tier requirements, incentive structures, designations, MDF mechanics, deal registration rules — and communicate those changes clearly and quickly to NewRocket leadership, Sales, Delivery, and the affected functions so the company can respond. • Relationship Management — manage NewRocket's ServiceNow relationships across the Americas with clear, structured ratings of the commercial value each relationship delivers to NewRocket. Maintain a current view of every meaningful ServiceNow contact by geo and vertical, the cadence of engagement, the pipeline they have sourced or influenced, and a value rating that informs where the next investment of time goes. • Solution Co-Development — partner with NewRocket's Industry Marketing, Field CTOs, and Offering teams to develop ServiceNow-anchored solutions, sales plays, and battlecards that are commercially packaged, priced, and sellable — not just demonstrable. Drive ServiceNow channel demand for Origin, FlightPath.AI, AIx, Maestro, the Intelligent Agent Crew, NewRocket Intelligence, and any new solutions and offerings NewRocket brings to market. • Hyperscaler Partnerships — own NewRocket's commercial relationships with AWS as they relate to the ServiceNow ecosystem. Ensure NewRocket's ServiceNow-focused solutions are listed and transactable on the AWS Marketplace and drive co-sell motion with hyperscaler field teams against ServiceNow accounts. • Good News Engine — actively communicate and market NewRocket's wins, customer outcomes, and AI successes back into ServiceNow. Make sure ServiceNow's field, AMS leadership, and product teams hear NewRocket's good news stories continuously — not just once a quarter. • Monthly ServiceNow Newsletter — partner with Marketing to produce and distribute a monthly newsletter to ServiceNow's field and partner organization, highlighting NewRocket wins, customer stories, AI outcomes, and joint pipeline progress. • ServiceNow Field Relationships — operate as the trusted point of contact for ServiceNow's AMS partner leadership and ensure coordination and relationships are managed between NewRocket field and ServiceNow field. Build credibility through responsiveness, deal execution, and a deep understanding of ServiceNow's products, roadmap, and field priorities. • Forecasting and Operating Rhythm — establish the operating cadence, scorecard, and reporting that gives NewRocket leadership clear, weekly visibility into partner-sourced pipeline health, AI pipeline progression, bookings forecast, and program ROI.

• Perform advanced troubleshooting and root cause analysis on ServiceNow platform issues. • Troubleshoot and resolve issues related to ITSM, HAM, integrations, portal and other ServiceNow modules(optional). • Support and maintain ServiceNow modules. • Collaborate with stakeholders &end users to understand requirements and deliver effective ServiceNow solutions. • Ensure adherence to best practices in ServiceNow development and configuration. • Document technical solutions, workflows, and issue resolutions.

• Interface with end-users, IT teams and key stakeholders to gather systems requirements. • Design, develop, and deploy AI-driven applications and workflows on the ServiceNow platform. • Integrate machine learning, natural language processing (NLP), and predictive analytics solutions into any of the ServiceNow modules (ITSM, ITOM, CSM, HRSD). • Manage all aspects of application development, including design, coding, debugging, testing, troubleshooting, and documenting systems. • Write complete programming and perform testing and debugging of applications using current programming language and techniques. • Design custom or product-based solutions based on ServiceNow applications. • Configuring integrations between ServiceNow via REST/SOAP web and other applications. • Reflect impact assessment rules within service maps and validate with technical SMEs and stakeholders. • Participate in user acceptance testing of the resulting maps, impact rules and event management work. • Promote your update sets and data across applicable SN environments. • Remediate any production incidents that arise related to this scope. • Align with existing SN technical lead for map/event work to ensure consistent approach that does not break shared patterns.

• Define NewRocket's offering strategy for the telecommunications industry, identifying the highest-value business process problems where NewRocket can deliver differentiated outcomes. • Partner with Marketing to develop industry-specific messaging, positioning, and content — including thought leadership, solution briefs, campaign assets, and event presence — that generates awareness and top-of-funnel pipeline. • Represent NewRocket's telco point of view externally through speaking engagements, industry forums (TM Forum, GSMA), white papers, and executive roundtables. • Monitor industry trends — BSS/OSS modernization, 5G monetization, AI-driven network operations, agentic AI, cloud-native transformation — and translate them into timely, relevant go-to-market narratives. • Design and architect AI-powered solutions purpose-built for the telecommunications industry — including agentic AI workflows, predictive operations, intelligent process automation, and AI-assisted customer and network management. • Define how AI capabilities map to specific telco business processes — for example, AI-driven fault prediction and resolution in network operations, intelligent order fallout management in service fulfillment, dynamic resource reassignment in field operations. • Develop AI solutions that is aligned with ServiceNow’s broad capability areas that integrate with existing BSS/OSS and network environments, clearly defining data inputs, model requirements, workflow orchestration, and business outcome metrics. • Stay current on the evolving AI and agentic landscape — including large language models, AI agents, and multi-model orchestration — and translate these into credible, practical applications for telco clients. • Work with NewRocket's internal AI capabilities (including the Intelligent Agent Crew and NewRocket Intelligence) to apply and extend proprietary assets in telco-specific contexts. • Identify and design data offerings specific to the telecommunications industry — addressing the data challenges, gaps, and opportunities that sit behind every major telco transformation initiative. • Define telco-specific data products and frameworks across key domains: • Architect data integration and management frameworks — including data strategies and data quality approaches — that enable AI, analytics, and operational intelligence use cases. • Engage directly with C-level, VP, and senior executive stakeholders at telco clients and prospects — leading strategic conversations that connect business outcomes to solution architecture. • Facilitate executive workshops and architecture reviews that surface the right business priorities, define success criteria, and establish NewRocket as a trusted strategic partner.

• Create mobile and web applications based on site maps, wireframes and visual designs using standards compliant JavaScript, HTML5 and CSS3. • Manage all aspects of application development, including design, coding, debugging, testing, troubleshooting, and documenting systems, query optimization, and report-writing. • Design and customize Service Portal ServiceNow applications or product based solutions based on ServiceNow applications. • Implements integrations with ServiceNow Discovery and Core module (Normal Incident, MIM, Problem, Knowledge, Change, ESS, CMS ). • Creation of script-based Assignment and Approval rules, custom-related lists, Access Control list, UI Policy, and client script. • Create and execute development plans as appropriate to meet changing needs and requirements. • Understands ITIL V3 processes and is hands-on with ITIL process implementation. • Conduct requirements gathering workshops for customers. • Help integration team in planning and packaging the ServiceNow service portal integration solution. • Draft use cases and functional requirements documents. • Draft proposals and statements of work for solutions. • Reviewing and providing guidance on functional requirements documents. • Provide technical assistance in a pre-sale’s capacity.

• As a ServiceNow Developer supporting CSM/FSM you will be primarily developing customer applications for Work Order management, scheduling and dispatch. • Collaborate with stakeholders to identify key functionality within custom ServiceNow instance • Enhance ServiceNow (SN) event rules as necessary to ensure proper CMDB binding • Interact with technical SMEs to get necessary environment information to support your service map and event work.