Cro Metrics

• Own day-to-day campaign setup, optimization, and performance tracking across Google Ads, Meta, and programmatic (The Trade Desk) platforms. • Assist in the creation and documentation of paid media testing strategies and hypotheses. • Collaborate on weekly client check-ins and contribute to performance reviews and reporting. • Conduct campaign audits and compile insights to inform strategy adjustments. • Analyze paid performance data and experiment outcomes to identify trends and opportunities for improvement. • Help prepare and deliver client-facing presentation materials, dashboards, and quarterly business reviews. • Partner with internal teams (design, analytics, and engineering) to align ad creative, landing pages, and audience targeting. • Support the development of cross-channel recommendations that connect paid media learnings with broader growth strategies (e.g., email, CRO, lifecycle). • Use AI tools to speed up reporting and data analysis, bulk ad uploads, and competitor research. • Stay current on platform updates, digital trends, and best practices across paid search, social, and programmatic.

• Write paid media ad copy across platforms (Meta, Google, LinkedIn). • Produce landing page copy from briefs and wireframes, collaborating with designers to ensure messaging and layout work together. • Write conversion-focused copy for A/B tests. • Write email and SMS copy for lifecycle campaigns. • Rewrite underperforming copy based on test results and analytics. • Adapt quickly to new client brand voices, absorbing voice guides and existing copy to produce on-brand work. • Collaborate closely with strategists on hypothesis development. • Manage your workload across multiple concurrent clients and projects. • Use AI tools to accelerate drafting, variant generation, and research while maintaining craft and originality. • Build, train, and manage brand-specific AI writing agents.

• Write donor-facing copy for nonprofit and mission-driven clients. This includes donation page copy, fundraising emails and SMS appeals, year-end and GivingTuesday campaigns, monthly/recurring giving asks, matching gift promotions, and impact-driven landing pages where the "product" is a mission. • Write paid media ad copy across platforms (Meta, Google, LinkedIn). This includes headlines, descriptions, and creative copy that drives clicks, donations, and conversions. • Produce landing page copy from briefs and wireframes, collaborating with designers to ensure messaging and layout work together. • Write conversion-focused copy for A/B tests. This could include headline variants, CTA copy, value proposition or ask-amount rewrites, and messaging hierarchy tests where each variant is mapped to a clear hypothesis. • Write email and SMS copy for lifecycle and donor journey campaigns (welcome flows, abandoned cart or gift, win-back/lapsed donor, promotional and appeal sends) within client brand voice guidelines. • Rewrite underperforming copy based on test results and analytics, diagnosing what's not working and proposing data-informed alternatives. • Adapt quickly to new client brand voices, absorbing voice guides and existing copy to produce on-brand work from the first deliverable, including the balance of authenticity, trust, and urgency that nonprofit tone requires. • Collaborate closely with growth strategists.

