• Retention Programs • Constant reinforcement of value: Work with Product Marketing on the messaging and own the program design that consistently reminds customers why they chose Superside. • Renewal behavior: Build the touchpoints and content that drive account usage and create the psychological and commercial conditions for renewal. • Churn mitigation: Work with data to identify customers at risk and activate account teams and automated programs to re-engage them before the renewal conversation. • Customer Advocacy Board: Partner with ABM to operationalize a Superside CAB. And PMM and TPD to drive customer reviews and help identify opportunities for customers to participate in marketing activities. • Adoption & Utilization • Subscription utilization programs: Build the systems that move customers from passive subscribers to active users — driving toward full utilization of their plan each month. • New feature education: Every major product release that Product Marketing launches— needs a customer-facing campaign that explains the what, why, and how. • Usage-triggered journeys: Partner with the lifecycle team to design automated journeys triggered by utilization signals. • Account Team Enablement • AM & GAD toolkits: Build the playbooks and asset libraries that give Account Managers and Group Account Directors what they need to proactively manage customer health - email templates, outreach guides, objection handling - without requiring a custom campaign for every account. • Expansion enablement: Create the materials that help AMs and GADs articulate and sell new Superside offerings, cross-sell services, and grow accounts.

• Own the planning, creation, and execution of developer-facing technical materials for NVIDIA Omniverse libraries, SDKs, and APIs, helping developers discover, evaluate, integrate, and build with Omniverse technologies. • Build technical demos, sample workflows, tutorials, documentation, blogs, videos, and product launch collateral that show developers how to use Omniverse libraries for Physical AI workflows in robotics, autonomous vehicles, simulation, rendering, AI-enabled pipelines, and industrial digitalization. • Translate product capabilities and engineering details into clear technical narratives, references architectures, and hands-on content. • Identify and address gaps in the developer journey, from library discovery and onboarding to evaluation, integration, and production adoption. • Maintain a strong understanding of the developer ecosystem, computing platforms, emerging 3D technologies in simulation, rendering, OpenUSD, and AI workflows to inform content strategy.

• Own the end-to-end APAC field marketing strategy and execution plan, aligned to regional pipeline and revenue targets • Work closely with the APAC sales team and forge strong communication and processes between marketing and revenue teams • Identify, plan, and execute a mix of regional marketing initiatives including executive roundtables, VIP dinners, trade shows, owned events, partner activations, webinars, and targeted account-based campaigns • Develop localised messaging and content in partnership with the sales team, ensuring campaigns resonate with APAC buyers across key sub-regions • Continuously measure, manage, and appropriately adjust campaign effectiveness: lead generation performance, lead conversion ratios, and sales cycle conversions — tracking both sourced and influenced pipeline in partnership with Marketing Ops • Expand and adapt strategy based on learnings and analysis of sales and marketing data — both internally collected and available industry standards • Increase Synthesia's visibility and credibility across APAC through strategic event selection, thought leadership activations, and local storytelling • Build relationships with local agencies, venues, key industry communities, partner organisations, and associations across the region • Travel across the APAC region to attend and organise events. It's essential that you're open and willing to travel as and when required

• Owns paid media strategy and execution across key channels including Meta, Google Ads, YouTube, Reddit, and programmatic platforms (DSPs), with full accountability for performance and ROI. • Proactively recommends channel mix, budget allocation, and spend levels based on study demand, historical performance, and enrollment targets. • Continuously analyzes campaign performance (CPL, conversion rates, randomization yield) and optimize in real time to improve efficiency and outcomes. • Aligns marketing strategy to study-level recruitment needs, identifying trials at risk of under-enrollment and deploying targeted advertising interventions. • Partners closely with site teams and recruitment operations to develop, test, and implement tailored recruitment plans for priority studies. • Leads the end-to-end patient acquisition funnel, including ad creative, landing pages, prescreeners, and follow-up workflows to maximize conversion and enrollment. • Leverages AI tools and data-driven insights to enhance targeting, creative development, and funnel performance. • Develops scalable playbooks and best practices for patient recruitment across indications and channels. • Mentors and supports junior marketing team members, providing guidance on campaign strategy, execution, and performance analysis. • Supports broader marketing initiatives including website updates, collateral development, and community outreach as needed. • Supports and ensures strictest adherence to best practices, FDA Code of Federal Regulations, ICH (International Conference on Harmonization), GCP (Good Clinical Practices), CenExel standard operating procedures, site working Practices, protocol, and company guidelines and policies. • Assumes other duties and responsibilities as assigned.