Bizee

Role Description The Principal Product Marketing Manager owns the strategic direction of Bizee’s product marketing function and the messaging, positioning, packaging, and go-to-market execution that drive subscription attach, conversion, retention, and revenue across the product suite. This role is the internal driver for foundational product positioning, pricing and packaging strategy, and funnel and lifecycle messaging. The Principal Product Marketing Manager builds Bizee’s product marketing function from the ground up, partners with Brand, Growth, Product, and Partnerships leadership, and equips Sales and Customer Success to communicate product value to customers. Key Responsibilities - Define and evolve Bizee’s foundational product messaging and positioning. - Audit Bizee’s full product portfolio and own how each product is positioned and marketed. - Lead pricing and packaging strategy across formation, subscription, and add-on products. - Drive subscription and add-on product marketing through messaging, positioning, and product education. - Optimize funnel messaging and positioning in close partnership with Growth. - Lead third-party partner marketing for co-branded landing pages, emails, and in-app surfaces. - Equip Sales and Customer Success with the messaging, collateral, and training. - Lead cross-functional go-to-market for new packages, pricing changes, and product repositioning. - Drive customer, market, and competitive research. - Define and own launch objectives, KPIs, and measurement frameworks for product marketing initiatives. What This Role Does Not Own - A/B testing, conversion rate experimentation, and funnel test execution. - Brand strategy, brand identity, and brand voice and tone. - SEO content strategy. - Editorial and narrative content, including podcast and long-form storytelling. - Lifecycle email and SMS execution, and paid media creative and buying. - Product roadmap and product development decisions. - Partner relationship management and contract negotiation. Qualifications - 8+ years of product marketing experience, ideally in a subscription, SaaS, or platform business. - Experience building or scaling a product marketing function from an early stage. - Deep experience driving pricing and packaging strategy. - Demonstrated impact on subscription retention, attach, and conversion. - Strong cross-functional partnership experience with growth, product, partnerships, sales, and customer success teams. - Management experience and readiness to build and lead a product marketing team. Benefits - Health Care Plan (Medical, Dental & Vision). - Life Insurance (Basic, Voluntary & AD&D). - Virtual Wellness Resources. - Work From Home.

Role Description We are looking for a Head of People & Organizational Effectiveness to serve as a strategic partner to the President and executive team. This is not a maintenance HR role; it is a builder-operator role for someone who can: - Create clarity and raise the talent bar. - Strengthen the leadership layer. - Build the people systems that help Bizee scale without unnecessary complexity or organizational drag. As Bizee grows and transforms, one of the most important responsibilities of this role will be building and protecting a high talent bar. This leader will help ensure we hire high-caliber builders, operators, and leaders who: - Raise the standard. - Strengthen execution. - Fit the culture we are building. You will help design how Bizee hires, onboards, develops, manages, communicates, and performs as we move into our next stage of growth. What You Will Own - Partner with the President and executive team on org design, leadership effectiveness, talent quality, succession, performance, and cross-functional friction. - Design and protect Bizee’s talent bar, including hiring standards, role scorecards, interview calibration, decision rules, and leadership alignment. - Design a scalable hiring system, including workforce planning, role definition, scorecards, interview loops, calibration, decision frameworks, and candidate experience. - Build Bizee’s People Operating System, including the rhythms, mechanisms, and rituals that drive alignment, accountability, and performance. - Strengthen the manager layer through practical enablement, feedback systems, performance routines, and leadership expectations. - Design and own Bizee's performance cycle: goal setting, ratings, calibration, and linkage to comp and promotion decisions. - Advise on role clarity, leveling, compensation philosophy, incentive design, spans, layers, and capability planning. - Build onboarding, engagement, and internal communication mechanisms that help employees ramp faster and stay connected to the mission. - Lead change management as Bizee modernizes its platform, operating model, AI-enabled workflows, and distributed teams. - Plan and execute the eventual transition away from full