Marketing Operations Remote Jobs in Indiana (US)
This page tracks remote marketing operations openings that are location-eligible for Indiana.
This page tracks remote marketing operations openings that are location-eligible for Indiana.
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434 Jobs
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Modern Family Law: Compassionate, Innovative Legal Solutions in Colorado, California, Georgia, Texas and Washington.
Role Description Modern Family Law, a boutique law firm specializing in family law, is seeking a detail-oriented and proactive Marketing Operations Manager. The Marketing Operations Manager provides the operational discipline, project management, and data integrity that enables those specialists to execute consistently at scale. This is an operational position. The role owns the team's processes, project rhythm, data infrastructure, and budget operations. It does not own channel strategy. The primary deliverable for the first four months is the project management of the new MFL website build. Key Responsibilities - Top Priority: Website Project management (Next 4-5 Months) - Project planning - Manage the full project plan covering scope, milestones, deliverables, owners, and target dates. - Establish the dependency map across content, SEO, development, lifecycle, creative, and tracking workstreams. - Establish a weekly status reporting cadence for the project team. - Content and SEO migration - Project-manage the URL mapping and redirect strategy in partnership with the SEO and Web teams. - Lead capture and tracking continuity - Verify GA4 event tracking and UTM parameter continuity in collaboration with the Hubspot manager and other teams. - Ensure marketing attribution flows are preserved from first touch through Hubspot in collaboration with Hubspot manager. - Launch and post launch - Build and execute the launch day run-book. - Communication - Manage review cycles at key project milestones. - Marketing Project and Program Management (55%) - Own the operating system of the marketing team. - Maintain the rhythm, the roadmap, and the workflows that allow eight specialists to ship work consistently. - Run the marketing team operating cadence, including weekly status meetings, sprint planning sessions. - Maintain the master marketing roadmap covering all active work-streams. - Help with the project management platform (Asana) for the marketing team. - Facilitate quarterly retrospectives to capture lessons learned and improve team performance. - Marketing Operations Infrastructure (25%) - Own the data fabric and tracking infrastructure that connects every marketing channel to HubSpot/Salesforce. - Audit and project manage the resolution of known integrity issues in partnership with the Lifecycle and HubSpot Manager. - Project manage remediation of UTM tagging inconsistencies across paid, organic, content, and partner channels. - Partner with Sales Operations and IT implementation partners on technical execution when applicable. - Budget Tracking and Monthly Close (5%) - Own the operational mechanics of the marketing budget. - Allocation strategy and reallocation decisions remain with the Director of Marketing. - Process, Documentation, and Institutional Knowledge (10%) - Build and maintain the operational documentation that allows the marketing team to operate consistently as it scales. - Maintain the location launch playbook for new market openings. - Establish brand quality assurance processes for creative and content output. - Build and maintain the new market launch playbook covering marketing infrastructure setup. - Conduct quarterly process audits and identify improvement opportunities. - Sales and Intake Liaison (5%) - Operate the bridge between Marketing and the Sales and Intake function. - Make sure lead handoffs work, definitions stay aligned, and feedback flows in both directions. - Collaboration and Integration - Partner closely with attorneys, legal staff, operations leaders, and business stakeholders to understand document requirements, workflows, and business processes. - Collaborate with software developers, Salesforce administrators, and technology stakeholders to support effective integration between document automation platforms and Salesforce and other business systems. Qualifications - 3+ years of experience implementing, configuring, or managing document automation, document assembly, or document generation