Blink Health

• Leading Salesforce configuration and automation, including Flows, assignment rules, approval processes, validation rules, record types, layouts, and custom objects • Designing and building custom Salesforce solutions using Apex (classes, triggers, batch jobs) • End-to-end user and license management, including roles, profiles, permission sets, public groups, OWD, and sharing rules • Managing and optimizing integrations across tools such as HubSpot, Salesforce Data Cloud, LinkedIn Sales Navigator, ZoomInfo, Ringlead, and GTM automation tools, including REST/SOAP API integrations and middleware platforms • Designing scalable, intuitive user experiences (e.g., screen flows) to streamline workflows and automate key processes like opportunity progression • Building and enforcing data models and stage gates to enable accurate reporting on metrics such as conversion rates, stage duration, and average order value • Driving data quality and governance, implementing rules and automation to maintain clean, reliable data • Owning the Salesforce platform roadmap, including prioritization and stakeholder alignment • Proactive system maintenance (Security Reviews, Release Updates, Health Check, Optimizer) • Providing end-user support and resolving tickets efficiently • Leading user onboarding and ongoing training to drive adoption

• Applying software solutions within the infrastructure domain • Help set own priorities and influence decision-making • Take ownership of projects and drive them to completion • Proactively find ways to improve observability and reliability of systems • Provide mentorship, design and code reviews, architecture recommendations

• Design and implement a multi-layer AI security framework spanning data classification, detection and response, exfiltration prevention, governance, adversarial testing, and agentic identity management. • Evaluate, deploy, and operate AI-specific security tooling and integrate them into BlinkRx's security operations. • Architect secure MCP (Model Context Protocol) server deployments and define agent-to-agent authentication standards for agentic AI workflows. • Partner with Cloud Security to establish guardrails in AWS for AI workloads. • Define and enforce PHI/PII handling controls for all AI systems. • Design and execute AI red-team assessments against AI applications. • Integrate AI security controls into CI/CD pipelines and engineering workflows. • Develop automated testing and validation for AI applications and AI pipelines. • Build and operate an AI security testing pipeline using tools. • Perform adversarial testing of agentic AI workflows for privilege escalation, tool misuse, and unintended data access patterns.

• Manage, monitor, and maintain our network infrastructure, including Starlink, Meraki switches/WAP, Palo Alto firewalls/VPN, AWS VPC, and AWS Transit Gateway • Serve as a technical architect and consultant to other engineering teams by assisting them with network design and troubleshooting in a microservices & container-based environment (AWS, Kubernetes) • Work with IT leadership on projects, identify new products & solutions, and research solutions • Promote good network design practices by emphasizing Secure & compliant implementations, Redundancy/high availability, and Automation • Mentor and train service desk technicians to help them provide level 1 and 2 support • Act as the technical escalation point for network issues • Configure, harden, and patch network devices & services according to security best practices and recommendations • Monitor security alerts and investigate security incidents • Maintain technical documentation about the systems you manage • Communicate with stakeholders by keeping them informed of incident progress, notifying them of upcoming changes, or scheduled downtime • Participate in on-call support rotation • Duties will be primarily focused on Network administration, with backup provided to the systems engineering colleagues for Windows and Linux server administration.

• Support the end-to-end design and evolution of Provider Operations workflows • Define and standardize how work gets done across the Provider Growth organization • Define and lead high-impact, cross-functional initiatives • Set direction, align stakeholders, and ensure scalable implementation • Translate operational needs into scalable system and tooling improvements • Drive a culture of operational excellence by standardizing processes, documentation, and best practices • Identify systemic inefficiencies and design solutions across people, process, and technology to improve scalability, consistency, and provider experience

• Active involvement in the monthly close process, owning the preparation of journal entries, account reconciliations, and workpapers. • Focus areas include, but are not limited to, Revenue, Accounts Receivable, Customer on Account, and Security Deposits. • Identify opportunities to automate, streamline, and improve the accuracy and timeliness of monthly close; use ERP system effectively, with a keen eye on improving processes. • Conduct fluctuation and variance analysis and provide insightful explanations to help facilitate accurate monthly financial results. • Work closely with cross-functional teams to ensure the completeness and accuracy of data used for accounting purposes. • Assist with annual audits and tax compliance data preparation. • Document internal controls and current processes to ensure repeatability. • Actively participate in process improvement efforts and drive automation and utilization of AI for routine processes within the Accounting Team. • Perform strategic initiatives and projects to support the growth and scalability of the company and assist with other accounting initiatives and ad hoc projects as needed.