co-employment (PEO) arrangements in multiple countries globally. - Own multi-state wage and hour compliance and workforce administration for a distributed employee population spanning nearly all 50 U.S. states. - Lead and integrate teams across multiple countries internationally, ensuring a coherent Bizee culture and set of operating standards. What You Will Bring - 10+ years of progressive experience in People, Talent, HRBP, Organizational Effectiveness, or People Operations leadership. - Experience building People systems from the ground up in a high-growth, profitable, founder-led, PE-backed, SaaS, platform, marketplace, or tech-enabled services environment. - Strong executive judgment and the ability to operate as a true strategic partner to a President and executive team. - Proven experience with hiring systems, talent calibration, performance management, manager enablement, org design, leveling, compensation frameworks, and People Ops infrastructure. - A strong point of view on talent density, quality-of-hire, leadership standards, and what it takes to build a high-performance company. - Strong operator instincts: structured, practical, clear, and biased toward action. - High EQ and high backbone: able to coach leaders, challenge assumptions, handle sensitive issues, and create clarity without adding drama or bureaucracy. - Strategic and hands-on: able to advise the executive team in the morning and fix an onboarding workflow in the afternoon. - Business-first orientation: understands revenue, margin, productivity, execution, and the tradeoffs of scaling a profitable company. - Low-drama, high-signal communication style: brings facts, judgment, candor, and calm to complex situations. - Culture carrier: protects what makes Bizee special while raising the performance bar. - Comfort operating in ambiguity and building while the business is moving fast. - Strong written communication skills and the ability to turn messy organizational issues into simple plans and operating mechanisms. - Demonstrated experience managing a multi-state U.S. workforce (ideally 40+ states) that includes both exempt and non-exempt employees. - Experience leading or partnering with teams in multiple countries, with a track record of integrating culture, standards, and management practices across borders. - Direct experience transitioning a workforce out of a co-employment/PEO model, including standing up in-country or in-state direct employment infrastructure. What Success Looks Like - Bizee has a stronger People Operating System that improves alignment, ownership, speed, and accountability across the company. - Hiring is more structured, faster, and higher-signal, with disciplined hiring decisions and increased talent density. - Managers are better equipped to set direction, coach performance, handle conflict, and create clarity. - Employees have stronger expectations, better communication, and a clearer understanding of how their work connects to the company’s mission. - The Head of People & Organizational Effectiveness becomes a trusted advisor to the President, executive team, and leadership layer. Benefits - Health Care Plan (Medical, Dental & Vision) - Life Insurance (Basic, Voluntary & AD&D) - Virtual Wellness Resources - Work From Home

Role Description We are looking for a Senior Program Manager to serve as the operational owner and subject matter expert for Bizee Pro, distribution partnerships, and new workflows across entity management, compliance, registered agent, virtual address, and virtual mail. This role requires both domain expertise and operational transformation experience. The right person understands: - Business formation - Entity management - Registered agent - Annual reports - Foreign qualifications - Amendments - Certificates of good standing - Virtual address - Virtual mail - USPS 1583 - CMRA-related workflows This person will help Bizee close the gap between what sophisticated professional operators and distribution partners need, what our workflows support today, and what Product, Engineering, Fulfillment, Support, Legal, and Compliance need to build or operationalize next. This is not a traditional account management role. This is the internal operations leader who ensures new workflows actually work at scale. Qualifications - 7+ years of experience in operations, service delivery, fulfillment operations, partner operations, compliance operations, entity management, business formation operations, registered agent operations, implementation operations, process improvement, or a related role. - Strong working knowledge of business formation, entity management, annual reports, foreign qualifications, amendments, certificates of good standing, registered agent services, virtual address, virtual mail, USPS 1583, and CMRA-related workflows. - Experience leading operational transformation in a high-scale service