Role Description Museum of Ice Cream is looking for a Lifecycle Marketing Lead to join the Marketing team. This person will be responsible for developing our lifecycle strategy, selecting and implementing the right technology, creating audience segmentation, building automated programs, and establishing the reporting and measurement needed to make the lifecycle a meaningful driver of revenue and repeat visitation. Your Day To Day - Lifecycle Strategy & Customer Growth - Develop and own MOIC's lifecycle marketing strategy across the entire customer journey, through retention and re-engagement. - Design programs that increase repeat visitation, customer lifetime value, and overall guest engagement. - Identify key customer behaviors, opportunities, and lifecycle moments that drive meaningful business outcomes. - Establish audience segmentation frameworks based on guest behavior, purchase history, geography, visitation frequency, and engagement patterns. - CRM & Technology Leadership - Evaluate, select, and implement lifecycle marketing and CRM technology platforms. - Lead the implementation and optimization of tools such as Braze, Iterable, Salesforce Marketing Cloud, HubSpot, Klaviyo, or similar platforms. - Partner with internal stakeholders to ensure customer data is structured and accessible for lifecycle initiatives. - Build scalable systems and processes that support long-term lifecycle growth. - Campaign Development & Automation - Design and launch automated lifecycle programs across multiple channels. - Create personalized customer journeys that improve engagement and conversion rates. - Develop testing frameworks to continuously improve messaging, targeting, timing, and performance. - Analytics & Measurement - Establish lifecycle marketing reporting, KPIs, and attribution models. - Analyze customer behavior and campaign performance to identify growth opportunities. - Measure and report on retention, repeat visitation, customer lifetime value, engagement, and revenue impact. - Translate insights into actionable recommendations for leadership and cross-functional partners. - Cross-Functional Leadership - Partner closely with Marketing, Product, and Operations teams to align lifecycle initiatives with broader business objectives. - Influence customer experience strategy through data-driven insights and customer behavior trends. - Serve as the internal subject matter expert on lifecycle marketing, CRM strategy, retention, and customer growth. Qualifications - 8+ years of experience in lifecycle marketing, CRM, retention marketing, or customer growth. - Experience building lifecycle programs from scratch. - Experience owning business outcomes, not just campaign execution. - Strong analytical and segmentation skills. - Experience with Braze, Iterable, Salesforce Marketing Cloud, HubSpot, Klaviyo, or similar platforms. - Ability to work strategically while remaining hands-on. - Strong cross-functional leadership skills. Requirements - The salary range for this role is $145,000 - $155,000 USD dependent on experience, as well as an annual bonus and options. Benefits - Competitive pay - Annual bonus - 401(k) - Stock options - PTO and sick time - Dental insurance - Health insurance - Vision insurance - Perks including Classpass, commuter discounts, employee assistance program, and, of course, unlimited ice cream - Employee development opportunities - 16 free museum tickets per year for friends and family, with free entry for self - 50% off retail products - Ability to advance within the organization

