Algomarketing

• Own day-to-day marketing automation workflows using HubSpot and integrated marketing technologies. • Build, optimise and execute email campaigns, lead nurturing programmes, segmentation, lead scoring and forms. • Maintain high standards of CRM and marketing data hygiene, ensuring accurate data flows across integrated platforms. • Build dashboards and reporting to measure campaign performance, attribution and marketing KPIs. • Analyse campaign results and recommend continuous improvements based on data insights. • Test and implement AI-powered marketing tools to improve workflow efficiency, reporting and campaign execution. • Troubleshoot campaign, automation and lead flow issues while documenting scalable best practices. • Collaborate with Growth Marketing, Product Marketing, Content Marketing, Sales Development and other stakeholders to deliver successful campaigns.

• Write, edit, and proofread all email and social media content, ensuring flawless grammar, punctuation, and spelling. • Review and refine copy for clarity, tone, and consistency with Google’s voice and brand guidelines. • Conduct proofing across all email assets before deployment, validating that content, CTAs, and links align with intended messaging. • Partner with designers and developers to ensure final rendered copy maintains design integrity and accessibility. • Adapt master messaging to fit different channel behaviors. • Develop audience-specific variations and personalization copy to ensure relevance and engagement. • Write social-first copy/create assets designed to drive comments, shares, and community interaction. • Lead copy input for A/B testing frameworks, developing multiple variants of headlines, sub-lines, CTAs, and snippet copy. • Partner with Analytics and Strategy to interpret test outcomes and recommend ongoing improvements. • Track performance insights to refine messaging strategies across campaigns. • Work closely with the Content SAM, Email SAM, Designers, and Developers to maintain seamless copy integration. • Align with the Data & Audience team to ensure messaging corresponds accurately to audience segments. • Participate in weekly content review and campaign planning meetings. • Provide sound creative feedback on visual assets to ensure alignment with copy and best practices.

• Drive end-to-end coordination across all transformation workstreams, keeping interdependencies visible and teams aligned on shared goals. • Establish and maintain consistent milestone tracking, reporting, and accountability mechanisms across every team involved in the initiative. • Run centralized program communications and scheduling, serving as the single source of truth for status, timelines, and stakeholder updates. • Anticipate and address change management needs as the program scales, helping teams adopt new AI-enabled ways of working.

• Own the end-to-end project management of the MOPS roadmap across all four strategic themes. • Establish and maintain a unified delivery plan with clear milestones, dependencies, and ownership. • Facilitate sprint planning, stand-ups, retrospectives, and cross-team syncs. • Manage Jira setup, task tracking, and operational alignment across teams. • Coordinate workstreams across Marketing Analytics, MarTech, and Data Operations. • Partner with initiative leads on transformational marketing data and technology projects (e.g., CDP, MAP, Data Infrastructure) to ensure timely delivery. • Identify and escalate blockers, risks, and resource constraints to leadership. • Develop and maintain dashboards and progress reports for leadership visibility. • Support quarterly business reviews (QBRs) and roadmap updates. • Ensure documentation of Level 2 tasks, milestones, and dependencies.

• Leading strategic analysis of marketing programs, channels, and campaigns across the customer journey to assess effectiveness • Delivering actionable insights to enhance lead quality, boost conversion rates, and improve acquisition and retention • Partnering with Growth Marketing, Sales Ops, RevOps, and Finance to build integrated measurement frameworks and guide strategic planning • Evaluating marketing's impact on revenue and pipeline to inform data-driven budget allocation and investment strategies • Translating complex data into clear narratives and recommendations for senior executives and key stakeholders • Championing marketing performance measurement, standardized reporting, and scalable systems to support accountability, transparency, and informed decision-making

• Apply best practices to uphold high standards of data quality, facilitating precise audience segmentation, reporting and analysis. • Leading the continuous efforts to look for ways to improve data quality within the database to maximise marketable audiences and database utilisation. • Create, manage and develop audiences and segmentation models for improved audience targeting. • Gathering marketer requirements to build effective audience lists for marketing campaigns. • Leading the charge to proactively create and maintain communication with the marketing team to define audience criteria, ensuring alignment with regional priorities and effective segmentation. • Drive collaboration with marketers to create and test new audience segments, presenting ideas and solutions to enhance database performance and drive engagement. • Provide ongoing sessions with the marketing team to help improve understanding and best utilisation of Zooms marketing database. • Owning the responsibility to ensure compliance with privacy laws (e.g. GDPR) and internal opt-in requirements for both new data and data stored in the database. • Collaborating with the Data Operations Team, as well as our wider Marketing Ops and cross-functional IT and Data Teams to ensure that the marketing database in our Data Warehouse platform remains up-to-date and aligned with organizational needs. • Support in the processing and management of incoming lead data, ensuring the accurate classification of data.

