MUSEUM OF ICE CREAM

• Develop and own MOIC's lifecycle marketing strategy across the entire customer journey, through retention and re-engagement. • Design programs that increase repeat visitation, customer lifetime value, and overall guest engagement. • Identify key customer behaviors, opportunities, and lifecycle moments that drive meaningful business outcomes. • Establish audience segmentation frameworks based on guest behavior, purchase history, geography, visitation frequency, and engagement patterns. • Evaluate, select, and implement lifecycle marketing and CRM technology platforms. • Lead the implementation and optimization of tools such as Braze, Iterable, Salesforce Marketing Cloud, HubSpot, Klaviyo, or similar platforms. • Partner with internal stakeholders to ensure customer data is structured and accessible for lifecycle initiatives. • Build scalable systems and processes that support long-term lifecycle growth. • Design and launch automated lifecycle programs across multiple channels. • Create personalized customer journeys that improve engagement and conversion rates. • Develop testing frameworks to continuously improve messaging, targeting, timing, and performance. • Establish lifecycle marketing reporting, KPIs, and attribution models. • Analyze customer behavior and campaign performance to identify growth opportunities. • Measure and report on retention, repeat visitation, customer lifetime value, engagement, and revenue impact. • Translate insights into actionable recommendations for leadership and cross-functional partners. • Partner closely with Marketing, Product, and Operations, teams to align lifecycle initiatives with broader business objectives. • Influence customer experience strategy through data-driven insights and customer behavior trends. • Serve as the internal subject matter expert on lifecycle marketing, CRM strategy, retention, and customer growth.