Product Marketing Remote Jobs in Connecticut (US)

View details: Principal Product Marketing Manager

Company Site

Role Description The Principal Product Marketing Manager owns the strategic direction of Bizee’s product marketing function and the messaging, positioning, packaging, and go-to-market execution that drive subscription attach, conversion, retention, and revenue across the product suite. This role is the internal driver for foundational product positioning, pricing and packaging strategy, and funnel and lifecycle messaging. The Principal Product Marketing Manager builds Bizee’s product marketing function from the ground up, partners with Brand, Growth, Product, and Partnerships leadership, and equips Sales and Customer Success to communicate product value to customers. Key Responsibilities - Define and evolve Bizee’s foundational product messaging and positioning. - Audit Bizee’s full product portfolio and own how each product is positioned and marketed. - Lead pricing and packaging strategy across formation, subscription, and add-on products. - Drive subscription and add-on product marketing through messaging, positioning, and product education. - Optimize funnel messaging and positioning in close partnership with Growth. - Lead third-party partner marketing for co-branded landing pages, emails, and in-app surfaces. - Equip Sales and Customer Success with the messaging, collateral, and training. - Lead cross-functional go-to-market for new packages, pricing changes, and product repositioning. - Drive customer, market, and competitive research. - Define and own launch objectives, KPIs, and measurement frameworks for product marketing initiatives. What This Role Does Not Own - A/B testing, conversion rate experimentation, and funnel test execution. - Brand strategy, brand identity, and brand voice and tone. - SEO content strategy. - Editorial and narrative content, including podcast and long-form storytelling. - Lifecycle email and SMS execution, and paid media creative and buying. - Product roadmap and product development decisions. - Partner relationship management and contract negotiation. Qualifications - 8+ years of product marketing experience, ideally in a subscription, SaaS, or platform business. - Experience building or scaling a product marketing function from an early stage. - Deep experience driving pricing and packaging strategy. - Demonstrated impact on subscription retention, attach, and conversion. - Strong cross-functional partnership experience with growth, product, partnerships, sales, and customer success teams. - Management experience and readiness to build and lead a product marketing team. Benefits - Health Care Plan (Medical, Dental & Vision). - Life Insurance (Basic, Voluntary & AD&D). - Virtual Wellness Resources. - Work From Home.

A/B Testing SMS

United States

Associate Director of Product Marketing

Oscar Health Insurance

Operating on the belief that healthcare is broken, Oscar Health Insurance is on a mission to reinvent and humanize the industry by combining technology, design,