solutions. - Experience gathering business requirements and translating them into technical or system-based solutions. - Strong understanding of workflow automation, business rules, conditional logic, and process optimization. - Experience working with structured data sources and business systems. - Strong analytical, problem-solving, and troubleshooting skills. - Excellent communication and stakeholder management abilities. - Ability to manage multiple projects and priorities in a fast-paced environment. - Comfortable collaborating cross-functionally with both technical and non-technical teams. Skills and Competencies - Ability to communicate professionally and interact effectively with employees, managers, leadership, attorneys, support staff, and external partners. - Ability to be a proactive self-starter who can operate independently while managing multiple priorities and deadlines. - Demonstrated attention to detail, reliability, organization, and follow-through. - Ability to identify process gaps and recommend practical solutions to improve efficiency, consistency, and operational effectiveness. - Flexibility and ability to respond positively to shifting priorities and business needs. - Ability to work under pressure and manage competing priorities while maintaining accuracy and professionalism. - Ability to work in a primarily computer-based environment, including extended periods of sitting, screen time, typing, and use of standard office equipment. - Ability to occasionally lift and move office equipment or materials weighing up to 10 pounds. Benefits - Health Care Plan (Medical, Dental & Vision) - Retirement Plan (401k, IRA) - Life Insurance (Basic, Voluntary & AD&D) - Paid Time Off (Vacation, Sick & Public Holidays) - Short Term & Long Term Disability - Training & Development - Work from Anywhere -- eligible after 6 months. Compensation $120,000 - $130,000. This range is a reasonably reliable estimate of the base salary that this role is expected to receive. Actual pay will be adjusted based on experience, location, and other job-related factors permitted by law.
• Manage the Marketing team's Microsoft Planner board, ensuring projects are organized, current, and progressing according to schedule. • Help manage timelines for recurring marketing initiatives and department projects. • Coordinate with team members to keep projects moving and follow up on outstanding tasks. • Maintain marketing templates, documentation, and shared resources. • Serve as the operational hub for the Marketing team by monitoring recurring deadlines, tracking deliverables, and helping ensure nothing falls through the cracks. • Maintain checklists, timelines, and task lists for recurring marketing processes. • Help ensure recurring initiatives (newsletters, HQ Downloads, email campaigns, conference milestones, onboarding tasks, Google Business Profile setup, etc.) are completed on schedule. • Maintain and improve department workflows to increase efficiency and consistency. • Build email campaigns using existing templates and content provided by the Marketing team. • Manage email audiences and audience segments. Import customer lists via CSV. Assign appropriate audience segments for campaigns. • Schedule email campaigns according to the marketing calendar. Export campaign reports, update reporting spreadsheets, and archive reports. • Own the monthly Surface Experts company newsletter from content collection through distribution. • Collect content for company newsletters from content submission forms and emails from franchisees. • Build monthly company newsletter using existing template. Coordinate with proofreaders and revise schedule newsletter. Maintain internal email audience by adding new employees and archiving inactive email addresses. • Help ensure each monthly newsletter is delivered accurately and on time. • Monitor the Surface Experts Marketing inbox. Respond to routine marketing requests. Route more complex requests to the appropriate team member. • Assist franchisees with marketing questions and resources. • Create Location pages for new franchisees using established templates. Update existing Location pages as requested. • Perform routine website content updates in WordPress. • Create Google Business Profiles for new franchise locations using established templates. Assist franchisees through the Google Business Profile verification process. Update business profile information as needed.