Role Description As Cro Metrics continues to scale its integrated growth marketing services, the Design team is expanding to meet rising demand across CRO experimentation, website design and development, lifecycle marketing, and paid media. This is part of a strategic hiring plan to bring on reliable, high-quality design talent that can operate with consistency and speed across our full service offering and strengthen our creative, strategic, and technical design capabilities. We're hiring designers at two levels: - Production & Execution — an execution-focused role for designers who translate hypotheses and creative direction into polished, pixel-perfect deliverables, on time and on budget. - Senior, Strategic & Client-Facing — a strategic and technical role for designers who own both the thinking and the execution: shaping UX strategy and design systems, presenting to clients, and producing high-fidelity work across our service lines. You don't need to choose which one to apply for. Apply once, and we'll calibrate the right level and fit together throughout the interview process based on your experience, portfolio, and how you work. Both are long-term fractional contractor roles. Most contractors stay on contract. The relationship is designed to be sustainable at part-time hours. Conversion to full-time employment happens selectively when there's a clear business need and mutual interest. Either way, we're looking for someone we can build with long-term. Qualifications - Experience in UI/UX design, digital production design, or a similar role (2–4 years for the Production level; see below for Senior). - Strong Figma proficiency — fast, organized, clean, well-structured files with proper components, auto-layout, and naming conventions. - A portfolio demonstrating production-quality work across web, email, and paid media — craft, consistency, and range. - Comfort working within existing brand systems and constraints rather than always designing from scratch. - Experience with conversion-focused design — landing pages, user flows, experiment variations, or similar. - Comfort letting data guide design choices — you understand that at an experiment-led agency, results and evidence inform the work. - Ability to manage volume across multiple concurrent deliverables, clients, and channels without quality dipping. - Strong attention to detail — pixel-perfect output, consistent spacing, correct typography, adherence to specs and design systems. - Clear communication — you ask thoughtful questions, flag issues early, and keep stakeholders informed. - Receptive to feedback — you take critique well, and actively seek it out to sharpen your work and close the loop with strategists, clients, and peers. - Self-directed and reliable — you manage your time well, meet deadlines, and don't need to be micromanaged. Requirements - At the senior level, 5–8+ years in UX/UI design, product design, or a senior role blending strategic thinking with hands-on craft. - A portfolio that shows how you think, not just what you make — research insights, strategic framing, multiple explorations, rationale, and outcomes. - Proven experience leading design on complex, multi-stakeholder projects (website redesigns, product strategy, or multi-channel experience design). - Design systems expertise — you've built, maintained, or significantly contributed to scalable design systems. - Strong technical design fluency — front-end constraints, responsive design, accessibility (WCAG), and productive working conversations with engineers. - Client-facing confidence — present concepts, explain reasoning, handle feedback gracefully, and build trust with senior stakeholders. - Experience with data-informed design — comfortable using analytics, experiment results, and user research to guide decisions. - Advanced Figma — components, variables, auto-layout, prototyping, and design tokens. - A clear point of view on where AI-powered design is headed, backed by integration into your own practice. Benefits - Paid evaluation period during the first 5–10 business days. - Flexible work hours designed to be sustainable at part-time hours. - Opportunity for long-term collaboration and potential conversion to full-time employment based on mutual interest. Company Description At Cro Metrics, we're on a mission to redefine growth for organizations and brands through unparalleled digital experiences that inspire action and deliver results. We are an experiment-led growth marketing agency that partners with mission-driven and high-growth companies to scale through data-driven experimentation. - Expertise spans A/B testing, personalization, paid media, lifecycle marketing, and full-funnel digital strategy. - Fully remote team of strategists, analysts, engineers, and designers works across industries including eCommerce, fintech, nonprofit, and hospitality. - Belief in autonomy, collaboration, and innovation to help clients grow smarter and faster. - Proprietary platform, Iris, unifies analytics, testing, creative, and roadmaps in one system.

• Own the hiring lifecycle end to end • Partner with hiring managers on intake, role definition, and job description writing. • Post and distribute roles across LinkedIn, niche job boards, and Greenhouse syndication. • Design interview loops, scorecards, and competency-based questions. • Train and calibrate hiring managers on interview structure, bias mitigation, and debrief facilitation. • Source and screen active and passive candidates, with heavy use of AI-assisted sourcing, screening, and scheduling tools. • Run weekly touch-base calls with each hiring manager and provide daily updates to keep candidates moving. • Conduct reference checks prior to verbal offer. • Provide compensation benchmarking input using market data and recommend offer ranges. • Own first-point-of-contact relationships with external recruiting agencies (approvals roll up to the Senior Manager, People & Culture). • Hand off to our People Operations Specialist for formal offer, paperwork, and onboarding. • Build and maintain active passive candidate pipelines for our highest-leverage roles, including Growth Strategy and Program Management. • Own candidate experience end to end — keep candidates warm through long cycles, deliver timely and respectful rejections, and close feedback loops. • Conduct compelling outreach that gets candidates excited and invested in working at Cro Metrics. • Continually optimize our Greenhouse configuration and overall recruiting workflows. • Identify, evaluate, and integrate AI tools across sourcing, screening, scheduling, and analytics. • Establish and own a monthly recruiting metrics report to leadership — including funnel performance, time-to-fill, source effectiveness, and pass-through rates. • Support Cro Metrics' recruiting expansion into our dynamic talent model build-out as that program scales.

