MeanPug Digital

• Assist in building and launching paid campaigns across Meta and Google for law firm clients • Monitor campaign performance daily and flag issues or opportunities to senior team members • Help optimize campaigns based on performance data, including adjusting bids, budgets, audiences, and creative • Support the setup and QA of tracking infrastructure including pixels, UTM parameters, and conversion events • Assist in preparing client-facing performance reports with clear summaries of results and recommendations • Run basic creative and audience tests under the direction of senior paid media staff • Stay current on platform updates, new ad formats, and best practices across Meta and Google • Collaborate with account strategists to ensure campaign activity aligns with client goals

Role Description We're looking for a Jr. Paid Ads Manager to support paid media strategy and execution across our law firm client portfolio. You'll work closely with senior team members to build, manage, and optimize campaigns across Meta and Google, learning the ropes of paid media in a fast-paced agency environment where your work directly impacts client results. This is a great opportunity for someone early in their paid media career who is hungry to learn, comfortable working with data, and excited about growing into a full ownership role over time. - Assist in building and launching paid campaigns across Meta and Google for law firm clients - Monitor campaign performance daily and flag issues or opportunities to senior team members - Help optimize campaigns based on performance data, including adjusting bids, budgets, audiences, and creative - Support the setup and QA of tracking infrastructure including pixels, UTM parameters, and conversion events - Assist in preparing client-facing performance reports with clear summaries of results and recommendations - Run basic creative and audience tests under the direction of senior paid media staff - Stay current on platform updates, new ad formats, and best practices across Meta and Google - Collaborate with account strategists to ensure campaign activity aligns with client goals Qualifications - 1 to 2 years of hands-on experience running paid campaigns on Meta Ads and Google Ads - Comfortable working inside Meta Ads Manager and Google Ads on a daily basis - Basic understanding of campaign structure, bidding strategies, and audience targeting - Comfortable working with performance data and drawing simple conclusions from it - Familiarity with UTM parameters and conversion tracking concepts - Strong attention to detail and highly organized, you catch errors before they go live - Good communicator who can clearly summarize campaign performance for internal teams - Comfortable in a fast-paced, remote environment where priorities shift and deadlines are real Requirements - Bonus skills (nice to have) - Exposure to programmatic advertising platforms - Familiarity with GA4 and basic analytics reporting - Experience with call tracking platforms such as CallRail or CallTrackingMetrics - Any exposure to the legal industry or professional services - Working knowledge of landing page best practices and conversion rate optimization Benefits - Medical, dental, and vision insurance - Company-sponsored 401(k) with matching - Flexible work schedule, work when and where you're most productive as long as deliverables are met - Up to $500 reimbursement for pet adoption fees or vaccinations - Technology stipend for equipment setup - Professional development opportunities

- Conduct comprehensive technical SEO audits across client sites and prioritize fixes by impact - Diagnose and resolve crawlability, indexation, site speed, Core Web Vitals, and structured data issues - Implement and maintain schema markup across law firm site templates in WordPress - Manage redirects, canonicalization, XML sitemaps, and robots.txt configurations - Monitor site health on an ongoing basis using tools like Screaming Frog, Semrush, and Google Search Console - Conduct keyword research and develop content strategies aligned with each client's practice areas and target markets - Produce detailed content briefs for writers that translate SEO intent into clear, actionable guidance - Audit and optimize existing on-page content for relevance, structure, and search intent - Identify content gap opportunities and develop roadmaps to close them - Own local SEO strategy across client portfolios including Google Business Profile optimization, citation building, and local pack performance - Monitor and improve local rankings across target practice areas and geographies - Identify and resolve local listing inconsistencies across directories and data aggregators - Track and report on keyword benchmark performance, surfacing insights and recommending course corrections when targets are off track - Work within Asana to manage tasks, track budgets, and communicate progress clearly to strategists - Collaborate with the broader SEO team to share learnings, align on best practices, and contribute to process improvements - Stay current on algorithm updates, industry changes, and emerging SEO best practices in the legal vertical

• Serve as the day-to-day point of contact for a portfolio of law firm clients, managing communication, expectations, and relationships • Coordinate with internal teams including creative, dev, SEO, and paid media to ensure client deliverables are scoped, assigned, and completed on time • Participate in client calls and meetings, taking clear notes, tracking action items, and following up diligently • Monitor campaign and project performance and flag anything that needs attention before clients notice it • Help prepare client-facing reports, presentations, and status updates • Support senior strategists on larger, more complex accounts while owning your own smaller accounts independently • Develop a working knowledge of digital marketing channels including SEO, paid media, social, and web so you can speak credibly to clients about their campaigns