• Work closely with Product and Operations to drive our core offerings forward • Develop and drive initiatives to drive product innovation and drive operational effectiveness • Have P&L accountability for a set of accounts across the revenue funnel • Drive revenue by operationally supporting the Growth team throughout the end-to-end client acquisition cycle • Design and implement growth initiatives for increasing awareness and driving loyalty • Work with the analytics and insights team to design and disseminate reports to improve data visibility across the company • Work and collaborate closely with the Senior Leaders across multiple functions at the company on high-visibility initiatives for the business, both internal and external.

• Build growth strategies for your clients in partnership with Growth leadership and be responsible for execution • Manage relationships with our pharma manufacturer clients, including overseeing the launch of new brands on BlinkRx requiring cross-functional collaboration with teams across the company • Drive revenue by operationally supporting business development leadership throughout the end- to-end client acquisition cycle • Contribute to foundational internal projects that will help to scale and build the Growth function at Blink (ex: researching new legislation and making recommendations for how Blink should adapt its product and GTM strategy to better support clients)

• Develop and refine visual brand identities, style guides, and ensure consistency across all customer touchpoints. • Create multi-platform marketing activations and content that resonate with our different audiences. • Collaborate with cross functional teams across product, sales, and marketing teams to produce high-impact, on-brand visuals. • Bridge the gap between brand strategy and creative execution, ensuring designs are not only aesthetic but also purposeful. • Produce a variety of assets, including videos, digital marketing materials, social media content, website, physical experiences, and presentations.

