Role Description
Own the UI/UX, conversion, and engagement performance of Sleek's websites, turning site visitors into funnel entrants through continuous optimisation, experimentation, and AI-driven user experiences. Over time, own the full visitor-to-funnel-start conversion rate across all markets.
Outcomes
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Outcome 1 (1–6 Months): Improve Funnel Entry Conversion.
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Improve visitor-to-funnel-start conversion rate across all Sleek websites
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Optimise landing pages, CTAs, and funnel entry messaging
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Align traffic intent with landing experience
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Outcome 2 (1–6 Months): Drive Lead Generation on Paid Channels.
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Improve lead generation rate on top paid landing pages
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Run A/B tests on page structure, copy, and layout
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Collaborate with paid marketing to ensure intent alignment
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Outcome 3 (1–12 Months): Introduce AI-Driven Funnel Experiences.
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Launch an AI-driven advisor for service and price discovery
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Optimise site for LLM-driven discovery and emerging AI browsing (GEO/Web MCP)
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Use AI tools to improve workflows and funnel efficiency
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Outcome 4 (12+ Months): Step Up into Full Funnel Ownership.
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Develop deep understanding of funnel economics and user behaviour
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Influence pricing, packaging, and monetisation decisions
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Progressively own end-to-end funnel performance for a market
Qualifications
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4 to 7 years in eCommerce, CRO, Digital Product, or UX-focused growth roles
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Builds with AI, not just uses it
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Hands-on experience improving website UI/UX
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Proven track record improving landing page and funnel conversion performance
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Hands-on with experimentation, analytics, and behavioural tools (GA4, Hotjar, VWO, Mixpanel or similar)
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Strong understanding of CRO, user behaviour, funnel optimisation, and customer decision-making
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Cross-functional experience working with Product, Engineering, Design, or Marketing teams
Requirements
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Customer-Centric Thinker
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Ownership
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Data-Driven
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Structured Thinking
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Experimentation Mindset
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Systems Thinker
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Strong Collaborator
What You’ll Be Responsible For
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Own UI/UX optimisation and conversion performance across 6-7 Sleek websites
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Optimise landing pages, value propositions, and website copy to improve conversion
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Design and iterate on website components to improve engagement and funnel entry
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Run A/B tests and CRO experiments; track, measure, and act on results
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Identify and reduce funnel drop-offs and friction points based on data and user behaviour
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Track website performance metrics and make data-driven decisions continuously
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Introduce AI-driven funnel experiences to improve UX and conversion
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Use AI tools to improve workflows, insights, and experimentation efficiency
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Collaborate with Paid, Revenue, Product, and Platform teams on conversion initiatives
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Progressively take ownership of end-to-end funnel performance for a market
KPIs
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Primary:
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Visitor to Funnel Start Rate
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Landing Page Conversion Rate
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Funnel Drop-off Reduction
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Experimentation Velocity
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Long-term:
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Site Visitor to NC Conversion Rate
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Revenue per Visitor (RPV)
Behavioural Fit
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Ownership
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Humility
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Structured Thinking
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Data-driven
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Can have tough conversations in a positive way
About the Interview Process
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One Way Video Interview/ TA screen call
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Case study on AI capability assessment
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Technical Interview
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Soft skills interview
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References checks & Offer
Requirement for Background Screening
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Your education
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Any criminal history
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Any political exposure
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Any bankruptcy or adverse credit history
Benefits
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Humility and kindness
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Flexibility
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Financial benefits
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Personal growth
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Commitment to building Sleek as a force for good
