Description
The Assistant Manager, Social Media - Cadillac Motorsports and F1 will lead day-to-day social strategy and execution for all F1-related content within the Cadillac social ecosystem , operating as the control tower across channels, partners, and markets. This role connects strategy to execution around the F1 calendar, ensuring Cadillac shows up in social media in a cohesive, timely, and culturally relevant way that reflects the brand's ambition and standards, and will flex across content and social strategies for both the Cadillac parent brand and Cadillac Racing brand channels.
This position reports to the Motorsports Social Media Strategy Manager.
Key Responsibilities;
Formula 1 Social Strategy & Content Planning
- Support the evergreen and tentpole F1 social media strategy for Cadillac Brand and Motorsports, translating brand and F1 objectives into clear content roadmaps across channels (Instagram, TikTok, YouTube, X, Facebook, and emerging platforms).
- Build and maintain season-long program maps tied to the F1 calendar (major races, tentpoles, partnership moments, product integrations) in partnership with Cadillac's overall social strategy and with Cadillac motorsports leads.
- Define and evolve always-on content pillars and formats (evergreen storytelling, product education, cultural and race-adjacent content) that drive reach, engagement, and brand love for Cadillac through Formula 1.
Content Calendar, Channel & Community Management
- Own the Formula 1of the content calendar within Cadillac's broader social calendar, coordinating with cross-functional partners, legal, and agencies to ensure timely approvals and publication across paid and owned channels.
- Ensure all F1-related social content is on brand, on brief, and optimized by platform , including format, tone of voice, and best practices by channel.
- Partner with customer care, motorsports, and influencer teams to build and nurture F1-interested communities , including macro/micro creators and UGC, reinforcing Cadillac's leadership in motorsport culture.
Program Oversight & Race-Weekend Operations
- Operate as a "control tower" for Cadillac and GM's F1-related social programs , turning complex, multi-market, multi-partner plans into clear workbacks delivered on time and on spec.
- Lead end-to-end delivery of F1 social media campaigns and content series -from brief intake through creative development, production, approvals, publishing, and wrap-up documentation.
- Coordinate race-weekend and real-time content workflows , including scenario planning, escalation paths, and on-the-ground vs. virtual support models for key F1 moments.
- Maintain alignment with brand, legal, motorsport rights, and platform compliance requirements across plans and deliverables.
Cross-Functional, Partner & Agency Leadership
- Serve as an operational hub across GM and Cadillac teams (motorsports, brand marketing, social, experiential, media, legal, PR/comms) and external agencies/partners for all F1-related social media initiatives.
- Brief and manage social media and creative agencies on objectives and expectations, ensuring alignment with Cadillac brand standards and overarching social goals and KPIs.
- Manage partner, agency, and vendor deliverables, timelines, status, and risk , escalating issues early and driving them to resolution while modeling calm, solutions-oriented leadership in time-sensitive environments (race weekends, launches, real-time moments).
- Support global and cross-tier coordination , identifying opportunities to adapt or share F1 social content across markets and dealer channels where appropriate.
Content Optimization & Improvements
- Partner with analytics and agency teams to track performance of F1-relatedsocial content against key KPIs (reach, engagement, follower growth, sentiment, community health) and surface insights that inform future creative and content strategy.
- Collaborate with media partners on creative refreshes and flighting to maximize impact of F1 social campaigns across paid and organic ecosystems.
- Regularly engage with platform partners and stay on top of emerging trends, formats, and fan behaviors around F1 to keep Cadillac's presence fresh and culturally relevant.
Qualifications
- Experience: 5-7+ years in social media, marketing operations, or integrated campaign management , ideally with a focus on social-led programs; experience in sports, motorsports, sponsorships, or large-scale live events strongly preferred.
- Platform Expertise: In-depth knowledge of major social platforms (Instagram, TikTok, YouTube, Facebook, X, etc.) and current content, community, and creator trends.
