• Grove is looking for a temporary Marketing leader to support our Acquisition function during a parental leave period for 3-4 months (starting ASAP, ending September). • Partner directly with the VP of Marketing to increase new customer acquisition within efficiency guardrails, helping to further refine creative strategy and new channel expansion. • Drive day to day operations with channel managers, internal and external creative resources, and reporting tools, while helping to refine our marketing strategy across channels and creative themes to enable near term growth. • Manage and optimize Grove’s social‑first content engine and creator ecosystem. • Refine and manage the distribution strategy across organic and paid channels to put that work in front of the right consumers. • Scale the content strategy by optimizing strategies on Grove’s core paid channels (Meta, TikTok, and Google). • Partner with Product and Ecommerce teams on landing page and funnel improvements, Merchandising on launches and assortment priorities for our third-party and owned brands, and Sustainability and human health experts to align messaging with Grove’s mission and values. • Manage and develop a small, high‑performing team, including managing and selecting agencies to augment in house resources.

• Develop and execute a comprehensive enterprise growth strategy aligned with organizational goals and financial targets. • Establish growth objectives, admissions targets, and key performance indicators across all growth functions. • Drive sustainable patient acquisition, census growth, and revenue expansion across service lines and markets. • Lead the development and execution of integrated marketing strategies across digital, traditional, and community channels. • Oversee digital marketing, paid media, SEO, website strategy, content development, analytics, and campaign management. • Lead business development efforts to strengthen referral relationships and drive patient admissions. • Develop strategic partnerships with healthcare providers, hospitals, payors, correctional systems, employers, and community organizations. • Lead patient navigation teams to ensure effective patient engagement and support throughout the admissions journey. • Develop and oversee the organization's alumni engagement strategy. • Build, lead, and develop high-performing teams across marketing, business development, patient navigation, alumni engagement, and growth operations.

• Onboarding flow strategy - designing and optimising the first-use experience to drive activation, not just registration • Activation frameworks - defining what "activated" means for each product or client, and building the system to get users there • Commitment screen and paywall strategy - copy, structure, timing, and A/B testing to maximise conversion without eroding trust • Monetisation strategy - pricing presentation, upsell sequencing, trial-to-paid mechanics, and expansion revenue thinking • Retention and lifecycle - cohort analysis, churn identification, win-back programmes, and engagement loops that sustain ARPU over time • A/B testing culture - building a rigorous, fast-moving experimentation practice with proper statistical thinking • Client-facing growth audits - reviewing client funnels end-to-end and delivering actionable recommendations

• Own and scale paid acquisition programs • Lead Fleetio’s paid search and paid social strategy across platforms including Google Ads, LinkedIn, Meta, YouTube, and emerging channels • Partner closely with external paid media agencies to guide strategy, evaluate performance, prioritize experimentation, and ensure strong execution against pipeline goals • Drive efficient pipeline growth while balancing CAC, conversion rates, lead quality, and revenue impact • Manage and optimize six-figure monthly media investments with a strong focus on forecasting, efficiency, and scalability • Build and maintain scalable evergreen campaign structures while continuously testing new audiences, messaging, and creative approaches • Drive SEO and organic growth initiatives • Partner with Fleetio’s SEO agency and internal content teams to evolve and execute our organic growth strategy • Help shape SEO priorities across technical optimization, content strategy, search intent, and conversion opportunities • Evaluate SEO performance and identify opportunities to improve rankings, traffic quality, and pipeline contribution • Leverage search insights and competitive research to inform broader campaign and content strategies • Lead integrated growth campaigns • Partner cross-functionally to support fully integrated campaign launches across paid, organic, content, events, and outbound motions • Collaborate with Product Marketing and Content teams to align messaging, offers, and targeting strategies across channels • Support campaign amplification strategies for product launches, webinars, customer stories, reports, events, and strategic GTM initiatives • Work closely with Creative teams and agency partners to develop high-performing ad creative and landing page experiences