We help companies grow through strategic, data-driven experimentation.
Copywriter – Conversion & Growth
Location
Alaska + 6 moreAll locations: Alaska | California | Hawaii | New Jersey | New York | Oregon | Washington
Posted
5 days ago
Salary
$60 - $80 / hour
Seniority
Mid Level
Job Description
Copywriter – Conversion & Growth
Cro Metrics
• Write paid media ad copy across platforms (Meta, Google, LinkedIn). • Produce landing page copy from briefs and wireframes, collaborating with designers to ensure messaging and layout work together. • Write conversion-focused copy for A/B tests. • Write email and SMS copy for lifecycle campaigns. • Rewrite underperforming copy based on test results and analytics. • Adapt quickly to new client brand voices, absorbing voice guides and existing copy to produce on-brand work. • Collaborate closely with strategists on hypothesis development. • Manage your workload across multiple concurrent clients and projects. • Use AI tools to accelerate drafting, variant generation, and research while maintaining craft and originality. • Build, train, and manage brand-specific AI writing agents.
Job Requirements
- 2–4+ years of experience in conversion copywriting, direct-response writing, CRO copy, or performance marketing copy.
- Experience writing paid media copy (Meta, Google, LinkedIn) with awareness of character limits, platform specs, and creative best practices.
- A portfolio demonstrating copy that was written to be tested, such as paid ads, landing pages, headline variants, or email campaigns with clear strategic framing.
- Ability to write across multiple brand voices quickly and accurately.
- Strong strategic instinct. You understand why copy converts, not just what sounds good.
- Experience writing for digital channels: web (landing pages, PDPs, funnels), paid media (social and search ads), and email/SMS.
- Comfort with volume and speed. You can produce multiple variants quickly without sacrificing quality or strategic thinking.
- Clear communication skills. You ask good questions about briefs, flag ambiguity early, and explain your copy rationale to non-writers.
- Self-directed and reliable. You manage your time well, meet deadlines consistently, and don't need to be micromanaged.
- Experience at an agency or in a multi-client environment where you managed competing priorities and fast turnarounds.
- Experience writing copy for CRO, experimentation, or growth marketing, not only just brand or content marketing.
- Demonstrated experience building AI writing agents, such as custom GPTs, Claude projects, or similar tools configured with brand voice, tone rules, and output guardrails for specific clients.
Benefits
- This is a 1099 independent contractor position.
- The hourly rate for this role ranges from $60–$80.
- You will be responsible for your own tax withholdings.
- This engagement does not include employee benefits (e.g., health insurance, paid time off, or retirement contributions).
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