delivery environment. - Experience using automation, AI, or workflow technology to reduce friction and improve operational consistency. - Experience scaling fulfillment, support, or service delivery operations across national or multi-jurisdictional workflows. - Strong ability to map, document, and improve complex workflows across multiple teams, systems, products, and service requirements. - Strong communication skills and ability to create clear documentation, playbooks, SOPs, launch-readiness materials, and executive updates. - High ownership, strong follow-through, and comfort building process from scratch. Requirements - Serve as the Entity and Compliance Operations SME. - Translate Partner and Professional Operator Needs Into Scalable Workflows. - Build and Operationalize New Workflows. - Lead Workflow Modernization and Operational Transformation. - Build Scalable Fulfillment Infrastructure. - Support Launch Readiness for Partner and Commercial Workflows. - Own Process Documentation and Operating Playbooks. - Improve Process, Systems, and Tooling. Benefits - Health Care Plan (Medical, Dental & Vision) - Life Insurance (Basic, Voluntary & AD&D) - Virtual Wellness Resources - Work From Home

Role Description This is the founding FP&A hire at Bizee. The company runs today on a 4-person accounting team and has no FP&A function. You will build that function from the ground up: - Designing the budgeting and forecasting process - Building the financial models - Producing board-ready reporting - Shaping the FP&A tech stack as we complete our NetSuite implementation and evaluate planning tools such as Vena, Pigment, or Mosaic This is a hands-on, individual-contributor role. You own the work; you don’t delegate it. We need someone with the seniority to operate independently from day one, the discipline to bring structure where none exists, and the SaaS finance fluency to model a subscription business under ASC 606 correctly the first time. You will also flex into the accounting team during month-end close — not running close, but supporting it where an extra senior pair of hands and a sharp analytical eye shorten the cycle and tighten the numbers. - Lead the annual budget and quarterly reforecast processes end-to-end. - Build and maintain the company's integrated SaaS financial model: bookings, billings, ASC 606 recognized revenue, deferred revenue waterfall, expenses, cash flow, headcount, and SaaS KPIs (ARR, NRR, GRR, CAC, LTV, payback). - Flex into the accounting team to support month-end close, owning or co-owning specific workstreams — flux analysis, revenue and deferred revenue review, accrual reasonableness, and variance commentary. - Produce monthly board reporting, executive dashboards, and variance analysis with clear narrative around the numbers. - Partner with leaders across Marketing, Product, Operations, and Customer Success to set targets, review performance, and inform investment decisions. - Drive ad-hoc strategic analysis: pricing, unit economics, customer cohorts, channel ROI, and scenario planning. - Recommend, implement, and own the FP&A tech stack, bringing a strong point of view on the right planning platform for our scale. - Use AI tools (Claude is our daily driver) to accelerate analysis, automate reporting, and pressure-test models. - Translate complex financial analysis into clear, actionable recommendations for the executive team and board. Qualifications - 8+ years of FP&A, corporate finance, or strategic finance experience, with at least 4 years at a SaaS or subscription company. - Proven ability to operate independently and stand up processes from scratch. - Strong working knowledge of ASC 606 revenue recognition. - Comfort working inside a month-end close cycle. - Fluency in core SaaS metrics (ARR, NRR/GRR, CAC, LTV, payback period, magic number, rule of 40). - Expert-level financial modeling in Excel or Google Sheets. - SQL fluency and experience working out of a cloud data warehouse (Snowflake preferred). - Experience producing board-ready reporting and presenting to executive audiences. - Comfort with NetSuite (or a similar ERP) as a system of record. - Exposure to FP&A planning tools such as Vena, Pigment, Mosaic, Anaplan, Workday Adaptive Planning, Planful, Cube, or Datarails. - Active, daily user of AI tools (Claude, ChatGPT, Copilot, or similar). - Excellent written and verbal communication in English. - Bachelor's degree in finance, accounting, economics, or a related field. MBA, CPA, CFA, or equivalent credential is a plus. Nice to Have - Prior experience as a first or early FP&A hire at a private, profitable, growth-stage SaaS company. - Background in SMB SaaS, vertical SaaS, online business services, or fintech. - Experience partnering with a small accounting team during a NetSuite implementation. - Experience standing up FP&A reporting on top of a newly implemented data warehouse.