Company Overview: Blink Health is the fastest growing healthcare technology company that builds products to make prescriptions accessible and affordable to everybody. Our two primary products – BlinkRx and Quick Save – remove traditional roadblocks within the current prescription supply chain, resulting in better access to critical medications and improved health outcomes for patients. BlinkRx is the world’s first pharma-to-patient cloud that offers a digital concierge service for patients who are prescribed branded medications. Patients benefit from transparent low prices, free home delivery, and world-class support on this first-of-its-kind centralized platform. With BlinkRx, never again will a patient show up at the pharmacy only to discover that they can’t afford their medication, their doctor needs to fill out a form for them, or the pharmacy doesn’t have the medication in stock. We are a highly collaborative team of builders and operators who invent new ways of working in an industry that historically has resisted innovation. Join us! Company Overview: Blink Health is a healthcare technology company that builds products to make prescriptions accessible and affordable to everybody. Our two primary products – BlinkRx and Quick Save – remove traditional roadblocks within the current prescription supply chain, resulting in better access to critical medications and improved health outcomes for patients. BlinkRx is the world’s first pharma-to-patient cloud that offers a digital concierge service for patients who are prescribed branded medications. Patients benefit from transparent low prices, free home delivery, and world-class support on this first-of-its-kind centralized platform. With BlinkRx, never again will a patient show up at the pharmacy only to discover that they can’t afford their medication, their doctor needs to fill out a form for them, or the pharmacy doesn’t have the medication in stock. We are a highly collaborative team of builders and operators who invent new ways of working in an industry that historically has resisted innovation. Join us! Why This Role This is a rare opportunity to own meaningful marketing scope on a global team, not execute against someone else's playbook. You will report directly to the VP of Customer Growth and work as a core member of a small, nimble team of marketers, engineers, and product managers who move fast and have real influence over how millions of patients access their medications. You will have a front-row seat to modern AI-enabled marketing at scale, with the ability to experiment, ship, and see impact quickly. This role sits within a globally distributed team, which means you will collaborate closely with US-based counterparts and leadership, including regular evening availability to align across time zones. About the Role Blink is seeking a strategic, hands-on Online Marketing Manager Growth & Lifecycle Marketing Manager to lead omnichannel lifecycle and performance marketing programs that improve patient outcomes and accelerate business growth. This role will own strategy, execution, and optimization across email, SMS, push, in-app, voice, paid search, paid social, display, and emerging digital channels. The ideal candidate blends strong marketing fundamentals with analytical rigor and practical use of AI to improve personalization, segmentation, creative velocity, and operational efficiency. You will work cross-functionally with sales, client development, product, analytics, data science, engineering, and compliance to deliver measurable impact while maintaining a high bar for patient experience, privacy, and brand integrity. This is a globally distributed team. You will work closely with US-based leadership and peers and should be comfortable with regular evening availability to support real-time collaboration across time zones. Responsibilities - Develop and lead an integrated online marketing and lifecycle strategy that supports patient outcomes while driving acquisition, activation, retention, adherence, and re-engagement goals. - Own CRM and lifecycle programs across email, SMS, push, in-app messaging, and voice, including journey design, trigger strategy, audience selection, content planning, and performance optimization. - Apply AI-enabled approaches to audience segmentation, personalization, send-time optimization, churn-risk identification, propensity modeling, and next-best-action recommendations. - Partner with data science and analytics to operationalize predictive models and evaluate whether AI-driven interventions improve engagement, conversion, refill behavior, retention, lifetime value, and ROI. - Design and execute a rigorous experimentation roadmap across lifecycle and paid channels, including A/B, holdout, and multivariate tests; measure incrementality and causal impact wherever possible. - Lead paid digital marketing efforts across SEM, PLA or shopping, paid social, display, retargeting, and partner channels, optimizing toward CAC, ROAS, conversion rate, and long-term value. - Own marketing measurement frameworks, attribution methodologies, and executive reporting; translate campaign and channel performance into actionable recommendations for leadership. - Improve campaign development workflows through AI-assisted copy ideation, creative testing, QA support, and audience operations, with human review and clear brand and compliance guardrails. - Collaborate with product and engineering to improve martech infrastructure, conversion tracking, event instrumentation, data quality, and campaign orchestration across the patient journey. - Build and maintain scalable segmentation logic and first-party data strategies within CRM, CDP, and analytics environments to increase relevance and efficiency across channels. - Ensure responsible use of AI and patient data in partnership with legal and compliance teams, with attention to privacy, consent, bias mitigation, explainability, and healthcare marketing requirements. Partner with legal and compliance teams to ensure AI tools and patient data are used responsibly, with attention to privacy, consent, and bias mitigation. You will have guardrails and support, not sole ownership of this domain. - Stay current on digital marketing trends, platform changes, privacy shifts, healthcare engagement best practices, and emerging AI capabilities; translate relevant developments into pragmatic pilots and scaled programs. - Mentor junior team members and agency partners, and help raise the team standard for testing discipline, measurement rigor, and modern marketing operations. Qualifications - 5+ years of experience in online, lifecycle, CRM, growth, or performance marketing, with meaningful ownership of patient or customer engagement programs. - Bachelor's degree in marketing, statistics, business, communications, or a related field, or equivalent practical experience. - Demonstrated experience working with or within US-based companies, including comfort navigating US business culture, cross-timezone collaboration, and US consumer marketing standards. - Demonstrated success managing omnichannel campaigns across owned and paid channels, with accountability for measurable business outcomes. - Hands-on experience applying AI, automation, predictive analytics, or generative AI tools to marketing workflows, audience strategy, experimentation, or content operations. - Strong AI aptitude, including curiosity, sound judgment, and practical experience using AI tools to accelerate research, content development, campaign optimization, analysis, and day-to-day marketing workflows. - Strong analytical and technical skills, including expertise in SQL and experience with BI and visualization tools such as Tableau, Looker, or similar platforms. - Experience with CRM and marketing automation platforms such as Braze, Iterable, Salesforce Marketing Cloud, or similar tools. - Experience with digital advertising platforms such as Google Ads, Meta, paid social, display, and retargeting platforms. - Deep understanding of segmentation, funnel analysis, attribution, incrementality measurement, and test design. - Excellent project management and cross-functional collaboration skills, with the ability to manage multiple priorities in a fast-moving environment. - Strong written and verbal communication skills, with the ability to present clearly to technical and non-technical stakeholders. - Self-starter with a strong work ethic and a track record of delivering results while working with distributed or remote teams. - Comfortable with regular evening availability to collaborate with US-based team members and leadership in real time. Preferred Qualifications - Experience in healthcare technology, digital health, pharmacy, or another regulated consumer industry. - Experience partnering with data science, product, and engineering teams to bring new measurement, modeling, or personalization capabilities into production. - Familiarity with CDPs, data warehousing, reverse ETL, or modern marketing data stacks. - Experience evaluating AI vendors, prompts, copilots, or marketing automation tools for quality, risk, and business impact. - MBA or other advanced degree is a plus. MBA strongly preferred. If you are a strategic marketer with strong analytical instincts and a practical approach to AI-enabled growth, we encourage you to apply. If you are a curious, fast-moving marketer who thrives in a high-ownership environment, is energized by AI-enabled growth, and wants to do your best work on a global team, we would love to hear from you. Why Join Us: It is rare to have a company that both deeply impacts its customers and is able to provide its services across a massive population. At Blink, we have a huge impact on people when they are most vulnerable: at the intersection of their healthcare and finances. We are also the fastest growing healthcare company in the country and are driving that impact across millions of new patients every year. Our business model not only helps people, but drives economics that allow us to build a generational company. We are a relentlessly learning, constantly curious, and aggressively collaborative cross-functional team dedicated to inventing new ways to improve the lives of our customers. We are an equal opportunity employer and value diversity of all kinds. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Applicants who provide their phone number and consent to receive text messages may receive SMS or MMS updates from Blink Health regarding their application.