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• Project manage key elements of the campaign and execution plans by partnering with functional marketing teams such as product marketing, content strategy, web, social, email and automation teams • Ensure smooth execution of tactics and alignment to the overall strategy – including digital media, SEO, social media, email marketing, regional activities, and events • Help create and write campaign content including social media posts, emails, landing pages, and advertisements for Facebook, LinkedIn, and Search Engines • Analyze data (campaign results, conversion rates, traffic etc.) to help future marketing strategies • Communicate plans and campaign changes to stakeholders and regional teams across the globe to make sure everyone stays aligned and work is completed on time • Regularly maintain campaign content hubs, tracking boards, and relevant resources for visibility
We are re-branding to SaaS Talent. Our vision is to be the #1 resource for SaaS & Hi-Tech Talent.🚀
Role Description This role is fully remote in the US and Canada. IMPORTANT: THIS IS NOT A PAID ACQUISITION ROLE. SUCCESS IN THIS POSITION COMES FROM BUILDING SCALABLE PARTNERSHIP, AFFILIATE, INFLUENCER, REFERRAL, CONTENT, AND ECOSYSTEM GROWTH CHANNELS - NOT MANAGING GOOGLE ADS, META ADS, OR TRADITIONAL PAID MEDIA CAMPAIGNS. YOU ARE A GTM ENGINEER AND GROWTH BUILDER. YOUR MISSION IS TO DESIGN, BUILD, AND SCALE THE REVENUE ENGINE THAT POWERS OUR CLIENT'S GROWTH. YOUR SUCCESS WILL BE MEASURED BY YOUR ABILITY TO GENERATE QUALIFIED PIPELINE, INCREASE REVENUE, AND CREATE A REPEATABLE GROWTH ENGINE. YOUR PRIMARY RESPONSIBILITY IS NOT TRAFFIC, IMPRESSIONS, OR BRAND AWARENESS. Here are all the must-haves: - Hands-on B2B SaaS marketing experience, ideally within ecommerce, MarTech, affiliate marketing, influencer marketing, or partnership marketing. - Preferred, but not required SaaS company experience - TUNE, Affise, CAKE, RedTrack.io, Trackier, Scaleo, Impact.com, Partnerize, Refersion, PartnerStack. - Strong understanding of partnership-led growth, referral programs, affiliates, creators, influencers, podcasters, events, and ecosystem-based growth. ARE YOU READY TO BUILD THE MARKETING ENGINE FOR A NEXT-GEN AI FIRST PARTNERSHIP MARKETING PLATFORM? THEY ARE ALREADY TRUSTED BY BILLION DOLLAR BRANDS AND STARTUPS. SaaS Talent's client is a next-generation AI-powered partnership and performance marketing platform that's built on award-winning real-time funnel personalization technology. Their platform drives higher conversions by automatically aligning brand creative with each influencer's content, audience interests, and behavior. Powered by social listening data, it personalizes landing pages and creative assets for every partner type, from social creators and podcasters to B2B affiliates and customer referrals, all with a single click. The company is already working with high-growth consumer brands and is backed by strategic investors in the performance marketing ecosystem. With a strong product market fit and momentum in a rapidly expanding category, they are positioned to become a foundational platform in the future of partnership-led growth. Qualifications - 4-7+ years of hands-on B2B SaaS marketing experience, ideally within ecommerce, MarTech, affiliate marketing, influencer marketing, or partnership marketing. - Strong understanding of partnership-led growth, referral programs, affiliates, creators, influencers, podcasters, events, and ecosystem-based growth. - Proven track record of generating qualified pipeline and revenue through marketing. - Experience building marketing systems from scratch in a fast-moving startup environment. - Strong copywriting, positioning, website messaging, and content marketing skills. - Working knowledge of SEO, AEO, LLM visibility, and how buyers discover software through AI tools. - AI-first operator who uses tools like ChatGPT, Claude, Perplexity, or similar platforms to move faster and produce better work. - Builder mentality with the ability to execute independently without relying heavily on agencies, large teams, or a perfect playbook. Requirements - Build and scale a predictable pipeline generation engine through affiliates, influencers, creators, podcasters, referral partners, strategic alliances, events, and industry relationships. - Generate qualified opportunities for the sales team and own accountability for marketing sourced pipeline and revenue. - Own marketing budget allocation and channel strategy with a focus on ROI and revenue outcomes. - Build repeatable acquisition