- Project & Program Management: Proven ability to build and run detailed project plans and workbacks in modern project management tools; comfortable managing multiple, fast-moving programs and stakeholders simultaneously.
- Cross-Functional Collaboration: Demonstrated success influencing and aligning cross-functional and external partners (brand, social, media, PR, legal, motorsports, agencies) around shared plans and processes.
- Creative & Brand Acumen: Strong understanding of brand tone of voice, visual standards, and how to bring them to life in social content that feels native to each platform and to Formula 1 culture.
- Calm Under Pressure: Exceptional attention to detail and ability to maintain structure and discipline in high-pressure, real-time environments (race weekends, live moments, rapid approvals).
- Communication Skills: Excellent written and verbal communication, presentation, and interpersonal skills; able to synthesize complex programs into clear status, next steps, and decisions for stakeholders at all levels.
- Education: Bachelor's degree required.
Compensation:
The compensation information is a good faith estimate only. It is based on what a successful applicant might be paid in accordance with applicable state laws.
The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position, as well as geography of the selected candidate.
- The salary range for this role is ($105,600 - $140,700). The actual base salary a successful candidate will be offered within this range will vary based on factors relevant to the position.
- Bonus Potential: An incentive pay program offers payouts based on company performance, job level, and individual performance.
- Benefits: GM offers a variety of health and wellbeing benefit programs. Benefit options include medical, dental, vision, Health Savings Account, Flexible Spending Accounts, retirement savings plan, sickness and accident benefits, life insurance, paid vacation & holidays, tuition assistance programs, employee assistance program, GM vehicle discounts and more.
#LI-MO1
GM does not provide immigration-related sponsorship for this role. Do not apply for this role if you will need GM immigration sponsorship now or in the future. This includes direct company sponsorship, entry of GM as the immigration employer of record on a government form, and any work authorization requiring a written submission or other immigration support from the company (e.g., H1-B, OPT, STEM OPT, CPT, TN, J-1, etc.)
This role is based remotely, but if the selected candidate lives within a specific mile radius of a GM hub, they will be expected to report to the location three times a week {or other frequency dictated by your manager}.
The selected candidate will be required to travel on a regular basis (25-50%) for this role.
This job may be eligible for relocation benefits.
About GM
Our vision is a world with Zero Crashes, Zero Emissions and Zero Congestion and we embrace the responsibility to lead the change that will make our world better, safer and more equitable for all.
Why Join Us
We believe we all must make a choice every day - individually and collectively - to drive meaningful change through our words, our deeds and our culture. Every day, we want every employee to feel they belong to one General Motors team.
Total Rewards | Benefits Overview
From day one, we're looking out for your well-being-at work and at home-so you can focus on realizing your ambitions. Learn how GM supports a rewarding career that rewards you personally by visiting Total Rewards resources.
Non-Discrimination and Equal Employment Opportunities (U.S.)
General Motors is committed to being a workplace that is not only free of unlawful discrimination, but one that genuinely fosters inclusion and belonging. We strongly believe that providing an inclusive workplace creates an environment in which our employees can thrive and develop better products for our customers.
All employment decisions are made on a non-discriminatory basis without regard to sex, race, color, national origin, citizenship status, religion, age, disability, pregnancy or maternity status, sexual orientation, gender identity, status as a veteran or protected veteran, or any other similarly protected status in accordance with federal, state and local laws.
We encourage interested candidates to review the key responsibilities and qualifications for each role and apply for any positions that match their skills and capabilities. Applicants in the recruitment process may be required, where applicable, to successfully complete a role-related assessment(s) and/or a pre-employment screening prior to beginning employment. To learn more, visit How we Hire.
Accommodations
General Motors offers opportunities to all job seekers including individuals with disabilities. If you need a reasonable accommodation to assist with your job search or application for employment, email us [email protected] or call us at 1-800-865-7580. In your email, please include a description of the specific accommodation you are requesting as well as the job title and requisition number of the position for which you are applying.
