Cro Metrics

• Own the hiring lifecycle end to end • Partner with hiring managers on intake, role definition, and job description writing. • Post and distribute roles across LinkedIn, niche job boards, and Greenhouse syndication. • Design interview loops, scorecards, and competency-based questions. • Train and calibrate hiring managers on interview structure, bias mitigation, and debrief facilitation. • Source and screen active and passive candidates, with heavy use of AI-assisted sourcing, screening, and scheduling tools. • Run weekly touch-base calls with each hiring manager and provide daily updates to keep candidates moving. • Conduct reference checks prior to verbal offer. • Provide compensation benchmarking input using market data and recommend offer ranges. • Own first-point-of-contact relationships with external recruiting agencies (approvals roll up to the Senior Manager, People & Culture). • Hand off to our People Operations Specialist for formal offer, paperwork, and onboarding. • Build and maintain active passive candidate pipelines for our highest-leverage roles, including Growth Strategy and Program Management. • Own candidate experience end to end — keep candidates warm through long cycles, deliver timely and respectful rejections, and close feedback loops. • Conduct compelling outreach that gets candidates excited and invested in working at Cro Metrics. • Continually optimize our Greenhouse configuration and overall recruiting workflows. • Identify, evaluate, and integrate AI tools across sourcing, screening, scheduling, and analytics. • Establish and own a monthly recruiting metrics report to leadership — including funnel performance, time-to-fill, source effectiveness, and pass-through rates. • Support Cro Metrics' recruiting expansion into our dynamic talent model build-out as that program scales.

• Lead concepting and design execution for complex client engagements — website redesigns, landing pages, product flow improvements, CRO experiments, paid media creative, and lifecycle campaigns (email/SMS). • Contribute to design strategy by bringing a strong UX perspective to planning conversations, identifying opportunities, and recommending approaches. • Own client-facing design presentations — articulate design rationale, walk stakeholders through concepts, and build trust as a strategic design partner. • Produce the work end-to-end — from early-stage concepts and wireframes through high-fidelity mockups, prototypes, and production-ready deliverables. • Architect and evolve design systems for clients and internal use — defining component libraries, tokens, patterns, and documentation that scale across projects. • Bridge design and engineering — help ensure design intent is preserved in implementation, troubleshooting handoff issues, and refining specs as needed. • Help mature Cro Metrics' AI design capabilities — explore, evaluate, and integrate AI-powered tools into design workflows. • Design across all service lines — CRO/experimentation, website design & development, lifecycle (email/SMS), and paid media.

• Produce high-fidelity mockups and design assets • Execute within established design systems • Interpret written briefs and develop polished designs • Support rapid experimentation cycles • Prepare and organize design files for handoff to developers • Manage workload across multiple concurrent projects • Collaborate closely with strategists and engineers • Contribute to and maintain component libraries

• Write conversion-focused copy for A/B tests — headline variants, CTA copy, value proposition rewrites, and messaging hierarchy tests — each variant mapped to a clear hypothesis. • Produce landing page copy from briefs and wireframes, collaborating with designers to ensure messaging and layout work together. • Write email and SMS copy for lifecycle campaigns (welcome flows, abandoned cart, win-back, promotional sends) within client brand voice guidelines. • Create paid media ad copy across platforms (Meta, Google, LinkedIn) — headlines, descriptions, and creative copy that drives clicks and conversions. • Rewrite underperforming copy based on test results and analytics — diagnosing what's not working and proposing data-informed alternatives. • Adapt quickly to new client brand voices, absorbing voice guides and existing copy to produce on-brand work from the first deliverable. • Collaborate closely with strategists on hypothesis development — your copy is the execution layer of their experimentation roadmap. • Manage your workload across multiple concurrent clients and projects, communicating proactively about capacity, timelines, and blockers. • Use AI tools to accelerate drafting, variant generation, and research — while maintaining the craft, originality, and strategic rigor that make great copy. • Build, train, and manage brand-specific AI writing agents — creating custom prompts, voice calibration files, and guardrails so AI output stays on-brand for each client. Maintain and iterate on these agents as client voices evolve. • Write for nonprofit audiences with the same conversion rigor applied to commercial clients — donation pages, fundraising emails, advocacy campaigns, and impact-driven landing pages where the "product" is a mission.