Role Description Bizee’s acquisition engine drives substantial traffic, but conversion rate and revenue-per-visitor remain under-optimized. This role exists to close that gap. As Principal PM for Growth, you own the on-site conversion funnel end-to-end: - Package selection - Checkout - Post-checkout - Every pricing-surface presentation You’ll own the backlog of a dedicated Growth team; shaping priorities and being accountable for shipping metric moving strategies. You build and run the A/B testing program with statistical rigor: - Orthogonal testing with intention, no underpowered reads You translate pricing and packaging strategy into shipped, measurable outcomes. Where paid media buys the visitor, you convert them. The measure of success in this role is simple: demonstrable improvement in key business conversion metrics: - Visitor-to-purchase conversion rate - Revenue per visitor You will be held accountable to outcomes, not outputs. You will create the transparency, quality, and consistency that makes those results trustworthy and repeatable through: - A healthy Growth team backlog - Clear prioritization, sequencing, and documented funnel requirements with acceptance criteria that engineering can build against - A real experimentation system - Test backlog, orthogonal scheduling, and documented read standards - A predictable test cadence with measurable improvement vs. baseline - Trustworthy instrumentation - Complete GA4 and Amplitude audit with gaps triaged and a fix plan in place - A live revenue-per-visitor dashboard the team actually uses - Pricing activation playbook - A repeatable system for taking research to on-site SKUs, bundles, test plans, and rollouts Qualifications - Deeply analytical - Marketing systems fluency - Conversion-focused, not feature-focused - CRO execution experience - AI Amplification, not replacement - Cross-functional collaboration Requirements - You’ve built or rebuilt an experimentation program from scratch or managed large scale programs with high complexity tests - You’ve worked in e-commerce CRO, SaaS funnel optimization, or performance marketing analytics - You've used AI tools to accelerate research synthesis, competitive analysis, or experiment prioritization and have a point of view on where they're useful vs. where they introduce risk What We Don’t Necessarily Care About - Prestigious company names on your resume - Formal MBA or CS degrees (results matter more) - Years of experience (show us your impact and velocity) - PMM, brand, or campaign experience (this is a conversion and experimentation role) - Polished corporate personas (we want authentic, high-output operators) Benefits - Health Care Plan (Medical, Dental & Vision) - Life Insurance (Basic, Voluntary & AD&D) - Virtual Wellness Resources - Work From Home

About Bizee Bizee has helped more than one million entrepreneurs start and run their businesses. Now we are building what comes next: an AI-powered Entrepreneur Operating System that helps founders launch, operate, stay compliant, and grow with less friction and more confidence. We are modernizing the company, sharpening focus, and building the systems, operating model, and platform required for the next era of growth. We care about builders. People with belief, grit, humility, judgment, and the ability to turn complexity into momentum. The Opportunity This is not a traditional Chief of Staff role. This is a leadership seat at the center of the company’s most important work. As Chief of Staff to the President & Head of Strategic Programs, you will work directly with the President and alongside the executive team to drive the company’s highest-priority bets. You will sit at the intersection of strategy, execution, prioritization, and operating performance, ensuring the business is focused on the right priorities, moving with speed, and delivering where it matters most. You will be a force multiplier to the President and executive team by increasing clarity, accelerating decisions, strengthening accountability, and turning critical priorities into real outcomes. You will also help build the operating culture required to scale by reinforcing the standards, behaviors, and leadership norms of a high-performance company. For the right person, this is a chance to help build the operating engine of the company and play a central role in Bizee’s transformation. What You’ll Own - Partner directly with the President and executive team to drive execution against the company’s most important strategic priorities - Act as a force multiplier by increasing clarity, alignment, accountability, and execution across the business - Run the operating rhythms that create focus and forward motion across the business, including planning cycles, WBRs, MBRs, leadership reviews, and strategic forums - Translate strategy into clear workstreams, milestones, owners, dependencies, and measurable outcomes - Lead complex cross-functional programs spanning Product, Engineering, Operations, Growth, Marketing, Data, Finance, and People - Identify bottlenecks, surface tradeoffs, and push teams toward decisions and action - Build the mechanisms that improve visibility, resource allocation, sequencing, and follow-through across major initiatives - Prepare clear, high-quality decision memos, executive briefs, and leadership communications that accelerate alignment and action - Help strengthen Bizee’s operating culture by reinforcing clarity, urgency, ownership, accountability, and cross-functional collaboration What Success Looks Like Within months, priorities are clearer, execution is tighter, and the leadership team is operating with stronger alignment and accountability. Cross-functional initiatives move faster, risks surface earlier, and decisions happen with more speed and less friction. Over time, Bizee becomes a sharper, more disciplined, more leveraged company. The right work gets done faster. The organization builds stronger operating habits. And the company’s most important bets are not only defined, but delivered.