Role Description We are seeking an experienced Marketing Manager to lead and oversee the firm's marketing function. This role combines strategy, execution, and people management. - You will oversee a marketing team of three (3), with potential growth to four (4) team members. - Remain hands-on with planning, quality control, performance analysis, and continuous optimization. - Requires a strong understanding of law firm marketing, particularly in U.S. immigration law. Key Responsibilities - Set direction, manage people, and ensure consistent execution across all marketing channels. - Oversee the firm's website, digital campaigns, content systems, and brand presence. - Convert complex immigration law concepts into clear, client-centered messaging. - Supervise and mentor a marketing team; assign priorities and review work for quality, compliance, and effectiveness. - Ensure deadlines and KPIs are met. - Lead the firm's website strategy, including structure, UX, landing pages, and conversion optimization. - Ensure all content aligns with legal accuracy and business goals. - Oversee content creation across video, social media, email, and web platforms. - Manage and optimize paid marketing efforts, including Google Ads and landing pages. - Direct SEO and GEO strategy and execution, including keyword priorities and performance tracking. - Analyze marketing data across channels, monitor KPIs, and present actionable recommendations to firm leadership. - Implement systems, workflows, and tools to improve efficiency, consistency, and scalability. - Work closely with firm leadership to align marketing strategy with business objectives. Qualifications - Bachelor's degree in Marketing, Communications, or a related field preferred; advanced certifications are a plus. - 5+ years of progressive marketing experience in U.S. law firms (required). - Proven experience leading and managing a marketing team or function in a U.S.-based company. - Mandarin Chinese proficiency is preferred; candidates who are Mandarin-English bilingual are strongly encouraged to apply. - Strong expertise in digital marketing, including SEO, GEO, content strategy, social media, email campaigns, and analytics. - Proficiency with Webflow is required, including website management and basic conversion optimization. - Demonstrated ability to develop marketing strategy and execute end-to-end campaigns. - Experience managing budgets, timelines, priorities, and team performance in a results-driven environment. - Strong written and verbal communication skills. - Data-driven and analytical mindset, with proven experience using marketing metrics and KPIs. - Highly organized, proactive, and capable of working independently in a remote environment. Benefits - Competitive monthly rate based on experience, leadership level, and scope of responsibility. - Remote independent contractor arrangement (contractor responsible for local taxes and compliance). - Flexible schedule with a focus on outcomes and deliverables. - Opportunity to build, scale, and lead the firm's marketing function. - Performance-based bonuses tied to KPIs, lead quality, and departmental success. Working Hours - Full-time role. - Overlapping 4 hours with U.S. business hours (PST/PDT) is required. Application Process - Please submit your resume/CV highlighting marketing experience, leadership experience, and technical skill set. - Include a portfolio or examples of marketing campaigns, strategic plans, websites, or content initiatives. - Provide a cover letter explaining your approach to building, leading, and scaling a marketing department. - Contacting our offices by phone regarding this position is strictly prohibited.

• Develop and Execute Strategies: You’ll be the architect of campaigns that truly reach the right people, at the right time, and in the right way. • Manage Budgets: Handle budgets like a pro—monitor costs, track ROI, and make sure campaigns are running at peak efficiency. • Scale Campaigns for Success: Push campaigns to their full potential while keeping that sweet spot ROAS in check. • Collaborate with Our Team: Partner with our marketing team to bring campaigns to life, from conception to launch, ensuring everything runs like clockwork. • Conduct Market Research: Dive into market trends, analyze audience behavior, and pinpoint the perfect audience using data-driven insights. • Analyze Competitor Ads: Keep an eye on the competition and tweak our strategies for maximum effectiveness. • Optimize for Conversions: Use your expertise to continuously adjust and optimize campaigns, ensuring they deliver the best possible results. • Present Performance Data: Deliver clear, insightful reports that highlight success and areas for improvement. • Contribute to Our Culture: Lead by example, bring fresh ideas to the table, and embrace the collaborative spirit that makes Creatunity special.

Role Description Lead and manage the marketing and sales ecosystem during critical growth phases, establishing a practical and effective system that ensures the achievement of sales targets, improves lead quality, and accelerates decision-making during the early stages of real estate projects. Scope of Work & Responsibilities - Lead and manage the marketing team (content, paid advertising, and digital campaigns). - Direct supervision of paid advertising across platforms (Meta, Google, Snapchat, and others), including performance analysis and optimization to improve Return on Ad Spend (ROAS). - Manage and guide the sales team, establishing daily and weekly follow-up mechanisms. - Build, activate, and monitor the CRM system, ensuring data accuracy and smooth lead flow. - Define sales targets and Key Performance Indicators (KPIs) and track achievement consistently. - Analyze the customer journey, identify gaps in marketing and sales processes, and address them promptly. - Improve lead quality and reduce advertising waste. - Prepare clear, periodic reports for senior management, including recommendations and required decisions. - Work intensively during the initial phases to establish strong foundations for the marketing and sales systems. Qualifications - Minimum of 10 years of experience in real estate marketing and sales. - Proven experience in managing marketing and sales teams. - Strong knowledge and hands-on experience with CRM systems. - Direct experience in paid advertising and data analysis. - Hands-on, operational mindset with the ability to intervene quickly and improve performance. - Deep understanding of the residential and investment real estate market.