• Own the full HubSpot instance — workflows, contact lifecycle stages, lead scoring, list management, and integrations — with clear accountability for whether campaigns launch correctly and data flows cleanly • Audit the current state of HubSpot within your first 30 days, document what's broken or missing, and build the backlog that drives your first 90 days of work • Ensure consistent, reliable lead flow from form submission through HubSpot into Salesforce, with QA built into every campaign launch • Partner with the demand gen manager on campaign execution, the BDR team on sequencing and enrichment plays, and PMM on coordinated campaign launches • Build and own enrichment and signal playbooks using tools like Clay to accelerate BDR outreach and campaign personalization • Identify and close the top gaps in the martech stack, then propose and ship net-new automations the team isn't running yet • Document integrations and processes so the team has clear operational visibility into pipeline performance at all times

• Get your hands dirty and ship great campaigns • ○ Build, QA, and launch lifecycle campaigns across email, SMS, and push using platforms like Klaviyo, MailChimp, Omnisend, or similar, ensuring logic, triggers, and timing are continuously optimised • Own end-to-end delivery - from briefing and creative setup through to audience targeting, scheduling, and reporting • Maintain and optimise automated flows across onboarding, retention, win-back, and churn prevention journeys • Design and own CRM flows end-to-end; mapping customer journeys, defining logic and triggers, and ensuring every touchpoint feels intentional and on-brand • Bring a strong UX sensibility to lifecycle communications; thinking through the customer experience at each stage, not just the message • Produce visually compelling email and SMS creative using tools like Figma or Canva, from layout and hierarchy through to typography and imagery selection • Translate brand guidelines into CRM-native designs that are optimised for deliverability, accessibility, and mobile rendering • Build audience segments using behavioural, transactional, and demographic data to deliver relevant, timely communications • Support personalised messaging and dynamic content aligned to customer lifecycle stages • Continuously refine targeting strategies to improve engagement, conversion, and retention • Design and run A/B and multivariate tests across subject lines, content, design, offers, and journey logic • Identify underperforming flows and redesign them, from both a technical and visual standpoint, for stronger results • Maintain dashboards and reports covering key CRM metrics (opens, clicks, conversions, registrations, repeat purchases, abandoned carts and churn) • Surface actionable insights that improve lifecycle performance across all client programs • Weekly, monthly and quarterly reporting on the performance of client campaigns on a customer engagement and transactional level. • Collaborate with creative teams to brief, review, and elevate campaign assets — with a sharp eye for what drives clicks versus what just looks pretty • Recommend new tools, integrations, and automation opportunities that raise the bar for what CRM can do • Work closely with marketing and creative teams to ensure CRM aligns with broader campaign activity • Stay current on CRM trends, platform updates, design best practices, and compliance requirements • Share learnings across the team to build best practices and inform future planning • Take part in developing the office culture and establishing positive team dynamics

• Lead the people, processes, and technical architecture of our marketing stack • Oversee the technical execution of marketing campaigns and ad-hoc business requests • Drive the implementation of sophisticated, AI-enhanced automation strategies • Manage the marketing data in our database infrastructure (Databricks) • Own and continuously optimize the technical lead lifecycle • Partner with Performance Marketing, Product, and Sales Ops to build a unified view of the customer • Ensure all tools and processes exceed Infosec policies and global communication standards • Drive the MarkOps roadmap using agile methodologies

Role Description We are looking for a Marketing Operations Manager to join our Growth Marketing team. This role will report into the Senior Manager, Marketing Operations and will support the broader marketing and sales teams as an expert in the day-to-day software, data and processes that drive commercial success. The ideal candidate will have a foundation in Marketing or Sales and a strong experience working within marketing/sales/revenue operations with experience administering Hubspot & Salesforce. You will work closely with both the sales and marketing teams to develop and optimize systems that enhance efficiency, scalability, and performance. You should be a logical, data-driven thinker who thrives in an environment that requires both analytical skills and creative problem-solving. StackAdapt is a remote-first company, we are open to candidates located anywhere within Canada for this position and encourage those from all backgrounds to apply. What You'll Be Doing - Marketing Automation & CRM Management: Administer, optimize, and troubleshoot marketing automation tools (e.g., HubSpot & Salesforce), becoming a subject matter expert on how data flows through our marketing technology. - Email Marketing Support: Lead the creation and optimization of email marketing capabilities, ensuring the email marketing team is able to effectively scale, segment, and personalize. - Data Analysis: Analyze large sets of marketing data to uncover trends, identify opportunities, and provide actionable insights to inform decision-making and drive improvements. - System Implementation: Evaluate, select, and implement new marketing technologies and tools to enhance team performance, streamline processes, and support business growth. - Cross-Functional Collaboration: Work closely with sales and marketing teams to build and manage automated workflows, campaigns, and processes that improve lead management and conversion rates. - Process Optimization: Continuously review and refine marketing processes, ensuring efficiency and scalability as the company grows. - Reporting: Create and maintain dashboards and regular reports to track key performance indicators (KPIs) and other key metrics related to marketing operations. Qualifications - 3+ years of experience in marketing operations, with expertise in Hubspot and Salesforce. - Demonstrable experience thinking through an ecosystem of marketing tools with personal experience leading the evaluation and implementation of new software. - Experience managing data syncs across integrated tools (e.g. MAP & CRM). - Detail oriented to a fault, with the confidence to audit complex processes and find gaps, or potential optimizations. - Strong communication skills and ability to train sales and marketing teams on process and appropriate use of technology. - Familiarity with data enrichment and data hygiene best practices; experience with data enrichment & orchestration platforms is a big plus. - Familiarity with event and webinar marketing and the operational processes needed to support them. Nice-to-Have - Experience experimenting with or implementing AI-driven automations and workflows to streamline operations. - Experience managing marketing operations within a fast-scaling B2B environment, specifically in B2B SaaS, Tech, AdTech, or Programmatic Advertising platforms. Benefits - Highly competitive salary - Retirement/ 401K/ Pension Savings globally - Competitive Paid time off packages including birthday's off! - Access to a comprehensive mental health care program - Health benefits from day one of employment - Work from home reimbursements - Optional global WeWork membership for those who want a change from their home office and hubs in London and Toronto - Robust training and onboarding program - Coverage and support of personal development initiatives (conferences, courses, books etc) - Access to StackAdapt programmatic courses and certifications to support continuous learning - An awesome parental leave program - A friendly, welcoming, and supportive culture - Our social and team events!