We help companies grow through strategic, data-driven experimentation.
Copywriter – Nonprofit
Location
Alaska + 6 moreAll locations: Alaska | California | Hawaii | New Jersey | New York | Oregon | Washington
Posted
9 hours ago
Salary
$60 - $80 / hour
Seniority
Mid Level
Job Description
Copywriter – Nonprofit
Cro Metrics
• Write donor-facing copy for nonprofit and mission-driven clients. This includes donation page copy, fundraising emails and SMS appeals, year-end and GivingTuesday campaigns, monthly/recurring giving asks, matching gift promotions, and impact-driven landing pages where the "product" is a mission. • Write paid media ad copy across platforms (Meta, Google, LinkedIn). This includes headlines, descriptions, and creative copy that drives clicks, donations, and conversions. • Produce landing page copy from briefs and wireframes, collaborating with designers to ensure messaging and layout work together. • Write conversion-focused copy for A/B tests. This could include headline variants, CTA copy, value proposition or ask-amount rewrites, and messaging hierarchy tests where each variant is mapped to a clear hypothesis. • Write email and SMS copy for lifecycle and donor journey campaigns (welcome flows, abandoned cart or gift, win-back/lapsed donor, promotional and appeal sends) within client brand voice guidelines. • Rewrite underperforming copy based on test results and analytics, diagnosing what's not working and proposing data-informed alternatives. • Adapt quickly to new client brand voices, absorbing voice guides and existing copy to produce on-brand work from the first deliverable, including the balance of authenticity, trust, and urgency that nonprofit tone requires. • Collaborate closely with growth strategists.
Job Requirements
- 2–4+ years of experience in conversion copywriting, direct-response writing, CRO copy, or performance marketing copy.
- Experience writing for nonprofit or mission-driven organizations, e.g. donation optimization, fundraising appeals, donor communications, and impact framing.
- A portfolio demonstrating copy that was written to be tested, such as paid ads, landing pages, headline variants, or email campaigns with clear strategic framing, ideally including nonprofit or fundraising work.
- Ability to write across multiple brand voices quickly and accurately.
- Strong strategic instinct. You understand why copy converts, not just what sounds good.
- Comfort with volume and speed. You can produce multiple variants quickly without sacrificing quality or strategic thinking.
- Clear communication skills. You ask good questions about briefs, flag ambiguity early, and explain your copy rationale to non-writers.
- Self-directed and reliable. You manage your time well, meet deadlines consistently, and don't need to be micromanaged.
- AI is a hard requirement, not a preference. This role requires active, demonstrated use of AI tools in your daily workflow — and goes further. You'll be expected to build and manage brand-specific AI writing agents that the team can use at scale. You'll be asked to show concrete AI-integrated workflows and agent-building experience during the interview process.
Benefits
- This is a 1099 independent contractor position.
- As an independent contractor, you will be responsible for your own tax withholdings,
- This engagement does not include employee benefits (e.g., health insurance, paid time off, or retirement contributions).
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