MeanPug Digital

• Build and configure AI voice agents for inbound call handling, working closely with our Legal Intake Manager to ensure conversations meet client qualification standards • Integrate voice agent platforms with law firm CRMs, intake systems, and call tracking tools • Design and iterate on call flows, qualification logic, escalation triggers, and handoff protocols • Monitor voice agent performance and continuously improve based on call transcripts, conversion data, and client feedback • Identify and build automation workflows that eliminate repetitive internal tasks across the agency • Develop AI-powered tools and integrations that improve how our teams deliver work for clients • Evaluate and recommend new AI platforms, tools, and approaches as the space evolves • Document what you build so the team can maintain, iterate, and scale it without you being the bottleneck

• Design, document, and implement intake workflows for law firm clients, covering inbound call handling, lead qualification, and handoff to the client's legal team • Handle overflow inbound calls directly during the pilot phase, running intake conversations with potential clients on behalf of law firms • Develop intake scripts, qualification criteria, and escalation protocols tailored to each client's practice area and intake standards • Build out quality assurance processes to ensure intake conversations meet client expectations and legal industry standards • Partner with our AI Enablement Specialist to identify where voice agents and automation can support or extend the intake function • Track and report on intake performance metrics including call volume, qualification rates, conversion rates, and handoff quality • Identify gaps in the intake process and proactively recommend improvements to both the workflow and the technology stack • Serve as the internal subject matter expert on legal intake best practices across personal injury, criminal defense, family law, and other practice areas

Role Description We're looking for a Legal Intake Manager to help us build and run a new intake function at MeanPug. This is a ground-floor opportunity to shape how we deliver intake support to our law firm clients, starting with hands-on pilot workflows and growing into a fully managed service over time. This isn't a call center agent role. We need someone who understands the intake process deeply, can design and document workflows, and is comfortable being both the builder and the operator in the early stages. You'll collaborate closely with our AI Enablement Specialist to integrate voice and automation tools into the intake process as it matures. - Design, document, and implement intake workflows for law firm clients, covering inbound call handling, lead qualification, and handoff to the client's legal team. - Handle overflow inbound calls directly during the pilot phase, running intake conversations with potential clients on behalf of law firms. - Develop intake scripts, qualification criteria, and escalation protocols tailored to each client's practice area and intake standards. - Build out quality assurance processes to ensure intake conversations meet client expectations and legal industry standards. - Partner with our AI Enablement Specialist to identify where voice agents and automation can support or extend the intake function. - Track and report on intake performance metrics including call volume, qualification rates, conversion rates, and handoff quality. - Identify gaps in the intake process and proactively recommend improvements to both the workflow and the technology stack. - Serve as the internal subject matter expert on legal intake best practices across personal injury, criminal defense, family law, and other practice areas. Qualifications - 3 to 5 years of experience in legal intake, case management, paralegal work, legal operations, or call center management in a legal environment. - Deep familiarity with the intake process at a law firm, including how leads are qualified, prioritized, and handed off to attorneys. - Comfortable handling live inbound calls and running intake conversations with people who may be in distress or in urgent situations. - Strong process documentation skills, you can turn a messy workflow into a clean, repeatable system. - Experience working across multiple practice areas or client accounts simultaneously. - Comfortable working independently in a remote environment with minimal oversight. - Strong written and verbal communication skills with high attention to detail. Requirements - Bonus skills (nice to have): - Experience with legal CRM or intake platforms such as Clio, Litify, Filevine, or Lead Docket. - Familiarity with call tracking or call center platforms such as CallRail, Five9, or similar. - Exposure to AI voice agents or automation tools in a legal or call center context. - Experience building or scaling an intake function from scratch. Benefits - Medical, dental, and vision insurance. - Company-sponsored 401(k) with matching. - Flexible work schedule, work when and where you're most productive as long as deliverables are met. - Up to $500 reimbursement for pet adoption fees or vaccinations. - Technology stipend for equipment setup. - Professional development opportunities.

