Role Description
The FOX direct-to-consumer (DTC) platform is a new, forward-looking initiative within Tubi Media Group that brings FOX’s unparalleled content portfolio—news, sports, and entertainment—directly to consumers via an innovative subscription streaming service.
This role is both strategic and operational, responsible for defining scalable frameworks while ensuring flawless execution of high-impact campaigns, tentpole launches, seasonal efforts, and live event moments. The Senior Director will build and formalize Product Marketing for the marketing landing environment as a structured, measurable growth function, defining strategy, ownership, operating standards, and performance expectations to maximize conversion impact.
Responsibilities
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Lead the attribution and measurement framework that connects marketing spend to subscriber acquisition, retention, lifetime value, CAC, and ROI.
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Define and manage multi-touch attribution strategy across paid, owned, affiliate, programmatic, connected TV, app install, and partner channels.
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Lead implementation, governance, and optimization of attribution platforms and measurement tools.
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Ensure accurate tracking of subscriber acquisition, upgrades, churn, retention drivers, and campaign performance.
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Establish campaign measurement standards across paid social, paid search, programmatic, affiliate, connected TV, app install campaigns, and owned channels.
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Drive incrementality testing, marketing performance experimentation, and ongoing optimization of marketing investment.
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Partner with Acquisition, Finance, Data, and Business Strategy teams to support CAC, LTV, ROI, and subscriber growth modeling.
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Own tagging and tracking standards across digital marketing properties, including web, mobile apps, connected TV, and partner experiences.
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Manage pixel, SDK, server-side tracking, data layer, conversion event, and campaign taxonomy frameworks.
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Define governance for data quality, privacy compliance, platform reliability, and measurement consistency.
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Oversee implementation of web and app tracking frameworks, conversion event schemas, server-side tracking, privacy-safe measurement, and consent-aware data practices.
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Ensure readiness for privacy and platform changes, including cookies, ATT, consent frameworks, and evolving measurement requirements.
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Partner with Engineering, Data, and Product teams to maintain system integrity, troubleshoot issues, and scale marketing technology infrastructure.
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Lead strategy and execution for marketing landing pages, subscription purchase flows, offer and pricing presentation, and conversion experiences.
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Establish a modular landing page framework that supports seasonal campaigns, tentpole content launches, content categories, traffic source personalization, offer variations, and subscription plan testing.
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Drive continuous experimentation across messaging, layout, pricing presentation, offer structure, personalization, and checkout friction reduction.
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Partner with Growth Marketing, Brand, Product, Design, Engineering, and Data teams to improve conversion performance and marketing experience quality.
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Build and lead a high-performing cross-functional team focused on product marketing, marketing technology, measurement, landing page strategy, and conversion optimization.
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Establish scalable operational processes, roadmaps, governance models, and execution standards for marketing infrastructure and campaign readiness.
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Manage vendor relationships, platform selection, implementation, performance evaluation, and ongoing optimization.
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Define roadmap and investment priorities that align marketing infrastructure with company growth strategy.
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Lead readiness for major launches, tentpole campaigns, live events, and seasonal marketing moments.
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Drive operational excellence across marketing execution, measurement, experimentation, and subscriber growth initiatives.
Qualifications
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12+ years of experience in digital marketing, product marketing, growth marketing, marketing technology, subscription marketing, or related consumer digital businesses.
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5+ years of experience leading teams in a subscription, streaming, media, technology, or digital consumer environment.
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Deep expertise in media attribution, marketing tracking and tagging, deep linking, conversion optimization, and subscription funnel performance.
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Strong understanding of acquisition, retention, upgrades, churn, CAC, LTV, ROI, and subscriber lifecycle measurement.
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Experience working across web, mobile apps, connected TV, partner platforms, and performance marketing channels.
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Strong experience partnering with Product, Engineering, Data, Finance, Brand, Design, Acquisition, and Growth Marketing teams.
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Strong working knowledge of Webflow and/or modern CMS platforms, such as headless CMS platforms, WordPress, Contentful, or similar tools.
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Experience with tracking and journey optimization technologies, such as AppsFlyer, Branch, pixels, SDKs, server-side tracking, and campaign taxonomy frameworks.
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Experience leading experimentation and optimization within CMS-driven environments.
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Strong fluency in product analytics platforms, such as Amplitude, Mixpanel, Heap, or similar tools, and conversion funnel analysis.
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Proven ability to translate marketing, product, and data needs into scalable systems, operating models, and measurable growth strategies.
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Strong leadership, communication, prioritization, and stakeholder management skills.
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Experience building processes, governance models, and operational standards in fast-moving, cross-functional environments.
Nice to Have
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Experience working on direct-to-consumer subscription products.
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Experience in streaming, entertainment, sports, news, media, or live event-driven consumer businesses.
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Experience with privacy-safe measurement, consent frameworks, ATT, cookie deprecation readiness, and evolving digital measurement practices.
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Experience launching or scaling marketing infrastructure for a new product, platform, or subscription service.
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Experience supporting tentpole content launches, seasonal campaigns, live events, or high-visibility consumer marketing moments.
Compensation
Pursuant to state and local pay disclosure requirements, the pay rate/range for this role, with final offer amount dependent on education, skills, experience, and location is $179,000.00-250,000.00 annually. This role is also eligible for an annual discretionary bonus, various benefits, including medical/dental/vision insurance, a 401(k) plan, paid time off, and other benefits in accordance with applicable plan documents.
