• Define and execute the vision for how AI reshapes marketing execution at ServiceTrade • Design, deploy, and continuously improve AI-powered workflows, agents, and decision systems • Establish standards for prompt engineering, evaluation, and continuous learning • Lead rapid experimentation across AI tools and approaches, translating learnings into scaled workflows • Ensure AI initiatives are tied to business outcomes (pipeline, revenue, efficiency) — not just activity • Architect scalable, AI-enabled marketing systems across HubSpot, Salesforce, and adjacent tools • Redesign campaign execution into repeatable, modular systems that can be automated and optimized • Partner with GTM Engineering to evolve system architecture, integrations, and data flows • Identify and eliminate manual, fragmented processes — replacing them with intelligent automation • Build next-generation attribution models that connect activity to pipeline to revenue • Design AI-driven monitoring and reporting systems that continuously surface what's working, what's not, and where to optimize • Leverage AI to uncover insights and opportunities beyond standard reporting • Translate complex data into clear, strategic recommendations for leadership • Own lifecycle strategy and implementation in partnership with GTM Engineering • Evolve how we detect, score, prioritize, nurture, and hand off ICP accounts to drive higher-quality pipeline • Build intelligent scoring, routing, and segmentation models using behavioral and firmographic data • Continuously optimize funnel conversion through structured experimentation and AI-driven insights • Build a repeatable, scalable campaign operating system — planning, execution, QA, measurement • Standardize frameworks, templates, and processes across the team • Ensure every campaign is measurable, optimized, and continuously improving • Drive adoption of new systems, workflows, and ways of working across marketing • Partner cross-functionally to align on processes, data, and performance expectations • Mentor team members and elevate overall marketing operations maturity

• Run events and conferences end-to-end. Own events from venue, catering, linens, and signage to AV; book conference travel, booth, and material shipping; make sure business cards and NFC cards are printed and on hand; set up and verify AV and the on-site presentation; set up and break down the booth. • Own the money trail. Confirm event budgets and reconcile against actual spend; manage invoice collection and the 25th-of-month payment cycle; handle cancellations, deposits, and revised quotes; gather and GL-code vendor invoices before each payment run; chase cardholder receipts (Ramp) and code them monthly; maintain the spend spreadsheet against the cap; audit the SaaS tool list and flag charges that no longer pull weight. • Manage inventory, print, and fulfillment. Manage marketing inventory (restock, storage, shelving); source and order branded promo items and track delivery; manage print jobs and pricing; ship workbooks, books, and equipment with tracking and stated deadlines; coordinate workbook fulfillment and reprints; administer orders end-to-end. • Keep the back office running. Track vendor contracts and IC agreements (Docusign admin); coordinate schedules across the principals, the Traffic Manager, and the team; request and track tool access. • Support the EVP of Marketing directly. Act as the EVP's assistant and right hand: triage and follow up on action items, prepare briefing materials before meetings and meetups, track commitments to closure, and take on ad hoc work to keep marketing priorities on track.

• Run our marketing tools day to day (Marketo, Salesforce, and others). Keep them set up right and working well together • Keep data moving cleanly between our marketing tools and our CRM. Make sure leads, contacts, and campaign data are correct and ready to use • Find and fix gaps between systems. Work with Revenue Operations and IT. DShare what you think is causing it and what to try first • Handle lead lifecycle management like duplicate cleanups, field rules, and funnel Stage • Manage our tool vendors. Test new tools, help with renewals and contracts, and add or remove tools as our needs change • Write down how our systems work and how to run them. Be the first stop for marketing systems requests. Own your tasks, set timelines, and share updates before people ask • Build AI workflows that cut manual work in lead routing, data cleanup, and campaign tasks. Spot repeat work and suggest ways to automate it • Keep our campaign tagging and UTM rules clean so we can measure how marketing drives revenue • Build reports and dashboards people can use without help. Spot trends and explain why they matter to the business — not just what the numbers say

• You put yourself in our clients' position and independently set up recruiting and performance Meta & Google Ads campaigns for them. • Within our proven structures, you make the right decisions independently: which ad creatives go live, which audiences to adjust, and where optimizations are required. • You build and manage outbound and email campaigns in the backend for our clients — you are the engine behind high-performing sequences that turn leads into conversations. • You monitor ongoing campaigns, detect anomalies in the metrics early, and proactively propose adjustments and implement them after coordinating with the Account Manager. • You write strong outbound copy (cold emails, follow-ups and sequences) with a focus on open rates, replies and conversion. • You work closely with Account Managers to sharpen offers, messaging and campaign strategy for maximum performance. • You work entirely in the backend without direct client contact — your focus is on copy, structure, testing and scaling. • You use AI tools sensibly in your daily work to deliver faster and better results.