• Develop and execute comprehensive marketing strategies to increase brand awareness, lead generation, and loan production. • Manage and optimize digital marketing campaigns across multiple channels, including Google, social media, email marketing, SEO, and paid advertising. • Create and oversee content marketing initiatives, including blogs, videos, educational materials, and social media content. • Utilize AI tools and technologies to improve marketing efficiency, automate workflows, enhance content creation, and analyze campaign performance. • Monitor and report on key marketing metrics, ROI, and campaign effectiveness. • Collaborate with sales, loan officers, and leadership to align marketing initiatives with business objectives. • Manage and grow the company's online presence and reputation. • Identify new growth opportunities, emerging trends, and innovative marketing solutions. • Oversee marketing vendors, freelancers, agencies, and technology platforms when needed. • Continuously test, optimize, and improve lead generation funnels.

• Pull and maintain marketing performance data across channels, markets, and time periods, including MTD, weekly, monthly, and historical performance. • Track key metrics such as spend, revenue, CAC, ROI, installs, signups, transactions, conversion rates, and other growth KPIs. • Maintain regional trackers, dashboards, and reporting files to ensure performance is easy to monitor and act on. • Help identify performance trends, gaps, opportunities, and blockers across markets and channels. • Support monthly business reviews, leadership updates, planning materials, and performance presentations with clear, accurate, and well-structured inputs. • Support the planning and execution of regional marketing initiatives across Arabia & Africa. • Coordinate with internal teams including Growth, Performance Marketing, Content, Creative, Influencer, PR, Product, and other cross-functional stakeholders. • Help manage campaign timelines, asset requirements, launch dependencies, approvals, and stakeholder follow-ups. • Track campaign readiness before launch and proactively follow up on blockers, missing inputs, or delayed deliverables. • Support post-campaign analysis and help document learnings for future initiatives. • Help manage operational and administrative work related to regional marketing activities. • Support invoice raising, vendor documentation, budget tracking, approvals, and follow-ups with relevant internal teams. • Maintain clear organization across trackers, action logs, timelines, planning documents, and recurring reporting. • Ensure important regional initiatives do not lose momentum by keeping owners, next steps, and deadlines visible.

• Develop 3-year growth plans for current and prospective users in each market; collaborate across functions to create an integrated roadmap, budgeting, and measurement plans that deliver on the strategy. • Partner with the Airbnb internal creative and third party agencies, ensuring optimal resourcing, timely briefings, contracts, payments and a deep understanding of the brand and business opportunities, challenges and plan. • In partnership with other marketing stakeholders, develop and deliver the EMEA marketing strategy, balancing alignment with global strategy and regional opportunities. • Be the relentless advocate for authentic local work to ensure all marketing activities feel local and personal; articulate market nuances for teams less familiar with the region. • End to end execution and monitoring across all global and local marketing campaign activity & scaling strategy.

Role Description Join LBC Mortgage and Help Shape the Future of Mortgage Marketing. We are looking for an energetic, innovative, and results-driven Marketing Manager who is passionate about digital marketing, embraces AI technologies, and knows how to generate real business growth. If you are someone who loves creating marketing strategies, testing new ideas, leveraging artificial intelligence, and driving measurable results, we would love to hear from you. - Develop and execute comprehensive marketing strategies to increase brand awareness, lead generation, and loan production. - Manage and optimize digital marketing campaigns across multiple channels, including Google, social media, email marketing, SEO, and paid advertising. - Create and oversee content marketing initiatives, including blogs, videos, educational materials, and social media content. - Utilize AI tools and technologies to improve marketing efficiency, automate workflows, enhance content creation, and analyze campaign performance. - Monitor and report on key marketing metrics, ROI, and campaign effectiveness. - Collaborate with sales, loan officers, and leadership to align marketing initiatives with business objectives. - Manage and grow the company's online presence and reputation. - Identify new growth opportunities, emerging trends, and innovative marketing solutions. - Oversee marketing vendors, freelancers, agencies, and technology platforms when needed. - Continuously test, optimize, and improve lead generation funnels. Qualifications - 3+ years of experience in marketing management, growth marketing, or digital marketing leadership roles. - Experience in the mortgage, lending, real estate, financial services, or related industries is highly preferred. - Strong understanding of digital marketing channels, including SEO, PPC, social media advertising, email marketing, and content marketing. - Hands-on experience with AI-powered tools such as ChatGPT, Claude, Gemini, Jasper, Midjourney, automation platforms, or similar technologies. - Strong analytical mindset with the ability to interpret data and make data-driven decisions. - Excellent project management and organizational skills. - Creative thinker who enjoys experimenting with new strategies and technologies. - Outstanding written and verbal communication skills. - Self-motivated, proactive, and capable of working independently in a remote environment. Requirements - Mortgage industry marketing experience. - Experience with CRM systems and marketing automation platforms. - Knowledge of website optimization, conversion rate optimization (CRO), and lead nurturing. - Experience managing remote teams, agencies, or contractors. - Video marketing and personal branding experience. Benefits - Work with an established and growing mortgage company. - Fully remote position. - Opportunity to make a direct impact on company growth. - Freedom to bring new ideas and implement innovative strategies. - Work with leadership that values creativity, initiative, and results. - Access to modern marketing and AI tools. - Competitive compensation based on experience and performance. Ready to Join Us? If you're a marketing professional who combines creativity, strategic thinking, data-driven decision-making, and a passion for AI innovation, we'd love to hear from you. Apply today and help LBC Mortgage redefine mortgage marketing for the next generation.