systems that reduce dependence on founder-led growth. - Develop website messaging, positioning, and content that improve conversion rates and increase qualified inbound demand. - Build SEO, AEO, and LLM visibility strategies that drive measurable pipeline growth. - Use AI and automation to increase output, improve efficiency, and create scalable growth systems. - Partner with leadership to establish revenue targets, pipeline goals, channel KPIs, and forecasting models. Benefits - Compensation: USD 125,000 - USD 150,000 yearly. Company Description - Excellence: Push boundaries and innovate with pride. - Growth: Always curious, continuously improving. - Character: Integrity, kindness, and humility are non-negotiable. - High autonomy and proactive ownership. - Commitment to adaptability, learning, and speed. - Appreciation for structured yet fast-paced environments. - Comfortable working remotely with a high execution team. - Ability to collaborate cross-functionally with product, ops, and brand teams.
Role Description Thought Leaders Institute is looking for a Marketing Manager to focus on the growth of our acquisition channels, swiftly launch new growth initiatives, and write some killer direct response copy along the way. In order to do so, you will use all available marketing channels, A/B testing, data analytics, customer feedback, prioritization, optimization, and automation. You’ll be empowered by some of the top marketing minds in the world and have all the tactics and tools at your fingertips to succeed. In short, if you’re a marketing-savvy trendsetter who has innovative ideas to drive rapid growth, we would like to meet you. P.S. This is not an opportunity for the faint of heart. We’re a fast-growing company with evolving needs and market conditions. If you like a good growth-inducing challenge, this is your new home. P.P.S. If you aren’t intimately familiar with the works of (at least) Schwartz, Ogilvy, and Kennedy, no need to apply. The role of the Marketing Manager is to assist in, and later lead the planning, execution, measurement, and optimization of our marketing efforts. The Marketing Manager will be passionate for the “art” (and science) of marketing and will have an abundance of ideas for building efficient strategies. The right person will bring a strong arsenal of techniques and methods to promote our products, services, and public image. On a day-to-day basis, you might find yourself doing all the following: - Develop strategies and tactics to get the word out about our company and drive qualified traffic to our marketing funnels. - Deploy successful marketing campaigns and own their implementation from strategy to optimization. - Measure campaign progress and submit performance scorecards based on both leading and lagging KPIs. - Monitor, evaluate, and collaboratively manage the advertising budget on a monthly, quarterly, and annual basis to allocate funds effectively. - Set up A/B split tests and monitor performance with the specific goal to increase growth. - Writing direct response style copy for emails, landing pages, or VSLs. - Stay up to date with what’s happening in marketing and make suggestions for new tests and launches that will drive growth. - Monitoring acquisition funnels and ensuring they align with key metrics such target CPA and month-over-month baseline. In other words, to succeed in this role, you’ll need to be able to do a little bit of everything, which, for the right person, should be a dream job. Qualifications - You have 4+ years of experience in marketing or growth roles. - You’re a self-directed, detail-oriented, high-performer with an exceptional drive for success. - You have direct experience in or exposure to the personal development, coaching, or online course/training industry. - You love getting your hands dirty and doing whatever it takes to get a campaign successfully out the door on time and within budget. - You’re a flexible & adaptable problem solver who is solution-oriented and driven by data. - You are data-driven and comfortable with setting up tracking, digging into analytics, or doing a VLOOKUP when needed in Excel. - You are a proactive, effective communicator, and have ample experience building and/or managing a marketing team. - You laugh at people who dream of a traditional “9-to-5.” Requirements - Availability to work full-time on US Pacific hours. Who You Will Be Working With As the Marketing Manager, you’ll be reporting to the Co-CEOs to define the marketing strategy, cadence and KPIs. You’ll also be working with our Product/Programs and Operations teams.