• Develop and execute social media strategies for law firm clients across Facebook, LinkedIn, Instagram, and X tailored to each platform's audience and format • Create, curate, and manage all published content: written posts, images, and short-form video with a consistent voice and clear strategic purpose behind each piece • Monitor social channels, respond to comments and messages, and actively engage with audiences to build brand loyalty and community for our clients • Analyze performance metrics and translate data into actionable insights - adjusting content strategy based on what's resonating • Collaborate with our in-house creative and strategy teams to produce visuals and content that make complex legal topics approachable and engaging • Stay ahead of platform algorithm changes, content trends, and emerging formats to keep our clients ahead of the curve • Develop and maintain content calendars that align with each client's broader marketing strategy • Prepare clear, client-ready performance reports that communicate growth, engagement trends, and strategic recommendations • Manage multiple client accounts simultaneously

Role Description We're looking for a Jr. Account Strategist to join our growing client services team. You'll manage a portfolio of law firm clients, serving as their primary point of contact and ensuring their marketing initiatives are on track, on brand, and delivering results. You'll work closely with our internal team of creatives, developers, and paid media specialists, translating client goals into clear direction and keeping projects moving. This is not a sales role. You won't be prospecting or closing deals — your focus is retaining and growing existing client relationships through great service and smart marketing. The right person for this role is genuinely curious about how digital marketing works, comfortable digging into campaign performance, and motivated by client success rather than commission. You don't need to have all the answers yet, but you need to know how to find them and who to loop in. What you'll do - Serve as the day-to-day point of contact for a portfolio of law firm clients, managing communication, expectations, and relationships. - Coordinate with internal teams including creative, dev, SEO, and paid media to ensure client deliverables are scoped, assigned, and completed on time. - Participate in client calls and meetings, taking clear notes, tracking action items, and following up diligently. - Monitor campaign and project performance and flag anything that needs attention before clients notice it. - Help prepare client-facing reports, presentations, and status updates. - Support senior strategists on larger, more complex accounts while owning your own smaller accounts independently. - Develop a working knowledge of digital marketing channels including SEO, paid media, social, and web so you can speak credibly to clients about their campaigns. Qualifications - 1 to 2 years of experience in account management, client services, project management, or a related role, with agency background a strong plus. - Excellent written and verbal communication skills, with clarity and professionalism in every client interaction. - Highly organized with strong attention to detail, you track everything and let nothing slip. - Comfortable managing multiple accounts and priorities simultaneously without getting flustered. - A collaborative team player who works well across departments and knows when to escalate. - Genuine curiosity about digital marketing and a desire to understand what's working and why. - Comfortable in a fast-paced, remote environment where things move quickly and priorities can shift. Requirements - Bonus skills (nice to have): - Exposure to SEO, paid media, or social media marketing. - Familiarity with SEO and reporting tools such as Semrush, Ahrefs, Screaming Frog, or Google Business Profile. - Experience with project management tools such as Asana, Monday, or Notion. - Familiarity with the legal industry or professional services. - Experience using CRM or client reporting platforms. Benefits - Medical, dental, and vision insurance. - Company-sponsored 401(k) with matching. - Flexible work schedule, work when and where you're most productive as long as deliverables are met. - Up to $500 reimbursement for pet adoption fees or vaccinations. - Technology stipend for equipment setup. - Professional development opportunities.

Role Description MeanPug Digital is seeking an experienced Account Strategist to join our team. You will serve as a strategic partner to our clients, leading SEO initiatives and communicating directly with firm leadership on performance, strategy, and growth opportunities. Qualifications - Proven experience in Local, and Organic SEO with measurable results - Strong Technical SEO background including site audits, implementation, and optimization - Excellent client communication and relationship management skills - Experience presenting data-driven recommendations to stakeholders - Ability to manage multiple client accounts simultaneously Requirements - Client Management & Strategy - Serve as the primary point of contact for assigned client accounts - Lead client calls and presentations, providing strategic recommendations and performance updates - Develop and execute comprehensive SEO strategies tailored to each client's goals - Communicate timelines, deliverables, and address client concerns professionally - Local & Technical SEO - Conduct thorough technical audits identifying crawl issues, site architecture problems, and optimization opportunities - Implement and oversee Local SEO strategies including Google Business Profile optimization, citation management, and local link building - Identify on-site technical improvements and collaborate with development teams on implementation - Monitor and troubleshoot indexing, structured data, page speed, and mobile optimization issues - Content & Optimization - Plan and delegate content assignments with SEO strategy in mind - Create detailed, SEO-optimized content outlines backed by keyword research - Develop keyword strategies that align with client specialties and search intent - Collaborate with team members to produce high-quality, optimized digital content - Brand Development - Help establish brand identities for new clients including messaging, positioning, and voice - Craft compelling slogans, mission statements, and branded content - Analytics & Reporting - Track and report on key performance metrics including traffic, rankings, conversions, and ROI - Utilize project management systems (Asana) to maintain organized workflows and reporting - Translate data into actionable insights for clients and internal teams Benefits - Comprehensive health, dental, and vision insurance - 401(k) plan with company matching - Flexible work schedule - Professional development opportunities - Dog-friendly office environment - Team building events and activities - Technology stipend for equipment setup - Pet adoption reimbursement (up to $500)