Role Description This is not a traditional Chief of Staff role. It is a leadership seat at the center of the company’s most important work. - You will work directly with the President and alongside the executive team to drive the company’s highest-priority bets. - You will sit at the intersection of strategy, execution, prioritization, and operating performance, helping ensure the business is focused on the right priorities, moving with speed, and delivering where it matters most. - You will be a force multiplier by increasing clarity, accelerating decisions, strengthening accountability, and turning critical priorities into real outcomes. - You will also help build the operating culture required to scale by reinforcing the standards, behaviors, and leadership norms of a high-performance company. - For the right person, this is a chance to help build the operating engine of the company and play a central role in Bizee’s transformation. What You’ll Own - Partner directly with the President and executive team to drive execution against the company’s most important strategic priorities. - Act as a force multiplier by increasing clarity, alignment, accountability, and execution across the business. - Run the operating rhythms that create focus and forward motion across the business, including planning cycles, WBRs, MBRs, leadership reviews, and strategic forums. - Translate strategy into clear workstreams, milestones, owners, dependencies, and measurable outcomes. - Lead complex cross-functional programs spanning Product, Engineering, Operations, Growth, Marketing, Data, Finance, and People. - Identify bottlenecks, surface tradeoffs, and push teams toward decisions and action. - Build the mechanisms that improve visibility, resource allocation, sequencing, and follow-through across major initiatives. - Prepare clear, high-quality decision memos, executive briefs, and leadership communications that accelerate alignment and action. - Help strengthen Bizee’s operating culture by reinforcing clarity, urgency, ownership, accountability, and cross-functional collaboration. What Success Looks Like - Within months, priorities are clearer, execution is tighter, and the leadership team is operating with stronger alignment and accountability. - Cross-functional initiatives move faster, risks surface earlier, and decisions happen with more speed and less friction. - Over time, Bizee becomes a sharper, more disciplined, more leveraged company. - The right work gets done faster, the organization builds stronger operating habits, and the company’s most important bets are not only defined, but delivered. Qualifications - 8-12+ years of experience in strategic operations, chief of staff, program leadership, management consulting, product operations, or other highly cross-functional execution roles. - Exceptional systems thinking and the ability to quickly understand how priorities, teams, decisions, and incentives connect across a business. - Strong track record of driving execution in fast-moving, high-growth, or high-change environments. - The judgment to know when to zoom out strategically and when to dive into the details to get things moving. - Excellent communication skills and the ability to turn ambiguity into clarity and complexity into action. - High trust, high EQ, and the ability to operate credibly with senior leaders while earning respect across the organization. - Strong ownership, urgency, and bias for action. - The ability to bring order and momentum to messy situations without creating unnecessary process or drag.

