• Clean and structure our TAM across all markets: deduplication, enrichment and segmentation. • Deliver exceptional-quality outreach data that every rep can rely on. • Centralize all buying and intent signals, and score every prospect and customer in the base. • Accelerate new business, expansion and cross-sell by feeding Sales the best data and intent, with a priority on Addingwell. • Automate the full lead workflow end to end: capture, enrichment, deduplication, scoring, routing and sequencing. • Improve prospection workflows across the main channels (email, LinkedIn, cold calling). • Build and scale a methodical, multichannel outbound machine (ICP, sequences, A/B testing, personalization at scale). • Improve inbound lead scoring and reactivate marketing-sourced leads into pipeline. • Track performance rigorously and iterate relentlessly on conversion rates.

• Lead and develop a high-performing team of product marketing managers, each responsible for a product domain, ensuring consistent quality and cadence across all areas of coverage • Set the strategic operating model for Core PMM: how messaging gets built, validated, and shipped, and how the team prioritizes across a growing product portfolio • Represent Core PMM in cross-functional planning with Product Management, Sales, Campaigns, and Solutions & GTM; you are the executive point of contact for 'what does the product actually do and why does it matter' • Own the development and continuous refinement of core product messaging, value propositions, and differentiation across the platform • Ensure messaging is grounded in product truth, technically accurate, competitively sharp, and validated with Product and Sales before it ships • Translate the product and engineering roadmap into a forward-looking narrative that anticipates market shifts rather than reacts to them • Direct the team's development of buyer-specific use cases and demo narratives that map product capability to real customer problems, by persona and by vertical where relevant • Set the standard for demo quality and consistency across the team's domains, ensuring demos reflect current product state and current competitive reality • Own the enablement content pipeline that arms our sales and field teams • Separately, own the funnel of PMM-sourced content into marketing campaigns, ensuring the content pipeline feeding demand gen is timely, technically sound, and aligned with messaging • Build and maintain tight feedback loops with Product, Sales, and Field teams to measure effectiveness and impact, and make adjustments to ensure continual improvement • Collaborate with Product to influence product strategy and roadmap prioritization • Partner with Market Intelligence to incorporate competitive and win/loss signals directly into messaging and enablement • Partner with Tech Marketing and Solutions to ensure product truth flows cleanly into top-of-funnel content and into downstream go-to-market execution • Act as an escalation point when messaging, positioning, or enablement gaps surface in the field

Role Description Join a growing NGO team behind an open-source, free-to-use web tool that's revolutionizing coral reef monitoring for scientists and institutions around the world. We're looking for a kind, hands-on, execution-focused marketing consultant who thrives on juggling multiple workstreams at once and reliably delivering each of them. This is a doer's role. You'll own the day-to-day marketing engine: - Social media content - A consistent content calendar - Newsletters - Product communications that share new features and real user stories You should be energized by this kind of steady, tangible output, not just big-picture strategy. That said, we also welcome your perspective: as you get to know the product, we'd love input on how we should be marketing it and its new features. Think trusted advisor, not CMO. You don't need a marine science or conservation background. We have deep technical and scientific expertise in-house and can supply the substance; we need you to translate it into clear, on-brand, polished communications for a global audience across our channels (X and LinkedIn primarily, with opportunities to grow Instagram and Facebook). The right fit is someone scrappy and self-directed who's comfortable being the whole marketing team, digging in without a big support structure behind them, staying organized, and being accountable for deliverables week over week. Qualifications - Experience with graphic design / Adobe Suite (not a primary skill, but could handle some light design/creation/editing) - Communications (social posts, marketing calendars, experience managing website developers or designers) - Marketing (create and execute go-to-market strategies, understand and develop strategy for a technology product suite) - UI/UX Design skills (desirable, e.g., Canva or Figma experience to translate user requirements into frontend design mockups) Requirements - Product marketing execution (tech or SaaS experience desired) - Social media management and content calendar ownership (X, LinkedIn, Instagram, Facebook) - Content creation and storytelling for technology audiences: social posts, newsletters, blogs, 1-pagers, presentation decks - Strong organizational habits: you keep work visible and on track (we use Trello) - Experience with WordPress CMS and Mailchimp - Graphic design background a plus (Adobe Suite, Figma); dedicated design support is available for larger visual projects Benefits - Hourly Rate: $60 - This will be a W2 Engagement - Background Check Required - Benefits available

• Own Lumana's understanding of the market, customers, and competitive landscape. Continuously gather intelligence from customers, competitors, sales, partners, and industry trends, then translate those insights into clear strategic recommendations. • Define where Lumana should focus its go-to-market efforts, adjust priorities as market conditions evolve, and ensure GTM strategy reflects real customer demand rather than assumptions. • Develop and continuously evolve differentiated positioning and messaging that clearly communicates Lumana's value across industries, buyer personas, and customer segments. • Ensure messaging remains consistent across every customer-facing touchpoint while incorporating market intelligence and customer feedback to strengthen product-market fit. • Partner closely with Product, Engineering, Sales, Marketing, and Customer Success to bring new capabilities to market. • Own launch strategy from roadmap to execution by translating product investments into compelling market narratives, launch plans, and measurable business outcomes. • Serve as the strategic connective tissue across Product, Sales, Marketing, and Customer Success. • Bring teams together around GTM priorities, facilitate difficult prioritization decisions when competing initiatives arise, and ensure strategic direction is executed—not just discussed. • Take ownership from initial market signal through execution, driving initiatives forward with minimal oversight. • Equip Sales and Channel teams with the messaging, competitive intelligence, battlecards, pitch decks, objection handling, and enablement resources needed to accelerate pipeline and improve win rates. • Continuously refine enablement based on field feedback and competitive dynamics. • Develop customer-facing content including website messaging, case studies, product narratives, videos, blogs, and executive thought leadership that supports the entire buyer journey. • Position Lumana as an industry leader in AI-powered video intelligence through compelling storytelling grounded in customer outcomes and market trends. • Represent the customer across the organization by synthesizing feedback, product usage data, sales insights, and market signals. • Advocate for customer needs to influence messaging, GTM strategy, product prioritization, and long-term roadmap decisions.