Product Marketing5 hours ago

Google Tag Manager Marketing Automation

Company Site

Role Description The Associate Director, Product Marketing (ICHRA) executes the end-to-end go-to-market (GTM) activities and localized launch campaigns for Oscar's Individual Coverage Health Reimbursement Arrangement (ICHRA) business. Operating with a balance of 70% execution focus and 30% tactical strategy, you will: - Translate insurance plan design and technical digital features into clear messaging frameworks and multi-audience sales enablement assets. - Coordinate daily operations across Product Management, Sales Strategy, Creative, and Legal teams to accelerate broker adoption and member enrollment. - Manage execution timelines, lead product feature rollouts, and track key performance indicators to scale Oscar's commercial B2B motion footprint. You will report into the Senior Director, Product Marketing. Work Location This is a remote position, open to candidates who reside in: Dallas, TX. You will be fully remote; however, our approach to work may adapt over time. Future models could potentially involve a hybrid presence at the hub office associated with your metro area. Pay Transparency The base pay for this role is: $147,549 - $193,658 per year. You are also eligible for employee benefits, participation in Oscar's unlimited vacation program, and annual performance bonuses. Responsibilities - GTM Campaign Strategy & Positioning Architecture: - Own the translation of technical plan features and regulatory structures into core value propositions and strategic positioning frameworks. - Architect the Modular Messaging Banks and value narratives specifically tailored to separate high-priority audiences (brokers, employers, and employees). - Run localized launch strategies and lead-nurture campaign mechanics to drive awareness and preference in targeted expansion regions. - Sales Enablement and Distribution Coordination: - Train, support, and equip internal sales teams, broker networks, and general agencies (GAs) with updated materials for quoting engines and decision-support platforms. - Gather regional broker feedback to optimize day-to-day conversion deltas. - Cross-Functional Launch Management: - Project manage day-to-day product lifecycles and county expansions. - Act as the primary interface between Product and Sales to organize feature updates, compliance filings, and workflow timelines ahead of high-volume Open Enrollment (OE) cycles. - Performance Analytics and Optimization: - Track, synthesize, and report on core campaign metrics, including quote volumes, web tool adoption, and member registration deltas. - Use data to troubleshoot execution blockers and improve channel performance. - Compliance & Operations: - Maintain total brand integrity and adherence to state healthcare regulations by routing all customer-facing documentation through Legal and Compliance reviews. - Ensure all claims match regulatory parameters. - Compliance with all applicable laws and regulations. - Other duties as assigned. Qualifications - 7+ years of professional experience in product marketing, brand strategy, B2B enablement, or growth marketing within a fast-paced environment. - Bachelor's degree or 4 years of relevant experience. - Minimum 3+ years of experience leading GTM campaign execution specifically for health insurance, FinTech, or digital consumer health products. - Track record managing project timelines and creative assets under strict deadlines. Bonus Points - Experience supporting B2B broker networks or employer benefit administration platforms. - Direct experience working inside a health insurance carrier (Payer) or digital healthcare startup. - Understanding of health insurance plan structures, quoting engines, or ICHRA reimbursement guidelines. - Familiarity with MarTech technology. Benefits - Medical, dental, and vision benefits. - 11 paid holidays. - Paid sick time. - Paid parental leave. - 401(k) plan participation. - Life and disability insurance. - Paid wellness time and reimbursements.

View details: Associate Director of Product Marketing

United States

$147.5K - $193.7K / year

Lead Product Marketing Manager

Good Party

Building free tools and a movement to disrupt both corrupt US political parties

Product Marketing8 hours ago

Full Time Remote SeniorTeam 1-10Since 2021H1B No Sponsor

View details: Lead Product Marketing Manager

• Lead product marketing by aligning various teams around user and product understanding. • Conduct voice-of-customer research to uncover user needs and drive GTM planning. • Own competitive intelligence to keep the team current on the market landscape. • Develop positioning and messaging tailored to segments and channels. • Build enablement library for sales and partnerships to communicate product effectively. • Drive GTM planning and execution for feature and product launches. • Own lifecycle marketing post-signup and collaborate with product for retention efforts.

United States

$156K - $185K / year

Principal Product Marketing Manager, AI

Databricks

Databricks is the data and AI company. More than 10,000 organizations worldwide — including Comcast, Condé Nast, Grammarly, and over 50% of the Fortune 500 — rely on the Databricks Data Intelligence Platform to unify and democratize data, analytics, and AI. Databricks is headquartered in San Francisco, with offices around the globe and was founded by the original creators of Lakehouse, Apache Spark™, Delta Lake, and MLflow.