Role Description Experimentation engineering is where good ideas stop being opinions and start being answers. As a Senior Experiment Engineer, you're the person who makes that happen, shipping the tests that decide how some of the most recognizable brands on the internet grow, convert, and keep their customers coming back. - Build experiments across the full complexity spectrum, including on frameworks and platforms you've never touched before. - Help clients turn fuzzy business questions into sharp, testable hypotheses. - Raise the bar for the engineers around you through code review, mentorship, and strong opinions. - Enjoy the translation between "messy business problem" and "clean technical solution." Qualifications - Senior-level proficiency with HTML, SCSS, and JavaScript, including hands-on experience building experiments inside Single Page Applications (React, Vue, Angular, or similar). - Production experience shipping experiments on one or more leading web experimentation platforms (e.g., Optimizely, VWO, Convert, AB Tasty, LaunchDarkly, Kameleoon, or equivalent). - Fluent command of the command line, Git, and version control workflows in a collaborative team environment. - A proven ability to accurately estimate complexity, assess feasibility, and communicate trade-offs. - A track record of reviewing other engineers’ work and raising quality without slowing teams down. - Comfort working directly with clients or external stakeholders. - Experience mentoring engineers more junior than you, formally or informally. - A learning-agile mindset: you can pick up a new framework, platform, or codebase and be productive on it quickly. - Interest in progressing your career into role leadership, people management, and/or deeper service specialization. - Background at a consultancy, agency, or in-house CRO / experimentation program at an enterprise brand. Requirements - Experience running pre-sales / feasibility work and producing client-facing technical deliverables. - Familiarity with analytics and data layer tooling (e.g., Segment, GTM, GA4) as it intersects with experiment instrumentation. - A portfolio of reusable patterns, libraries, or internal docs you’ve authored and driven adoption of. Benefits - Remote-first: Fully remote for employees based in eligible U.S. states. - Generous time off: 4 weeks of PTO to start, increasing to 5 weeks after 3 years, plus 9 paid holidays and up to 5 days of paid bereavement. - Health & wellness: Group healthcare coverage, disability and basic life insurance, pre-tax savings accounts, and wellness programs. - 401(k): Automatic enrollment after 3 months with 100% match up to 4% of salary. - Leave: Parental and medical leave plans tailored to your situation. - Connection: Annual company-funded All Hands Trip, active Slack culture (#appreciations, #cro-pet-trics, and more), and a real commitment to feedback and transparency. - Growth: Individualized Career Plan so your path here is explicit—not implied—plus access to our education reimbursement program after one year of employment. - Compensation: $80,000 - $110,000.00

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description As a Web Quality Assurance Analyst for Cro Metrics, you will serve as a partner to a team of engineers, program managers, and growth strategists. You’ll be the last line of defense before an A/B test is launched on the client’s website for the world to experience. This is not a “check‑the‑box” QA tester role — you’ll need to be comfortable analyzing many different websites across a wide range of complexities, navigating the technical ins and outs of various web experimentation tools, and ensuring all issues are addressed before your final stamp of approval. This Web QA position is also a launchpad into other paths at Cro Metrics, including Program Management and Growth Strategy. We invest heavily in teammates who show a strong desire to learn, stretch, and grow—pairing you with mentors and dedicating regular professional‑development time so you can chart your next step inside the organization. Key Responsibilities - Partnering closely with the Engineering and Account teams to interpret needs, implement A/B tests, and deliver timely results to clients. - Manually performing cross browser, functional, visual, and smoke testing daily across a wide variety of websites, and diving deep into each A/B test to ensure reliable functionality of the web experimentation tools. - Perform QA execution on all low or medium levels of complexity more independently with little to no guidance. - Perform QA execution on higher levels of complexity, escalations, and troubleshooting with guidance from more senior team members. - Ensuring all A/B test issues are identified, understood, and resolved or addressed with the team through regular written check ins, video chats, and retrospectives. - Documenting learnings and observations regularly to help disseminate information the team needs to succeed. - Continuously expanding your experimentation knowledge through self‑study, mentorship, and cross‑functional collaboration. Qualifications - Growth mindset — You’re motivated by curiosity, eager to acquire new skills, and view this role as the first step toward a longer career here (think Program Management or Growth Strategy). - Empathy — You put yourself in the end user’s shoes, communicate with kindness, and collaborate effectively across disciplines. - 1+ year quality assurance experience in a professional environment focused on websites or web applications or 2+ years customer service experience or other experience in a high communication role. - Technically-minded — Although no prior experience in experimentation is required, the position can get fairly technical when it comes to the web functionality, experimentation, and tools, resembling a Tier 2 IT Support role. - Critical thinking — You can analyze a problem, ask probing questions, and iterate on your own processes. - Attention to detail — You have high attention to visual detail, can communicate clear and specific step by step instructions, and leave no stone unturned. - High communication — You enjoy writing (a lot), collaborative problem solving, providing clear plans of action, and jumping on a video call. Nice to haves - Experience with Jira, Slack, or Zoom. - Experience working fully remotely. - Technical focus in schooling (e.g., Code School, CS Degree). - Knowledge of User Experience concepts. - Knowledge of Agile concepts. Benefits - 401(k) with 100% match up to 4% - Medical, dental, and vision insurance with 90%+ employer contribution - HSA, HRA, FSA, wellness and pet care benefits - 4 weeks PTO (5 weeks after 3 years) + paid bereavement and parental leave - Professional development support with customized career planning - Laptop and gear of your choice - Fully remote work culture with welcome packages, surprises, and an annual retreat - Access to group performance coaching sessions Compensation Range 45-65K + Benefits