Nurturing our world and humankind by advancing care for animals
• Manage operational projects that further the team’s performance • Execute team purchase orders, billing and administration, and trade association payments • Serve as the primary coordinator for Zoetis’ Copy Review Clearance process (CRC) for beef • Support the vetting/approval process for marketing materials, brand campaign assets, and technical pieces • Distribution of announcements and materials to the U.S. field force • Assist in creating marketing materials as needed to support the business • Support Marketing Leadership in the day-to-day relationship with partner agencies and other internal/external partners/suppliers • Serve as document lifecycle business analyst for the team • Provide research, reporting, benchmarking and analyses • Coordinate the approval and distribution of marketing materials and technical presentations • Collaborate with the marketing agency and Zoetis digital teams to establish metrics related to marketing communications programs • Implement logistics for cattle events and activities
Role Description The FOX direct-to-consumer (DTC) platform is a new, forward-looking initiative within Tubi Media Group that brings FOX’s unparalleled content portfolio—news, sports, and entertainment—directly to consumers via an innovative subscription streaming service. This role is both strategic and operational, responsible for defining scalable frameworks while ensuring flawless execution of high-impact campaigns, tentpole launches, seasonal efforts, and live event moments. The Senior Director will build and formalize Product Marketing for the marketing landing environment as a structured, measurable growth function, defining strategy, ownership, operating standards, and performance expectations to maximize conversion impact. Responsibilities - Lead the attribution and measurement framework that connects marketing spend to subscriber acquisition, retention, lifetime value, CAC, and ROI. - Define and manage multi-touch attribution strategy across paid, owned, affiliate, programmatic, connected TV, app install, and partner channels. - Lead implementation, governance, and optimization of attribution platforms and measurement tools. - Ensure accurate tracking of subscriber acquisition, upgrades, churn, retention drivers, and campaign performance. - Establish campaign measurement standards across paid social, paid search, programmatic, affiliate, connected TV, app install campaigns, and owned channels. - Drive incrementality testing, marketing performance experimentation, and ongoing optimization of marketing investment. - Partner with Acquisition, Finance, Data, and Business Strategy teams to support CAC, LTV, ROI, and subscriber growth modeling. - Own tagging and tracking standards across digital marketing properties, including web, mobile apps, connected TV, and partner experiences. - Manage pixel, SDK, server-side tracking, data layer, conversion event, and campaign taxonomy frameworks. - Define governance for data quality, privacy compliance, platform reliability, and measurement consistency. - Oversee implementation of web and app tracking frameworks, conversion event schemas, server-side tracking, privacy-safe measurement, and consent-aware data practices. - Ensure readiness for privacy and platform changes, including cookies, ATT, consent frameworks, and evolving measurement requirements. - Partner with Engineering, Data, and Product teams to maintain system integrity, troubleshoot issues, and scale marketing technology infrastructure. - Lead strategy and execution for marketing landing pages, subscription purchase flows, offer and pricing presentation, and conversion experiences. - Establish a modular landing page framework that supports seasonal campaigns, tentpole content launches, content categories, traffic source personalization, offer variations, and subscription plan testing. - Drive continuous experimentation across messaging, layout, pricing presentation, offer structure, personalization, and checkout friction reduction. - Partner with Growth Marketing, Brand, Product, Design, Engineering, and Data teams to improve conversion performance and marketing experience quality. - Build and lead a high-performing cross-functional team focused on product marketing, marketing technology, measurement, landing page strategy, and conversion optimization. - Establish scalable operational processes, roadmaps, governance models, and execution standards for marketing infrastructure and campaign readiness. - Manage vendor relationships, platform selection, implementation, performance evaluation, and ongoing optimization. - Define roadmap and investment priorities that align marketing infrastructure with company growth strategy. - Lead readiness for major launches, tentpole campaigns, live events, and seasonal marketing moments. - Drive operational excellence across marketing execution, measurement, experimentation, and subscriber growth initiatives. Qualifications - 12+ years of experience in digital marketing, product marketing, growth marketing, marketing technology, subscription