A leading nationwide clinical research site network pursing life-changing therapies committed to better patient outcomes
• Owns paid media strategy and execution across key channels including Meta, Google Ads, YouTube, Reddit, and programmatic platforms (DSPs), with full accountability for performance and ROI. • Proactively recommends channel mix, budget allocation, and spend levels based on study demand, historical performance, and enrollment targets. • Continuously analyzes campaign performance (CPL, conversion rates, randomization yield) and optimize in real time to improve efficiency and outcomes. • Aligns marketing strategy to study-level recruitment needs, identifying trials at risk of under-enrollment and deploying targeted advertising interventions. • Partners closely with site teams and recruitment operations to develop, test, and implement tailored recruitment plans for priority studies. • Leads the end-to-end patient acquisition funnel, including ad creative, landing pages, prescreeners, and follow-up workflows to maximize conversion and enrollment. • Leverages AI tools and data-driven insights to enhance targeting, creative development, and funnel performance. • Develops scalable playbooks and best practices for patient recruitment across indications and channels. • Mentors and supports junior marketing team members, providing guidance on campaign strategy, execution, and performance analysis. • Supports broader marketing initiatives including website updates, collateral development, and community outreach as needed. • Supports and ensures strictest adherence to best practices, FDA Code of Federal Regulations, ICH (International Conference on Harmonization), GCP (Good Clinical Practices), CenExel standard operating procedures, site working Practices, protocol, and company guidelines and policies. • Assumes other duties and responsibilities as assigned.
This is a remote position.
Role Description Century Mechanical Holdings is seeking a hands-on Web Developer / Marketing Technology Specialist to support the continued growth of our home services portfolio. This role is ideal for a versatile, “jack-of-all-trades” web developer who can design, build, optimize, and maintain high-performing websites for HVAC, plumbing, electrical, and related home service brands. This person will play a key role in launching new acquisition websites, building scalable landing page frameworks, improving mobile conversion, supporting local SEO, and integrating our web properties with the broader ServiceTitan Pro Products ecosystem. The right candidate should have a strong portfolio of home services websites and a practical understanding of what makes HVAC, plumbing, electrical, and other contractor websites convert: - Fast load times - Clear calls-to-action - Mobile-first design - Local service area relevance - Online booking - Call tracking - Form tracking - Lead attribution Qualifications - Proven experience designing and building websites for HVAC, plumbing, electrical, or broader home services companies. - A strong portfolio demonstrating home services website work, especially contractor websites built for lead generation. - Strong front-end development skills, including HTML, CSS, JavaScript, responsive design, and mobile-first development. - Experience working with modern CMS platforms and website builders, such as WordPress, Webflow, custom CMS platforms, or similar systems. - Experience building landing pages for paid search, Local Services Ads, SEO, and local service-area campaigns. - Understanding of conversion optimization for phone calls, forms, online booking, and emergency service leads. - Experience implementing GA4, Google Tag Manager, Search Console, pixels, call tracking, form tracking, and conversion events. - Working knowledge of local SEO and technical SEO fundamentals. - Ability to manage multiple brand websites, deadlines, launch projects, and stakeholder requests at the same time. - Must be U.S.-based and available to work East Coast business hours. Requirements - Experience with ServiceTitan or ServiceTitan-related website integrations. - Familiarity with Scheduling Pro, Marketing Pro, Contact Center Pro, online booking workflows, lead attribution, or similar home services marketing technology. - Experience creating scalable, programmatic, or dynamically generated landing page systems. - Experience supporting multi-location or multi-brand home services companies. - Experience working with private equity-backed, acquisition-driven, or roll-up business models. - Familiarity with Google Ads, Google Local Services Ads, Meta advertising, and the landing page needs of paid media campaigns. - Experience with page speed optimization, schema markup, Core Web Vitals, and technical SEO audits. - Basic design skills using tools such as Figma, Adobe Creative Suite, Canva, or similar platforms. Benefits - 401(k) matching - Competitive salary - Dental insurance - Health insurance - Opportunity for advancement - Paid time off - Vision insurance Work Environment - Fully remote position. - Must be based in the United States. - Full-time role. - Must be available during East Coast business hours. - Will work closely with internal marketing leadership, operations teams, vendors, ServiceTitan stakeholders, and brand-level teams. Success in This Role Looks Like - New acquisition websites and landing pages launch quickly, cleanly, and with proper tracking. - Websites are mobile-first, fast, professional, and optimized for home services conversion. - Lead sources, forms, calls, bookings, and campaigns are properly tracked. - ServiceTitan-related booking and attribution workflows are supported effectively. - Landing pages can be scaled across services, cities, brands, and campaigns. - CMH develops a repeatable internal web launch framework that reduces dependency on outside vendors over time.