• Lead end-to-end digital strategy across web, lifecycle/CRM, paid media, and product-led growth • Build strategic, cross-channel roadmaps that connect company goals to sequenced initiatives • Incorporate consumer behaviors with LLMs into strategies • Act as a strategic advisor to senior stakeholders • Champion alignment across client and internal teams • Grow, retain, and develop strategists • Lead strategy for complex onboardings and major pivots

• Lead the Integrated Growth Strategy team and own client success across a portfolio. • Build and develop a high-performing team and set operating standards. • Drive adoption of AI workflows that improve speed, quality, and consistency across delivery. • Own client health across a portfolio: proactively surface risk, drive mitigations, and prevent delivery breakdowns. • Strengthen senior stakeholder relationships through clear outcomes and communication. • Drive renewals and expansions by translating results into a confident growth plan and roadmap. • Scale a repeatable integrated capability, including AI workflow adoption. • Build the operating system for Integrated Growth Strategy. • Improve speed, quality, and consistency while maintaining strategic rigor. • Make quick decisions and communicate them clearly in a remote environment. • Run a disciplined operating cadence to create momentum and eliminate ambiguity.

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description The Director, Integrated Growth Strategy, is a player-coach for a portfolio of complex, integrated digital engagements, leading a pod of integrated growth strategists in service of client outcomes. The right person will have a strong track record of building cross-channel digital strategies that translate business objectives into cohesive roadmaps, leveraging data insights and experimentation to drive measurable impact for clients. Core to the role includes revenue performance (retention, expansion, forecasting), executive influence, and successfully managing a team of integrated growth strategists to deliver at a consistently high bar. - Lead end-to-end digital strategy across web, lifecycle/CRM, paid media, and product-led growth for a portfolio of complex engagements, ensuring channels work together toward shared business outcomes. - Build strategic, cross-channel roadmaps that connect company goals to sequenced initiatives across touchpoints, teams, and business units. Identify new value creation opportunities through integration, not channel-by-channel optimization. - Incorporate consumer behaviors with LLMs into strategies; leverage AI to accelerate strategy, analysis, and execution across integrated programs; evangelize responsible, effective AI adoption through enablement, playbooks, and stakeholder coaching to scale impact across teams. - Act as a strategic advisor to senior stakeholders, elevating digital maturity and aligning leaders on priorities, tradeoffs, and operating approach across org silos. - Champion alignment across client and internal teams (strategy, analytics, creative, engineering, paid, lifecycle), creating clarity on roles, decision-making, and how work connects across channels. - Grow, retain, and develop strategists; support staffing and hiring to meet portfolio needs; step into complex strategic or interpersonal challenges that threaten program cohesion or outcomes. - Lead strategy for complex onboardings and major pivots, establishing the strategic foundation, shared roadmap, and early wins that build executive confidence. Qualifications - 10+ years in digital strategy or growth strategy with deep experience integrating digital channels into a cohesive strategy that drives results. - Agency or consulting experience is a must. - Proven ability to build enterprise-level digital roadmaps tied to business objectives and align stakeholders across functions. - Strong understanding of analytics and leveraging data insights to inform strategies. - Executive presence and comfort leading high-stakes strategic conversations with senior stakeholders. - People leadership experience, including hiring, providing feedback, coaching, and guiding staffing/hiring decisions. Nice to have - Experience elevating digital maturity in large organizations (governance, operating cadence, enablement, decision frameworks). - Familiarity with measurement approaches that support cross-channel prioritization (incrementality, causal testing, decision-quality reporting). - Experimentation and A/B testing. Important Note Cro Metrics is a U.S.-based remote company and is not able to hire in CA, AK, WA, OR, HI, NY, or NJ, or outside of the United States.