• Assist in building and launching paid campaigns across Meta and Google for law firm clients • Monitor campaign performance daily and flag issues or opportunities to senior team members • Help optimize campaigns based on performance data, including adjusting bids, budgets, audiences, and creative • Support the setup and QA of tracking infrastructure including pixels, UTM parameters, and conversion events • Assist in preparing client-facing performance reports with clear summaries of results and recommendations • Run basic creative and audience tests under the direction of senior paid media staff • Stay current on platform updates, new ad formats, and best practices across Meta and Google • Collaborate with account strategists to ensure campaign activity aligns with client goals

Role Description We're looking for a Jr. Paid Ads Manager to support paid media strategy and execution across our law firm client portfolio. You'll work closely with senior team members to build, manage, and optimize campaigns across Meta and Google, learning the ropes of paid media in a fast-paced agency environment where your work directly impacts client results. This is a great opportunity for someone early in their paid media career who is hungry to learn, comfortable working with data, and excited about growing into a full ownership role over time. - Assist in building and launching paid campaigns across Meta and Google for law firm clients - Monitor campaign performance daily and flag issues or opportunities to senior team members - Help optimize campaigns based on performance data, including adjusting bids, budgets, audiences, and creative - Support the setup and QA of tracking infrastructure including pixels, UTM parameters, and conversion events - Assist in preparing client-facing performance reports with clear summaries of results and recommendations - Run basic creative and audience tests under the direction of senior paid media staff - Stay current on platform updates, new ad formats, and best practices across Meta and Google - Collaborate with account strategists to ensure campaign activity aligns with client goals Qualifications - 1 to 2 years of hands-on experience running paid campaigns on Meta Ads and Google Ads - Comfortable working inside Meta Ads Manager and Google Ads on a daily basis - Basic understanding of campaign structure, bidding strategies, and audience targeting - Comfortable working with performance data and drawing simple conclusions from it - Familiarity with UTM parameters and conversion tracking concepts - Strong attention to detail and highly organized, you catch errors before they go live - Good communicator who can clearly summarize campaign performance for internal teams - Comfortable in a fast-paced, remote environment where priorities shift and deadlines are real Requirements - Bonus skills (nice to have) - Exposure to programmatic advertising platforms - Familiarity with GA4 and basic analytics reporting - Experience with call tracking platforms such as CallRail or CallTrackingMetrics - Any exposure to the legal industry or professional services - Working knowledge of landing page best practices and conversion rate optimization Benefits - Medical, dental, and vision insurance - Company-sponsored 401(k) with matching - Flexible work schedule, work when and where you're most productive as long as deliverables are met - Up to $500 reimbursement for pet adoption fees or vaccinations - Technology stipend for equipment setup - Professional development opportunities

- Conduct comprehensive technical SEO audits across client sites and prioritize fixes by impact - Diagnose and resolve crawlability, indexation, site speed, Core Web Vitals, and structured data issues - Implement and maintain schema markup across law firm site templates in WordPress - Manage redirects, canonicalization, XML sitemaps, and robots.txt configurations - Monitor site health on an ongoing basis using tools like Screaming Frog, Semrush, and Google Search Console - Conduct keyword research and develop content strategies aligned with each client's practice areas and target markets - Produce detailed content briefs for writers that translate SEO intent into clear, actionable guidance - Audit and optimize existing on-page content for relevance, structure, and search intent - Identify content gap opportunities and develop roadmaps to close them - Own local SEO strategy across client portfolios including Google Business Profile optimization, citation building, and local pack performance - Monitor and improve local rankings across target practice areas and geographies - Identify and resolve local listing inconsistencies across directories and data aggregators - Track and report on keyword benchmark performance, surfacing insights and recommending course corrections when targets are off track - Work within Asana to manage tasks, track budgets, and communicate progress clearly to strategists - Collaborate with the broader SEO team to share learnings, align on best practices, and contribute to process improvements - Stay current on algorithm updates, industry changes, and emerging SEO best practices in the legal vertical

• Serve as the day-to-day point of contact for a portfolio of law firm clients, managing communication, expectations, and relationships • Coordinate with internal teams including creative, dev, SEO, and paid media to ensure client deliverables are scoped, assigned, and completed on time • Participate in client calls and meetings, taking clear notes, tracking action items, and following up diligently • Monitor campaign and project performance and flag anything that needs attention before clients notice it • Help prepare client-facing reports, presentations, and status updates • Support senior strategists on larger, more complex accounts while owning your own smaller accounts independently • Develop a working knowledge of digital marketing channels including SEO, paid media, social, and web so you can speak credibly to clients about their campaigns

• Develop and execute social media strategies for law firm clients across Facebook, LinkedIn, Instagram, and X tailored to each platform's audience and format • Create, curate, and manage all published content: written posts, images, and short-form video with a consistent voice and clear strategic purpose behind each piece • Monitor social channels, respond to comments and messages, and actively engage with audiences to build brand loyalty and community for our clients • Analyze performance metrics and translate data into actionable insights - adjusting content strategy based on what's resonating • Collaborate with our in-house creative and strategy teams to produce visuals and content that make complex legal topics approachable and engaging • Stay ahead of platform algorithm changes, content trends, and emerging formats to keep our clients ahead of the curve • Develop and maintain content calendars that align with each client's broader marketing strategy • Prepare clear, client-ready performance reports that communicate growth, engagement trends, and strategic recommendations • Manage multiple client accounts simultaneously