Eaton announced, on January 26, 2026, the intent to separate its Mobility Group (including both the Vehicle and eMobility segments) into an independent, publicly traded company. We expect to complete the separation by the end of the first quarter of 2027. The application window for this position is anticipated to close on 2/10/2026. The compensation range for this full-time position includes base pay and target sales performance incentive. This position has a target total compensation range of $120,000.00-$176,000.00. Base salaries are based upon candidate skills, experience, and qualifications, as well as market and business considerations. We are committed to ensuring equal employment opportunities for all job applicants and employees. Employment decisions are based upon job-related reasons regardless of an applicant's race, color, religion, sex, sexual orientation, gender identity, age, national origin, disability, marital status, genetic information, protected veteran status, or any other status protected by law. Eaton believes in second chance employment. Qualified applicants with arrest or conviction history will be considered regardless of their arrest or conviction history, consistent with the Los Angeles County Fair Chance Ordinance, the California Fair Chance Act and other local laws. To request a disability-related reasonable accommodation to assist you in your job search, application, or interview process, please call us at 1-800-836-6345 to discuss your specific need. Only accommodation requests will be accepted by this phone number.
Role Description Eaton’s Electrical Engineering Services & Systems Division (EESS) is currently seeking a Marketing Manager. This position is remote within the United States. This highly strategic role will be responsible for unifying our product lines to our internal and external customers in support of our long-term strategic vision in collaboration with sales, product management, and operations. The expected annual salary range for this role is $146,000 - $215,000 a year. This position is also eligible for a variable incentive program. Please note the salary information shown above is a general guideline only. Salaries are based upon candidate skills, experience, and qualifications, as well as market and business considerations. What you’ll do: - Develop and lead EESS customer messaging and story that spans across the portfolio that incorporates market trends, customer challenges, and Eaton’s value. - Work closely with MarCom on strategic messaging, promotions, events, and collateral for EESS. - Lead cross product line strategic initiatives such as Services Attachment, Leads, and Assessments. - Develop a strategic roadmap and strategy to achieve our digital tools vision. - Support the EESS Marketing Director in key strategic initiatives to achieve our long-term vision. - Oversee and collaborate with sales leadership and product line managers to coordinate services sales training. - Support key strategic planning activities such as Strat Planning, Road mapping, and Profit Planning. - Led the Digital Tools team to deliver and build out our front-end tools and metrics. Qualifications - Bachelor’s degree from an accredited institution. - Minimum of five (5) years of combined experience in marketing, product management, or sales. - Minimum of ten (10) years of experience in the electrical industry across sales, operations, product management, marketing, or in a technical role. - Must be able to work in the United States without corporate sponsorship now and within the future. - Must be based in the United States and able to work in a fully remote role. - Must be able to travel up to 20%. Requirements - Master’s Degree in Business Administration from an accredited institution (preferred). - 5 years of experience in marketing and/or product management (preferred). - 2 years of experience in Electrical Services (preferred). - Experience with launching new products into the market (preferred). - Experience working with product configuration tools (preferred). Skills - Comfortable working in a matrix organization to drive collaboration and decision making. - Must be able to communicate effectively at a variety of different organizational levels. - Ability to synthesize disparate and complex information and simplify into effective presentations and recommendations to facilitate decision making with senior leaders. - Excellent written, verbal, and presentation communication skills required. - Excellent quantitative analysis skills, especially developing business opportunity cases. - Ability to collaborate with international businesses, colleges, partners, & customers. - Demonstrated understanding of the Eaton marketing competencies. Dimensions - Digital Tool Readiness. - Growth initiative milestones and results. - Manage travel, marketing, promotion, incentives. - Manage marketing communication budget in alignment to the profit plan and growth needs. Benefits We know that good benefit programs are important to employees and their families. Eaton provides various Health and Welfare benefits as well as Retirement benefits, and several programs that provide for paid and unpaid time away from work. Click here for more detail: Eaton Benefits Overview. Please note that specific programs and options available to an employee may depend on eligibility factors such as geographic location, date of hire, and the applicability of collective bargaining agreements.