VP, Client Strategy at Cro Metrics Location: Remote (US) Travel: 25% Team: Integrated Growth Strategy (IGS) Reports to: Co-CEO The role Cro Metrics is hiring a VP, Client Strategy to lead our Integrated Growth Strategy team and own client success across a portfolio. This leader will be accountable for client health, retention, and expansion while scaling a one-firm, integrated strategy for our clients. You’ll build and develop a high-performing team, set operating standards, and drive adoption of AI workflows that improve speed, quality, and consistency across delivery. This is a senior leadership role requiring executive presence in a remote environment, where the ability to drive priorities forward,make clear decisions quickly and communicate them crisply is a foundation for success. What you will be accountable for (top priorities) 1) Client portfolio ownership (health, retention, expansion) - Own client health across a portfolio: proactively surface risk, drive mitigations, and prevent delivery breakdowns. - Strengthen senior stakeholder relationships through clear outcomes, crisp communication, and consistent follow-through. - Drive renewals and expansions by translating results into a confident growth plan and roadmap. 2) Scale a repeatable integrated capability, including AI workflow adoption - Build the operating system for Integrated Growth Strategy that elevates and orchestrates across channels: standards, playbooks, templates, and repeatable delivery approaches. - Lead AI adoption across the team by integrating AI workflows into planning, analysis, insight generation, documentation, and performance storytelling. - Improve speed, quality, and consistency across accounts while maintaining strategic rigor. 3) Lead and develop a high-performing team - Hire, coach, and retain Integrated Growth Strategists and Paid Media SMEs. - Set clear expectations for quality, client impact, and ownership. - Build a culture of accountability, strong client partnership, and sustainable performance in a remote environment. 4) Executive presence in a remote environment - Make hard calls quickly, communicate them clearly, and drive alignment across clients and internal teams. - Write and operate with clarity: context, decision, rationale, owners, and deadlines. - Run a disciplined operating cadence (client and internal) that creates momentum and eliminates ambiguity. What success looks like (6 to 12 months) - Client Portfolio is stable and predictable: risks are identified early, delivery is consistent, and escalations decrease. - Retention and expansion improve because see tangible outcomes, have a strong relationship with you and the team, have clear forward plans, and we have earned client trust. - The IGS team is stronger: improved client impact, high bar for quality, better leverage of SMEs. - AI workflows are adopted across IGS, reducing cycle time and improving quality and consistency. - A scalable operating model is in place that: delivers client outcomes, leverages AI, systems & process, accounts for the right staffing needs and delivers target margin Requirements - Deep experience leading and growing an integrated client portfolios with senior stakeholders (e.g., VP, SVP, C-suite) across the digital landscape preferably in an agency - Demonstrated success scaling an integrated capability - Strong people leader: hiring, team development, performance management, and culture building in remote environments. - Operational fluency: staffing models, margin management, prioritization, governance, and delivery excellence. - Ability to drive AI workflow adoption in a team environment (practical, operational, and measurable). - Strong written communication and decisive leadership. - Willingness to travel up to 25%. Nice to have (not required) - Direct new business origination or pitch leadership experience - Measurement understanding (attribution/experimentation) Traits we value - High ownership, high standards, low ego. - Calm under pressure, decisive, and clear. - Client-first mindset grounded in curiosity, problem-solving, data, and accountability. - Coach and builder who develops leaders, not just doers. - Systems thinker who can simplify complexity. Why Cro Metrics You’ll join a team that values rigor, craft, and outcomes, and you’ll have meaningful influence on how we scale integrated strategy and paid media delivery as we expand our digital marketing capabilities. You’ll help set the standard for how we operate, communicate, and deliver measurable impact for clients. How to apply Send your resume and a brief note highlighting: (1) a portfolio you owned and grew, (2) how you’ve scaled a repeatable integrated capability, and (3) an example of how you’ve driven AI workflow adoption in a real operating environment. Important Note: Cro Metrics is a U.S.-based remote company and is not able to hire in CA, AK, WA, OR, HI, NY, or NJ, or outside of the United States.