Product Marketing9 hours ago

Full Time Remote LeadTeam 1,001-5,000Since 2013H1B Sponsor

AI Databricks Google Tag Manager Apache Spark MLflow

Role Description In this role, you will own product marketing for Genie, the data-smart AI coworker for business teams. Reporting directly to the Senior Director of Product Marketing, you will lead messaging and content development for cross-channel marketing strategies targeting business and technical buyers as well as business users, with a strong focus on business value, usability, and adoption. You will partner closely with product, sales, partner, and marketing teams to increase awareness, support new launches, and drive adoption of Genie. The impact you will have: - Establish Genie as the leading AI coworker for business teams by driving awareness, adoption, and daily usage across priority business user segments. - Launch and iterate messaging and campaigns that increase engagement, activation, and conversion among business users and decision makers, while aligning with IT stakeholders. - Elevate Databricks’ AI narrative with a strong emphasis on business value and productivity gains at flagship events and in always-on campaigns, resulting in increased share of voice and Genie pipeline. - Improve sales readiness and productivity by delivering enablement programs and content that help teams clearly articulate Genie’s business value to non-technical buyers and end users. - Build a strong portfolio of customer stories and proof points that demonstrate measurable Genie impact on business outcomes and are actively leveraged across sales, marketing, and partner motions. Qualifications - 8+ years of product marketing experience at an enterprise software company. - Experience marketing Data & AI, AI assistants, or AI-powered products, particularly those used directly by business teams or end users. - Proven track record creating messaging and content that resonates with business users and decision makers while bridging to technical audiences. - Experience partnering closely with sales teams and partner teams to build and execute GTM and enablement programs. - Sufficient technical fluency to translate complex AI capabilities into clear, outcome-focused narratives for enterprise customers. Benefits - Comprehensive benefits and perks that meet the needs of all employees. - Eligibility for annual performance bonus, equity, and other benefits. Company Description Databricks is the data and AI company. More than 10,000 organizations worldwide — including Comcast, Condé Nast, Grammarly, and over 50% of the Fortune 500 — rely on the Databricks Data Intelligence Platform to unify and democratize data, analytics and AI. Databricks is headquartered in San Francisco, with offices around the globe and was founded by the original creators of Lakehouse, Apache Spark™, Delta Lake and MLflow.

View details: Principal Product Marketing Manager, AI

United States

$154.8K - $266.1K / year

Product Marketing Manager

SkyPilot

SkyPilot accelerates the world's most ambitious AI teams. Every hour they spend fighting infrastructure is an hour the frontier doesn't move — so SkyPilot turns fragmented compute across clusters into one optimized, highly available and easy-to-use pool: a single "AI supercomputer." SkyPilot (10k+ GitHub stars, 14M+ downloads) is deployed at 100s of companies — from Fortune 500s to top AI-natives like Abridge, Applied Compute, Mistral, Unconventional AI, H Company, and Nubank — with usage growing exponentially. Born in the UC Berkeley lab behind Spark and Databricks, our growing team includes top-tier talent from Databricks, Google, Berkeley, MIT, CMU, and Cornell.

Product Marketing9 hours ago

AI/ML Google Tag Manager AI Databricks

Role Description SkyPilot sits in a fast-moving category, sold to a technical audience of ML and platform engineers, and we're hiring our first Product Marketing Manager to shape how the market understands us. This is a senior, full-stack role: you'll partner with the founders to sharpen SkyPilot's positioning, define who we sell to and why, and build the materials and demand engine that turn our story into pipeline. As our first marketer, you'll set the tone for how SkyPilot talks about itself at scale and turn the narrative into revenue. - Build product marketing from the ground up: partner with the founders to sharpen how SkyPilot is understood — the category, the narrative, and why we win — and turn it into a messaging system that lands consistently with ML and platform engineers. - Define the ICP: sharpen who we sell to and why, and hand the growth team a target definition they can operationalize into pipeline. - Build the enablement layer: create the pitch decks, one-pagers, case studies, competitive material, and launch content the Account Executive and GTM Specialist actually use. - Drive demand strategy: shape campaigns and launches, partner with the growth Specialist on execution, and measure what moves pipeline. Qualifications - You're a full-stack product marketer who can own positioning end to end, from the narrative to the sales deck to the launch. - A storyteller with an operational backbone: you write the message and build the system that ships it. - Genuine fluency in AI and infrastructure — you can go deep with technical buyers and earn their trust. - You've owned product marketing for a technical product, with the launches and materials to show for it. - Comfortable being the first and only marketer, setting the standard for everyone who follows. Benefits - Competitive compensation and equity - Comprehensive medical, dental, vision coverage for you and your dependents - The chance to work with some of the best minds in cloud, distributed, and AI systems — with significant autonomy and ownership. - A front-row seat at the latest open-source infra startup from Berkeley (lineage: Databricks, Anyscale). - Gourmet lunch & dinner for the team to do their best work Location San Mateo, CA. Remote will be considered for exceptional candidates.