marketing, or related consumer digital businesses. - 5+ years of experience leading teams in a subscription, streaming, media, technology, or digital consumer environment. - Deep expertise in media attribution, marketing tracking and tagging, deep linking, conversion optimization, and subscription funnel performance. - Strong understanding of acquisition, retention, upgrades, churn, CAC, LTV, ROI, and subscriber lifecycle measurement. - Experience working across web, mobile apps, connected TV, partner platforms, and performance marketing channels. - Strong experience partnering with Product, Engineering, Data, Finance, Brand, Design, Acquisition, and Growth Marketing teams. - Strong working knowledge of Webflow and/or modern CMS platforms, such as headless CMS platforms, WordPress, Contentful, or similar tools. - Experience with tracking and journey optimization technologies, such as AppsFlyer, Branch, pixels, SDKs, server-side tracking, and campaign taxonomy frameworks. - Experience leading experimentation and optimization within CMS-driven environments. - Strong fluency in product analytics platforms, such as Amplitude, Mixpanel, Heap, or similar tools, and conversion funnel analysis. - Proven ability to translate marketing, product, and data needs into scalable systems, operating models, and measurable growth strategies. - Strong leadership, communication, prioritization, and stakeholder management skills. - Experience building processes, governance models, and operational standards in fast-moving, cross-functional environments. Nice to Have - Experience working on direct-to-consumer subscription products. - Experience in streaming, entertainment, sports, news, media, or live event-driven consumer businesses. - Experience with privacy-safe measurement, consent frameworks, ATT, cookie deprecation readiness, and evolving digital measurement practices. - Experience launching or scaling marketing infrastructure for a new product, platform, or subscription service. - Experience supporting tentpole content launches, seasonal campaigns, live events, or high-visibility consumer marketing moments. Compensation Pursuant to state and local pay disclosure requirements, the pay rate/range for this role, with final offer amount dependent on education, skills, experience, and location is $179,000.00-250,000.00 annually. This role is also eligible for an annual discretionary bonus, various benefits, including medical/dental/vision insurance, a 401(k) plan, paid time off, and other benefits in accordance with applicable plan documents.
Accelerate your business growth with marketing data you can finally trust.
• Set up and maintain conversion tracking across GA4, Mixpanel, GTM, paid pixels, and HubSpot • Analyze website traffic, user behavior, SEO performance, and campaign ROI • Build and maintain dashboards for Paid, SEO, and revenue funnel analysis • Monitor lead generation metrics — MQLs, SQLs, and conversion paths across the funnel • Manage HubSpot lead routing, audience lists, workflows, and automation • Maintain and improve lead enrichment and validation pipelines (Clay → HubSpot → Salesforce) • Handle email validation, lead scoring, and list hygiene • Communicate effectively across the revenue cycle — from first touch to closed deal • Set up A/B tests and manage their analytics layer • Configure events, data layers, and custom scripts for tracking • Analyze traffic anomalies and bot/crawler activity • Work with experimentation tools such as VWO • Maintain and improve attribution models (first-touch, last-touch, linear) • Perform manual attribution of unattributed opportunities • Calculate and report on marketing and sales cost efficiency
Advanced Analytics for Process Manufacturing Data
Role Description As Marketing Operations and Analytics Manager, you will: - Partner with key stakeholders to execute and evolve our martech and analytics strategy. - Serve as the day‑to‑day owner of key marketing systems (Marketo, 6sense or comparable, webinar/event tools) and their integrations, ensuring every program is correctly instrumented for measurement. - Translate GTM questions (by industry, segment, offer, and account tier) into clear reporting, analysis, and recommendations that shape future campaigns and ABX motions. - Build scalable workflows, documentation, and enablement so global and regional teams can execute high‑quality, account‑aware programs with confidence in the data. What You Will Do: - Strategy & Results - Ops & Analytics Roadmap Execution: Co‑own and execute the marketing ops roadmap, from lifecycle enforcement and scoring refinements to the rollout of canonical Power BI dashboards for DG and ABX. - Campaign Operations: Support global and regional teams with campaign build and QA (Marketo programs, SFDC campaigns, workflows) aligned to the Global Go‑To‑Market Calendar, ensuring every tactic is properly tagged for reporting. - Performance Analysis: Provide recurring and ad‑hoc analysis on funnel health, campaign performance, ABX cohort outcomes, and partner/industry motions; translate findings into concrete next steps. - Attribution & Measurement: Improve and maintain