Uniting and inspiring the world through imagination and connection.
• Develop and own MOIC's lifecycle marketing strategy across the entire customer journey, through retention and re-engagement. • Design programs that increase repeat visitation, customer lifetime value, and overall guest engagement. • Identify key customer behaviors, opportunities, and lifecycle moments that drive meaningful business outcomes. • Establish audience segmentation frameworks based on guest behavior, purchase history, geography, visitation frequency, and engagement patterns. • Evaluate, select, and implement lifecycle marketing and CRM technology platforms. • Lead the implementation and optimization of tools such as Braze, Iterable, Salesforce Marketing Cloud, HubSpot, Klaviyo, or similar platforms. • Partner with internal stakeholders to ensure customer data is structured and accessible for lifecycle initiatives. • Build scalable systems and processes that support long-term lifecycle growth. • Design and launch automated lifecycle programs across multiple channels. • Create personalized customer journeys that improve engagement and conversion rates. • Develop testing frameworks to continuously improve messaging, targeting, timing, and performance. • Establish lifecycle marketing reporting, KPIs, and attribution models. • Analyze customer behavior and campaign performance to identify growth opportunities. • Measure and report on retention, repeat visitation, customer lifetime value, engagement, and revenue impact. • Translate insights into actionable recommendations for leadership and cross-functional partners. • Partner closely with Marketing, Product, and Operations, teams to align lifecycle initiatives with broader business objectives. • Influence customer experience strategy through data-driven insights and customer behavior trends. • Serve as the internal subject matter expert on lifecycle marketing, CRM strategy, retention, and customer growth.
SAIC® is a premier mission integrator focused on advancing the power of technology and innovation to serve and protect our world. Our robust portfolio of offerings across the defense, space, intelligence, and civilian markets includes secure high-end solutions in mission IT, enterprise IT, engineering services, and professional services. We integrate emerging technology, rapidly and securely, into mission critical operations that modernize and enable critical national imperatives. We are approximately 23,000 strong; driven by mission, united by purpose, and inspired by opportunities. SAIC is an Equal Opportunity Employer. Headquartered in Reston, Virginia, SAIC has annual revenues of approximately $7.3 billion. For more information, visit saic.com . For ongoing news, please visit our newsroom .
