Role Description Als Leiter:in Presse- und Öffentlichkeitsarbeit / PR & Social Media verantwortest du die externe Kommunikation von InkuPlay. Du entwickelst unsere Kommunikationsstrategie, baust Medienkontakte auf und sorgst dafür, dass InkuPlay in Presse, Öffentlichkeit und sozialen Medien professionell, glaubwürdig und sichtbar auftritt. - Entwicklung und Umsetzung einer PR- und Kommunikationsstrategie für InkuPlay - Aufbau und Pflege von Kontakten zu Journalist:innen, Medien, Branchenportalen, Creator:innen und relevanten Multiplikator:innen - Erstellung von Pressemitteilungen, Statements, Medienbriefings, Unternehmensprofilen und Kommunikationsmaterialien - Planung und Umsetzung von Social-Media-Strategien für Plattformen wie LinkedIn, Instagram, TikTok, YouTube, X und Discord - Entwicklung von Redaktionsplänen, Kampagnenideen und Content-Formaten - Betreuung und Weiterentwicklung der öffentlichen Markenkommunikation von InkuPlay - Vorbereitung von Interviews, öffentlichen Auftritten, Panels und Mediengesprächen - Monitoring von Medienberichten, Social-Media-Trends und Branchenthemen im Gaming- und eSports-Bereich - Communitynahe Kommunikation auf Social Media - Unterstützung bei Partnerkommunikation, Eventkommunikation und Unternehmensankündigungen - Krisenkommunikation und Reputationsmanagement in enger Abstimmung mit der Geschäftsführung - Steuerung externer Dienstleister:innen, Agenturen oder Freelancer:innen, sofern erforderlich Qualifications - Erfahrung in Pressearbeit, PR, Unternehmenskommunikation, Social Media, Brand Communication oder einem vergleichbaren Bereich - Sehr gutes Sprachgefühl auf Deutsch; Englischkenntnisse sind von Vorteil - Verständnis für Gaming, eSports, Creator Economy, digitale Communities und Social-Media-Kultur - Erfahrung im Aufbau oder in der Betreuung von Social-Media-Kanälen für Unternehmen, Marken, Teams, Medien oder Communities - Fähigkeit, komplexe Themen verständlich, medientauglich und zielgruppengerecht aufzubereiten - Erfahrung mit Pressemitteilungen, LinkedIn-Beiträgen, Social-Media-Kampagnen, Redaktionsplänen oder Kommunikationskonzepten - Strategisches Denken, Eigeninitiative und eine strukturierte Arbeitsweise - Gespür für Trends, Timing, Tonalität und öffentliche Wirkung - Souveränität im Umgang mit sensiblen Themen und kritischen Kommunikationssituationen - Freude daran, Kommunikationsstrukturen in einem jungen Unternehmen mit aufzubauen Benefits - Eine verantwortungsvolle Schlüsselrolle in einem jungen eSports-Startup - Direkte Zusammenarbeit mit der Geschäftsführung - Die Möglichkeit, Marke, Kommunikation und öffentliche Wahrnehmung von Anfang an mitzugestalten - Viel Raum für eigene Ideen, kreative Kampagnen und strategischen Aufbau - Kurze Entscheidungswege und eine offene Startup-Kultur - Ein dynamisches Umfeld zwischen Gaming, eSports, Social Media, Community und digitaler Unterhaltung - Perspektive auf langfristige Entwicklung mit wachsender Verantwortung - Abwechslungsreiche Aufgaben mit hoher Sichtbarkeit nach außen

• Perform as an actor/performer in short-form videos (TikTok, Instagram, YouTube Shorts) • Execute provided scripts and hooks • Spontaneous improvisation, natural delivery, authentic on-screen presence • Participate in media production days (usually 1 day per shoot) • Optional: collaborate on developing ideas, gags, or formats • Assignments for various clients, products, and brands

