Role Description We're hiring a Demand Generation Strategist to own pipeline from marketing. That means building, running, and improving the programs that move prospects from first touch to sales-accepted opportunity. You'll manage paid media, email, content campaigns, and lifecycle programs — but your job isn't to run channels. It's to generate qualified pipeline. This role also sits at the intersection of marketing and AI. You'll actively use and build AI-powered workflows and tools to improve targeting, speed, and campaign output. Not as an experiment — as part of how the work gets done. You'll report to the Marketing Director and work closely with Sales, Creative, and Content. What You'll Own - Pipeline contribution from marketing campaigns - Full-funnel performance from first touch through opportunity creation - Multi-channel demand generation programs across paid, email, content, and events - AI tools and agent-based workflows that improve campaign performance and speed - Lead generation and nurturing programs in HubSpot — workflows, segmentation, routing - Conversion rate optimization across the funnel — visitor, lead, MQL, SAL, opportunity - A/B testing across campaigns, landing pages, and emails - Paid media (Google, Meta, etc) as part of a broader pipeline strategy - Campaign reporting focused on pipeline, not activity - Sales alignment on lead quality, follow-up, and SAL conversion Qualifications - 4+ years in demand generation, performance marketing, or a closely related role - A track record of owning pipeline targets — not just running campaigns - Hands-on experience with Google Ads and Meta Ads - Proficiency in HubSpot — workflows, segmentation, reporting - Strong grasp of full-funnel metrics: MQL, SAL, opportunity creation, pipeline contribution - Experience translating funnel data into campaign decisions - Has built or actively uses AI tools or automations in a marketing context - Comfortable working directly with Sales, Creative, and Leadership - Strong written communication Requirements - Experience in B2B SaaS or healthcare technology (nice to have) - Familiarity with senior living, long-term care, or similar regulated markets (nice to have) - Experience with intent data, ABM platforms, or advanced HubSpot configurations (nice to have)

• Develop and execute SEM strategies in line with client objectives • Conduct keyword research and competitive analysis • Create and manage campaign budgets and forecasts • Develop a robust testing roadmap and ensure continuous evolution of the client’s SEM programs • Develop comprehensive Quarterly Business Reports (QBRs) with the team • Create, optimize, and manage PPC (Pay-Per-Click) campaigns on platforms like Google Ads, Bing Ads, and others • Write and optimize ad copy for maximum click-through rates (CTR) • Monitor and analyze campaign performance using various analytics tools • Maintain regular communication with clients to understand their business goals and objectives • Lead and mentor a team of SEM Account Managers

• You lead your team in Influencer & Performance Marketing with clarity and set the right priorities • You develop your team both professionally and personally, provide honest feedback, and create an environment where ownership is actively practiced • You are the primary point of contact for clients and the team, delivering reliability and clear direction • You work closely with the founder on building VISCA further, collaborating on equal footing with genuine input into decisions • You manage demanding client relationships independently and strategically, engaging with clients as equals and with true business understanding • You align performance goals with your clients' growth objectives and are accountable for KPIs such as ROAS, CPA, and Revenue • You identify opportunities early and proactively develop existing client accounts

• You take full responsibility for the performance of our most important portfolio companies — including brands in the finance and trading sectors. • You lead communication and project management — both internally and with the founder teams of our portfolio companies. • You design, build and scale paid social campaigns (and ideally search campaigns as well) on platforms such as LinkedIn, Facebook and Google. • You produce regular performance reports covering the relevant KPIs for your accounts. • With your analytical strength, you precisely evaluate campaign data, optimize budgets and develop strategies to maximize ROI.