Role Description The Senior Manager, Deal-Based Marketing (DBM) will help redefine how SAIC shows up for its most strategic growth opportunities, bringing sharper strategy, stronger storytelling, and more distinctive integrated marketing to high-value pursuits. Reporting to the Director, Deal-Based Marketing, this role will help turn complex business priorities, customer insights, and competitive dynamics into bold and progressive marketing strategies that elevate SAIC’s value and help growth and pursuit teams compete with greater clarity, confidence, and impact. This is an opportunity for a strategic, hands-on marketing leader who wants to build something different inside the GovCon space. The ideal candidate brings: - B2G, GovCon, or complex B2B integrated marketing experience - Strong agency and stakeholder management skills - Drive to make pursuit marketing more modern, creative, and commercially sharp - Comfort in guiding and influencing senior stakeholders to adopt new approaches - Energized by bringing structure to complex work and improving team operations - Experience using AI and other modern tools to enhance DBM efficiency and outcomes Qualifications - Experience in integrated marketing strategy - Strong leadership and team management skills - Ability to manage creative agency relationships - Experience in budget management and forecasting - Strong communication and relationship-building skills Requirements - Lead integrated marketing strategy for priority pursuits, including: - Messaging direction - Creative approach - Tactics - Media recommendations - Stakeholder alignment - Lead DBM team operations, including: - Workflow - Prioritization - Quality control - Agency coordination - Continuous improvement across active priority opportunities - Partner with the Director on DBM strategy, executive alignment, budget decisions, and priority-setting while leading daily operations across active work. - Manage creative agency relationships and delivery quality, ensuring alignment with DBM strategy, expectations, timelines, budgets, and standards. - Build and manage strong relationships with senior stakeholders, including VP- and SVP-level leaders. - Own budget management, including: - Agency spend - Budget tracking - Forecasting support - Recommendations to the Director - Co-lead workshop strategy and facilitation. - Manage, coach, and develop the DBM Manager. - Lead the development of DBM stakeholder enablement materials. - Use AI tools and techniques to improve DBM strategy and workflow efficiency. Benefits - Competitive salary - Comprehensive health benefits - Retirement savings plan - Professional development opportunities Company Description SAIC® is a premier mission integrator focused on advancing the power of technology and innovation to serve and protect our world. Our robust portfolio of offerings across the defense, space, intelligence, and civilian markets includes secure high-end solutions in mission IT, enterprise IT, engineering services, and professional services. We integrate emerging technology, rapidly and securely, into mission critical operations that modernize and enable critical national imperatives. We are approximately 23,000 strong; driven by mission, united by purpose, and inspired by opportunities. SAIC is an Equal Opportunity Employer. Headquartered in Reston, Virginia, SAIC has annual revenues of approximately $7.3 billion.
Clear & Simple service for everyone. Unique bank programs. Honest rate quotes. Personalized service
Role Description Join LBC Mortgage and Help Shape the Future of Mortgage Marketing. We are looking for an energetic, innovative, and results-driven Marketing Manager who is passionate about digital marketing, embraces AI technologies, and knows how to generate real business growth. If you are someone who loves creating marketing strategies, testing new ideas, leveraging artificial intelligence, and driving measurable results, we would love to hear from you. - Develop and execute comprehensive marketing strategies to increase brand awareness, lead generation, and loan production. - Manage and optimize digital marketing campaigns across multiple channels, including Google, social media, email marketing, SEO, and paid advertising. - Create and oversee content marketing initiatives, including blogs, videos, educational materials, and social media content. - Utilize AI tools and technologies to improve marketing efficiency, automate workflows, enhance content creation, and analyze campaign performance. - Monitor and report on key marketing metrics, ROI, and campaign effectiveness. - Collaborate with sales, loan officers, and leadership to align marketing initiatives with business objectives. - Manage and grow the company's online presence and reputation. - Identify new growth opportunities, emerging trends, and innovative marketing solutions. - Oversee marketing vendors, freelancers, agencies, and technology platforms when needed. - Continuously test, optimize, and improve lead generation funnels. Qualifications - 3+ years of experience in marketing management, growth marketing, or digital marketing leadership roles. - Experience in the mortgage, lending, real estate, financial services, or related industries is highly preferred. - Strong understanding of digital marketing channels, including SEO, PPC, social media advertising, email marketing, and content marketing. - Hands-on experience with AI-powered tools such as ChatGPT, Claude, Gemini, Jasper, Midjourney, automation platforms, or similar technologies. - Strong analytical mindset with the ability to interpret data and make data-driven decisions. - Excellent project management and organizational skills. - Creative thinker who enjoys experimenting with new strategies and technologies. - Outstanding written and verbal communication skills. - Self-motivated, proactive, and capable of working independently in a remote environment. Requirements - Mortgage industry marketing experience. - Experience with CRM systems and marketing automation platforms. - Knowledge of website optimization, conversion rate optimization (CRO), and lead nurturing. - Experience managing remote teams, agencies, or contractors. - Video marketing and personal branding experience. Benefits - Work with an established and growing mortgage company. - Fully remote position. - Opportunity to make a direct impact on company growth. - Freedom to bring new ideas and implement innovative strategies. - Work with leadership that values creativity, initiative, and results. - Access to modern marketing and AI tools. - Competitive compensation based on experience and performance. Ready to Join Us? If you're a marketing professional who combines creativity, strategic thinking, data-driven decision-making, and a passion for AI innovation, we'd love to hear from you. Apply today and help LBC Mortgage redefine mortgage marketing for the next generation.