• Lead concepting and design execution for complex client engagements — website redesigns, landing pages, product flow improvements, CRO experiments, paid media creative, and lifecycle campaigns (email/SMS). • Contribute to design strategy by bringing a strong UX perspective to planning conversations, identifying opportunities, and recommending approaches. • Own client-facing design presentations — articulate design rationale, walk stakeholders through concepts, and build trust as a strategic design partner. • Produce the work end-to-end — from early-stage concepts and wireframes through high-fidelity mockups, prototypes, and production-ready deliverables. • Architect and evolve design systems for clients and internal use — defining component libraries, tokens, patterns, and documentation that scale across projects. • Bridge design and engineering — help ensure design intent is preserved in implementation, troubleshooting handoff issues, and refining specs as needed. • Help mature Cro Metrics' AI design capabilities — explore, evaluate, and integrate AI-powered tools into design workflows. • Design across all service lines — CRO/experimentation, website design & development, lifecycle (email/SMS), and paid media.

• Produce high-fidelity mockups and design assets • Execute within established design systems • Interpret written briefs and develop polished designs • Support rapid experimentation cycles • Prepare and organize design files for handoff to developers • Manage workload across multiple concurrent projects • Collaborate closely with strategists and engineers • Contribute to and maintain component libraries

• Write conversion-focused copy for A/B tests — headline variants, CTA copy, value proposition rewrites, and messaging hierarchy tests — each variant mapped to a clear hypothesis. • Produce landing page copy from briefs and wireframes, collaborating with designers to ensure messaging and layout work together. • Write email and SMS copy for lifecycle campaigns (welcome flows, abandoned cart, win-back, promotional sends) within client brand voice guidelines. • Create paid media ad copy across platforms (Meta, Google, LinkedIn) — headlines, descriptions, and creative copy that drives clicks and conversions. • Rewrite underperforming copy based on test results and analytics — diagnosing what's not working and proposing data-informed alternatives. • Adapt quickly to new client brand voices, absorbing voice guides and existing copy to produce on-brand work from the first deliverable. • Collaborate closely with strategists on hypothesis development — your copy is the execution layer of their experimentation roadmap. • Manage your workload across multiple concurrent clients and projects, communicating proactively about capacity, timelines, and blockers. • Use AI tools to accelerate drafting, variant generation, and research — while maintaining the craft, originality, and strategic rigor that make great copy. • Build, train, and manage brand-specific AI writing agents — creating custom prompts, voice calibration files, and guardrails so AI output stays on-brand for each client. Maintain and iterate on these agents as client voices evolve. • Write for nonprofit audiences with the same conversion rigor applied to commercial clients — donation pages, fundraising emails, advocacy campaigns, and impact-driven landing pages where the "product" is a mission.

Role Description Experimentation engineering is where good ideas stop being opinions and start being answers. As a Senior Experiment Engineer, you're the person who makes that happen, shipping the tests that decide how some of the most recognizable brands on the internet grow, convert, and keep their customers coming back. - Build experiments across the full complexity spectrum, including on frameworks and platforms you've never touched before. - Help clients turn fuzzy business questions into sharp, testable hypotheses. - Raise the bar for the engineers around you through code review, mentorship, and strong opinions. - Enjoy the translation between "messy business problem" and "clean technical solution." Qualifications - Senior-level proficiency with HTML, SCSS, and JavaScript, including hands-on experience building experiments inside Single Page Applications (React, Vue, Angular, or similar). - Production experience shipping experiments on one or more leading web experimentation platforms (e.g., Optimizely, VWO, Convert, AB Tasty, LaunchDarkly, Kameleoon, or equivalent). - Fluent command of the command line, Git, and version control workflows in a collaborative team environment. - A proven ability to accurately estimate complexity, assess feasibility, and communicate trade-offs. - A track record of reviewing other engineers’ work and raising quality without slowing teams down. - Comfort working directly with clients or external stakeholders. - Experience mentoring engineers more junior than you, formally or informally. - A learning-agile mindset: you can pick up a new framework, platform, or codebase and be productive on it quickly. - Interest in progressing your career into role leadership, people management, and/or deeper service specialization. - Background at a consultancy, agency, or in-house CRO / experimentation program at an enterprise brand. Requirements - Experience running pre-sales / feasibility work and producing client-facing technical deliverables. - Familiarity with analytics and data layer tooling (e.g., Segment, GTM, GA4) as it intersects with experiment instrumentation. - A portfolio of reusable patterns, libraries, or internal docs you’ve authored and driven adoption of. Benefits - Remote-first: Fully remote for employees based in eligible U.S. states. - Generous time off: 4 weeks of PTO to start, increasing to 5 weeks after 3 years, plus 9 paid holidays and up to 5 days of paid bereavement. - Health & wellness: Group healthcare coverage, disability and basic life insurance, pre-tax savings accounts, and wellness programs. - 401(k): Automatic enrollment after 3 months with 100% match up to 4% of salary. - Leave: Parental and medical leave plans tailored to your situation. - Connection: Annual company-funded All Hands Trip, active Slack culture (#appreciations, #cro-pet-trics, and more), and a real commitment to feedback and transparency. - Growth: Individualized Career Plan so your path here is explicit—not implied—plus access to our education reimbursement program after one year of employment. - Compensation: $80,000 - $110,000.00

