Empowering you through Algorithmic Marketing; delivering deeper insights, faster execution, and streamlined operations.
Field & Partner Marketing – US/Canada
Location
New York
Posted
12 days ago
Salary
0
Seniority
Senior
Job Description
Field & Partner Marketing – US/Canada
Algomarketing
• Drive strategy and execution for regional field marketing programs and activations across Canada in partnership with sales and partner sales stakeholders. • Develop and execute event strategies aligned to pipeline generation, customer engagement, and market priorities. • Partner with internal stakeholders to ensure alignment between marketing activities and business goals. • Own end-to-end planning and execution of in-person and virtual events, including: - Venue sourcing - Vendor management - Catering coordination - A/V management - Event signage and branded materials - Swag and promotional assets • Manage registration platforms, attendee communications, staffing coordination, on-site execution, and run-of-show management to deliver high-quality event experiences. • Manage event budgets, purchase orders, vendor reconciliation, and expense tracking. • Ensure leads and attendee data are captured accurately within CRM systems within 48 hours post-event. • Develop post-event reporting and recaps, including attendance metrics, engagement insights, pipeline impact, and recommendations for optimization. • Collaborate with channel and alliance partners to develop and execute joint marketing programs, including: - Webinars - Workshops - Co-branded campaigns - Partner-led events • Manage partner communications, marketing asset approvals, and campaign coordination to ensure alignment with regional business priorities and partner goals. • Partner closely with Sales, Partner Sales, Marketing Operations, and external vendors to ensure successful program delivery. • Coordinate across multiple stakeholders and timelines while proactively identifying risks, resolving issues, and maintaining momentum across initiatives.
Job Requirements
- 3–5 years of experience in field marketing, partner marketing, event marketing, or campaign management within B2B technology or SaaS environments.
- Experience managing end-to-end event logistics and field marketing activations.
- Strong project management and organizational skills with the ability to manage multiple priorities simultaneously.
- Experience collaborating with sales teams, channel partners, and cross-functional stakeholders.
- Excellent communication and stakeholder management abilities.
- Ability to work independently while operating effectively in collaborative, fast-paced environments.
- Experience managing budgets, vendors, and event reporting metrics.
- Willingness and ability to travel for regional events as needed.
- Preferred Qualifications
- Experience supporting partner/channel marketing initiatives within enterprise technology organizations.
- Familiarity with CRM and marketing automation platforms.
- Experience measuring pipeline impact and marketing performance metrics from events and campaigns.
- Knowledge of the Canadian market.
- Bilingual proficiency in English and French is considered an asset.
- Experience supporting both virtual and in-person event programs.
Benefits
- 12-month contract
- Opportunities for extension
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