our attribution logic (person‑level touches, primary campaign source, marketing‑sourced and influenced pipeline) so stakeholders have high trust in the numbers. Qualifications - Bachelor’s degree, preferably in marketing, business, analytics, information systems, or a related field. - 4–6 years of experience in B2B enterprise marketing operations, RevOps, demand gen operations, ABM/ABX operations, or marketing analytics, with direct ownership of lifecycle, scoring, routing, and reporting. - Demonstrated experience in a Salesforce‑centric GTM environment, including building and maintaining funnel, pipeline, and campaign performance dashboards. - Proven close collaboration with Sales, BDR, and RevOps, with the ability to turn shared KPIs (MQLs, S0–S3, MQAs, pipeline, win rate) into processes, SLAs, and practical governance. - Hands‑on proficiency with: - A marketing automation platform (Marketo or comparable). - Salesforce (campaigns, reports, dashboards, core objects). - An ABX/intent platform (e.g., 6sense or comparable). - A middleware platform (Workato or comparable). - At least one BI / reporting tool (Power BI preferred; Domo, Tableau, or similar also valuable). - Experience supporting or leading a DG → ABX transition (e.g., moving from lead‑only views to account‑level engagement, MQAs, and ABX dashboards) is a strong plus. - Strong program/project management skills; comfortable balancing roadmap work (e.g., Power BI migration, lifecycle enforcement) with in‑quarter support for key campaigns and launches. - Excellent communication and stakeholder alignment skills; able to explain complex data and system behavior in clear, non‑technical language and influence without formal authority. Benefits - Competitive salary plus bonus incentives. - Target base salary starting at $120,000, depending on experience and location. - 12-week paid Seeq family leave. - Unlimited PTO. - Internet and mobile phone reimbursements. - Medical benefits. - Group term life insurance. - Short-term and long-term disability insurance pre-tax benefits. - Voluntary vision and dental (ortho). - Vacation bonus program. - Employee Assistance Program. - Generous home office allowance. - The best co-workers (we’ve analyzed the data, so we know it’s true). - Pet-friendly workspace (your dog will be so happy to have you home). - You love your job! Company Description Seeq is a remote-first (only) company founded by serial entrepreneurs. Our executive team and board of directors have extensive experience with successful startup ventures in high-growth environments. We are founded on the idea that companies need better solutions for quickly and easily getting business insight from their industrial process data. Our mission is to provide software and services that convert that data into meaningful information that the business can use to improve profitability. We have a wonderful, kind-hearted, talented team that loves to collaborate, lead by example, and exceed our customers’ expectations. We are certified as a great place to work, an emerging startup, the Technology Fast 500, and Inc. Magazine’s Best Places to Work.
Yahoo! is a global media and technology company on a mission to connect people to their passions through trusted products, content, and tech. Having previously
Title: Sr Manager, Marketing Operations Location: US - United States of America Job Description: Yahoo serves as a trusted guide for hundreds of millions of people globally, helping them achieve their goals online through our portfolio of iconic products. For advertisers, Yahoo Advertising offers omnichannel solutions and powerful data to engage with our brands and deliver results. A Little About Us Yahoo is building a world-class marketing team to build momentum, re-establishing our unique place in people’s everyday lives and culture. The Marketing Operations team is at the center of that effort, committed to transforming the marketing process to drive predictable outcomes through structured planning, rigorous execution, and scalable systems. We are a steady, solutions-oriented team that acts with a clear bias for action. About the Role The Sr Manager, Marketing Operations will play an integral role by owning our quarterly and ad hoc strategic planning process end-to-end. This is an advanced individual contributor role that serves as the primary administrator and strategic owner of Airtable, our enterprise program management platform. The ideal candidate is a trusted, cross-functional partner who can anticipate project risks, resolve team bottlenecks, and guide the organization through fast-paced changes. In this role, you will also help modernize our workflows, adopting practical automations and database AI capabilities to keep our operations running smoothly and efficiently. What You'll Do - Design, manage, and continuously improve marketing's quarterly planning process to ensure it remains a reliable, scalable engine for prioritization. - Drive cross-functional alignment on priorities, project dependencies, success metrics and key milestones across various business units. - Build and maintain resourcing capacity plans