United States

Product Marketing Manager

Help Scout

🧑🏽‍💻 Customer Support Platform for Growing Businesses | Try for Free

Product Marketing11 hours ago

Full Time Remote SeniorTeam 51-200Since 2011H1B No Sponsor

• Enable the whole company. You'll help equip sales, support, and teammates across Help Scout to understand and clearly articulate the value of what we ship. When our enablement motion is strong, everyone — and every customer — better understands why our products matter and how to use them. • Put customers at the center of our storytelling. You'll support a long-term program that spotlights how real businesses scale delight with Help Scout, turning those stories into rich media content that lives across sales decks, blog, social, email, and in-app. • Help take products to market. Working with Sales, Marketing, Product Managers, and Support, you'll contribute to launches that land with clear positioning and messaging, grounded in real product, user, and market understanding. • Co-lead seasonal product release events. You'll support our Lead PMM on the strategy and execution of our biannual product release events, helping build narratives that excite existing customers and attract new ones. • Contribute to competitive intelligence. You'll help gather and synthesize market and competitive research to inform positioning, support sales, and position Help Scout to win. • Produce compelling product content across touchpoints — email newsletters, social channels, in-app messages, and internal enablement materials.

United States

$108K - $119K / year

Head of GTM, Research Services

Maze

Powering continuous product discovery across user-centric teams.

Product Marketing11 hours ago

Full Time Remote LeadTeam 51-200Since 2018H1B Sponsor

View details: Head of GTM, Research Services

• Define and co-own the go-to-market strategy for Maze's Market Research service; positioning, packaging, pricing, and target segments. • Partner with the Head of Market Research to shape the offering around what insights buyers actually need and what our AI-native approach makes possible. • Establish the metrics, forecasts, and operating cadence for a new line of business, and iterate quickly on what the market tells you. • Coordinate with our existing sales team to generate qualified pipeline • Partner with Sales and Marketing to deliver enablement, playbooks, joint account planning, and outbound plays. • Activate your own market research network to open doors with insights leaders and research buyers. • Manage opportunities through the full sales cycle: scoping, proposals, pricing, negotiation, and close - bringing in the Head of Market Research as the practitioner voice. • Partner with Marketing to build Maze's voice and presence in the market research category—content, events, communities, and thought leadership. • Represent Maze at industry events and in the broader conversation about how AI is changing research. • Turn early customer wins into stories, references, and repeatable demand. • Act as the connective tissue between Sales, Marketing, Research, and Product, surfacing what the market needs and feeding it back into the service and platform roadmap. • Bring AI into your own daily workflow to do more with less—and model that for the team around you. • As the service scales, help shape the team and playbook that will grow it.

United States

$220K - $260K / year

Facilities Management Express

Product Marketing Manager

FMX is founded and headquartered in Columbus, Ohio and develops a cloud-based, software-as-a-service facility maintenance and management product. FMX serves education, property management, manufacturing, and other markets and is one of the fastest-growing companies in its space.