• Lead regional strategy for startups and AI companies marketing campaigns to drive demand for Stripe in AMER. Represent plans to the broader business in collaboration with demand gen team members. • In collaboration with cross-functional partner teams, oversee execution of campaign tactics and messaging. Channels can include events, email, paid media, and SEO/AEO, among others • Monitor pipeline results and compile campaign performance updates to be shared with stakeholders while driving continuous improvement through optimizations. • Partner closely with the sales/sales development team to monitor pipeline health and ensure a smooth handoff of marketing leads

• Partner with hiring managers across Marketing (e.g., digital, brand, performance) and Tech (e.g., engineering, data, product) to understand hiring needs, define role requirements, and create targeted recruitment strategies. • Lead the end-to-end recruitment process, from sourcing to offer stage, ensuring a smooth and engaging candidate experience. • Build talent pipelines for hard-to-fill and future roles, using a mix of proactive sourcing, headhunting, and employer branding initiatives. • Manage recruitment tools and platforms (ATS, LinkedIn Recruiter, job boards) to track and optimize performance metrics. • Deliver DEI-focused hiring practices, ensuring diversity and inclusion are embedded into every stage of the recruitment process. • Own recruitment analytics and reporting – monitor KPIs (e.g., time-to-fill, cost-per-hire, pipeline diversity) and present insights to stakeholders. • Collaborate with HR and hiring managers to ensure competitive and aligned compensation structures in line with market data. • Partner with marketing and tech leadership to shape compelling employer branding campaigns that resonate with top talent. • Stay ahead of hiring trends, talent market insights, and recruitment technologies to keep our hiring practices competitive.

• Drive strategy and execution for regional field marketing programs and activations across Canada in partnership with sales and partner sales stakeholders. • Develop and execute event strategies aligned to pipeline generation, customer engagement, and market priorities. • Partner with internal stakeholders to ensure alignment between marketing activities and business goals. • Own end-to-end planning and execution of in-person and virtual events, including: - Venue sourcing - Vendor management - Catering coordination - A/V management - Event signage and branded materials - Swag and promotional assets • Manage registration platforms, attendee communications, staffing coordination, on-site execution, and run-of-show management to deliver high-quality event experiences. • Manage event budgets, purchase orders, vendor reconciliation, and expense tracking. • Ensure leads and attendee data are captured accurately within CRM systems within 48 hours post-event. • Develop post-event reporting and recaps, including attendance metrics, engagement insights, pipeline impact, and recommendations for optimization. • Collaborate with channel and alliance partners to develop and execute joint marketing programs, including: - Webinars - Workshops - Co-branded campaigns - Partner-led events • Manage partner communications, marketing asset approvals, and campaign coordination to ensure alignment with regional business priorities and partner goals. • Partner closely with Sales, Partner Sales, Marketing Operations, and external vendors to ensure successful program delivery. • Coordinate across multiple stakeholders and timelines while proactively identifying risks, resolving issues, and maintaining momentum across initiatives.

• Support the planning and execution of field marketing events aligned to Account Based Marketing and vertical marketing initiatives. • Coordinate event timelines, logistics, and operational workflows to ensure seamless execution from planning through post-event reporting. • Own event logistics including venue sourcing and coordination, contract negotiation support, vendor management, catering coordination, A/V and production management, event signage and branding, swag and promotional materials. • Ensure all event deliverables are executed on time and aligned to brand standards. • Build and maintain event calendars and timelines. • Manage registration platforms, attendee communications, confirmations, reminders, and on-site check-in processes. • Coordinate run-of-show execution and support day-of event logistics to ensure a high-quality attendee experience. • Manage event budgets, purchase order processing, vendor reconciliation, and expense tracking. • Capture and upload event leads into CRM systems within 48 hours post-event. • Develop post-event reporting and recaps, including attendance metrics, registration-to-attendance conversion, attendee engagement, pipeline impact, and recommendations for future optimization. • Partner closely with marketing, sales, vendors, and external stakeholders to ensure alignment across event goals, timelines, and deliverables. • Coordinate on-site staffing and support effective communication across all teams involved in event execution. • Track and report on key event KPIs including events delivered on time and within budget, attendee satisfaction, lead capture metrics, pipeline generation, and event engagement performance.