across the marketing org, collaborating with department leads to validate planning assumptions over time. - Spot risks early, lead straightforward conversations on trade-offs, and outline solutions before resource constraints block progress. - Own the Airtable platform end-to-end, including workspace design, governance, user adoption, and data integrity. - Streamline our program intake process, onboarding and utilizing Airtable's native automations and built-in AI features to quickly organize requests. - Uphold a high bar for program intake ensuring all requests are submitted with the specificity, context, and details necessary for the org to execute with confidence. - Identify opportunities to replace repetitive tracking tasks with automated status workflows, helping the team save time and reduce manual coordination. - Lead planning meetings with clear goals, building trusted relationships and communicating project updates clearly to both peer teams and leadership. - Regularly update and improve our project templates, scoping tools, and tracking methodologies to increase planning accuracy. What We're Looking For - 7+ years of marketing operations, program management, or operational planning experience (in-house or agency). - A proven track record of taking complex processes and turning them into clear, highly organized, and repeatable workflows. - Deep experience with modern project management databases (specifically Airtable) and a solid understanding of creative production or digital asset workflows. - Experience verifying, refining, and checking the accuracy of automated project summaries or data updates rather than relying entirely on manual data entry. - An open, experimental mindset with a willingness to try new productivity and AI tools to work smarter and increase your daily operational impact. - Solid analytical skills, with the ability to define, track, and use operational metrics to find and fix process bottlenecks. - Excellent communication and relationship-building skills, with an ability to keep cross-functional teams aligned without direct authority. - Strong financial acumen and experience managing budgets or operational costs. - Grounded, steady, and composed under pressure; comfortable navigating ambiguity and shifts in business priorities. Preferred Qualifications - Advanced experience administering Airtable at an enterprise scale (including scripting, advanced interfaces, or API integrations). - A strong interest in the evolving digital media, entertainment, and technology spaces. #LI-BD2 The material job duties and responsibilities of this role include those listed above as well as adhering to Yahoopolicies;exercising sound judgment;working effectively, safely and inclusively with others;exhibiting trustworthinessandmeeting expectations;and safeguarding business operations and brand integrity. At Yahoo, we offer flexible hybrid work options that our employees love! While most roles don’t require regular office attendance, you may occasionally be asked to attend in-person events or team sessions. You’ll always get notice to make arrangements. Your recruiter will let you know if a specific job requires regular attendance at a Yahoo office or facility. If you have any questions about how this applies to the role, just ask the recruiter! Yahoo is proud to be an equal opportunity workplace. All qualified applicants will receive consideration for employment without regard to, and will not be discriminated against based on age, race, gender, color, religion, national origin, sexual orientation, gender identity, veteran status, disability or any other protected category. Yahoo will consider for employment qualified applicants with criminal histories in a manner consistent with applicable law. Yahoo is dedicated to providing an accessible environment for all candidates during the application process and for employees during their employment. If you need accessibility assistance and/or a reasonable accommodation due to a disability, please submit a request via the Accommodation Request Form (www.yahooinc.com/careers/contact-us.html) or call +1.866.772.3182. Requests and calls received for non-disability related issues, such as following up on an application, will not receive a response. We believe that a diverse and inclusive workplace strengthens Yahoo and deepens our relationships. When you support everyone to be their best selves, they spark discovery, innovation and creativity. Among other efforts, our 11 employee resource groups (ERGs) enhance a culture of belonging with programs, events and fellowship that help educate, support and create a workplace where all feel welcome. The compensation for this position ranges from $110,625.00 - $230,625.00/yr and will vary depending on factors such as your location, skills and experience.The compensation package may also include incentive compensation opportunities in the form of discretionary annual bonus or commissions. Our comprehensive benefits include healthcare, a great 401k, backup childcare, education stipends and much (much) more. Currently work for Yahoo? Please apply on our internal career site.