• Identify and submit speakership applications for MeanPug founders at major legal marketing conferences • Pitch and secure podcast appearances on high-profile legal industry shows • Pursue placement opportunities in prestigious legal and marketing publications • Manage our relationships with external publications we contribute to: including Attorney at Law, Forbes, 50Pros, GLM, CallRail, and others; ensuring we're publishing consistently and strategically • Research and submit for industry awards based on client work and agency achievements • Own and maintain MeanPug's work portfolio: keeping it current, compelling, and representative of our best work • Ensure all off-site portfolio listings and agency profiles (Clutch, UpCity, etc.) are accurate, complete, and positioned well • Coordinate with an external agency to support the build-out of the new MeanPug website • Revive and run our monthly newsletter: owning the editorial calendar, content, and distribution • Contribute to MeanPug's organic social presence, including proactive engagement (commenting, sharing, participating in conversations) across LinkedIn and other relevant platforms • Own client gifting and relationship touch-points: sourcing and sending thoughtful gifts at the right moments • Develop and execute a strategy for generating client reviews and testimonials across key platforms • Partner with account and strategy teams to keep a pulse on client happiness and surface opportunities to deepen relationships

We're looking for a Brand Manager to own and elevate MeanPug's presence in the legal marketing world. This is an internal-facing role; you're not managing client brands, you're managing ours. That means keeping our portfolio sharp, getting our founders in front of the right rooms and audiences, building relationships with key publications, and making sure our reputation matches the quality of work we actually do. This is a highly cross-functional role that sits at the intersection of PR, content, social, and client experience. You'll need to be organized, proactive, and comfortable juggling a wide range of initiatives simultaneously; from award submissions to newsletter copy to gift logistics. What you'll do - Identify and submit speakership applications for MeanPug founders at major legal marketing conferences - Pitch and secure podcast appearances on high-profile legal industry shows - Pursue placement opportunities in prestigious legal and marketing publications - Manage our relationships with external publications we contribute to: including Attorney at Law, Forbes, 50Pros, GLM, CallRail, and others; ensuring we're publishing consistently and strategically - Research and submit for industry awards based on client work and agency achievements Portfolio & brand presence - Own and maintain MeanPug's work portfolio: keeping it current, compelling, and representative of our best work - Ensure all off-site portfolio listings and agency profiles (Clutch, UpCity, etc.) are accurate, complete, and positioned well - Coordinate with an external agency to support the build-out of the new MeanPug website Content & social - Revive and run our monthly newsletter: owning the editorial calendar, content, and distribution - Contribute to MeanPug's organic social presence, including proactive engagement (commenting, sharing, participating in conversations) across LinkedIn and other relevant platforms Client experience - Own client gifting and relationship touch-points: sourcing and sending thoughtful gifts at the right moments - Develop and execute a strategy for generating client reviews and testimonials across key platforms - Partner with account and strategy teams to keep a pulse on client happiness and surface opportunities to deepen relationships

We're looking for an Organic Social Strategist to own and grow the social presence of our law firm clients across platforms. You'll be responsible for developing channel strategy, creating and publishing content, building audience engagement, and reporting on what's working; all through an organic-first lens. This isn't a scheduling-and-posting role. We want someone who thinks strategically about why content works, understands platform nuance deeply, and can turn complex legal topics into content that actually connects with people. What you'll do - Develop and execute organic social media strategies for law firm clients across Facebook, LinkedIn, Instagram, and X tailored to each platform's audience and format - Create, curate, and manage all published content: written posts, images, and short-form video with a consistent voice and a clear strategic purpose behind each piece - Monitor social channels, respond to comments and messages, and actively engage with audiences to build brand loyalty and community for our clients - Analyze organic performance metrics and translate data into actionable insights; adjusting content strategy based on what's resonating - Collaborate with our in-house creative team to produce visuals and content that make complex legal topics approachable and engaging - Stay ahead of platform algorithm changes, content trends, and emerging formats to keep our clients ahead of the curve - Develop and maintain content calendars that align with each client's broader marketing strategy and campaign moments - Prepare clear, client-ready performance reports that communicate organic growth, engagement trends, and strategic recommendations - Pitch in on broader digital marketing initiatives when needed