Please note: Applicants will be required to submit a portfolio as part of the application. About Bizee Bizee (formerly Incfile) has helped over 1 million entrepreneurs start and run their businesses. We're transforming from a transaction-focused formation business to an AI-powered operating system for entrepreneurs. We champion the everyday entrepreneur. We believe in self-determination, grit, and earned success. No fluff, no jargon, no pretense. We work hard, ship fast, and let our products speak for themselves. We are seeking design leaders who embody these values and are eager to define the visual and interactive language across all customer touchpoints. Join us in shaping the operating system that will power the next generation of American businesses. What Makes Working Here Different - AI-Native Design: AI isn’t a bolt-on; it’s our core. You’ll lead the design of AI-driven interfaces that personalize customer experiences and make complex business operations feel intuitive. - High Agency, High Impact: You own the design vision. We don't do "pixel-pushing" from the top down; you identify the design patterns and UX improvements that drive customer satisfaction and long-term retention. - Greenfield Opportunity: We're rebuilding our customer experience stack. You’ll define the design strategy for how entrepreneurs experience, use, and continue to gain value from their business services. The Role You will be the visionary Director of Experience Design, responsible for defining the strategy and leading the execution of design across the entire Bizee ecosystem. Your role is pivotal in ensuring brand clarity at every touch point, spanning both our web presence and product experience.  You will own the holistic customer experience, ensuring a cohesive, high-quality design language is applied across all touchpoints, from initial awareness to complex in-app service consumption. This is not a "style guide manager" role. You are a business-minded, hands-on design leader obsessed with customer psychology, brand consistency, and service design. You will partner deeply with Product, Engineering, and Marketing to build flexible, scalable design systems that enable rapid experimentation and brand consistency. You will be a key design contributor influencing the broader executive team on brand experience and user-centric strategy. What You'll Deliver In your first 6-12 months: - Unified Design System: Launch a scalable, AI-ready design system that ensures consistency across all customer-facing touchpoints (product, brand, and marketing). - Brand and Web Creative Direction: Partner with Marketing and establish a  creative direction and visual standards for all marketing campaigns, brand assets, and the Bizee corporate website, ensuring they align with the core product design system. - Onboarding UX Re-architecture: Partner with Product to redesign the post-purchase experience, ensuring high adoption and a measurable reduction in early churn. - Member Center Experience: Lead the design of a proactive "Member Center" that empowers entrepreneurs to manage their services and recognize value easily. - Continuous UX Optimization: Partner with Platform Engineering to run weekly A/B tests on UI elements, onboarding flows, and in-app support triggers. - Customer Sentiment Design: Integrate design-led feedback loops (CSAT/NPS) into the product experience to ensure we are meeting the psychological needs of our users. - AI-Driven Interface Patterns: Deploy new design patterns for interacting with AI-powered features, increasing long-term engagement and trust.

About Bizee Bizee (formerly Incfile) has helped over 1 million entrepreneurs start and run their businesses. We’re transforming from a transaction-focused formation business to an AI-powered operating system for entrepreneurs. We champion the everyday entrepreneur. We believe in self-determination, grit, and earned success. No fluff, no jargon, no pretense. We work hard, ship fast, and let our products speak for themselves. We’re looking for an SEO & GEO technical expert who shares these values and wants to make Bizee the most discoverable, most-cited, and most-trusted business formation brand in both traditional search and the AI-powered search era. What Makes Working Here Different - AI Search Is the Battleground: Google’s AI Mode already recommends our competitors by name. Bizee is absent. You’ll fix that and build the system to ensure it never happens again. - CMS Migration at