• Assist the B2C Marketing team by executing pre-defined campaign setup tasks in our email marketing platform and ad platforms. Follow established playbooks and checklists to configure campaigns, build audience segments, and QA sends under close direction from senior team members. • Complete recurring, process-driven tasks across marketing tools (e.g., list uploads, template creation, basic tagging, and campaign scheduling). Follow standard operating procedures set by the Sr Marketing Ops Manager; escalate technical issues or judgment calls upward. Does not include cross-functional alignment with Product or Engineering, or independent decision-making on data flows. • Help monitor basic integrations and flag issues in our marketing tech stack for resolution by senior ops or engineering. Assist with routine maintenance tasks under guidance. Manage the day-to-day working relationship with our vendors when issues may arise and help coordinate with internal teams on action plans. • Partner with the data team to pull standard performance reports for Marketing leadership on a scheduled basis as well as ad-hoc campaign reporting. Assist with data hygiene tasks and basic data entry.
Role Description HubSpot partner agencies built their practices on Marketing Hub — but as their clients' needs have grown more complex, the gap between marketing execution and technical marketing operations has widened significantly. This role sits squarely in that gap. You are not a campaign coordinator and you are not a pure CRM architect — you are the person who understands both the marketing strategy side and the technical infrastructure that makes it run. You will work directly with B2B clients to design, configure, and optimize their HubSpot Marketing Hub environments, build the automation systems that power their demand generation programs, and ensure their marketing data flows cleanly into the CRM for sales to act on. This role is distinct from a CRM Strategist — the primary lens here is marketing operations, not revenue operations architecture. What You'll Do - Lead Marketing Hub implementations and optimizations for B2B clients — including email marketing infrastructure, lead nurturing sequences, landing pages, forms, CTAs, and campaign architecture - Design and configure marketing automation workflows including lead scoring models, lifecycle stage transitions, enrollment triggers, and behavioral segmentation logic - Build and maintain list segmentation strategies based on contact properties, behavioral data, and CRM activity — ensuring the right message reaches the right audience at the right time - Configure and optimize HubSpot's campaign tools including A/B testing, smart content, and personalization tokens to improve conversion performance - Establish and enforce marketing data governance — ensuring contact records are clean, consistently structured, and aligned to the CRM architecture used by sales - Set up closed-loop reporting between marketing and sales — including source attribution, campaign influence reporting, and funnel conversion dashboards - Advise clients on inbound marketing best practices — content strategy, SEO foundations, conversion rate optimization, and lead generation best practices within HubSpot - Manage and configure integrations between Marketing Hub and adjacent tools — advertising platforms, webinar tools, social media, CMS, and sales engagement platforms - Conduct marketing audits on existing HubSpot portals — identifying structural issues, automation gaps, data quality problems, and missed optimization opportunities - Train client marketing and demand generation teams on HubSpot Marketing Hub features, campaign best practices, and self-sufficiency after go-live Qualifications - 3–5+ years of hands-on HubSpot Marketing Hub experience, ideally in a client-facing agency or consulting environment - Deep functional knowledge of HubSpot Marketing Hub at the Professional or Enterprise tier — workflows, smart lists, lead scoring, campaign tools, email, landing pages, and forms - Strong understanding of B2B demand generation and inbound marketing principles — this role requires both strategic thinking and hands-on configuration ability - Experience building marketing automation systems that connect cleanly to CRM — understanding how marketing data flows into Sales Hub and what sales teams need from marketing records - Proficiency in list segmentation, contact lifecycle management, and behavioral targeting within HubSpot - Experience setting up multi-touch attribution and campaign reporting frameworks inside HubSpot - Ability to run client-facing strategy sessions, present recommendations to marketing leadership, and manage ongoing optimization engagements - Strong written and verbal communication skills — able to explain technical marketing concepts to non-technical stakeholders - HubSpot Marketing Hub and Inbound Marketing certifications required Nice to Have - Experience migrating marketing automation from Salesforce Marketing Cloud, Pardot, Marketo, or Eloqua into HubSpot Marketing Hub - Familiarity with HubSpot's AI marketing tools — Content Agent, Breeze Copilot for marketing, and AI-powered email personalization - Hands-on experience with paid advertising integrations — Google Ads, LinkedIn Ads, and Facebook Ads connected through HubSpot - Background in SEO, content marketing, or conversion rate optimization as a complement to marketing automation expertise - Experience with webinar platform integrations — GoToWebinar, Zoom, Demio — and how they sync with HubSpot contact records and campaign reporting - Familiarity with HubSpot Content Hub (formerly CMS Hub) and how it connects to Marketing Hub for personalized web experiences - Background in B2B SaaS, technology, or professional services marketing
