• Optimize the full lead-to-revenue lifecycle, driving continuous conversion rate improvements across both marketing acquisition and sales funnels. • Define and monitor core Key Performance Indicators across the demand generation motion, building dashboards and delivering actionable insights to executive leadership. • Own the operational foundation of Demand Generation. Understand what tools to use and when to use them to drive Marketing Qualified Leads (MQL) volume for the Sales team. • Drive strong Marketing-Sales alignment by translating frontline sales insights into actionable strategies that accelerate pipeline growth and conversion. • Partake in operationalizing strategic initiatives in support of the broader Go-to-Market (GTM) team - sometimes, as a project leader, other times, as a key contributor. • Develop and execute a customer segmentation strategy based on behavioral, firmographic, and intent data to power effective, multi-channel marketing campaigns.

• Marketing Operations & Technology • Own and manage marketing automation platforms, including campaign execution, workflows, and system optimization • Establish and maintain marketing data governance, including lead routing, lifecycle stages, and data quality standards • Partner with Sales Operations to align marketing systems and CRM processes • Develop and maintain dashboards and reporting to track marketing performance, pipeline contribution, and campaign effectiveness • Define and standardize key marketing KPIs and reporting frameworks • Provide insights and recommendations to improve marketing effectiveness and return on investment • Lead project management for brand integration of acquired companies • Coordinate cross-functional teams across Marketing, Sales, acquired brands, and business units

Role Description The Global Marketing Operations Partner is a strategic liaison role designed to bridge the Marketing Operations (MOPS) organization and three key pillars of the Everpure Marketing team: Customer Marketing (Events, References, EBCs), Product Marketing, and Corporate Marketing (Brand & Creative). As a member of a dedicated "Business Partner Team"—which includes peers supporting Growth Marketing, EMEA, and APJ—you will act as the "Voice of the Stakeholder." You will ensure that central MOPS initiatives are aligned with the specific needs of these functions while collaborating closely with MOPS leadership across Systems and Data Strategy, Journey and Campaign Operations, and Planning & Performance. Your goal is to provide dedicated support in planning, operational analysis, and performance insights to help these teams align to processes and maximize their business impact. What You'll Be Doing... - Strategic Alignment & MOPS Leadership Interaction - MOPS Leadership Liaison: Act as the primary point of contact for Product, Customer, and Corporate Marketing when interacting with MOPS Pillar Leaders (Systems & Data Strategy, Journey & Campaign Ops, Planning & Performance). - Stakeholder Advocacy: Represent the unique operational requirements of your marketing stakeholders in central MOPS roadmap discussions and project sprints to ensure their needs are prioritized accordingly. - Initiative Translation/Enablement: Translate complex operational projects (e.g., CDP implementation, attribution models, journey orchestration logic) into actionable insights and process changes for non-technical marketing partners. - Partner Team Collaboration: Collaborate with your peers in MOPS stakeholder management (Growth Marketing, EMEA, APJ, SDR) to ensure global consistency in process, data standards, and execution across all marketing functions. - Tools Adoption: Drive the adoption of MarTech tools within these three teams, providing training and best-practice guidance tailored to their specific use cases. - Planning & Process Optimization - Integrated Planning: Support the annual and quarterly planning cycles for Product, Customer, and Corporate Marketing, ensuring their budgets and campaign calendars are reflected accurately in central MOPS systems (managed by Planning & Performance). - Workflow Efficiency: Partner with marketing stakeholders to optimize workflows and processes. - Analysis, Insights & Impact - Performance Storytelling: Move beyond data reporting to provide "The Story"—delivering regular insights to team leads on how Product, Customer, and Corporate initiatives are influencing the overall pipeline and buyer journey. - Custom Reporting & Dashboards: Work with the Planning & Performance leader to develop specialized dashboards that provide visibility into specific KPIs (e.g., product launch performance, event ROI). - Data Integrity: Partner with the Systems and Data Strategy leader to ensure data related to product interest and customer advocacy is captured accurately and is actionable within the CDP. Qualifications - 5+ years in Marketing Operations, Revenue Operations, or Marketing Consulting. - Proven experience working directly with Product Marketing, Customer Marketing, or Brand/Corporate teams in a B2B enterprise environment. - Experience operating in a "Partner" or "Liaison" model, supporting specific business units within a larger global organization. Requirements - Technical Proficiency - CRM & Automation: Strong familiarity with Salesforce (CRM) and Marketo (Marketing Automation). - Analytics: Proficiency in Excel for data manipulation; Tableau/PowerBI experience a plus. - Project Management: Experience using collaboration tools such as Asana and Google AppSheet. - Systems Knowledge: General understanding of CDP concepts and how data strategy impacts journey orchestration. - Core Competencies - Relationship Management: Exceptional ability to build trust and navigate complex stakeholder environments across different leadership pillars. - Analytical Thinking: Ability to synthesize complex data sets into clear, executive-level insights. - Communication: Strong verbal and written skills, with the ability to explain technical MOPS concepts to non-technical partners. - Global Mindset: Ability to collaborate with international peer teams (EMEA, APJ) to ensure global operational alignment. Benefits - Innovation: We celebrate those who think critically, like a challenge, and aspire to be trailblazers. - Growth: We give you the space and support to grow along with us and to contribute to something meaningful. We have been named Fortune's Best Workplaces in Technology™, Fortune's Best Workplaces in the Bay Area™, and certified as a Great Place to Work®! - Team: We build each other up and set aside ego for the greater good. - Flexible time off, wellness resources, and company-sponsored team events.

• Own and administer the marketing tech stack and digital channels, including HubSpot, WordPress, Salesforce, Google Ads, and LinkedIn • Plan, build, and execute integrated multi-channel campaigns across all channels — email, paid search, paid social, PPC — from strategy and brief through post-campaign analysis. • Develop and manage demand generation programs to build awareness and drive qualified pipeline, focusing on top-of-funnel lead acquisition strategies. • Configure and optimize HubSpot workflows, lead nurturing sequences, landing pages, and audience segmentation to maximize engagement and conversion across the funnel. • Manage paid acquisition strategy across search, social, and paid agentic/answer engine channels; own budget allocation, targeting, and ongoing optimization for pipeline contribution. • Partner with Sales and Revenue Operations to define lead handoff criteria, attribution models, and closed-loop reporting between marketing activity and revenue outcomes. • Build and maintain dashboards tracking campaign performance, pipeline contribution, and tech stack utilization; deliver insights to leadership against benchmarks and internal growth goals. • Document marketing operations processes and campaign playbooks; develop SOPs and train the teams on platform usage, campaign workflows, and execution standards.