This description is a summary of our understanding of the job description. Click on 'Apply' button to find out more. Role Description As a Web Quality Assurance Analyst for Cro Metrics, you will serve as a partner to a team of engineers, program managers, and growth strategists. You’ll be the last line of defense before an A/B test is launched on the client’s website for the world to experience. This is not a “check‑the‑box” QA tester role — you’ll need to be comfortable analyzing many different websites across a wide range of complexities, navigating the technical ins and outs of various web experimentation tools, and ensuring all issues are addressed before your final stamp of approval. This Web QA position is also a launchpad into other paths at Cro Metrics, including Program Management and Growth Strategy. We invest heavily in teammates who show a strong desire to learn, stretch, and grow—pairing you with mentors and dedicating regular professional‑development time so you can chart your next step inside the organization. Key Responsibilities - Partnering closely with the Engineering and Account teams to interpret needs, implement A/B tests, and deliver timely results to clients. - Manually performing cross browser, functional, visual, and smoke testing daily across a wide variety of websites, and diving deep into each A/B test to ensure reliable functionality of the web experimentation tools. - Perform QA execution on all low or medium levels of complexity more independently with little to no guidance. - Perform QA execution on higher levels of complexity, escalations, and troubleshooting with guidance from more senior team members. - Ensuring all A/B test issues are identified, understood, and resolved or addressed with the team through regular written check ins, video chats, and retrospectives. - Documenting learnings and observations regularly to help disseminate information the team needs to succeed. - Continuously expanding your experimentation knowledge through self‑study, mentorship, and cross‑functional collaboration. Qualifications - Growth mindset — You’re motivated by curiosity, eager to acquire new skills, and view this role as the first step toward a longer career here (think Program Management or Growth Strategy). - Empathy — You put yourself in the end user’s shoes, communicate with kindness, and collaborate effectively across disciplines. - 1+ year quality assurance experience in a professional environment focused on websites or web applications or 2+ years customer service experience or other experience in a high communication role. - Technically-minded — Although no prior experience in experimentation is required, the position can get fairly technical when it comes to the web functionality, experimentation, and tools, resembling a Tier 2 IT Support role. - Critical thinking — You can analyze a problem, ask probing questions, and iterate on your own processes. - Attention to detail — You have high attention to visual detail, can communicate clear and specific step by step instructions, and leave no stone unturned. - High communication — You enjoy writing (a lot), collaborative problem solving, providing clear plans of action, and jumping on a video call. Nice to haves - Experience with Jira, Slack, or Zoom. - Experience working fully remotely. - Technical focus in schooling (e.g., Code School, CS Degree). - Knowledge of User Experience concepts. - Knowledge of Agile concepts. Benefits - 401(k) with 100% match up to 4% - Medical, dental, and vision insurance with 90%+ employer contribution - HSA, HRA, FSA, wellness and pet care benefits - 4 weeks PTO (5 weeks after 3 years) + paid bereavement and parental leave - Professional development support with customized career planning - Laptop and gear of your choice - Fully remote work culture with welcome packages, surprises, and an annual retreat - Access to group performance coaching sessions Compensation Range 45-65K + Benefits