Role Description We are seeking a detail-oriented and technically skilled problem-solver to join our team as a Marketing Operations Specialist. This role will optimize our marketing automation, website operations, and cross-functional marketing responsibilities. The Marketing Operations Specialist is responsible for supporting marketing operations through Salesforce Marketing Cloud Account Engagement (MCAE/Pardot), optimizing the ISEP website (Ruby on Rails), and serving as a key liaison between Marketing, Business Operations, and IT. The Specialist will be responsible for learning both the student journey (B2C) and yearly B2B operations of ISEP and will build automated campaigns to improve engagement at each stage of the pipeline. The ideal candidate combines a passion for marketing with strong technical, operational, and analytical skills to improve campaign performance and operational efficiency. Use of Artificial Intelligence (AI) in the application process: We ask candidates to use AI tools responsibly when preparing application materials. AI may be used to enhance your resume or support interview practice, but your application should reflect your own experience, skills, and voice. The use of AI during live interviews is not permitted. Qualifications - 2 years of experience on a marketing team, ideally in marketing operations, marketing automation, CRM administration, marketing campaign execution, or similar role - Hands-on experience using email marketing automation platforms - Experience maintaining website content - Strong analytical, organizational, and troubleshooting skills - Excellent communication skills, demonstrated by application materials - Experience in cross-functional (many different teams/roles) collaboration Requirements - Build and maintain automated engagement programs for B2B and B2C audiences - Develop audience segmentation strategies and campaign logic for all targeted communications - Test and optimize email campaigns for deliverability, accessibility, engagement, and conversion performance - Conduct A/B testing on subject lines, layouts, calls-to-action, and audience segmentation - Monitor email performance metrics and recommend ongoing improvements - Ensure compliance and consistency in MCAE communications, forms, lists, and automations - Build and manage automated workflows for webinars, events, recruitment initiatives, and other marketing campaigns - Coordinate event registration, follow-up communications, and reminders through MCAE engagement programs - Keep Salesforce MCAE content (emails, forms, lists) organized - In collaboration with ISEP’s Salesforce Administrator, create email engagement and other relevant reports - Under the direction of MarCom leadership, update and maintain the ISEP website structure and flow to improve the user experience - Monitor website performance and identify opportunities for improvements using Google Analytics and Salesforce - Ensure the ISEP website meets accessibility and compliance standards - In collaboration with the marketing team, update website content as needed - Collaborate with web developers to support marketing functionality within Ruby on Rails websites and applications - Coordinate communication and project execution tied to annual seasonal readiness and organizational operations - Document recurring operational cycles in Asana - Organize and maintain marketing files, digital assets, and shared content libraries - Support the development and maintenance of a centralized MarCom Hub for staff resources and collaboration - Under the guidance of the Director of Marketing, review marketing support intake requests and assist in project coordination - In partnership with IT, research, test, and implement AI-driven tools and integrations that improve marketing operations and efficiency - Support emerging marketing technology initiatives and process innovation - Produce and maintain reports and dashboards related to marketing performance, engagement metrics, campaign effectiveness, and lead generation - Analyze marketing data to identify trends, opportunities, and optimization recommendations - Support attribution tracking and reporting initiatives across digital campaigns - Track and report on user behavior and website entry points Company Description
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