Product Marketing12 hours ago

Google Tag Manager Workable

Role Description FMX is a fast-growing SaaS company that helps schools and local governments run their operations more efficiently. We’re looking for a Product Marketing Manager who can shape how our products are understood in the market—defining clear positioning, building messaging that resonates, and leading go-to-market efforts that drive real impact. You’ll partner closely with Product, Sales, and Content to ensure every launch is thoughtful, every asset has a purpose, and every story connects back to what our customers truly care about. - Develop clear, compelling value propositions and messaging frameworks that differentiate our products and solidify our positioning in a crowded market. - Lead end-to-end go-to-market (GTM) execution and product launches, coordinating cross-functional teams to ensure consistent delivery across all channels. - Drive sales enablement by arming our team with the tools they need to win, including pitch decks, case studies, one-pagers, and competitive battle cards. - Gather deep market intelligence to become the resident expert on our competition and our buyers’ specific purchasing criteria. - Partner on content strategy by collaborating with the creative team to produce high-impact assets, such as blogs, whitepapers, and videos, that address every stage of the funnel. - Foster customer advocacy by engaging with users to gather insights, testimonials, and success stories that validate our product’s value. Qualifications - 2–5 years of dedicated Product Marketing experience, ideally with a strong background in the B2B SaaS space. - The ability to communicate through exceptional writing and storytelling, translating complex technical jargon into clear and relatable "human" benefits. - Proven project management skills demonstrated by successfully overseeing multiple initiatives simultaneously, from minor feature updates to high-stakes product launches. - An analytical mindset that thrives on using data (usage metrics, market trends, and Win/Loss analysis) to drive strategic decision-making. - A collaborative spirit reflected in a history of working closely with Product and Sales leadership to align on roadmaps and organizational goals. - You embody our core pillars: Teamwork, Excellence, and Integrity. Requirements - Apply! Submit your resume and answers to the application questions below via the Workable portal. - Phone screen with People Ops: A 30-minute conversation to review your background and experiences, discuss the culture at FMX, and ensure that you understand the general expectations for the role. - Hiring manager conversation: A 60-minute conversation with the VP, Marketing. Be prepared to discuss your background as well as what you’re looking for in your next role and what direction you see your career path taking. - Take Home Assessment: Selected candidates will complete a brief at-home assessment as part of the hiring process. - Final Interview: A 60-minute peer interview with members from the Product Marketing team. - Offer & Onboarding: Candidates who receive an offer will be required to complete a background check prior to onboarding. Benefits - You'll make a big impact: You’ll have significant influence over the direction of our product and the future of our company. - Competitive benefits: 100% company-paid health, dental, vision, long and short term disability, and life insurance. - Work from home: At FMX, we are remote first, but you’re welcome to use our office as you need. - Home office stipend: We’ll provide up to $500 to help with equipment, furniture, and accessories. - Generous PTO and UTO (unplanned time off) policies. - Flexible Schedule: We offer a flexible schedule to help you manage personal appointments. - You’ll enjoy a collaborative culture and a close-knit team. Company Description FMX is founded and headquartered in Columbus, Ohio and develops a cloud-based, software-as-a-service facility maintenance and management product. FMX serves education, property management, manufacturing, and other markets and is one of the fastest-growing companies in its space.

United States

$90K - $100K / year

Product Marketing Manager

Bonusly

Make recognition more meaningful and build a culture where people grow together.

Product Marketing14 hours ago

Full Time Remote SeniorTeam 51-200Since 2012H1B Sponsor

• Own go-to-market for product launches: positioning, messaging, customer communications, and coordinating across Product, CS, and Marketing. • For strategic launches you'll collaborate across the organization. • For customer and quality launches, you own it end to end, laddering up to the bigger story. • Drive feature adoption beyond the launch. • Build programs that create sustained usage of strategic features. • Figure out how customers actually learn and change behavior, then design the touchpoints that get them there. • Own the customer insight loop. • Organize and facilitate research: focus groups, user interviews, webinars like our 'Better with Bonusly' series. • You'll work alongside CSMs, product designers, and our senior user researcher. • You own the cadence and content strategy; you don't deliver it in isolation. • Play findings back to Product and help shape the roadmap. • Surface and tell customer stories. Our customers are our biggest competitive advantage: previous users are our strongest buying signal, and people stop by our conference booth just to tell us they love Bonusly. • Turn that into assets: case studies, social campaigns, content that lets our customers do the talking. • Partner with the customer enablement specialist on communications execution: audiences, channels, help center content, and product updates. • You set the strategy; they help you scale it. • Track whether it's working. • Measure feature adoption after launches, monitor engagement across customer channels, and use data to improve what you do.

United States

$117K - $170K / year

Director, GTM Enablement

Scribe

Make software make sense

Product Marketing14 hours ago

Full Time Remote LeadTeam 51-200Since 2019H1B No Sponsor

View details: Director, GTM Enablement

• Define and build Scribe's enablement function from scratch, including the operating model, tooling, and roadmap across Sales, SDR, and Customer Success. • Design and launch an onboarding program that measurably reduces time to productivity for new GTM hires. • Build role based learning paths, certification programs, and competency frameworks that create consistency across the revenue org. • Partner with Product Marketing to turn every product launch, positioning update, and competitive shift into a program GTM teams can actually use. • Develop and maintain the core sales infrastructure, including playbooks, battlecards, talk tracks, and objection handling, so reps aren't building their own from scratch. • Establish a measurement framework that ties enablement activity to business outcomes, and use it to make the case for what to build next. • Serve as a strategic partner to GTM leadership, not just a program executor.

United States

$300K / year