Scale: We’re migrating from Payload to Statamic. You’ll shape the content architecture, template strategy, and structured data layer from the ground up. Greenfield. - High Agency, High Impact: You own technical SEO, GEO, and CMS architecture. You identify the levers. You write the specs. Engineering implements. Marketing partners on strategy. - 1M+ Customers as a Data Moat: We have the largest customer base in the category but the weakest AI visibility. The data advantage is there, and we want to unlock it. The Role As the Principal, SEO & GEO, you are the senior technical expert who ensures Bizee is findable, citable, and recommended across every surface where entrepreneurs search for help starting a business. That includes Google organic, Google AI Mode, AI Overviews, ChatGPT, Perplexity, Claude, and Gemini. This is not a "content marketing" role. You are a technically deep practitioner who understands how search engines crawl, index, and rank. How AI systems retrieve, evaluate, and cite. How CMS architecture decisions cascade into organic visibility outcomes. You write technical specifications that engineering teams implement. You partner with the Head of Marketing to shape SEO and GEO strategy. You make the entire search function smarter. What You’ll Deliver Technical SEO & Generative Engine Optimization - Schema Markup at Scale: Design and spec comprehensive JSON-LD schema (Organization, Service, Product, FAQ, Review, HowTo) across bizee.com. Author the technical specifications that Engineering implements. - Brand Entity Consolidation: Resolve the Incfile-to-Bizee signal fragmentation. Audit and update every directory, review site, knowledge graph entry, and third-party reference. Build a unified brand entity that AI systems can confidently identify and cite. - AI Visibility Framework: Build the measurement system for tracking Bizee’s citation rate, share of voice, and recommendation frequency across Google AI Mode, ChatGPT, Perplexity, Claude, and Gemini. Define KPIs where no industry benchmarks exist yet. - Vertical Content Architecture: Partner with Marketing to create data-rich landing pages for high-value niches: LLC for AI startups, e-commerce, freelancers, content creators, real estate investors. Each page gives AI systems a specific, extractable reason to recommend Bizee. - Competitive Intelligence: Systematically track how ZenBusiness, LegalZoom, Stripe Atlas, and Northwest show up in AI answers. Identify gaps. Exploit them. CMS Architecture & Statamic - Content Architecture Design: Define the information architecture within Statamic: collections, taxonomies, navigation structures, and content models optimized for both user experience and search engine crawlability. - SEO-Optimized Templating: Spec Statamic Antlers templates with proper heading hierarchy, semantic HTML, internal linking structures, canonical tags, hreflang (if applicable), and meta tag management. Ensure every template renders content that search engines and AI systems can parse cleanly. - Structured Data Integration: Build the pattern for embedding JSON-LD schema directly into Statamic templates. Create reusable field sets and blueprints so content authors automatically generate properly structured data without manual intervention. - URL Architecture & Routing: Design the URL structure, slug conventions, and routing rules within Statamic to maximize crawl efficiency, preserve link equity from the Payload migration, and eliminate duplicate content issues. - Site Performance & Core Web Vitals: Partner with Engineering to ensure Statamic’s flat-file/Eloquent architecture delivers fast page loads. Spec caching strategies, image optimization pipelines, and lazy-loading patterns that meet Core Web Vitals thresholds. - Migration Integrity: Own the SEO dimension of the Payload-to-Statamic migration. Build and maintain the redirect map. Validate that every indexed URL either persists or redirects correctly. Monitor organic traffic and ranking impacts post-migration and respond quickly to any drops. - Content Workflow & Governance: Define publishing workflows within Statamic that enforce SEO standards: required fields for meta titles, meta descriptions, alt text, and structured data. Make it easy for content authors to do the right thing by default. - Multi-Environment Strategy: Spec the content sync and deployment pipeline across Statamic environments (local, staging, production) to ensure SEO-critical changes are tested before going live.

