Empowering you through Algorithmic Marketing; delivering deeper insights, faster execution, and streamlined operations.
Marketing Data Operations Analyst
Location
New York
Posted
4 days ago
Salary
0
Seniority
Senior
Job Description
Marketing Data Operations Analyst
Algomarketing
• Apply best practices to uphold high standards of data quality, facilitating precise audience segmentation, reporting and analysis. • Leading the continuous efforts to look for ways to improve data quality within the database to maximise marketable audiences and database utilisation. • Create, manage and develop audiences and segmentation models for improved audience targeting. • Gathering marketer requirements to build effective audience lists for marketing campaigns. • Leading the charge to proactively create and maintain communication with the marketing team to define audience criteria, ensuring alignment with regional priorities and effective segmentation. • Drive collaboration with marketers to create and test new audience segments, presenting ideas and solutions to enhance database performance and drive engagement. • Provide ongoing sessions with the marketing team to help improve understanding and best utilisation of Zooms marketing database. • Owning the responsibility to ensure compliance with privacy laws (e.g. GDPR) and internal opt-in requirements for both new data and data stored in the database. • Collaborating with the Data Operations Team, as well as our wider Marketing Ops and cross-functional IT and Data Teams to ensure that the marketing database in our Data Warehouse platform remains up-to-date and aligned with organizational needs. • Support in the processing and management of incoming lead data, ensuring the accurate classification of data.
Job Requirements
- Ideally has a Bachelor's degree in a technology or computer science-related subject.
- 5+ years of related experience working with large-scale databases that focus on both B2C/B2B data.
- Very strong knowledge of marketing data, tools, and technologies, including CRM systems, CDP/SCV, marketing automation platforms, data warehouses, and dashboard/reporting tools.
- Very strong expertise in data analysis, reporting, and strong proficiency in SQL or equivalent.
- Very strong attention to detail and analytical mindset, with an ability to turn data into actionable insights.
- Excellent communication skills to collaborate with cross-functional teams and key stakeholders, with an ability to explain complex technical concepts to non-technical stakeholders.
- Problem-solving mindset with attention to detail, and can work independently and take initiative.
Benefits
- Health insurance
- 401(k) matching
- Flexible work hours
- Paid time off
- Remote work options
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