Description
The General Motors Global Social Marketing team is seeking a motivated, detail-oriented Social Media Specialist to support the social media and brand engagement efforts for Team Chevy and Chevrolet's motorsports programs. This role sits within the Social Media Marketing organization and focuses on managing Team Chevy social channels, day-to-day activity, and racing coverage.
As a social-first thinker with a passion for motorsports and digital trends, you will help manage content calendars, collaborate with internal teams and agencies, and foster a loyal, engaged racing community. Your experience in social media execution will help elevate the Team Chevy social presence and deliver against key KPIs including reach, engagement, and brand loyalty.
Key Responsibilities:
- Content Planning & Campaign Support
- Lead and assist in developing evergreen and racing-focused social strategies and content that align with brand pillars, race education, seasonal motorsports calendars, and event-specific needs.
- Support best-in-class social campaigns that reflect Chevrolet and Team Chevy priorities and key customer demographics.
- Content Calendar & Channel Management
- Help manage always-on and race-weekend content calendars for Team Chevy social channels.
- Coordinate with cross-functional teams, legal, and external and agency partners to ensure timely approvals and delivery of content.
- Ensure content is formatted and optimized for platform-specific best practices, with a strong emphasis on real-time race coverage and live event storytelling.
- Racing Coverage & On-Site Support
- Support live coverage at key race events, capturing and coordinating real-time content from the track to social channels.
- Collaborate with teams and partners on-site to bring the Team Chevy story to life in social-friendly formats.
- Community Development & Engagement
- Support the growth of loyal Team Chevy communities across platforms by engaging fans, creators, drivers, teams, and partners.
- Assist with influencer relationships and user-generated content (UGC) initiatives to foster advocacy within the motorsports community.
- Project & Stakeholder Management
- Help organize and track workstreams with internal teams and agencies for content planning, race-weekend execution, timelines, and deliverables.
- Monitor progress of social initiatives to ensure all milestones and publishing deadlines are met.
- Analytics & Optimization
- Partner with analytics teams to gather performance data and help deliver monthly and post-event insights.
- Use learnings to refine future content, race coverage approaches, and community engagement strategies.
- Platform, Brand & Trend Stewardship
- Maintain relationships with platform partners and stay current on motorsports, social, and creator best practices.
- Ensure all content reflects Chevrolet and Team Chevy's brand tone, voice, and visual identity.
- Monitor emerging social and racing trends (e.g., formats, meme culture, motorsports terminology, fan behaviors) to inform timely and relevant content ideas.
Qualifications:
- Experience:
- 2-4+ years of experience in social media, content development, campaign support, or community management, ideally within an agency, brand, entertainment, or sports environment.
- Motorsports, automotive, performance vehicle, or live event experience and/or passion strongly preferred.
- Strong understanding of major social platforms (Meta, Instagram, X, TikTok, YouTube, etc.) and platform-native best practices.
- Demonstrated ability to create or brief compelling, on-brand social content tailored to platform and audience.
- Excellent written and verbal communication skills with a keen attention to detail.
- Strong organizational and project management skills; comfortable managing multiple priorities in a fast-paced environment.
- Collaborative, team-oriented mindset with experience working across cross-functional teams and external agencies.
- Proactive self-starter with a problem-solving, "find a way" mentality.
- Other Requirements:
- Bachelor's degree required; Marketing, Communications, Public Relations, Business, or related field preferred
- Ability and willingness to travel regularly to North American racing events and work some evenings/weekends aligned to race schedules. Travel up to 50%.
Compensation:
The compensation information is a good faith estimate only. It is based on what a successful applicant might be paid in accordance with applicable state laws.
The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position, as well as geography of the selected candidate.
- The salary range for this role is $80,000 - $109,000.The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position.
- Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.
- Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more
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GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc.)
This role is based remotely, but if the selected candidate lives within a specific mile radius of a GM hub, they will be expected to report to the location three times a week {or other frequency dictated by your manager}.
The selected candidate will be required to travel on a regular basis (25-50%) for this role.
This job may be eligible for relocation benefits.
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