Role Description We're looking for a Jr. Account Strategist to join our growing client services team. You'll manage a portfolio of law firm clients, serving as their primary point of contact and ensuring their marketing initiatives are on track, on brand, and delivering results. You'll work closely with our internal team of creatives, developers, and paid media specialists, translating client goals into clear direction and keeping projects moving. This is not a sales role. You won't be prospecting or closing deals — your focus is retaining and growing existing client relationships through great service and smart marketing. The right person for this role is genuinely curious about how digital marketing works, comfortable digging into campaign performance, and motivated by client success rather than commission. You don't need to have all the answers yet, but you need to know how to find them and who to loop in. What you'll do - Serve as the day-to-day point of contact for a portfolio of law firm clients, managing communication, expectations, and relationships. - Coordinate with internal teams including creative, dev, SEO, and paid media to ensure client deliverables are scoped, assigned, and completed on time. - Participate in client calls and meetings, taking clear notes, tracking action items, and following up diligently. - Monitor campaign and project performance and flag anything that needs attention before clients notice it. - Help prepare client-facing reports, presentations, and status updates. - Support senior strategists on larger, more complex accounts while owning your own smaller accounts independently. - Develop a working knowledge of digital marketing channels including SEO, paid media, social, and web so you can speak credibly to clients about their campaigns. Qualifications - 1 to 2 years of experience in account management, client services, project management, or a related role, with agency background a strong plus. - Excellent written and verbal communication skills, with clarity and professionalism in every client interaction. - Highly organized with strong attention to detail, you track everything and let nothing slip. - Comfortable managing multiple accounts and priorities simultaneously without getting flustered. - A collaborative team player who works well across departments and knows when to escalate. - Genuine curiosity about digital marketing and a desire to understand what's working and why. - Comfortable in a fast-paced, remote environment where things move quickly and priorities can shift. Requirements - Bonus skills (nice to have): - Exposure to SEO, paid media, or social media marketing. - Familiarity with SEO and reporting tools such as Semrush, Ahrefs, Screaming Frog, or Google Business Profile. - Experience with project management tools such as Asana, Monday, or Notion. - Familiarity with the legal industry or professional services. - Experience using CRM or client reporting platforms. Benefits - Medical, dental, and vision insurance. - Company-sponsored 401(k) with matching. - Flexible work schedule, work when and where you're most productive as long as deliverables are met. - Up to $500 reimbursement for pet adoption fees or vaccinations. - Technology stipend for equipment setup. - Professional development opportunities.

Role Description MeanPug Digital is seeking an experienced Account Strategist to join our team. You will serve as a strategic partner to our clients, leading SEO initiatives and communicating directly with firm leadership on performance, strategy, and growth opportunities. Qualifications - Proven experience in Local, and Organic SEO with measurable results - Strong Technical SEO background including site audits, implementation, and optimization - Excellent client communication and relationship management skills - Experience presenting data-driven recommendations to stakeholders - Ability to manage multiple client accounts simultaneously Requirements - Client Management & Strategy - Serve as the primary point of contact for assigned client accounts - Lead client calls and presentations, providing strategic recommendations and performance updates - Develop and execute comprehensive SEO strategies tailored to each client's goals - Communicate timelines, deliverables, and address client concerns professionally - Local & Technical SEO - Conduct thorough technical audits identifying crawl issues, site architecture problems, and optimization opportunities - Implement and oversee Local SEO strategies including Google Business Profile optimization, citation management, and local link building - Identify on-site technical improvements and collaborate with development teams on implementation - Monitor and troubleshoot indexing, structured data, page speed, and mobile optimization issues - Content & Optimization - Plan and delegate content assignments with SEO strategy in mind - Create detailed, SEO-optimized content outlines backed by keyword research - Develop keyword strategies that align with client specialties and search intent - Collaborate with team members to produce high-quality, optimized digital content - Brand Development - Help establish brand identities for new clients including messaging, positioning, and voice - Craft compelling slogans, mission statements, and branded content - Analytics & Reporting - Track and report on key performance metrics including traffic, rankings, conversions, and ROI - Utilize project management systems (Asana) to maintain organized workflows and reporting - Translate data into actionable insights for clients and internal teams Benefits - Comprehensive health, dental, and vision insurance - 401(k) plan with company matching - Flexible work schedule - Professional development opportunities - Dog-friendly office environment - Team building events and activities - Technology stipend for equipment setup - Pet adoption reimbursement (up to $500)