• Responsible for InkuPlay's external communication • Develop the communication strategy and establish media contacts • Ensure InkuPlay presents itself professionally, credibly and visibly in the press, public and on social media • Create press releases, statements, media briefings, company profiles and communication materials • Plan and implement social media strategies for platforms such as LinkedIn, Instagram, TikTok, YouTube, X and Discord • Develop editorial calendars, campaign concepts and content formats • Manage and further develop InkuPlay's public brand communications • Prepare interviews, public appearances, panels and media briefings • Monitor media coverage, social media trends and industry topics in gaming and eSports • Community-focused communication on social media • Support partner communications, event communications and company announcements • Crisis communication and reputation management in close coordination with management • Manage external service providers, agencies or freelancers as needed

Role Description We are hiring a Social Media Growth Strategist to build and lead the organic content engine for Marriage Reset across YouTube, Instagram, TikTok, and emerging platforms. In this role, you will: - Build and lead the organic content engine across YouTube, Instagram, TikTok, and emerging platforms - Work directly with Josh Hudson on content strategy, ideation, brand voice, and creative direction - Turn long-form content into platform-native short-form clips, posts, titles, thumbnails, and content angles - Lead the editing team and raise the standard for hook strength, pacing, retention, storytelling, and brand consistency - Create repeatable systems so great content becomes predictable instead of accidental - Use performance data to identify winning hooks, themes, formats, and content pillars - Feed proven organic insights back into the Paid team to improve ads, hooks, and messaging - Help expand Marriage Reset’s mission to reach and save one million marriages What You'll Own - Design and run our Content Waterfall System by turning every long-form video into a stream of platform-native shorts and social posts - Own the organic content calendar and publishing cadence across all channels - Lead the 5-person editing team day-to-day - review every cut for hook strength, pacing, retention, and brand voice - Run the weekly editor meeting; hold the line on deadlines and quality - Own thumbnail and title testing (with the Head of Marketing & Josh Hudson) to drive CTR across YouTube and other socials - Track organic performance, report weekly, and iterate based on the data - Build the SOPs and workflows that make all of the above repeatable - Feed winning hooks, themes, and messaging to the Paid team - Support new channels (LinkedIn, blog, podcast) as we scale - Ensure brand consistency across all platforms by ensuring all touchpoints align with our brand guide and content pillars What Winning Looks Like in the First 90 Days - A consistent organic publishing cadence is live across YouTube, Instagram, TikTok, and Shorts, with output 5x higher than before - The editing team is clear on standards, deadlines, and brand voice with zero mistakes - Long-form content is being reliably turned into platform-native clips - Weekly performance reporting is in place - Top hooks, angles, titles, and themes are being fed back to the Paid team - We can clearly see which content pillars are driving reach, trust, leads, and sales Requirements - 3+ years managing content production or editing teams in async, remote-first environments - Proven experience reviewing video edits and giving quality, pacing, and creative feedback - Experience with short-form content distribution - Instagram Reels, YouTube Shorts, TikTok - Experience building Content Waterfall systems, SOPs, and repeatable workflows - Analytics competency - you understand which leading and lagging metrics are appropriate across each platform - Background in coaching, info-products, or online education (highly preferred) Who You Are - A creative operator - You have a balance behind creative output and are passionate about data - Self-directed - you see what needs doing and you do it without being told - Direct - you give honest feedback, and prefer direct communication - Async-first - you thrive in Slack/Loom without needing constant check-ins - Brand-obsessed - You understand that “trust” is the number one variable that leads to growth. Therefore, you are obsessed with content consistency across the brand Benefits - Hours: Full-time (40 hours per week) - Compensation: 5,000 USD/month - Performance bonus tied to organic qualified leads, booked calls, and revenue contribution once tracking systems are established - Work from Anywhere - Fully remote position, work from wherever you're most productive - Flexible Hours - Structure your workday in a way that fits your life while still meeting team needs, and overlapping 3 - 4 hours daily with US Eastern Time - Ongoing Growth - Access to ongoing training, resources, and development opportunities to sharpen your skills - Ownership & Impact - You won't just fill a role - you'll build something meaningful at a company that changes lives every day - Leadership Collaboration - Work closely with founders and department leads, with direct influence on how the business grows