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Cro Metrics logo
Cro Metrics

Cro Metrics is a marketing services company that uses data-driven and strategic experimentation to drive revenue growth for its clients. As an employer, the company is known for it

Copywriter – Direct Contract

Location

United States

Posted

26 days ago

Salary

0

Seniority

Senior

3 yrs expEnglish

Job Description

Copywriter – Direct Contract

Cro Metrics

• Write conversion-focused copy for A/B tests — headline variants, CTA copy, value proposition rewrites, and messaging hierarchy tests — each variant mapped to a clear hypothesis. • Produce landing page copy from briefs and wireframes, collaborating with designers to ensure messaging and layout work together. • Write email and SMS copy for lifecycle campaigns (welcome flows, abandoned cart, win-back, promotional sends) within client brand voice guidelines. • Create paid media ad copy across platforms (Meta, Google, LinkedIn) — headlines, descriptions, and creative copy that drives clicks and conversions. • Rewrite underperforming copy based on test results and analytics — diagnosing what's not working and proposing data-informed alternatives. • Adapt quickly to new client brand voices, absorbing voice guides and existing copy to produce on-brand work from the first deliverable. • Collaborate closely with strategists on hypothesis development — your copy is the execution layer of their experimentation roadmap. • Manage your workload across multiple concurrent clients and projects, communicating proactively about capacity, timelines, and blockers. • Use AI tools to accelerate drafting, variant generation, and research — while maintaining the craft, originality, and strategic rigor that make great copy. • Build, train, and manage brand-specific AI writing agents — creating custom prompts, voice calibration files, and guardrails so AI output stays on-brand for each client. Maintain and iterate on these agents as client voices evolve. • Write for nonprofit audiences with the same conversion rigor applied to commercial clients — donation pages, fundraising emails, advocacy campaigns, and impact-driven landing pages where the "product" is a mission.

Job Requirements

  • 3–6 years of experience in conversion copywriting, direct-response writing, CRO copy, or performance marketing copy.
  • A portfolio demonstrating copy that was written to be tested — headline variants, landing pages, email campaigns, or ad copy with clear strategic framing.
  • Ability to write across multiple brand voices quickly and accurately — you can absorb a voice guide and produce on-brand copy on the first pass.
  • Strong strategic instinct — you understand why copy converts, not just what sounds good. You think in hypotheses, value propositions, and objection handling.
  • Experience writing for digital channels: web (landing pages, PDPs, funnels), email/SMS, and paid media (social and search ads).
  • Experience writing for nonprofit or mission-driven organizations — you understand that conversion copywriting for nonprofits means donation optimization, fundraising appeals, and impact framing, not just "awareness."
  • Comfort with volume and speed — you can produce multiple variants quickly without sacrificing quality or strategic thinking.
  • Clear communication skills — you ask good questions about briefs, flag ambiguity early, and explain your copy rationale to non-writers.
  • Advanced AI fluency — beyond using AI as a drafting tool, you can build and manage brand-specific AI writing agents. You know how to create system prompts, calibrate voice, set guardrails, and evaluate AI output quality. You treat AI agents as tools you maintain, not just chat windows you type into.
  • Self-directed and reliable — you manage your time well, meet deadlines consistently, and don't need to be micromanaged.

Benefits

  • Health insurance
  • 401(k) matching
  • Flexible work hours
  • Paid time off
  • Remote work options

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