Role Description Museum of Ice Cream is looking for a Lifecycle Marketing Lead to join the Marketing team. This person will be responsible for developing our lifecycle strategy, selecting and implementing the right technology, creating audience segmentation, building automated programs, and establishing the reporting and measurement needed to make the lifecycle a meaningful driver of revenue and repeat visitation. Your Day To Day - Lifecycle Strategy & Customer Growth - Develop and own MOIC's lifecycle marketing strategy across the entire customer journey, through retention and re-engagement. - Design programs that increase repeat visitation, customer lifetime value, and overall guest engagement. - Identify key customer behaviors, opportunities, and lifecycle moments that drive meaningful business outcomes. - Establish audience segmentation frameworks based on guest behavior, purchase history, geography, visitation frequency, and engagement patterns. - CRM & Technology Leadership - Evaluate, select, and implement lifecycle marketing and CRM technology platforms. - Lead the implementation and optimization of tools such as Braze, Iterable, Salesforce Marketing Cloud, HubSpot, Klaviyo, or similar platforms. - Partner with internal stakeholders to ensure customer data is structured and accessible for lifecycle initiatives. - Build scalable systems and processes that support long-term lifecycle growth. - Campaign Development & Automation - Design and launch automated lifecycle programs across multiple channels. - Create personalized customer journeys that improve engagement and conversion rates. - Develop testing frameworks to continuously improve messaging, targeting, timing, and performance. - Analytics & Measurement - Establish lifecycle marketing reporting, KPIs, and attribution models. - Analyze customer behavior and campaign performance to identify growth opportunities. - Measure and report on retention, repeat visitation, customer lifetime value, engagement, and revenue impact. - Translate insights into actionable recommendations for leadership and cross-functional partners. - Cross-Functional Leadership - Partner closely with Marketing, Product, and Operations teams to align lifecycle initiatives with broader business objectives. - Influence customer experience strategy through data-driven insights and customer behavior trends. - Serve as the internal subject matter expert on lifecycle marketing, CRM strategy, retention, and customer growth. Qualifications - 8+ years of experience in lifecycle marketing, CRM, retention marketing, or customer growth. - Experience building lifecycle programs from scratch. - Experience owning business outcomes, not just campaign execution. - Strong analytical and segmentation skills. - Experience with Braze, Iterable, Salesforce Marketing Cloud, HubSpot, Klaviyo, or similar platforms. - Ability to work strategically while remaining hands-on. - Strong cross-functional leadership skills. Requirements - The salary range for this role is $145,000 - $155,000 USD dependent on experience, as well as an annual bonus and options. Benefits - Competitive pay - Annual bonus - 401(k) - Stock options - PTO and sick time - Dental insurance - Health insurance - Vision insurance - Perks including Classpass, commuter discounts, employee assistance program, and, of course, unlimited ice cream - Employee development opportunities - 16 free museum tickets per year for friends and family, with free entry for self - 50% off retail products - Ability to advance within the organization
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Google Cloud Platform, Cloud