About Bizee Bizee (formerly Incfile) has helped over 1 million entrepreneurs start and run their businesses. We’re transforming from a transaction-focused formation business to an AI-powered operating system for entrepreneurs. We champion the everyday entrepreneur. We believe in self-determination, grit, and earned success. No fluff, no jargon, no pretense. We work hard, ship fast, and let our products speak for themselves. We’re looking for an SEO & GEO technical expert who shares these values and wants to make Bizee the most discoverable, most-cited, and most-trusted business formation brand in both traditional search and the AI-powered search era. What Makes Working Here Different - AI Search Is the Battleground: Google’s AI Mode already recommends our competitors by name. Bizee is absent. You’ll fix that and build the system to ensure it never happens again. - CMS Migration at Scale: We’re migrating from Payload to Statamic. You’ll shape the content architecture, template strategy, and structured data layer from the ground up. Greenfield. - High Agency, High Impact: You own technical SEO, GEO, and CMS architecture. You identify the levers. You write the specs. Engineering implements. Marketing partners on strategy. - 1M+ Customers as a Data Moat: We have the largest customer base in the category but the weakest AI visibility. The data advantage is there, and we want to unlock it. The Role As the Principal, SEO & GEO, you are the senior technical expert who ensures Bizee is findable, citable, and recommended across every surface where entrepreneurs search for help starting a business. That includes Google organic, Google AI Mode, AI Overviews, ChatGPT, Perplexity, Claude, and Gemini. This is not a "content marketing" role. You are a technically deep practitioner who understands how search engines crawl, index, and rank. How AI systems retrieve, evaluate, and cite. How CMS architecture decisions cascade into organic visibility outcomes. You write technical specifications that engineering teams implement. You partner with the Head of Marketing to shape SEO and GEO strategy. You make the entire search function smarter. What You’ll Deliver Technical SEO & Generative Engine Optimization - Schema Markup at Scale: Design and spec comprehensive JSON-LD schema (Organization, Service, Product, FAQ, Review, HowTo) across bizee.com. Author the technical specifications that Engineering implements. - Brand Entity Consolidation: Resolve the Incfile-to-Bizee signal fragmentation. Audit and update every directory, review site, knowledge graph entry, and third-party reference. Build a unified brand entity that AI systems can confidently identify and cite. - AI Visibility Framework: Build the measurement system for tracking Bizee’s citation rate, share of voice, and recommendation frequency across Google AI Mode, ChatGPT, Perplexity, Claude, and Gemini. Define KPIs where no industry benchmarks exist yet. - Vertical Content Architecture: Partner with Marketing to create data-rich landing pages for high-value niches: LLC for AI startups, e-commerce, freelancers, content creators, real estate investors. Each page gives AI systems a specific, extractable reason to recommend Bizee. - Competitive Intelligence: Systematically track how ZenBusiness, LegalZoom, Stripe Atlas, and Northwest show up in AI answers. Identify gaps. Exploit them. CMS Architecture & Statamic - Content Architecture Design: Define the information architecture within Statamic: collections, taxonomies, navigation structures, and content models optimized for both user experience and search engine crawlability. - SEO-Optimized Templating: Spec Statamic Antlers templates with proper heading hierarchy, semantic HTML, internal linking structures, canonical tags, hreflang (if applicable), and meta tag management. Ensure every template renders content that search engines and AI systems can parse cleanly. - Structured Data Integration: Build the pattern for embedding JSON-LD schema directly into Statamic templates. Create reusable field sets and blueprints so content authors automatically generate properly structured data without manual intervention. - URL Architecture & Routing: Design the URL structure, slug conventions, and routing rules within Statamic to maximize crawl efficiency, preserve link equity from the Payload migration, and eliminate duplicate content issues. - Site Performance & Core Web Vitals: Partner with Engineering to ensure Statamic’s flat-file/Eloquent architecture delivers fast page loads. Spec caching strategies, image optimization pipelines, and lazy-loading patterns that meet Core Web Vitals thresholds. - Migration Integrity: Own the SEO dimension of the Payload-to-Statamic migration. Build and maintain the redirect map. Validate that every indexed URL either persists or redirects correctly. Monitor organic traffic and ranking impacts post-migration and respond quickly to any drops. - Content Workflow & Governance: Define publishing workflows within Statamic that enforce SEO standards: required fields for meta titles, meta descriptions, alt text, and structured data. Make it easy for content authors to do the right thing by default. - Multi-Environment Strategy: Spec the content sync and deployment pipeline across Statamic environments (local, staging, production) to ensure SEO-critical changes are tested before going live.